Beruflich Dokumente
Kultur Dokumente
GREEN PRODUCTS
Today’s food ingredients are predominately organic, seasonal, and locally grown. The chicken is from Petaluma Poultry, which
raises organic, free-range chickens using sustainable farming methods, and the fish is from Monterey Fish Market, a local
sustainable fish market.
Beverages are predominately local and artisanal, including local beers, organic wines, organic and fair-trade certified teas, local
water, and juices. Coffee is provided by Taylor Maid Farms, which is organic, fair-trade certified and shade-grown coffee produced
by small family farms.
All catering service items including flatware, plates, napkins, cups, lunch boxes, tea bags and food wrappers are compostable
products from Eco-Products. The program guide is produced using Mohawk FSC paper, which is made from 100% post
consumer waste and is 100% recyclable, and the venue signage is printed on BioBoard which is made from 63% post
consumer waste and is 100% recyclable.
REDUCING WASTE
We are working to minimize waste created by our event, but we need your help! Most of the items provided today can be
composted or recycled:
Compost: cups, napkins, plates, utensils, drink stirs, lunch box and contents, soiled paper and food containers, teabags, food
Recycle: all beverage containers, glass, plastic, cans, newspaper, cardboard, yogurt containers
CARBON OFFSETS
100 percent of the carbon emissions associated with Green:Net – including attendee travel and
on-site electricity use – have been offset through the Bonneville Environmental Foundation. The
offsets purchased for this event support the Sun Edison Anderson High School photovoltaic
solar project in Cottonwood, Calif. The offsets are Green-e Climate certified, and have been
reviewed by three independent environmental groups, including the Natural Resources
Defense Council. For more information, visit www.b-e-f.org
WELCOME
Amidst an unprecedented global economic downturn, a U.S. political agenda that has pushed climate
change to the forefront, and an era of booming cleantech innovation, IT tools have emerged as a
crucial way to fight climate change. The U.S. government is spending billions of the stimulus package
on digital tools to make the power grid smarter, and Fortune 500 companies and utilities are looking
to IT tools to manage energy consumption that can cut both costs and carbon emissions. It will be
the innovators who built — and continue to evolve — the Internet and modern-day computing that will
deliver this IT-inspired innovation.
This year’s first annual Green:Net conference is the first green conference for the Internet community,
and we’ve brought together entrepreneurs, investors, policy-makers and execs from IT firms, to focus
on how the tools created in the Internet, computing and IT revolutions will be used to fight climate
change. We’ll focus on a variety of topics — from energy management software to the next-generation
of the smart power grid, to using web communities to create social movements, to more energy-
efficient data centers. Our amazing list of speakers will provide valuable insights into this timely and
important intersection.
We’re also bringing together 10 little-known startups that are using IT tools to fight climate change.
Whether they’re toiling over hardware that tracks energy consumption or creating a web-based
marketplace for energy-efficient tools, these 10 startups will be launching their ideas in today’s
LaunchPad — some of them for the very first time.
We’re so glad you could join us today. Now that the planning is over and the agenda is in motion,
we really do hope you’ll help us take it from here, by making the day one where you seek out new
connections and stimulating conversations. Please let us know if there’s anything we can do to further
that experience. And now...on with the show!
OpenEco.org is an online community that provides free, easy-to-use tools to help organizations
and individuals assess, track and compare their building energy performance, share proven best
practices to reduce greenhouse gas (GHG) emissions, and encourage sustainable innovation.
> Tracks all GHG source categories > Scalable from a single building to a global organization
> Easy-to-use interface, private and secure > Multiple reporting options
© 2009 Sun Microsystems, Inc. All rights reserved. All logos and trademarks are property of their respective owners.
