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INTRODUCTION
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KERAMITRA (p) ltd. This study provides an opportunity to expose the students to an industry / organization and its operational conditions. This study also aims at having a better understanding of various departments and its functioning. This report consists of a detailed study of the history of the company, product profile, organizational hierarchy, various departments and their functioning etc. KERAITRA (P) Ltd. Thrissur, popularly known asVIRGIN COCONUT OIL is a private enterprise. VIRGIN COCONUT OIL was established with an objective to produce, supply and export fresh and pure coconut oil. The company strictly follows the quality standards prescribed by AGMARK and ISO 9001:2000 Certification to take on the challenges of globalization and international quality standards. VIRGIN COCONUT OIL focused on a stable and reasonable return to their produce by integrating the activities of production, processing and marketing. They converted coconut, into value added products like virgin oil, coconut oil and marketed it. There is better satisfaction emphasis is that better the marketing, better the return to the company to consumers. Coconut oil is extracted from the kernel or meat of matured coconut harvested from the coconut palm (Cocos nucifera). It has various applications in food, medicine, and industry. What make coconut oil different from most of other dietary oils are the basic building blocks or fatty acids making up the oil. Being one of the healthiest oilson earth, it is used to treat a wide variety of health problems. Coconut oil improves immune system and energy level, stabilize blood sugar, improve thyroid function and it tastes great, too.
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The Coconut Development Board has been playing pivotal role in promoting viable coconut based farming system, on-farm processing and products development. The production and marketing of value added products have started attracting commercial interest and the situation brought rejuvenation in the sector. The market promotional measures undertaken in pursuit of the popularization of health benefits of coconut oil and tender coconut water have attributed a stimulating effect on the less dependency of coconut oil driven coconut economy.
650,000
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for bakery items in spray oil use Low viscosity Germicidal and antimicrobial property Does not leave a smoky flame if used in open lamps Potential fatty raw material in chemical industry due to its biodegradable nature Excellent fat source in the preparation of filled milk and infant food formulae Can be converted into diesel fuel Essential ingredient in ghee substitutes
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Studies undertaken by the Biochemistry Department, University of Kerala showed that coconut oil:
Does not elevate blood total cholesterol Increases blood HDL cholesterol Consumed along with coconut kernel lowers blood cholesterol
Oil of natural origin Pleasing flavor Pleasant aroma Skin friendly oil Carrier and protective agent for fat soluble vitamins Superior baby oil Oldest and most widely used cosmetic raw material Maximum glycerin content Easily saponifiable even in cold Gives softness and suppleness to skin on regular massaging Good emollient on skin, skull and hair Spreads easily on the skin when used as massage oil Excellent base for hair oil Provides gloss to hair Lowers evaporative loss of water from skin Protects skin from heat Ready penetration into the skin and appreciable water absorbing property Nourishes the hair roots and provides coolness to the body Imparts hardness and lathering property to soaps Illuminant and lubricant Blends well with other oils Essential for the manufacture of toilet soaps, shaving cream, liquid soaps, natural shampoo and other cosmetics Page 5
Nutritional / Medicinal
Easy digestibility and absorbability Ideal energy source in baby foods Contains Vitamin E Does not contain cholesterol Reduced fat accumulation in body Easily oxidized and therefore a preferred energy source Requires no transport system to absorb, digest and metabolize Very low content of Omega 6 fatty acid
Cardiovascular Health
Although coconut oil is a saturated fat, several studies have found that eating virgin coconut oil does not have adverse effects upon the heart. On the contrary, it appears to reduce the risk of high cholesterol and heart attack. Earlier studies done on coconut oil that found it caused high cholesterol were done using partially hydrogenated coconut oil and not virgin coconut oil and the studies were done on animals, not humans.
Thyroid Support
Many people believe that consuming extra virgin coconut oil can help with the symptoms of hypothyroidism. While scientific evidence is conflicting in this regard, many people with hypothyroidism have successfully improved or even reversed their hypothyroidism and have been able to stop taking thyroid medication. Remember
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that it may not work for everyone and it is important to consult with your doctor before stopping any medications.
Weight Loss
One study found that women who took virgin coconut oil every day had a significant reduction in abdominal fat. Even though coconut oil is a type of fat, it may actually help you to lose weight. Because it contains medium chain fatty acids rather than long chain fatty acids like some other commonly used oils, the body uses coconut oil for energy and does not store much of it as fat. In this way, it helps to boost the metabolism.
