HISPANIC ISSUE RESEARCH: KEY FINDINGS 1.

The majority of non-Hispanics overestimate the proportion of Hispanics in the US who are illegal immigrants 75% overestimate the proportion who are in the US illegally (H+K) 33% think over half of Hispanics are undocumented (H+K) The estimated percentage of Hispanics in the U.S. illegally is 17%, or 6.8 million (Office of Homeland Security) 2. Misperceptions about illegal immigration amplify anxieties around negative issues English language proficiency More than 80% of non-Hispanics associate Hispanics with NOT having learned to speak English (H+K) In reality, Hispanics are learning English at the same rate as past immigrant populations, and virtually 100% of second-generation Hispanic-Americans have mastered the English language (Center for American Progress) Hispanics being a burden on education, healthcare services Nearly 80% think Hispanics are a burden on the health care system (H+K) 70% think Hispanics are a burden on the education system (H+K) Hispanics' involvement in criminal activity Nearly 80% associate Hispanics with being involved in crime and gang violence (H+K) Among Hispanic issues covered by the media, immigration and the U.S.Mexican border has the highest volume of negative coverage, with nearly twice the volume of the leading positive issue (H+K) 3. Non-Hispanic Americans do admire Hispanic traits, but positive messages are rarely captured in media coverage Strong family and religious values Nearly 90% associate Hispanics with strong family structure and religious values (H+K) Work ethic Nearly 90% associate Hispanics with being hard working (H+K) More than 80% of Latinos believe that most people can get ahead in life if they work hard (Pew) Contribution to and role in the US economy Hispanic buying power is worth $1 trillion now and is expected to grow another 50 percent to $1.5 trillion in the next five years (Nielsen) Most recent Census Survey of Business Owners (2007) shows that the rate of growth in Hispanic-owned small businesses (43.7%) is more than two times the national average (18%) (Census)
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2002-2007 saw Hispanic-owned business revenue increase by 55% to $350 billion (Census) Positive media coverage on Hispanics economic contributions, work ethic and religious faith comprises less than half the volume of media coverage on the leading negative topic, immigration and the U.S.-Mexican border (H+K)

----METHODOLOGY: The research was conducted by Hill+Knowlton Strategies, along with its research firm, Research+Data Insights, on behalf of the Latino Donor Collaborative during March April, 2012 The research was conducted primarily for internal purposes and not intended for public distribution. With questions about findings or use, please contact David Iannelli at david.iannelli@researchdatainsights.com SURVEY: Hill+Knowlton Strategies conducted an online survey among a representative sample of 1,500 non-Hispanic registered voters in the United States between March 15 21, 2012 FOCUS GROUPS: Conducted two focus groups in each of four US cities One group in each of the four cities was conducted among lower-to-middle socio-economic status Anglo-Americans and the other group in each of the four cities was conducted among middle-to-upper socio-economic status Anglo-Americans Two of the four cities were high-density Hispanic cities Phoenix (March 7, 2012) and Houston (April 10, 2012) Two of the four cities were high-growth Hispanic cities Charlotte (March 8, 2012) and Chicago (April 11, 2012) MEDIA ANALYSIS: Conducted an in-depth analysis of media coverage spanning one year (February 1, 2011January 31, 2012) to capture the primary messages related to Latinos and Latino issues Analyzed mainstream coverage (print and online), as well as social media (blogs, Twitter, Facebook, online forums and comments), broadcast television and talk radio Used our media analysis findings to compile a message inventory identifying the most prevalent negative and positive messages

ADDITIONAL INFORMATION: Research+Data Insights is an international consulting firm providing a full range of research services to inform influential and effective communications programs. Our goal at RDI is to provide clients with the best data-driven insights possible. Through innovative research design and sophisticated data analysis, we provide leaders with valuable information on the current situation, challenges and emerging opportunities. We utilize both primary and secondary research to develop our insights and employ a full range of traditional and online qualitative and quantitative research tools, including polling, focus groups, and perception analyzer dial groups. Throughout the process, we work closely with our clients to ensure that we deliver results that achieve specific goals. Our team brings our diverse backgrounds of business consulting, political strategy and journalism as well as decades of experience conducting research for Fortune 100 companies around the world to create research solutions for our clients. Research+Data Insights is headquartered in New York with 15 regional offices around the world. The firm is part of Hill+Knowlton Strategies and WPP, one of the largest communications services groups. Lead Researcher: David Iannelli, President, Global Research David Iannelli brings more than 20 years of experience conducting public affairs, reputation and marketing research for leading corporations across a broad range of industries, including financial services, energy, health care, pharmaceutical and information technology. Before transitioning to President of Global Research at Research+Data Insights, a Hill+Knowlton Strategies Company, David served in a similar capacity as managing director at Public Strategies. Prior to joining Public Strategies, David spent seven years as a colleague of noted pollster and strategist Robert M. Teeter. As Coldwater Corporation vice president and senior consultant, David worked with Teeter to advise multinational corporations and also directed The Wall Street Journal/NBC News Poll and other major research projects as part of the bipartisan Hart-Teeter research team.