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AGENDA
7:30 AM REGISTRATION AND BREAKFAST
8:40 AM MININOTE
Everyone/Everything Will Have A Carbon ID
SPEAKER
Gavin Starks, CEO, AMEE
9:00 AM PANEL
To Manage It, You Need To Measure It
Companies are developing and using software to monitor everything from corporate carbon emissions to in-building
energy consumption to rooftop solar panel output. With more carbon regulation around the corner, every company
will need a corporate energy and carbon strategy that relies on software to streamline the process. Consumers will
be using similar tools, too. This panel asks: What are options out there? What still needs to be done? How will
the data be analyzed to make actionable meaning?
MODERATOR
Celeste LeCompte, Special Projects Editor, The GigaOM Network
PANELISTS
Richard Barber, CTO, CarbonFlow • Jonathan Gay, Founder, Greenbox Technology
Jeremy Jaech, CEO, Verdiem Corporation • Raffi Krikorian, Co-Founder, WattzOn
Alex Wissner-Gross, Co-Founder and CTO, CO2Stats
9:40 AM KEYNOTE
Internet History Applied To Solving Energy
SPEAKER
Bob Metcalfe, General Partner, Polaris Venture Partners
10:40 AM MININOTE
The Environmental Cost Of Cloud Computing: Assessing Power Use And Impacts
SPEAKER
Jonathan Koomey, Project Scientist and Professor, Lawrence Berkeley Nat’l Laboratory and Stanford University
11:00 AM PANEL
Power Grid 2.0
The next generation of the electrical system is predicted to grow to a $65 billion business by 2013. Both startups
born out of the IT world and large corporations manufacturing networking equipment will help utilities remake
infrastructure that has seen little innovation in the last century. Who are the innovators, and what software and
network technology will usher in the next generation of the power grid?
MODERATOR
Jesse Berst, Managing Director, Global Smart Energy
AGENDA
PANELISTS
Eric Dresselhuys, VP and Co-Founder, Silver Spring Networks • Karl Lewis, Chief Strategy Officer, GridPoint
Eric Miller, Chief Solutions Officer, Trilliant • Sunil Sharan, Director, Smart Grid Initiative, GE Energy T&D
Andrew Tang, Sr. Director, Smart Energy Web, Pacific Gas and Electric Company
12:00 PM LUNCH
1:00 PM MININOTE
An Engineer’s Approach To Climate. Working Backwards From Where We Want To Be
SPEAKER
Saul Griffith, President and Chief Scientist, Makani Power
1:20 PM PANEL
The New Networked Car
IT tools are landing in the unlikeliest of places — even your vehicle. The next generation of electric cars will fuel
up from the power grid, and the charge will be controlled by software and a utility data center. Startups are
building the systems now — are the big auto makers ready?
MODERATOR
Felix Kramer, Founder, The California Cars Initiative (Calcars.org)
PANELISTS
John Clark, Electric Vehicle Management, GridPoint • Richard Lowenthal, CEO, Coulomb Technologies
Rolf Schreiber, RechargeIT Engineer, Google • Jason Wolf, VP Business Development, Better Place
2:00 PM KEYNOTE
IT Solutions For A Low Carbon Economy
SPEAKER
Rob Bernard, Chief Environmental Strategist, Microsoft
2:30 PM PANEL
Green Data Centers: Low Carbon Diets For Your Data Center
Computing can help us fight climate change, but it’s also a huge user of electricity. Servers alone were responsible
for using 5 times the national power requirement of a nation like Sweden. How are computing giants making
data centers and networks more energy efficient? What are the impacts and what can be done to make corporate
IT more green responsible?
MODERATOR
Rich Miller, President, Data Center Knowledge
PANELISTS
Robert Aldrich, Sr. Manager and Principle, Energy Efficient Solutions, Cisco Systems
Kenneth Brill, Executive Director, Uptime Institute • Albert Esser, VP, Power and Infrastructure Solutions, Dell
Rich Lechner, VP, Energy and Environment, IBM • Christina Page, Director, Climate and Energy Strategy, Yahoo!
3:40 PM PANEL
The Green Web Effect
The Internet created a social movement that propelled Barack Obama into the White House, and leaders from
Al Gore to Google’s Eric Schmidt think the web can rally the same powerful response to fight climate change.
