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M.M. INSTITUTE OF MANAGEMENT (M.M. UNIVERSITY, MULLANA) EXPORT PLAN

OUR BUSINES PLAN IS EXPORT OF HANDICRAFTS FROM INDIA TO GERMANY.

TABLE OF CONTENTS Executive summary Mission and history ................................................................ The Present scenario of crafts and art works... Steps of the plan... Selection of the product... Evaluation of the product... Goal settings Industry analysis.. Company analysis Probability of success.. Market factor assessment.... Supporting functions... Marketing strategy.. Sales forecast Business plan summary...

We, INDIAN ART AND CRAFT PVT LTD is interested in giving our customers interior a touch of class, a feel of elegance and a measure of comfort, come to us. It is a measure of our success that we have satisfied clients and trustworthy in abroad. Our premium quality products are appreciated all over the world. We manufacture ethnic and traditional Indian handicrafts in wood and aluminum. Each and every article, painstakingly handcrafted by our skilled craftsmen, who have been mastering these arts for generations. Created with an unerring eye to detail and a stringent check over quality, as per our own designs or according to your designs and specifications. Our exclusive range of products includes aluminum bowls, trays, photo frames, vases etc. and fine quality of wooden products includes crosses, candle holders, boxes, trays, cabinets and many more. India has a rich history of Handicrafts. The significance of handicrafts lies in its self-sufficiency and use of materials. Handicrafts depict craftsman's talent in a way different from the machine -made counterparts. Handicrafts, also known as craft work is a type of work where useful and decorative devices are made completely by hand or using only simple tools. We have earned a respectable position as leading manufacturers and exporters of Wooden and Aluminum handicrafts. At INDIAN ART AND CRAFT PVT LTD, all the handicrafts and art works undergo through various stages of production, which may not necessarily be entirely done by hand. Even if only one

stage of the work is done manually, the final product will be called a piece of handicraft. We have engaged traditional and creative designers as we believe that innovation plays a key role in shaping of traditional handicrafts. A combination of skill and sincere workmanship combines to create appealing handicrafts. We collect our products from states like UP (Saharanpur), Jammu & Kashmir (Srinagar), Karnataka, Kerala and Tamilnadu .we also have our own production in Noida. We have a very successful distribution chain in the Indian market. We have experienced that there is not any tough task to perform while distributing these products. As our business in reaching towards saturation in the Indian market, we are planning to export our products in the international market. As a result of a rigorous planning process, we have identified five strategic imperatives on which it must deliver in order to maximize its potential for impact: 1. Ensure that all ingredients in the network are meeting our high standards of performance 2. Strategically add value to the products 3. Explore new themes as a way to expand impact 4. Position our business as a major participant in each and every platform 5. Build an infrastructure to support the initiatives that follow from imperatives 1-4 5

Mission and history:

Our mission is to make our business break all the horizons and provide our customers a unique experience by providing very good products and services. we want to expand our boundaries in other continents also. So we are now focusing on the expansion part.

INDIAN ART AND CRAFT PVT LTD traditional Indian

handicrafts, launched in 1999, we realized that Indian handicrafts across the world drew lot of attention and appreciation for their traditionality, and authenticity. However, there was a gap in the supply of the genuine, traditional Indian handicraft products in the market. We took up the project Crafts in India to provide the appreciators of Indian art an outlet from where they could purchase ethnic Indian handicraft products executed in traditional techniques, designs and colors. The idea was to make ethnic Indian products accessible across the globe with a simple click on a mouse. Besides commercial interest, the genuine desire to promote Indian handicrafts, and create sustainable environment for the craftsmen and artists, guided us in our endeavor. Our locational factor too helped us to access the information on traditional art forms and their practitioners. Today, we have emerged as one of the credible names in providing exquisite Indian handicraft products all across the country. Most of craft products displayed on our site are directly procured from the craftsmen. The idea is to improve their compensation by doing away

with the middlemen and also ensure that you receive the product of at a reasonable price. 6

Present scenario of crafts and art works

The roots of Indian art and crafts are entrenched very deep and they are capable of influencing the generations passing by. The present status of craft in India owes much to the rich craft traditions of the past. Most of the crafts from the past continue to flourish due to their utilitarian nature, their availability to the common people, and popularity in domestic and foreign markets. There is a great demand for rich brocades and zari work. The repertoire of saris ranges from Banarsi Amru, Tanchoi from Surat, Paithani, Patola, and Kancheevaram to the cotton saris from the tribal regions of Bihar and Madhya Pradesh etc, to enchant the modern Indian woman. There is a profusion of materials available to the consumers these days. One can get a variety of garments made of different silks and mixed fabrics. Richly embroidered garments, woven shawls and household items are in vogue these days. Mainly craftsmen from Kashmir, Punjab, Gujarat, Rajasthan, Madhya Pradesh, North Eastern states etc create these products. There is a flourishing market for pherans and tablecloths from Kashmir. Woolen shawls from Himachal and North Eastern states too are popular. Products like bed sheets, table mats, napkins, household furnishings etc made out using the various styles of textile printing ranging from tie and dye, block printing, hand printing etc are in

great demand now a days. India has an obsession with gems and jewelry since ancient times when India was referred to as the 'golden bird'. This obsession is strong till date and India has become the largest importer of gold in the world. A variety of local jewelry traditions (of different states) are present in India with the modern day gem and diamond cutting and polishing industry. The present day jewelry tradition of India is a fine example of assimilation between traditional and modern designs and techniques. The increasing demand for Indian jewelry and gems has made this craft tradition into a full-fledged large scale organized industry, which is growing by the day. Gems and semi precious stones are not only used in making jewelry, but for medicinal purposes. People wear them under the prescription of astrologers, as it is strongly believed in India that Gems and semi precious stones, affect ones future and destiny. Carpet weaving industry is the largest export oriented craft industry from India. Not only there is a great demand for costly silk carpets from Kashmir, which has become the status symbol in traditional Indian homes, but there is also demand for woolen and non-woolen