Douwe Egberts

Concept
A packaging range design which reflects its heritage through the consideration of stock and traditional printing methods., Alongside a campaign to engage with, and influence coffee shop goers to enjoy what they drink there, at home.

Background
Douwe Egberts have been an established Coffee brand since 1753. I identified traditional packaging and printing methods of the time to influence my design choices. By targeting coffee shops, I am directly engaging with and influencing the briefs intended market.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Douwe Egberts

Coffee Retail Products

The Douwe Egberts coffee products will be proposed for sale within popular chain Coffee Shops and retailers such as Whittards and Starbucks and have its own branded display stand. This works As a means of aiming at the briefs intentional target market, of Coffee shop customers

Coffee Shop Advertisement & Promotion

The slogan is driven by Douwe Egberts original For the love of Coffee, adapting it to be Enjoy it here, Enjoy it at home and Tasting its best in your favourite mug with the intention of engaging coffee consumers to purchase the coffee they favour.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Enjoyed here, enjoyed at home.

Tasting its best in your favourite mug

Douwe Egberts

Samples and Promotion

As a method of promotion, and the push of the new slogan, samples of Douwe Egberts coffee products and hot drinks will be distributed via post, a high street sample cart and given free with the sale of Douwe Egberts coffee products within coffee shops and suppliers.

Website
As a method of promotion, and to bring everything together I have proposed the re-design of the Douwe Egberts website to retain consistency. The pages consist of: The philosophy, Recipes, Products and samples with the choice to order a sample online.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Accessorize Autumn / Winter Collection 2013

Brief and Concept

To produce the Retail Graphics and Design Material for Accessorizes Autumn and Winter collection 2013. To take consideration in relating products sold within design work and how they translate across a range of formats, promoting and displaying the products.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Accessorize Autumn / Winter Collection 2013

Packaging
The retail packaging has been designed to hold a range of items that the store supplies, the designs coincide with the rest of the stores graphics. A range of gift packaging is also available for Accessorizes gift wrapping service instore.

Window Display
The surface pattern design will be consistant throughout all interiour and exterior retail graphics. The window displays will incorporate current products into the surface pattern design.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Accessorize Autumn / Winter Collection 2013

Promotional Material & Website

To retain consistancy, the surface pattern design will be pushed across every media and format.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Typosgraphe

Brief
Celebrating Typographies journey with a focus on printing methods, by producing and holding an exhibition within the White Cloth Gallery.

Background
A typographical investigation of branding and promotion for an exhibition with a focus on celebrating the journey of typography.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Typosgraphe

Brand Guidelines
A decision to depict typefaces from typeface timeline, to be incorportaed withing our submission material. Two target audiences were to be directed too; Type as Image and Type Foundaries.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Type As Image - Branding Georgia, Gotham, Quicksand

Type - Branding Franklin Gothic, Baskerville, Futura

C:52 M:0 Y:18 K:0

C:19 M:29 Y:5 K:0

C:3 M:0 Y:49 K:0

C:25 M:0 Y:46 K:0 C:4 M:34 Y:0 K:0

C:1 M:14 Y:58 K:0

Mail Outs: Helvetica regualar 8pt

Georgia Regular 16pt

Mail Outs: Helvetica regualar 8pt

Mail Outs: Helvetica regualar 8pt

Georgia Gotham Bold 52pt Bold 52pt

Gotham Medium 16pt

Quicksand Bold 52pt

Quicksand Book 16pt

Typosgraphe

Brand Guidelines
A decision to depict typefaces from typeface timeline, to be incorportaed withing our submission material. Two target audiences were to be directed too; Type as Image and Type Foundaries.

Typography Timeline
To communicate the concept and direction of the exhibition a typography timeline was produced was educate and promote to those going, the change typoegraphy has made since it first began.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Event branding:

C:100 M:0 Y:0 Cyan Typeface: Poster

C:100 M:0 Y:0 Black

C:0 M:0 Y:0 K:0 White

Gotham Book 22pt,

Gotham Book 20pt

Gotham Medium - 20pt

Casa Mia

Brief
To re-brand the restaurant, Casa Mia in Leeds focusing with a focus on taste of their food, presented through hand rendered typography highlighting descriptives used within their menu.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Casa Mia
I ta l i a n R e s ta u ran t
Logo guidelines

Didot Regular 100pt

Quicksand Book 20pt

All type

Casa Mia

Hand rendered typography

With this being main the focus of the restaurant rebrand, the hand rendered descriptives have been pushed across all print collatoral to retain a level of consistancy throughout.

Print and Finishing

The products needed to communicate Casa Mia as a high end restaurant. To do so, Menus were screen printed, allowing the spot colour Gold, to catagorise the Menus. The business cards are embossed, again to reflect the high end restaurant and reflecting the tactile nature of the hand rendered typography.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Casa Mia

Restaurant
Again, to retain consistency, the hand rendered type derived from the menu will be pushed across window display graphics. This will also be pushed across waiters uniforms, the Casa Mia takeawat service and promotional material.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Regional Dialect

Brief
To create a series of 5 publications which focuses on regional dialect, and the range that Britain has, focusing on the most hard to understand. With the aim of teaching people to understand the accents and phonics.

Coat of Arms
Each coat of arms was designed to be representive of the location in regard to colour, icons and image. The Cities flag has been incorporated into the shield to recognisable on first glance.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art

Regional Dialect

Publication
With the purpose of teaching, the publication takes a dictionary format, giving definition to a phrase / word, alongside the phonetics, to teach how to pronounce as well as understand. It has been designed as a size which is easy to transport and access.

Stephanie Lawson Level 06 BA (hons) Graphic Design Leeds College of Art