Sie sind auf Seite 1von 13

1.

INTRODUCTION
at The

The organization study undertaken as a part of the curriculum was done

KERAMITRA (p) ltd. This study provides an opportunity to expose the students to an industry / organization and its operational conditions. This study also aims at having a better understanding of various departments and its functioning. This report consists of a detailed study of the history of the company, product profile, organizational hierarchy, various departments and their functioning etc. KERAITRA (P) Ltd. Thrissur, popularly known asVIRGIN COCONUT OIL is a private enterprise. VIRGIN COCONUT OIL was established with an objective to produce, supply and export fresh and pure coconut oil. The company strictly follows the quality standards prescribed by AGMARK and ISO 9001:2000 Certification to take on the challenges of globalization and international quality standards. VIRGIN COCONUT OIL focused on a stable and reasonable return to their produce by integrating the activities of production, processing and marketing. They converted coconut, into value added products like virgin oil, coconut oil and marketed it. There is better satisfaction emphasis is that better the marketing, better the return to the company to consumers. Coconut oil is extracted from the kernel or meat of matured coconut harvested from the coconut palm (Cocos nucifera). It has various applications in food, medicine, and industry. What make coconut oil different from most of other dietary oils are the basic building blocks or fatty acids making up the oil. Being one of the healthiest oilson earth, it is used to treat a wide variety of health problems. Coconut oil improves immune system and energy level, stabilize blood sugar, improve thyroid function and it tastes great, too.

Page 1

1.1 ABOUT THE INDUSTRY


The coconut palm is one of the most valuable plants to man. In Sanskrit the coconut palm is called kalpa vriksha, which roughly translated means Tree of Life. In India , it provides livelihood to about 10 million people through various activities from its cultivation to processing of its products. All the parts of the coconut tree can be put to useful purposes- the roots, the trunk, the wood, leaves, the blossom and all parts of the nut. Two major classes of coconut palm are typically recognized on the basis of stature: tall and dwarf. The ones most commonly planted for commercial purposes are the tall varieties, which are slow to mature and first flower six to ten years after planting. They produce medium-to-large size nuts and have a life span of sixty to seventy years. The dwarf varieties may have originated as a mutation of tall types. The dwarf variety may grow to a height of twenty-five to thirty feet and begin flower after three years, when they are only about three feet tall. Their life span is only about thirty years.

COCONUT INDUSTRY IN INDIA


Coconut palms are grown widely in the coastal tracts of the country. The coconut economy of India is in a convenient status. India accounts for 22.34 per cent of the worlds coconut production and is one of the major players in the worlds coconut trade. Currently the crop is grown in 1.91 million hectares with an annual production of nearly 13000 million nuts. Copra processing, coconut oil extraction and coir manufacturing are the traditional coconut based industries in the country. The price of the coconut in the country is dependent on the prevailing price of coconut oil which is characterized by recurring violent fluctuations. The behavior of coconut oil price is relatively dependent on overall supply of oils and fats in the country. The fluctuation in the price of the coconut oil simultaneously reflects on the price of coconut. The volatile price situation often ends in the negligence of the coconut gardens, leading to attack of pests and diseases and low productivity. Of the range of ways, promoting cost effective coconut based farming system, product diversification and value addition play a crucial role in the stabilization of the coconut oil driven domestic market and is essential for reorienting and engineering the Indian Coconut Industry cost effective and globally competitive. Page 2

The Coconut Development Board has been playing pivotal role in promoting viable coconut based farming system, on-farm processing and products development. The production and marketing of value added products have started attracting commercial interest and the situation brought rejuvenation in the sector. The market promotional measures undertaken in pursuit of the popularization of health benefits of coconut oil and tender coconut water have attributed a stimulating effect on the less dependency of coconut oil driven coconut economy.

