Contact

Christina Clark
328 Martindale Cres Calgary, AB 1 403 208 7761 cchristina01@gmail.com

Table of Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. Montage Business Card Letterhead Brochure Flier Web Page Imaging Event Ad Logos

Montage
Description: Combination of two images blended together to
make one image.

Date: 2/15/13 Course/Instructor:

COMM 130 Section 2 Caryn Esplin

Programs/Tools Used:
Adobe Photoshop

Objectives:

Create a new image using Adobe Photoshop. Use masks to blend two or more images together. Apply a filter to the montage.

Process:

First I changed the resolution and cropped both images. Next I positioned them together while insuring that the image of Christ had lots of lead room. Once the placement was correct, I masked the two images together; then I utilized the clone stamp tool to remove the original logo on the ocean image. After this, I added a filter and used a layer mask to remove part of the filter. I then broke the type into three sections for more freedom in sizing and placement.

Business Card
Description: A business card for a dessert company named
Simply Nummy.

Date: 3/2/13 Course/Instructor:

COMM 130 Section 2 Caryn Esplin

Programs/Tools Used: Objectives:

Adobe Illustrator & InDesign Design a business card that portrays the business and its image. Design the business card in Adobe Illustrator and InDesign.
I researched images and colors that would best represent the company and its product. I then found the appropriate photo and reconstructed it into a logo using the drawing and shape tools in Adobe Illustrator. After I was content with the logo, I placed it into a 3.5 x 2 inch box in InDesign and added the contact information. I placed all the pertinent contact information into groups for design aesthetics. Finally, I added a visual connection between the logo and the contact information by using a line rule. I added the companys initials on a second 3.5 x 2 inch box for the back of the card. All the colors on the card were taken from the original image.

Process:

Letterhead
Description: A letterhead for a dessert company named Simply
Nummy.

Date: 3/2/13 Course/Instructor:

COMM 130 Section 2 Caryn Esplin

Programs/Tools Used: Objectives:

Adobe Illustrator & InDesign Design a letterhead that portrays the business and its image. Design the letterhead in Adobe Illustrator and InDesign.

I researched images and colors that would best represent the company and its product. I then found the appropriate photo and reconstructed it into a logo using the drawing and shape tools in Adobe Illustrator. After I was content with the logo, I placed it onto an 8.5 x 11 inch page in InDesign and added the contact information. I placed all the pertinent contact information into groups for design aesthetics. Finally, I added a visual connection between the logo and the contact information by using a line rule. All the colors on the card were taken from the original image.

Process:

Brochure
Description: A gateway brochure for a business named
Downtown Zoo that provides upcomming activities and events for the zoos customers.

Date: 3/23/13 Course/Instructor:

COMM 130 Section 2 Caryn Esplin

Programs/Tools Used: Objectives:

Adobe InDesign/Adobe Illustrator/Adobe Photoshop Create a two sided document in Adobe InDesign. Design the logo for the company and use in the brochure. Use at least four images.

Process:

Using Adobe InDesign I created the layout for a gateway fold. I used and positioned a series of black bars and animal photos with green foliage to create flow and repetition. For the flamingo in the center I removed the background in Photoshop and used text wrap in Illustrator to wrap the body copy around the flamingo. I used Illustrator to create the logo and the scissors tool in InDesign to cut the logo in half. I placed each logo half on the both the brochures flaps. The line down the front of the brochure represents where the brochure opens.

Flier
Description: Date: 1/26/13 Course/Instructor:
COMM 130 Section 2 Caryn Esplin
A flier for a learning conference.

Programs/Tools Used:
Adobe InDesign

Use the design principles to create a well laid out flier. Create the flier in Adobe InDesign.

Objectives:

Process:
After experimenting with different layouts and finding the layout I liked, I added the required Elements to the flier. I then experimented with different shades of gray and font sizes to create contrast and hierarchy within the flier. I intentionally left a large area of white space within the composition in order to encourage the circular flow of the viewers eyes around the fliers layout.

Graduate
Leadership Conference

Do you want to have the

competitive edge in business?

Vouant Communications annual Graduate Leadership Conference.
Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer. Conference is available to graduating seniors. Space is limited.

Come learn how at

October 21
Lincoln Conventioun Center
Registration and more information available at

8 a.m. 5 p.m.

http://www.vouantcomm.com/leaders

Web Page
Description: A web page for a company named Simply Nummy that
explains the purpose and process behind the design of their logo.

Date: 3/13/2013 Course/Instructor:

COMM 130 Section 2 Caryn Esplin

Programs/Tools Used: Objectives:

Notepad++/Adobe Photoshop/W3C Markup Validation Service

Create a basic web page using HTML. Include written content and the companys logo. Change the colors and font type using a provided external CSS sheet.

Process:

I used Notepad++ to write the HTML code for the web page and also to make adjustments to an external CSS style sheet provided by the instructor. I then played with color and font choices within the CSS code until I was satisfied with the overall look of the web page. I also utilized W3schools.com to double check my HTML code.

Imaging
Description: A photoshoped image of a fire hydrant, applying a filter
and partial saturation.

Date: 2/9/13 Course/Instructor:

COMM 130 Section 2 Caryn Esplin

Programs/Tools Used:
Camera/Adobe Photoshop

Objectives:

Capture and scan in a quality image. De-saturate part of the image and apply a filter using Photoshop.

plenty of lead room and aligning it within the rule of thirds. When I found the picture I liked I loaded and cropped it into Adobe Photoshop. I created two layers with the same image and then added a filter and desaturated the bottom image. On the second layer I used a layer mask to cut out the fire hydrant using the quick selection tool. After completing the composition, I placed it on a white background for printing purposes.

Process: I took several pictures while focusing on giving my subject

Event Ad
Description: An event ad for a charity dinner to raise money for less
unfortunate individuals.

Date: 2/2/13 Course/Instructor:

COMM 130 Section 2 Caryn Esplin

Programs/Tools Used: Objectives:

Microsoft Word 2010 / HP Scanjet 4890 (Scanner)

Create an event ad using only Microsoft Word. Scan in a quality image and place it into Microsoft Word.

Process: I started by searching for an image that would best represent a charity dinner. I then used boxes and lines in Microsoft Word to determine my general layout. Once I had a general idea of what I wanted the layout to look like I added the image and text to the flyer. Once my content was on the page I made minor adjustments to align the content and fix the white space. I also added thick black lines for contrast and repetition.

Purchase a ticket and feed

someone in need!

Feb 2

6:00pm-9:00pm Jubilee Auditorium $20.00 per ticket

Purchase tickets through our web site:

http://www.whenhungerstrikes.com/tickets/dinnerfortwo

Hunger Strikes invites you to a fun and rewarding evening.

The nights events will include: dinner from 6:00pm 8:00pm, followed directly after by an exciting musical performed by Miss Shoemakers School of Performing Arts.

Proceeds go to the Calgary Homeless Society.

Food graciously donated by

EverdayFoods.

Logos
Description: Three different logos which represent a dating
company and offer the employer a variety of options to choose from.

Date: 2/23/2013 Course/Instructor:

COMM 130 Section 2 Caryn Esplin

Programs/Tools Used:
Adobe Illustrator

Objectives:

Create three different logos to represent a company and its message. Create the logos in Illustrator. I researched several symbols and images until I found the symbols that I felt would best represent or portray the purpose and message of the company. I then drew the logos in Illustrator using the pen tool and variety of shapes tools.

Process:

Company Name: Right on Target

right on target

right on target

right on target