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Brandee J.

181 Plymouth Drive, Scarsdale, NY 10583 914.843-5839
Award Winning Communications Executive Luxury Brand Marketing Specialist Public/Media Relations Expert Strategic Thinker & Leader Company Spokesperson

Noteworthy Achievements
Recipient, Womens Jewelry Association Award for Excellence in Marketing & Communications (2009) Winner, Public Relations Society of America Silver Anvil Award (2000), Diamonds & the Millennium Selected by American Gem Society as part of Generation Next (2009) (AGS Spectra Magazine)

Professional Experience Vice President, Global Communications & Marketing Julius Klein Group, New York, NY
First female executive in companys sixty-five year history; first ever marketing executive Report directly to the companys Chief Executive Officer & President Built modern, integrated, global corporate communications strategy/campaign from the ground up to meet the requirements of senior management in executing the companys (and its ten international subsidiaries) corporate and business strategies Constantly redefined the objectives and scope of the marketing department to meet the ever-changing market environment and dynamic needs of the company and its clientele 8/03-Present

Traditional Marketing & Advertising Developed/implemented business to business focused re-branding campaign, including all new b2b marketing materials Developed consumer focused re-branding campaign, including all new print and online advertising, for the Groups most public b2c subsidiary, Ritani LLC Develop both trade and consumer media plans and negotiate ad placements Produced, wrote/edited and voiced over corporate, training and brand building videos for both Julius Klein and Ritani Write copy for both b2b and b2c advertising campaigns Partner with retail clientele to develop and execute co-op advertising & marketing campaigns and targeted, media driven promotions/special (i.e. charitable) events in their stores Relationship Management & Crisis Communications Develop, strengthen and manage effective working relations with retail clientele, manufacturers, suppliers, industry leaders and influencers Developed relationships with key government officials in Africa and leaders at major suppliers, resulting in a greater openness toward company practices and initiatives and a
Brandee Dallow Resume, April 2013

near double digit increase in supply Repositioned the company in the eyes of retail clientele and trade media, moving it from a position as an un-engaged brand to one that is an industry leader product-wise, socially and technologically Solidified companys reputation as a client-centric organization by focusing on exceptional levels of service for every transaction/interaction Developed and executed over 50 retailer sales training programs for clients; initiated 4x/year training program for Cartier international sales staff Shape communications responses following crises; advise on sensitive company related issues; promote positive stories and handle and resolve negative publicity Provide high level marketing consultancy to executives at Leviev, an international luxury retailer & Julius Klein Group subsidiary

Strategic Planning Reconceived and redeveloped the Company's business plan to reflect an innovative, client-focused, technology efficient and capital-efficient growth enterprise; resulted in nearly doubling our diamond supply, customer base and provided government licenses to open 2 additional factories in southern Africa Created the companys first formal Corporate Social Responsibility policy, garnering praise from the US State Department for our commitment to efforts that combat conflict diamonds Prepare written and oral presentations on behalf of the companys chief executives; provide coaching skills to senior management regarding proper delivery of presentations Public Relations Primary company spokesperson during trade and consumer media interviews, client/supplier meetings and to larger groups at important industry events Prepare press releases, pitch ideas/memos, editorial stories for both JKG & Ritani QVC television on air spokeswoman on behalf of Ritani for Diamonique (2009-2011) Work with national magazines to ensure jewelry editorial placements for Ritani Assisted numerous, national television crews (PBS, Discovery Channel, Today Show, etc.) in the production of diamond related stories inclusive of Julius Klein Social Media Marketing & Web Development Initiated and oversaw the re-design of the companys corporate Website as well as that of Ritani Developed a retailer extranet for JKG clients Work with SEO firm on a continuous basis on preparing most searchable text for both Websites Managed NYC-based social media marketing firm, together with whom the company increased Ritani Facebook fans from 7K to 657K+

Partner / Public Relations Manager

2/99-8/03 Diamond Information Center (De Beers Group) at J. Walter Thompson (JWT), New York, NY Managed/executed public relations activities promoting diamonds internationally on behalf of De Beers (Diamond Trading Company) Public Relations Society of America Silver Anvil Award winner (2000) for the teams global, Diamonds & the Millennium publicity campaign Successfully tripled media presence in the fields of bridal and corporate/trade media throughout tenure

Brandee Dallow Resume, April 2013

Worked with World Diamond Council to develop crisis communications strategy to combat conflict diamonds issue; coordinated with D.C. lobbying agency to garner support from NGOs and government; worked with team to successfully position De Beers as part of the solution Successfully executed a global public relations campaign culminating in a multi-million dollar, high profile media event in Las Vegas with major celebrities and an a-list guest list Planned launch of and led execution of public relations campaign for Coordinated international public relations initiatives on behalf of fifteen countries Media spokesperson in both consumer and trade press; conducted 20+ interviews on local tv stations Managed team of three as well as partner agencies 12/97-

Senior Account Executive

2/99 Rubenstein Public Relations, New York, NY

Developed and executed day to day public relations initiatives on behalf of high profile clients: 21 Club; The Miss Universe Organization; Guernseys John F. Kennedy Memorabilia Auction; New York Apple Tour Bus Company; US Web. Organized and developed press materials, interviews, credentials, photo shoots, etc. for over 300 members of the international media in Hawaii for the 1998 Miss Universe Pageant Developed press kits, wrote press releases and pitch letters; pitched story ideas to major local, national, and international print and electronic media Spokesperson on behalf of clients throughout multiple media outlets

Deputy Press Secretary

11/96-12/97 New York State Attorney General, Dennis Vacco, New York, NY Drafted press releases, organized and coordinated press conferences, public appearances and statewide radio teleconference calls for then New York State Attorney General Dennis Vacco and the New York State Department of Law Liaison to all media ensuring information was relayed to the public via radio, television and print Developed and engineered production of educational video and statewide training initiative on teen date violence for use in schools and community groups

Bachelor of Arts in Communication, Cum Laude State University of New York, Buffalo, NY

Related Skills
Proficient in Microsoft Office Suite; Adobe Acrobat, Photoshop & Elements; Social media marketing including Facebook, Twitter, Pinterest, LinkedIn, Instagram, Blogging Built robust, new Website for the Womens Jewelry Association in cooperation with Association Magnet (8/2012) Manage Web and all social media pages for Womens Jewelry Association, Julius Klein Group and

Brandee Dallow Resume, April 2013

Vice President of Administration, Womens Jewelry Association International Executive Board Panelist, Luxury Marketing Councils Learning Series, Growing Luxury Through Social & Digital Media (2012) Guest Speaker, WJA Presents, Social Media & the Online Opportunity (2012) Guest Speaker, American Gem Society Conclave, WJA Presents Pin it to Win It (2013) Member, Y.E.S! (Young Executives for Success), a division of Dress for Success Worldwide Local news reporter/news anchor Accomplished voice over artist for several movie trailers and dozens of corporate documentaries

Brandee Dallow Resume, April 2013