SYNOPSIS On A STUDY OF AN EFFECTIVE PROMOTIONAL STRATEGY WHICH INFLUENCE CUSTOMER TO PURCHASE A PRODUCT OF GODREJ

Submitted for the partial fulfilment of the requirement for the award of degree of Master of Business Administration (MBA) 2011-13 Submitted by: MAHENDRA PRATAP TYAGI ROLL NO.-1153870023 MBA-4th SEM Submitted to: Ms. SURYA BATHAM (LECTURER)

AKS Management College Devrai Kala, Bakshi-ka-Talab, Lucknow. Affiliated to Gautam Buddh Technical University Lucknow (College code-538)

TABLE OF CONTENT

Serial no. 1. 2. 3. a) b) c) d) 4. Introduction

Topic

Page no.

Objective of the study Research methodoloy Research design Sample size Sample area Method of data collection Questionaire

INTRODUCTION

The beliefs attitudes perception India for a same product year largely. This can be due to different in their age, gender, income, levels, education level etc. Taking a case of promotional strategy which Influence customer to purchase a product of Godrej. Other range of product belonging to different Companies in this study consumer perception different product present in the market will be analyzed through the help of literature survey and questionnaire.

OBJECTIVE OF THE STUDY

To know the reach of the Godrej appliances in different private organizations, institution, government, homes etc and who is their competitor, who is the market leader etc. Describe the level of involvement and types of consumer problem solving processes.

Recognize the stages of the consumer buying decision process. Understanding the psychological influences that may affect the consumer buying decision process. Be familiar with the social influences that effect the consumer buying decision.

RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problem. Research methodology constitutes of research method, selection criterion of research methods, used in context of research study and explanation of using of a particular method or technique so that result are capable of being evaluated.

Research design:
A research design is concerned with turning a research question in to a testing project. The research design has been considered a blueprint for research, dealing with at least for problem: what to study, what data relevant, and what data to collect and to analyze the result.

The following methodology will use for study purpose:

Source of data Sample size Sample area Method of data collection Tools and techniques of analysis

Sources of data:
In the data collection method, we will collect both primary and secondary data to meet our objective. Primary data will be collecting personally interviewing people about their opinions and secondary data will take from data internally present with the company.

Primary data:
The primary data is the data directly collected by a survey from the respondent. It will formulate on the basis of information carefully gathered by me about various mind sets of the people.

Secondary data:
The secondary data was collected directly from the companies and their websites and internet surveys Websites Newspaper

Sample Design:
A sample design is a definite plan for obtaining a sample from a given population. It refers to the techniques or the procedure the researcher would adopt in the selecting items for the sample.

Sampling Techniques:
The techniques will use for sampling is convenience and random sampling.

Sample size:
During the study I will take 100 customers as the sample.

Sample area:
The area of the study related with getting correct information of perception of different retailers in the region of Lucknow.

Instrument used:
To know the response, I will use the schedule and questionnaire. Convenience and random sampling will be use for data collection and in this method questionnaire will be distributing to the respondents and they shall ask to answer the question in the questionnaire.

Tools and techniques of analysis:

Pie chart, table graphs etc. Will be use for analysis. Percentage and average will be use for data analysis.

QUESTIONAIRE
A STUDY OF AN EFFECTIVE PROMOTIONAL STRATEGY WHICH

INFLUENCE CUSTOMER TO PURCHASE A PRODUCT OF GODREJ.

Personal Details-

Name: ................ Email ID: ................ Mobile No: ....................

Gender: .......................................... Occupation: ...................................

Address: ............................................................................... 1. Family size a. Less than 4 member [ ] b. 4-6 members [ ] c. More than 6 member[ ] 2. Do you know about Godrej product? a. Yes [ ] b. No [ ] 3. Which products you have purchased of Godrej? a. Refrigerator [ ] b. Microwave [ ] c. Washing machine [ ] d. Water purifier [ ] e. None of above [ ] 4. From where would you like to buy Godrej products? a. Multi brand outlets [ ] b. Exclusive showroom [ ] c. Retail store [ ] d. Shopping malls [ ] 5. Which factor influences you to purchase Godrej products? a. Company brand name [ ] b. Promotional activities [ ] c. Products features [ ] d. Service [ ] e. Influence by other [ ]

6. When you prefer to buy electronic products? a. Exchange offer [ ] b. Discount offer [ ] c. Sales promotions [ ] d. Seasonal [ ] e. Other [ ] 7. Satisfaction level with Godrej products? a. Extremely unsatisfied [ ] b. Somehow unsatisfied [ ] c. Satisfied [ ] d. Somehow satisfied [ ] e. Extremely satisfied [ ] 8. Which brand you like most? a. Godrej [ ] b. Samsung [ ] c. LG [ ] d. Videocon [ ] e. Other [ ] 9. What were the factors that persuaded you to come to your chosen brand? a. Company advertisements: [ ] b. Talk to friends and colleagues [ ] c. Dealer s efforts [ ] d. Any other [ ] Please specify ............. 10. Would you wait for festive season to avail discounts? a. Yes [ ] b. No [ ] 11. Are you satisfied with the customer service after sales offered? a. Good [ ] b. Average [ ] c. To be extent [ ] d. Need to be improved [ ]