INDIA IS THE THIRD LARGEST COCONUT PRODUCING COUNTRY IN THE WORLD


Country Indonesia Philippines India Brazil Sri Lanka Thailand Mexico Vietnam Malaysia Production (MT) 16,300,000 14,500,000 9,500,000 3,033,830 1,950,000 1,500,000 959,000 940,000 710,000

Papua New Guinea

650,000

Page 3

STATISTICAL DATA OF COCONUT

All India State-wise Final Estimates of area and production of Coconut


States /Union Territories AndhraPradesh Assam Goa Gujarat Karnataka Kerala Maharashtra Nagaland Orissa Tamil Nadu Tripura West Bengal A & N Islands Lakshadweep Pondicherry All India AREA('000 Hectares) 104.0 19.1 25.3 16.4 385.4 897.8 18.0 0.9 50.8 370.6 3.3 24.9 25.5 2.7 2.1 1946.8 Production nuts) 892.0 204.9 125.3 138.3 1209.8 6326.0 273.4 1.2 274.6 4867.1 7.0 323.5 87.1 53.0 27.9 14811.1 8577 10728 4953 8433 3139 7046 15189 1333 5406 13133 2121 12992 3416 19630 13286 7608 (Million Productivity (Nuts/ha

for bakery items in spray oil use Low viscosity Germicidal and antimicrobial property Does not leave a smoky flame if used in open lamps Potential fatty raw material in chemical industry due to its biodegradable nature Excellent fat source in the preparation of filled milk and infant food formulae Can be converted into diesel fuel Essential ingredient in ghee substitutes

Page 4

Studies undertaken by the Biochemistry Department, University of Kerala showed that coconut oil:

Does not elevate blood total cholesterol Increases blood HDL cholesterol Consumed along with coconut kernel lowers blood cholesterol

QUALITIES OF VIRGIN COCONUT OIL


Oil of natural origin Pleasing flavor Pleasant aroma Skin friendly oil Carrier and protective agent for fat soluble vitamins Superior baby oil Oldest and most widely used cosmetic raw material Maximum glycerin content Easily saponifiable even in cold Gives softness and suppleness to skin on regular massaging Good emollient on skin, skull and hair Spreads easily on the skin when used as massage oil Excellent base for hair oil Provides gloss to hair Lowers evaporative loss of water from skin Protects skin from heat Ready penetration into the skin and appreciable water absorbing property Nourishes the hair roots and provides coolness to the body Imparts hardness and lathering property to soaps Illuminant and lubricant Blends well with other oils Essential for the manufacture of toilet soaps, shaving cream, liquid soaps, natural shampoo and other cosmetics Page 5

No harmful effects due to reheating .

Nutritional / Medicinal

Easy digestibility and absorbability Ideal energy source in baby foods Contains Vitamin E Does not contain cholesterol Reduced fat accumulation in body Easily oxidized and therefore a preferred energy source Requires no transport system to absorb, digest and metabolize Very low content of Omega 6 fatty acid

HEALTH BENIFITS OF VIRGIN COCONUT OIL

Immune System Support


Consuming coconut oil may help to fight off disease and illness thanks to its antiviral, antifungal, and antibacterial properties. If you're battling any kind of virus or infection, try taking coconut oil.

Cardiovascular Health
Although coconut oil is a saturated fat, several studies have found that eating virgin coconut oil does not have adverse effects upon the heart. On the contrary, it appears to reduce the risk of high cholesterol and heart attack. Earlier studies done on coconut oil that found it caused high cholesterol were done using partially hydrogenated coconut oil and not virgin coconut oil and the studies were done on animals, not humans.

Thyroid Support
Many people believe that consuming extra virgin coconut oil can help with the symptoms of hypothyroidism. While scientific evidence is conflicting in this regard, many people with hypothyroidism have successfully improved or even reversed their hypothyroidism and have been able to stop taking thyroid medication. Remember

Page 6

that it may not work for everyone and it is important to consult with your doctor before stopping any medications.