Which web sites will be able to create a successful call to action — new players or the web incumbents — and
what business models can monetize the green movement?
MODERATOR
Alexis Madrigal, Staff Writer, Wired.com
PANELISTS
Erin Carlson, Director of Yahoo! for Good, Yahoo! • Ron Dembo, Founder and CEO, Zerofootprint
Jason Karas, Founder and President, Carbonrally.com • Kevin Marks, Developer Advocate for OpenSocial, Google
Dara O’Rourke, CEO, GoodGuide
4:40 PM PANEL
Dotcom To Greenboom: The VC Panel
The investors that funded the Internet wave are now leading investments in cleantech firms. But the industries
are vastly different, requiring different skill sets, longer timelines and more money. What are the lessons learned
from those that have pioneered the crossover? Which sectors should corporations monitor for solutions? Which
investment areas are under-served and overlooked? Get a map of the successes that are present and the funds
chasing deals at this session.
MODERATOR
Michael Copeland, Senior Writer, Fortune
PANELISTS
Navin Chaddha, Managing Director, Mayfield Fund • Paul Holland, General Partner, Foundation Capital
Erik Straser, Partner, Mohr Davidow Ventures • Steve Westly, Managing Partner, The Westly Group
Mark Zanoli, Managing Director, J.P. Morgan
JUDGES
Sam Angus, Partner, Fenwick & West LLP
Luis Arbulu, Google.org Investments Team, Google
Nat Goldhaber, Managing Director, Claremont Creek Ventures
LAUNCHPAD COMPANIES
Visible Energy
Visible Energy makes smart products for consumers that capture and visualize electricity consumption
in living spaces.
SPEAKER: Marco Graziano, Founder and CEO, Visible Energy
Packet Power
Packet Power gives IT executives the insight into data center electrical power consumption they need
to effectively manage power usage.
SPEAKER: Dr. Paul Bieganski, President and Founder, Packet Power
FarmsReach
A web platform for local, sustainable food logistics between restaurants and producers.
SPEAKER: Lana Holmes, CEO, FarmsReach.com
dot UI
Maximizing the SmartGrid ROI by getting EVERYONE to change their energy usage behavior and
habits without disrupting their lifestyle and comfort.
SPEAKER: Ishak Kang, CEO, dot UI
GreenWizard
GreenWizard is an online marketplace and workflow solution for sustainable construction, empowering
architects, engineers, and contractors to build greener buildings, for less money, in less time.
SPEAKER: Adam Bernholz, CEO, GreenWizard
Adaptive Meter
Lost Joules is an online platform where consumers compete to influence energy behaviors.
SPEAKER: Richard A. Dorsey, Co-Founder and Director, Operations, Adaptive Meter
Wattbot
Wattbot is a free web-based, automatic, energy expert that simplifies the design, financing and
purchase of clean energy solutions.
SPEAKER: Kurt Brown, CEO, Wattbot
One did it
Finnish based company One did it Ltd. wants to dissuade consumer’s attention to reduce natural
resources consumption.
SPEAKER: Asmo Halinen, Managing Director, One did it
The Almanac
The Almanac is a company whose mission is to help consumers understand and take responsibility
for their consumption and its impacts.
SPEAKER: Jonah Bloch-Johnson, Founder, The Almanac
BLDG 2.0
BLDG 2.0 is an open-source interface to building performance databases, a collaborative community,
and a marketplace for solutions addressing building energy performance.
SPEAKER: Steve Sanderson, Founder, BLDG 2.0
SPONSORS
PRIMETIME SPONSORS
Automattic / WordPress
Automattic Inc. is a startup from a handful of people passionate about making the web a better place. So far
we are best known for our work on WordPress and other projects but we have a lot of other interesting things
in the pipeline as well. We are strong believers in Open Source and the vast majority of our work is available
under licenses like the GPL. We work from places all around the world. Learn more at www.Automattic.com
IBM
Individuals, companies of all sizes, organizational leaders, and executives world wide face the conundrum of
how to generate more business, lower costs and increase the efficiency of existing infrastructures and assets
– all while being responsive to the growing pressures to be more attentive to energy, the environment and
sustainability issues. IBM environmental solutions address the real challenges and find new business opportunities.
