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The Weider brothers at the helm of the powerful IFBB had hopes of
turning Competitive Bodybuilding into an Olympic Sport. This would mean
bigger profits for everyone involved by legitimizing the sport. Doping tests
for steroids and other banned substances were started in the late 1980s in
preparation of getting the IFBB into the Olympics. Unfortunately, the
Weider brothers were foiled in 1990 when McMahon stole all their best
competitors by offering them lucrative contracts to sign up for his new WBF
organization. McMahon wanted to turn competitive bodybuilding into the
same type of circus freak show that his WWF wrestling was by turning the
competitors into personas of heroes and villains and calling them
“Bodystars”. McMahon’s new organization, obviously, did not test for
steroids because his goal was to create “Freak Show Entertainment” just like
his WWF wrestling. Perhaps we cannot really blame the Vince McMahons
of the world, they are just the exploiters and promoters of what people really
want. People want an entertaining story, a drama, a soap opera, a “Reality
Show”. They want to gawk at the giant freaks and imbeciles. The popularity
of “Reality Shows” is further proof of what our culture finds entertaining.
The makers of “Reality Shows” take a combination of fact and fiction and
blend it into a compelling and entertaining story. The truth is usually too
boring to be considered entertainment. One of the first “Reality Show”
successes was the well-known documentary Pumping Iron from the late
1970s, which brought the bodybuilding subculture into the spotlight and
propelled Arnold Schwarzenegger into stardom. The filmmakers realized
that the documentary was going to be too boring to entertain people so they
made up a back-story of heroes and villains to sell the movie. It worked.
The Weider brothers put their Olympic hopes on the back burner in
response to their new cunning adversary McMahon, and the IFBB quietly
stopped drug testing their competitions. In 1992 McMahon and the WBF
came under federal investigation for alleged steroid trafficking and he
dissolved the WBF in a storm of negative media coverage and the failure of
the organization to profit probably from the high price he had to pay to steal
the IFBB competitors. The bodybuilders returned to the IFBB and McMahon
went on with the WWF as usual but the damage was done. Drug testing was
never reintroduced into the IFBB. People would forever associate
bodybuilders with freak show entertainment. In the 2000s the Weider
brothers attempted unsuccessfully to have bodybuilding added to the
Olympics. The Olympic Committee and the public at large had lost all
respect for bodybuilding and will probably never consider it a real sport.
I really should not pick on anabolic steroids because the truth is that I
detest all synthetic drugs and most natural ones because they damage our
bodies and minds. Drugs keep us from enjoying the physical health and clear
unaltered minds that we need to enjoy a happy and free life. True happiness
comes from the inside, from self-love and acceptance of ourselves.
Happiness and freedom are the result of self-esteem from using a clear,
drug-free rational mind to live a life of love, honesty and creative purpose.
Bodybuilding and Bodysculpting is essentially the same thing. But
you can use the term Bodysculpting without raising a negative prejudice in
people. Everyone wants Bodysculpting but as soon as you use the word
Bodybuilding most people have an immediate prejudice and negative image
that is aroused for historical reasons. So call it whatever you want because it
is all the same thing. Whether you call it bodybuilding, bodysculpting,
strength training, resistance training or weight lifting doesn’t matter. What
matters is that you realize it is the secret to permanent fat loss and having the
body of your dreams.