Weight Loss
One study found that women who took virgin coconut oil every day had a significant reduction in abdominal fat. Even though coconut oil is a type of fat, it may actually help you to lose weight. Because it contains medium chain fatty acids rather than long chain fatty acids like some other commonly used oils, the body uses coconut oil for energy and does not store much of it as fat. In this way, it helps to boost the metabolism.

Staph Fighter
When applied to wounds and sores, virgin coconut oil may prevent further staph infection. One study found that virgin coconut oil was beneficial in the treatment of atopic dematitis that was colonized with Staphylococcus aureus.

Wound Healing
One study on mice found that wounds treated with virgin coconut oil healed faster and showed higher collagen cross-linking than the control group.

Stretch Mark Prevention


In Asia, coconut oil is commonly used to prevent stretch marks during pregnancy. Already have stretch marks? Women have also found that applying coconut oil to stretch marks after they have formed erases the stretch marks or greatly reduces their appearance.

Skin Benefits
Moisturizing your skin is the key to keeping it youthful and healthy and coconut oil can be used in place of lotion for a healthier moisturizer. When coconut oil is used, it also helps to fight bacteria and other skin problems including rashes, dermatitis, acne, wrinkles, eczema, and psoriasis. If you have an area of skin that is irritated, rub coconut oil on the skin to soothe the inflammation and reduce the symptoms. Page 7

Healthy Hair
Coconut oil can also be used to improve the health of your scalp and hair. One way it helps is by strengthening the strands and reducing protein loss during washing. Try applying a little bit of coconut oil on your hair to brush out tangles or massage a tiny bit on coconut oil on the scalp for a silky, strong, head of hair.

Digestive System
Coconut oil has been found by many people to be beneficial for digestive problems such as irritable bowel syndrome, constipation, and indigestion. Coconut oil fights unhealthy bacteria in the digestive system and it also assists in nutrient absorption within the body.

1.2 ABOUT THE COMPANY


Keramitra Pvt.Ltd, virgin Coconut oil Manufacturing Company is a consortium of four independent Virgin Coconut Oil manufacturing units assisted by Coconut Development Board Cochin(Government of Kerala).. The manufacturing units are located at the central districts of Kerala. Keramitra was formed and incorporated with the objective of marketing the value added coconut product Virgin Coconut Oil under a common Brand name. The consortium members commenced commercial production in the year 2006.Keramitra Private Limited Company inaugurated on 17th August 2008 with the support extended by Coconut Development Board Chairman Smt: Mini Mathew IAS. Under whose guidance and direction Keramitra was officially inaugurated by the Honorable Revenue Minister of Kerala Sri: K P Rajendran and the first sale of Virgin Plus was done by the C.D.B chair person. Keramitra is specialists in producing Virgin coconut oil. Virgin coconut oil also called white coconut oil is extracted from freshly shredded and first pressed coconut meat of Page 8

choice and mature coconuts. Keramitra offers both virgin and roasted coconut oil in a wide range of packing (Our packing of small quantities is in pet bottles of 1000ml, 500ml, 200ml, 75ml and 35ml and large quantity packing is in 2 litre and 5 litre Plastic cans. We are recognized worldwide, as masters in manufacturing high quality coconut based products like Virgin Coconut Oil, Roasted Coconut Oil. A wide area of farmland is used for cultivation of coconuts, using modern growing methods & techniques. Our impressive range of coconut based products and customer friendly services has made us a popular brand in both domestic & international market. Our endeavor is to maintain a long-lasting relationship with our customers.

U S P OF KERAMITRA Technology, Manufacturing process and Marketing:


Keramitra availed the Indian technology of C.F.T.R.I i.e. Centrifugal and DME Technology of Dr. Dan of Australia.

Indian Technology
Under the Indian Technology Coconut has been de-husked, parted, water is removed and put into disintegrator for crushing. The kernel is then put into the squeezing machine. The milk thus obtained is kept in a cool room for twelve hours by adding an enzyme. Coconut milk will be taken into a centrifugal machine by rotating under high RPM. Oil, water and protein are separated. The Oil is then bottled, Labeled and made ready for marketing.