By helping our customers find value in “green” and understand why intelligent infrastructure will make their
lives better, IBM is a market leading advisor in this new “green-aware” market. By helping customers determine
the energy and environmental impact, we can help develop a strategy that prioritizes current and future
investments, while also revealing opportunities for your business to thrive and develop. Learn more at www.ibm.com
Sun Microsystems
Sun Microsystems Inc. develops the technologies that power the global marketplace. Guided by a singular
vision – “The Network is the Computer” – Sun drives network participation through shared innovation,
community development and open source leadership. Our philosophy of building transparent, open communities
continues in the eco-responsibility field. In 2008, Sun was named as one of Fast Company’s “The World’s
Most Innovative Companies” for its “mad scientist approach to energy efficiency”. Innovation, Action, and
Sharing are the pillars of Sun’s green initiatives. Sun can be found in more than 100 countries and on the Web
at http://sun.com.
SHOWTIME SPONSORS
Claremont Creek Ventures
Claremont Creek Ventures is an Oakland-based venture capital firm investing in early stage information
technology companies. Our investment professionals are experienced managers and proven venture investors.
Our team shares a deep commitment to helping entrepreneurs build successful companies from the ground
up. We focus on IT sectors where we have deep domain expertise, including – but not limited to – healthcare,
energy efficiency and security markets. We strive to reach a wide population of entrepreneurs – from Silicon
Valley to the East Bay Area and beyond. Our East Bay location allows us to work closely alongside a strong
entrepreneurial community and excellent research-driven “incubating institutions”, such as UC Berkeley, UC
Davis, and the Lawrence Livermore and Berkeley Laboratories. Learn more at www.claremontvc.com
CSRware
CSRware energy and carbon business intelligence tools tie Sustainability to Green IT. CSRware tools enable
businesses to quantify, measure and take action on IT carbon and energy impacts. Powered by CSRware’s
platform, Green IT Metrics as a Service (GIMs) and Sustainability Management as a Service (SMs) deliver an
auto-metric based library of key performance indicators to monetize carbon and IT activities. With a focus
on tying Sustainability to IT Operations, CSRware presents complex data in a repeatable way to address
Carbon Accounting and how to optimize investments in energy-efficient solutions for Green IT. Learn more at
www.csrware.com
Joyent
Joyent, Inc. is a Cloud Computing vendor that provides ‘Infrastructure as a Service’ (IaaS) to web application
builders and operators who range from the large enterprise to individual developers. Joyent has developed
cloud infrastructure that enables its clients to maximize application performance while reducing their relative
consumption of hardware and power. Learn more at www.joyent.com
Nokeena Networks
Today’s datacenters must support dramatically growing numbers of users consuming large amounts of content
on the Internet. Among all types of Internet content, media such as online video have been growing at the
fastest rate. With Nokeena’s media delivery solutions, datacenters can handle dramatic growth in high-quality
online media traffic while avoiding deployment of expensive additional resources. This not only reduces their
total cost of operations but also helps the planet. Nokeena’s improvements in scalability reduce datacenter
requirements for power, cooling and space by a factor of ten, making datacenters significantly more energy
efficient. Learn more at www.nokeena.com
REGEN Energy
REGEN Energy is a Toronto-based provider of the EnviroGrid wireless load controller and web services
platform, founded in 2005. Our innovative wireless energy management approach incorporates emergent
systems principles and swarm logic as featured in MIT Technology Review and Business Week. Our unique
methodology enables individual devices to make independent, group-optimized decisions that reduce peak
demand without sacrificing occupant comfort. EnviroGrid’s Demand Management benefits typically result in a
peak reduction of 25-30% in addition to significant kWH savings, all leading to an ROI of under 18 months
– or less when utility incentives are available. EnviroGrid provides a wireless peak load management solution
that is installed in minutes, is ideally suited for commercial mid-market customers (100kW-1MW+), and has
proven significant demand reduction in initial pilots. Learn more at www.REGENenergy.com
TerraPass
TerraPass is a leading carbon offset retailer and developer, helping consumers and businesses calculate and
balance their carbon footprints since 2004. Among the first companies to offer a free online carbon footprint
calculator, TerraPass now offers calculators to help consumers calculate their greenhouse gas emissions from
driving, flying, using energy at home, and hosting events including weddings, all at www.terrapass.com. Through
our Carbon Balanced Business program, we offer free carbon footprint calculations for small and medium
sized businesses. All our emission reduction projects are in the US, meet leading international standards,
and are independently verified. Led by former Expedia CEO Erik Blachford, TerraPass is a mission-driven
business intent on helping individuals and businesses in the US take direct action against climate change.
