A Mini Live Research Project On

Perception of people Regarding the impact of the Social Networking Sites on Sociability
submitted in the partial fulfillment degree for the Award of degree of Masters of Business Administration 2011-2013 Pacific Institute of Management

Submitted by: Richa Chouhan Shweta Garg

Submitted to: Dr. Harvinder Soni

Introduction

Data Interpretation
Age:

Age is an important factor that has a great influence on the perception of SNS. Hence according to age levels the respondents are classified into three categories.

Age group Under 19 years 19-25 years >25 years Total Gender

Frequency 14 15 17 46

Percentage 31 % 32% 37% 100%

As the perception on any topic varies from male to female so, the factor of gender plays an important role for any research topic:

Gender Male Female Total

Frequency 24 22 46

Percentage 52% 48% 100%

1) Is quality of life declining rather than being improved by social networking sites? Scale Strongly Disagreed Disagreed Neutral Agreed Strongly Agreed Total Frequency 05 22 11 06 01 46 Percentage 10% 48% 24% 13% 3% 100%

2) Do u think that ur closeness is increased with ur friend,after joining social networking sites? Scale Frequency Percentage Strongly Disagreed 00 00% Disagreed 04 09% Neutral 06 13% Agreed 15 33% Strongly Agreed 21 46% Total 46 100% 3) Do u think that social networking sites help males and females to involve in a Relationship?

Scale Strongly Disagreed Disagreed Neutral Agreed Strongly Agreed Total

Frequency 04 03 14 10 15 46

Percentage 09% 07% 31% 22% 33% 100%

4) Do u think that social networking sites helps you in the situation of Lonliness? Scale Strongly Disagreed Disagreed Neutral Agreed Strongly Agreed Total Frequency 10 07 05 13 11 46 Percentage 22% 15% 10% 28% 24% 100%

5) Do u think that you can build the good bonding with ur friends by spending more $ more time on social networking sites helps rather than with real life friends?? Scale Strongly Disagreed Disagreed Neutral Agreed Strongly Agreed Total Frequency 17 17 08 04 00 46 Percentage 37% 37% 17% 09% 00% 100%

6) Do u think that your social networking sites friends know about you that you cannot share with your real life friends? Scale Strongly Disagreed Disagreed Neutral Agreed Strongly Agreed Total Frequency 26 06 05 05 04 46 Percentage 57% 13% 10% 10% 09% 100%

7) Do u think that you can build the trust with your social networking sites friends as compared to the real life friends? Scale Frequency Percentage

Strongly Disagreed Disagreed Neutral Agreed Strongly Agreed Total

28 10 06 01 02 46

61% 22% 13% 3% 4% 100%

8) Do u truely express yourself or your emotions on social networking sites ? Scale Strongly Disagreed Disagreed Neutral Agreed Strongly Agreed Total Frequency 17 15 06 07 01 46 Percentage 37% 33% 13% 15%% 3% 100%

9) Do you really feels that these social networking sites makes you more sociable rather than from the real world? Scale Strongly Disagreed Disagreed Neutral Agreed Strongly Agreed Total Frequency 08 14 15 08 01 46 Percentage 17% 31% 33% 17% 03% 100%

10) Do you think that these social networking sites makes u far away from ur real life friends? Scale Frequency Percentage Strongly Disagreed 06 13% Disagreed 16 35% Neutral 08 17% Agreed 09 20% Strongly Agreed 07 15% Total 46 100% 11) Do you think that you can reveal more about yourself to people you know from social networking sites than to real life friends? Scale Strongly Disagreed Disagreed Neutral Agreed Frequency 13 11 10 09 Percentage 28% 24% 22% 20%

Strongly Agreed Total

03 46

07% 100%

12) Do you think that you can know about yourself better from the social networking friends than to real life friends? Scale Strongly Disagreed Disagreed Neutral Agreed Strongly Agreed Total Frequency 17 18 08 01 00 46 Percentage 37% 40% 17% 03% 00% 100%