Beruflich Dokumente
Kultur Dokumente
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1.
General Management
1.1
1.2
1.3
2.
3.
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2.
Marketing Environment
2.1
2.2
3.
Trends in Macro-environment
Identification and Responses to the Major Macro Environment Forces.
4.
Understanding Marketing
Evolution, Need and Scope of Marketing
Marketing Decisions
Core Marketing Concepts
Identification of Competition.
Analysis of Competition.
6.
Sales Management
6.1
6.2
Concept
Types, Effectiveness and Places of Sales Management
;d"x -v_
7.
8.
Marketing Strategies
8.1
8.2
8.3
9.
Societal Responsibility
Ethics
Consumerism with Special Reference to Nepal.
11.
Differentiation Tools
Developing and Communicating a Positioning Strategy
Product Life - Cycle Marketing Strategies.
10.
Promotional Management
11.1
11.2
11.3
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12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
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1.2
1.3
1.4
1.5
1.6
1.7
1.8
1.9
1.10
1.11
1.12
Employee Discipline
1.13
1.14
2.
Organization Behavior
2.1
2.2
2.3
2.4
;d"x -v_
1
Good Governance
Participatory Management
Productivity Management
Knowledge Management
Dispute Management
Public Relation
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1.7
1.8
1.9
1.10
1.11
1.12
1.13
2.
3.
2.2
2.3
Taxation in Nepal (Income Tax Act 2058 and Value Added Tax 2052)
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
4.
5.
;d"x -v_
6.
Management Accounting
6.1
6.2
6.3
6.4
6.5
6.6
7.
Auditing
7.1
7.2
7.3
7.4
7.5
7.6
7.7
7.8
7.9
8.
Banking
8.1
8.2
9.
Banking Instruments
Letter of Credit- Parties to LC and opening & operation procedures
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