Frequency below 18 19-23 24-28 above 30 Total 19 53 56 72 200

Percent 9.5 26.5 28.0 36.0 100.0

Frequency businessman employee student others Total 27 64 48 61 200

Percent 13.5 32.0 24.0 30.5 100.0

Frequency s.s.l.c u.g p.g others Total 42 73 45 40 200

Percent 21.0 36.5 22.5 20.0 100.0

INTERPRETATION: From the above table it is understood that 36.5% of the respondents are U.G qualification, 22.5 % respondent are P.G qualification,21% respondents are SSLC level, 20% of respondents others.

income per annum Cumulative Frequency Valid 100000-200000 200000-300000 300000-400000 above 400000 Total 64 69 38 29 200 Percent 32.0 34.5 19.0 14.5 100.0 Valid Percent 32.0 34.5 19.0 14.5 100.0 Percent 32.0 66.5 85.5 100.0

in what way did you contact customer service Cumulative Frequency Valid face to face phone website chat/talk other Total 34 78 31 57 200 Percent 17.0 39.0 15.5 28.5 100.0 Valid Percent 17.0 39.0 15.5 28.5 100.0 Percent 17.0 56.0 71.5 100.0

when did you owned star city Cumulative Frequency Valid 6 month 1-2 years 3 years 3-5 years Total 54 65 50 31 200 Percent 27.0 32.5 25.0 15.5 100.0 Valid Percent 27.0 32.5 25.0 15.5 100.0 Percent 27.0 59.5 84.5 100.0

how do you come to know about this star city Cumulative Frequency Valid Media news paper Online mobile add words of mouth Total 45 84 21 19 31 200 Percent 22.5 42.0 10.5 9.5 15.5 100.0 Valid Percent 22.5 42.0 10.5 9.5 15.5 100.0 Percent 22.5 64.5 75.0 84.5 100.0

Frequency office purpose personel purpose lesser tour purpose Other Total 46 68 35 51 200

Percent 23.0 34.0 17.5 25.5 100.0

which type of bike do you prefer for travelling Cumulative Frequency Valid 100 cc 125 cc 150 cc above 150 cc 102 54 26 18 Percent 51.0 27.0 13.0 9.0 Valid Percent 51.0 27.0 13.0 9.0 Percent 51.0 78.0 91.0 100.0

which type of bike do you prefer for travelling Cumulative Frequency Valid 100 cc 125 cc 150 cc above 150 cc Total 102 54 26 18 200 Percent 51.0 27.0 13.0 9.0 100.0 Valid Percent 51.0 27.0 13.0 9.0 100.0 Percent 51.0 78.0 91.0 100.0

educational qualification * how do you come to know about this star city Cross tabulation how do you come to know about this star city media educational qualification s.s.l.c u.g p.g others Total 11 22 5 7 45 news paper 14 36 18 16 84 online 6 6 7 2 21 mobile add 4 3 9 3 19 words of mouth 7 6 6 12 31 Total 42 73 45 40 200

H0: There is no association between education qualification and awareness about star city H1: There is association between education qualification and awareness about star city
Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 25.849
a

df 12 12 1

sided) .011 .014 .027

25.107 4.892 200

INTERPRETATION: From the above table, the p value is .011 it is more than 0.05 So,H0 is accepted and H1 is rejected. Hence there is no association between age and job security.

age * which factor influences you purchasing star city bike Crosstabulation which factor influences you purchasing star city bike price age below 18 19-23 24-28 above 30 Total 2 10 12 20 44 mileage 6 26 22 20 74 quality 4 6 6 4 20 resale value 2 7 9 8 26 status symbol 5 4 7 20 36 19 53 56 72 200 Total

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 19.713
a

df 12 12 1

sided) .073 .068 .656

19.959 .199 200

income per annum * which type of bike do you prefer for travelling Crosstabulation Count which type of bike do you prefer for travelling 100 cc income per annum 100000-200000 200000-300000 300000-400000 above 400000 Total 35 28 23 16 102 125 cc 16 24 9 5 54 150 cc 8 11 4 3 26 above 150 cc 5 6 2 5 18 Total 64 69 38 29 200

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 8.929
a

df 9 9 1

sided) .444 .469 .867

8.661 .028 200

occupation * what are the different problems that you face at the time of service to your star city Crosstabulation Count what are the different problems that you face at the time of service to your star city high price spare parts occupation businessman employee student others Total 4 17 10 11 42 not easily available 8 28 14 21 71 delay in service 9 8 10 15 42 low quality of spare parts 6 11 14 14 45 Total 27 64 48 61 200

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 10.033
a

df 9 9 1

sided) .348 .347 .495

10.044 .466 200

KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Bartlett's Test of Sphericity Approx. Chi-Square df Sig. .633 115.471 21 .000

Component Matrix

Component 1 whether brand name plays important role in purchased of star city are you satisfied with value for money of this product is good handling of star city how satisfied are you with the product quality did the sales person spend sufficient time with you and explain everything about the star city are you satisfied ashok agency service good how do you rate the service performance of tvs bike .663 -.394 -.092 .530 .590 -.131 .559 -.094 .407 -.424 .145 .657 -.020 .932 -.127 .564 .121 .227 2 3

.663

-.205

.231

Total Variance Explained Compon ent 1 2 3 Total 1.964 1.193 1.016 Initial Eigenvalues % of Variance 28.063 17.042 14.515 Cumulative % 28.063 45.105 59.620 Extraction Sums of Squared Loadings Total 1.964 1.193 1.016 % of Variance 28.063 17.042 14.515 Cumulative % 28.063 45.105 59.620

The Brand name role in contribution of 28.063 % of total variance, value for money holds 17.042% of total variance, the handling for star city hold 14.515% of total variance the above ten factors hold 59.620% of variances.