Learn more at www.terrapass.com
SPONSORS AND MEDIA PARTNERS
COCKTAIL RECEPTION SPONSORS
Green IT Tools
Green IT Tools provides affordable products and services to help organizations reduce the environmental
impact of their IT operations. The comprehensive but easy-to-use Green IT Guide and Toolkit gives companies
the framework and tools required to design and implement their own green IT program. Green IT Tools is
committed to helping educate organizations on the far-reaching benefits of green IT programs. Green IT Tools
is brought to you by Terrabytes Consulting, a green IT consulting firm in B.C. serving mid- to large-sized
organizations in North America. Learn more at www.terrabytesconsulting.com
Visible Energy
Visible Energy is a start-up dedicated in creating products and interactive services that help consumers in taking
control of their electricity consumption. Our thoughts-provoking products create new ways to save electricity
by using simple automation and by providing feedback in real-time about use and cost of electricity. Increased
awareness created by our products is the key to behavioral changes that have long-term effects on conservation.
Visible Energy competes in the burgeoning market for ecological consumer electronics products and against
apathy for an increasingly wasteful lifestyle in western countries and for a resource starving planet. Unlike
other products providing simple usage feedback, all our products are connected with each other and
consumption data are collected for display on devices like the iPhone and over the Internet. Learn more at
www.visiblenergy.com
LANYARD SPONSOR
Mayfield Fund
Mayfield Fund provides “venture capital with impact” by partnering with exceptional individuals to create
industry-leading companies. Mayfield has domain expertise in energy technology, communications/wireless,
consumer/media, enterprise software and semiconductor chips and components. The firm has over $2.8
billion under management and a team of ten investing professionals. Since Mayfield’s founding in 1969, the
firm has invested in more than 500 companies, taken more than 100 public and more than 100 have merged
or were acquired. Learn more at www.mayfield.com
MEDIA PARTNERS
ABOUT THE GIGAOM NETWORK
Earth2Tech
The threat of global warming has inspired a new wave of entrepreneurs and innovators to develop technology that could ultimately save
our planet. Earth2Tech, edited by Katie Fehrenbacher, leads the industry with breaking news on the hottest cleantech companies – be
they in solar, biofuels, wind, energy efficiency, green IT, water or other materials – and provides smart, focused analysis of the cleantech
industry, funding environment and regulatory climate. Earth2Tech keeps all members of the eco-ecosystem – from entrepreneurs and
investors to students, researchers and policymakers – informed.
Structure 09
Putting Cloud Computing to Work
June 25, 2009 • San Francisco, California
www.StructureConf.com
Mobilize 09
The Next-Generation Mobile Conference
September 10, 2009 • San Francisco, California
www.MobilizeConf.com
NewTeeVee Live 09
Television Reinvented
November 12, 2009 • San Francisco, California
Live.NewTeeVee.com