DME System
Under DME technology the kernel passes through a thermal drier for twenty minutes and filled into cylindrical equipment which has hundreds of micro holes. The cylinder is filled and then with a hand press the Oil is separated. The oil will be filtered, bottled and labeled and made it ready for marketing. The entire process will take only thirty minutes.

Marketing Strategy
Keramitra has a network of marketing team consisting of a General Manager, Sales Manager, and a Sales Executive almost all district of Kerala. Outside Kerala also we do have a network. Page 9

Export
Keramitra have exported Virgin Plus to U.K, U.S.A Malaysia, United Arab Emirates, Kingdom of Qatar, Kingdom of Bahrain, Newzealand, Singapore etc

Keramitra supports the farmers


The small and medium coconut farmers are helped by Keramitra. We purchase coconut from the yard always at a higher price of 10 to 15 % and also at ready cash .So that farmers need not wait for weeks to get their money from the middle man and copra merchants. Keramitra generates employment opportunities in the rural areas particularly uneducated woman We also focus on the economic development and self sufficiency of the poor people in and around local area.

PRODUCT PROFILE

VIRGIN COCONUT OIL


"VIRGIN PLUS" Brand of white coconut oil is produced by KERAMITRA from coconut of the finest quality, directly procured from coconut growers in Kerala the land of coconuts. The coconut thus procured is processed using the most modern technology. In the selection and processing of coconut, KERAMITRA employs strict quality control measures to ensure product superiority and purity. A unique two stage filtering process is employed by KERAMITRA to retain the original aroma and flavour of coconut oil for a long period. "VIRGIN PLUS" Brand of coconut oil is known for its quality, purity, longer shelf life and reasonable price. Its quality is conformity with the grade specifications.

ROASTED COCONUT OIL


1st quality Copra is cut into small pieces. They are dried to desired moisture level using hot air. This copra is roasted on a steam jacketed vessel. A bit of steam is sprayed for cooking.

Page 10

This conditioned copra is crushed on expellers for oil extraction. Crude Oil extracted is filtered In 4 stages to get Pure Coconut Oil. Due to heating of copra during drying and roasting and friction during oil extraction, the oil attains higher temperature i.e. 100C. Coconut Oil consists of mostly (92%)) saturated fatty acids that are stable even at high temperature. So they dont change forms during processing. Cold Press is the traditional method of oil extraction. Roasting is an improved form of copra processing. The following are the benefits of Roasted Coconut Oil 1. Better taste and aroma 2. Longer shelf life due to moisture control 3. Copra is sterilized by heating and hence no chance of contamination due to bacteria, Fungus and viruses.

PRODUCT CATALOGUE
KERAMITRAS packing of small quantities : 1. 1000ml 2. 3. 4. 500ml 200ml 75ml

5. 35ml Large quantity packing : 1. 2 litre can 2. 5 litre Plastic cans

Keramitra at a glimpse

Integrated development of coconut and coconut products Most sophisticated processing facilities Page 11

Quality control laboratory By far one of the largest coconut oil mill in India Storage capacity Safeguards the interests coconut farmers in Kerala

Quality Standards & Certifications


ISO 9001:2008 quality management system standard which is widely implemented in all sectors but does not itself specifically address food safety. Keramitra is certified with NPOP/NOP Technical Standards (USA) from Indocert .

1.3 THE OBJECTIVES OF KERAMITRA ARE:.


To provide an impulse effect on internal production of coconut. To develop the agricultural potential of Kerala State. To strengthen the co-operative movement. To secure the marketing of coconut and its by-products, thereby assuring economic To establish and manage infrastructure facilities for production and supply of inputs

prices to the growers.

and processing, manufacturing and marketing of products and by products of coconut palm.

To undertake research and development activities on production , processing and Thus to increase the income of farmers' families and create employment

marketing. opportunities is the industrial sector.

Page 12

Page 13

Das könnte Ihnen auch gefallen