Staph Fighter
When applied to wounds and sores, virgin coconut oil may prevent further staph infection. One study found that virgin coconut oil was beneficial in the treatment of atopic dematitis that was colonized with Staphylococcus aureus.
Wound Healing
One study on mice found that wounds treated with virgin coconut oil healed faster and showed higher collagen cross-linking than the control group.
Skin Benefits
Moisturizing your skin is the key to keeping it youthful and healthy and coconut oil can be used in place of lotion for a healthier moisturizer. When coconut oil is used, it also helps to fight bacteria and other skin problems including rashes, dermatitis, acne, wrinkles, eczema, and psoriasis. If you have an area of skin that is irritated, rub coconut oil on the skin to soothe the inflammation and reduce the symptoms. Page 7
Healthy Hair
Coconut oil can also be used to improve the health of your scalp and hair. One way it helps is by strengthening the strands and reducing protein loss during washing. Try applying a little bit of coconut oil on your hair to brush out tangles or massage a tiny bit on coconut oil on the scalp for a silky, strong, head of hair.
Digestive System
Coconut oil has been found by many people to be beneficial for digestive problems such as irritable bowel syndrome, constipation, and indigestion. Coconut oil fights unhealthy bacteria in the digestive system and it also assists in nutrient absorption within the body.
choice and mature coconuts. Keramitra offers both virgin and roasted coconut oil in a wide range of packing (Our packing of small quantities is in pet bottles of 1000ml, 500ml, 200ml, 75ml and 35ml and large quantity packing is in 2 litre and 5 litre Plastic cans. We are recognized worldwide, as masters in manufacturing high quality coconut based products like Virgin Coconut Oil, Roasted Coconut Oil. A wide area of farmland is used for cultivation of coconuts, using modern growing methods & techniques. Our impressive range of coconut based products and customer friendly services has made us a popular brand in both domestic & international market. Our endeavor is to maintain a long-lasting relationship with our customers.
Indian Technology
Under the Indian Technology Coconut has been de-husked, parted, water is removed and put into disintegrator for crushing. The kernel is then put into the squeezing machine. The milk thus obtained is kept in a cool room for twelve hours by adding an enzyme. Coconut milk will be taken into a centrifugal machine by rotating under high RPM. Oil, water and protein are separated. The Oil is then bottled, Labeled and made ready for marketing.
DME System
Under DME technology the kernel passes through a thermal drier for twenty minutes and filled into cylindrical equipment which has hundreds of micro holes. The cylinder is filled and then with a hand press the Oil is separated. The oil will be filtered, bottled and labeled and made it ready for marketing. The entire process will take only thirty minutes.
Marketing Strategy
Keramitra has a network of marketing team consisting of a General Manager, Sales Manager, and a Sales Executive almost all district of Kerala. Outside Kerala also we do have a network. Page 9
Export
Keramitra have exported Virgin Plus to U.K, U.S.A Malaysia, United Arab Emirates, Kingdom of Qatar, Kingdom of Bahrain, Newzealand, Singapore etc
PRODUCT PROFILE
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This conditioned copra is crushed on expellers for oil extraction. Crude Oil extracted is filtered In 4 stages to get Pure Coconut Oil. Due to heating of copra during drying and roasting and friction during oil extraction, the oil attains higher temperature i.e. 100C. Coconut Oil consists of mostly (92%)) saturated fatty acids that are stable even at high temperature. So they dont change forms during processing. Cold Press is the traditional method of oil extraction. Roasting is an improved form of copra processing. The following are the benefits of Roasted Coconut Oil 1. Better taste and aroma 2. Longer shelf life due to moisture control 3. Copra is sterilized by heating and hence no chance of contamination due to bacteria, Fungus and viruses.
PRODUCT CATALOGUE
KERAMITRAS packing of small quantities : 1. 1000ml 2. 3. 4. 500ml 200ml 75ml
Keramitra at a glimpse
Integrated development of coconut and coconut products Most sophisticated processing facilities Page 11
Quality control laboratory By far one of the largest coconut oil mill in India Storage capacity Safeguards the interests coconut farmers in Kerala
To provide an impulse effect on internal production of coconut. To develop the agricultural potential of Kerala State. To strengthen the co-operative movement. To secure the marketing of coconut and its by-products, thereby assuring economic To establish and manage infrastructure facilities for production and supply of inputs
and processing, manufacturing and marketing of products and by products of coconut palm.
To undertake research and development activities on production , processing and Thus to increase the income of farmers' families and create employment
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