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EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service.

Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset information in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com

CLOUD TRANSFORMS IT
Historically, IT has driven greater business efficiency by taking tasks done by many people and doing it better with fewer resources. To achieve this, IT often deployed packaged applications on a dedicated infrastructure. Today, Cloud is revolutionizing the IT process by making it possible to run IT As-A-Service to drive maximum efficiency. By deploying a pool of elastic resources, IT is dramatically reducing hardware costs and making it simple to provision and move applications. Private Cloud is the place for IT to start because it is owned and operated by your organization and it works using the same principles as Public Cloud: its simple, elastic, and drives self-service. Service Providers create new options for IT. While most people think of the large providers of Commodity Infrastructure-As-A-Service, there is a growing set of specialized service providers. These providers will deliver highly specialized services for a particular industry, geography or application. Their cloud will be the specialized requirements built-in. One example is New York Stock Exchange (NYSE) who is building Infrastructure-As-A-Service (IaaS) and Platform-As-A-Service (PaaS) for the Financial Services industry with the scalability, availability and compliance for Financial Services built-in. IT needs a hybrid cloud this approach combines what you do best with what service providers can do better, while keeping IT in control. By leveraging an automated hybrid cloud infrastructure, you can virtualize your mission critical applications, move your existing applications onto virtual infrastructure without disruption, and deliver greater efficiency and agility. The way end users access applications is also changing. As users bring new devices to the workplace, they expect to operate them using both personal and enterprise resources. IT must provide a new end user computing model so they can maintain control over information and access, while allowing users to choose their own devices. EMC thinks of this as the new layering of IT: Automated Hybrid Cloud Infrastructure, New Application Platform and New End User Computing Platform. The new layering requires end-to-end security and management across layers. As IT transforms its operations to run IT-As-A-Service, its role will also transform from an exclusive provider of IT services to a broker of IT services some of which IT creates and delivers itself, some of which are delivered by service providers. This new role for IT combined with new cloud technology will drive maximum business efficiency.

BIG DATA TRANSFORMS BUSINESS


While Enterprise IT is driving greater efficiency, consumer technology is transforming the way we live. Every smart phone creates massive amounts of information which is transmitted through social media sites and embedded applications. This information from location, to videos and photos creates new opportunities for enterprises to gain new insights and transform their business.

Big Data creates this extraordinary opportunity to transform business, but the scale and significance of Big Data demands a new approach. First, IT needs a cloud infrastructure to harness the scale-out compute and storage efficiencies that are required to gather and analyze the massive amount of information quickly. By executing new queries in realtime you can drive an agile, iterative process to gain unprecedented insight. To harness Big Data, organizations need to embrace Data Science. The Data Science team must have frictionless collaboration. This Facebookstyle social collaboration creates an ideal environment for you to share and browse data sets, post research updates, follow team members and view their updates as part of your feed. Cloud infrastructure and social collaboration are not enough to get the full benefit of Big Data. You need a new set of Big Data applications. These applications must be custom because there is no established model to follow. Agile is the new development methodology required to build custom Big Data applications in a rapid, inexpensive way. In agile development, the requirements evolve and the team builds the final solution in an iterative way, delivering a final product that better meets customer needs in much less time. Big Data is the opportunity for IT to transition from driving business efficiency and reducing costs to driving business agility and growing revenue. Organizations that quickly embrace Big Data to transform their business will distance themselves from the competition.

TRUST TRANSFORMS CLOUD


At the same time that businesses are focusing on transforming their digital strategies and the way IT will support them, the threat landscape is also transforming. The new threats are no longer pranksters taking down websites, they are organized criminals, hacktivists, and rogue nation-states, looking for very specific information. Your stance on security must change from preventing breaches to assuming you will be breached and to protecting your most critical assets. To combat Advanced Threats, you need Advanced Security. That means you must: Understand informational risk at a much more granular level, and design security controls using risk-based decisions Lead with agile, intelligence-driven security controls using predictive analytics combined with continuous monitoring Provide contextual capabilities around every security event to make your monitoring system and controls more effective

Advanced security will power predictive analytics through the use of Big Data in security management. When Big Data is combined with security management, it will eliminate 1) the trade-off between the cost to collect and store data and 2) the cost and time required to analyze the same data.

You must be able to shrink your window of vulnerability by empowering your Cyber Security Analysts to find, diagnose, and resolve incidents faster, thereby shortening the amount of time that hackers have inside your systems. Dynamic security requires that you understand all your areas of vulnerability, the value and location of your digital assets, and assess your ability to repel new and innovative attacks. Cloud computing offers incredible opportunity to Transform IT, but it requires you to build a new dynamic security model because Trust Transforms Cloud.

EMC INDIA
EMC is focused on establishing its lead in India and APJ as one of the largest R&D center to work on all products and services of EMC. EMC started India operations in October 2000 and scaled its presence to over 3500 employees, a strong customer portfolio of 2300+ across 135+ cities, and a well-established sales and marketing infrastructure, including 200+ strong partner networks. EMC has had an R&D presence in India since 2003 to deliver engineering of EMCs information infrastructure products. In January 2007, India Center of Excellence (COE) was formed to advance EMCs globalization goals, accelerate R&D efforts and services in the field of information infrastructure by leveraging the highly skilled talent existing in India. India COE is EMCs largest R&D center outside of North America that delivers product engineering, services and integrated innovation for every product group. The centre is equipped with state of the art labs and infrastructure and there is a strong focus on people, skills and technology. With the foundation for growth firmly in place, India COE has embarked on its evolution to the next level- the stage of maturity and value centric growth. The world-class campus of India COE, sprawls across a total area of 1 million square feet and hosts different business units under one roof. Coming from various culture and background, our employees exhibit diversity in true sense. And, EMC India is committed to making each of its employees happy in workplace, engaged in their work, treating them with respect, and caring for them. Employees see a strong commitment to their individual development and growth opportunities within the company. We are devoted to the advancement of our people, industry and community. While doing so, we do take care that we grow as a sustainable company. Our commitment to corporate sustainability is founded on the three main theme of people, planet, and prosperity."

CONTACT US
EMC DATA STORAGE SYSTEMS Bagmane World Technology Center Kr Puram, Marthahalli Ring Road, Mahadevapura, Doddanekundi Village, Kr Puram, Hobli Bangalore 560048 Phone: +91 80 6737 5000 Direct: +91 80 6737 6437 Visit us at WWW.EMC.COM

EMC2, EMC, and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners. Copyright 2012 EMC Corporation. All rights reserved.

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