ROI Services for Experiential Marketing, Corporate Meetings/Events & Incentives

Development Strategies & Metrics that Quantify Impact and Return On Investment (ROI)

Metrics2Meetings consultants leverage the ROI Methodology for development and evaluation of corporate experiential campaigns and face-toface programs. As your strategic partner - we offer consulting on needs analysis, content strategy and impact measures. By viewing both stakeholders and participants as vested customers, we take a results-driven design approach to improve program performance, assess attendee experience, measure business impact and identify ROI.

The Phillips ROI Methodology

About the Phillips ROI Methodology The ROI Methodology is a systematic 4-phase process for enhancing program design and capturing performance results in 6 categories of data. Endorsed by MPI, PCMA, ASTD and used by the majority of Fortune 500 Companies; the ROI Methodology provides a credible process to isolate and document performance results including financial impact & ROI. ROI Methodology Fast Facts Developed by Dr. Jack J. Phillips in 1970s Implemented globally during 1990s. First impact study 1973 - Lockheed-Martin First public presentation 1978, ASTD Annual Conference First book published 1983, Handbook of Training Evaluation and Measurement Methods First case study book published 1994, Measuring Return on Investment, ASTD ROI Network organized 1996 Implemented in over 50 countries Over 30 Books Published in 33 languages 100s of Published Case Studies

How Do We Measure ROI? We use the ROI Methodology - applying the framework and tools to align program strategy with business needs, data collection plans and data analysis processes. We capture 6 levels of data along the Chain of Impact and then isolate and monetize contributions to the business providing a Return on Investment (ROI) calculation and detailed program performance analysis. Benefits of the ROI Methodology Include: Improve Program Design Develop Content Strategy Isolate Program Contributions Implement Process Improvements Define Financial Metrics for C-Suite Defend, Maintain, Grow Budgets Identify Best Practices Eliminate Inefficiencies Reporting/Forecasting Case studies are available for a variety of program types and industries.

ROI Services Include Executive Briefings on ROI Methodology Educational/Skill Enhancement Workshops Project Launch/Redesign Workshops Program Design Consulting Program Evaluation Consulting Business Impact/ROI Studies Each of our services is customized to meet your specific business and program needs.

From considerations on the first day of planning, through each stage of the program life-cycle we provide consulting & analytics services to ensure you continually achieve and demonstrate greater value from your programs - including enhanced program design, improved program performance and meeting defined objectives.

Contact us today at info@corporateeventsandmeetings.com or (704) 371-7465 www.Metrics2Meetings.com