SYNOPSIS ON

A study of Consumer Behaviour towards purchase of G.S.M. Mobile Han-set.

Submitted by

MBA II Year

INTRODUCTION The importance of cell phones goes way beyond the ability to make or receive phone calls. Today's technically advanced cell phones can perform as many or even more tasks than a home computer. They are capable of internet access, sending and receiving photo s and files, storing data, to name just a few of the available options. So a question arises as to why different people choose different brands and what are the features they look for while purchasing a mobile handset. Hence a study was undertaken in Lucknow city among the mobile phones owners. It provides a scope to understand the consumers buying behavior towards the mobile handsets. The increasing importance of cell phones has made them almost a necessity for most people. Mobile penetration is on rise. It has even exceeded landline connections. Since various brands of mobile phones are in the market for quite a long time, their performance provides sufficient data for study. The results of the study would give the mobile manufacturing companies an insig ht about the preferences of the consumers and also their expectations from the mobile phones.

OBJECTIVE OF THE RESEARCH

To analyze consumer buying behavior before purchasing a gsm mobile handset.

To find out the most considered factor by the consumers while purchasing gsm mobile handset.

To find out the feature which attract customers the most. To know about the product To know about the price- preferences To know the services of company To know the customer need and want through gsm services To know the company profile To know the customer preference about g.s.m. hand set.

LITERATURE REVIEW The Cellular telephone (commonly "mobile phone" or "cell phone" or "handphone") is along-range, portableelectronic deviceused for mobile

communication. In addition to thestandard voice function of atelephone, current mobile phones can support manyadditionalservicessuch asSMSfor text

messaging, email, packet switchingfor access totheInternet, andMMS for sending and receiving photosandvideo. Most current mobile phones connect to acellular

network of base stations (cell sites), which is in turninterconnected to the public switched telephone network (PSTN) (the exception issatellite phones.Cellular telephone is also define as a type of short-waveanalogor digital

telecommunication in which a subscriber has awirelessconnection from a mobiletelephone to a relatively nearby transmitter. The transmitter's span of coverage is called acell.Generally, cellular telephone service is available in urban areas and along major highways. As the cellular telephone user moves from one cell or area of coverage toanother, the telephone is effectively passed on to the local cell transmitter. A cellular telephone is not to be confused with a cordless telephone (which is simply a phone with avery short wireless connection to a local phone outlet). A newer service similar to cellular is personal

communications services(PCS).

RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it, study the various steps that are generally adopted by researcher in studying his research problem along with the logic behind them.

Thus when we walk of research methodology, we not only talk of research study and explain why we are using a particular method of technique and why we are not using others so that research result are capable of being evaluated either by researcher or by others.

Research Design

The research design used is descriptive in nature

Descriptive research studies are those which are concerned with describing the characteristics or a particular individual or of a group. Descriptive research includes surveys and fact- finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exist at present.

Sample Design

The survey was conducted in city of Lucknow. Sampling done was Convenient Sampling. The sample size was taken as 50

Data Collection

A survey conducted through which primary data was with the help of Questionnaire.

Secondary data was collected through Internet, Company Brochures and Magazines.

Data Analysis

The data, after collection was coded tabulated and analyzed. Percentage was computed and Pie-Chart and Bar-Chart was used.

RESEARCH METHODOLOGY

RESEARCH DESIGN SAMPLING

: Descriptive

: Convenience Sampling

SAMPLE SIZE SAMPLE AREA

: 50 respondents

: Lucknow

COLLECTION OF Secondary data DATA COLLECTION Questionnaire

: Primary data and

DATA

: Structured

INSTRUMENT

TENTATIVE PLAN OF CHAPTERS

Introduction: About the Organization Objectives Research Methodology Data Analysis Findings Suggestion Conclusion Bibliography

REFERENCES

Books:

Kothari C.R.; Research Methodology; new age international publishers (p) ltd., New Delhi; second revised edition 2004; reprint 2008; P.P...- 31, 95, 122.

Leon G. Schiffman & Leslie Lazar Kanuk; Consumer Behavior; Published by Dorling Kindersley (India) Pvt. Ltd., licensees of Pearson Education in South Asia.; ninth edition 2009.

Web Sites: 1. http://www.nokia.co.in/find-products/products 2. http://www.google.co.in/firefox?client=firefox-a&rls=org.mozilla:enUS:official 3. http://en.wikipedia.org/wiki/Mobile_phone 4. http://in.samsungmobile.com/index.jsp