TITLE OF THE PROJECT Study of E-retailing in India RATIONAL OF THE STUDY The Internet is emerging as a powerful communication medium

and distribution channel in todays high-end environment especially in India. Consumers utilize the Internet mainly for sending and receiving mails, product information, for travel information, online trading, etc. They usually start using the net for low value items such as books and CDs and gradually move on to jewellery and home appliances. Online shopping has grown by leaps and bounds as one can buy almost anything from food to fishing equipment, right through the computer. In general, advantages of online shopping as perceived by consumers include convenience, product availability, price, easy and abundant information access. This research is focused on the recent developments in online shopping among the buyers in India, the factors that influence the browsing and buying behavior of individuals while shopping online and how frequently they make such purchases. The paper also focuses on the main reasons, which concern the online shoppers and the categories of products and services, which are popular among the buyers. A combination of primary and secondary research techniques would be used to meet the objectives. Secondary data would be collected from magazines (like

Business world, Pitch India Today, Internet World, PC Quest, Data Quest, etc), newspapers (Economic Times, Hindustan Times, Times Of India, etc), required journals and library of CII and FICCI. The primary research would be conducted across Delhi through surveys among all the people within any age group who uses Internet. Any person who met these criteria would be a potential sample unit for the survey. Exploratory or Qualitative Research tool would be used, which can help better understand and gain data that, shows how consumers make online shopping. These methods would help to reach an answer and come up with results to prove the findings. Two hundred surveys would be conducted because it is considered to be a large sample size to serve the purpose of the research. A nonprobability sample group would be used and the surveys would be mailed and distributed among the Internet users. METHODOLGY: A combination of primary and secondary research techniques would be used to meet the objectives. Secondary data would be collected from magazines (like Business world, Pitch India Today, Internet World, PC Quest, Data Quest, etc), newspapers (Economic Times, Hindustan Times, Times Of India, etc), required journals and library of CII and FICCI. The primary research would be conducted across Delhi through surveys among all the people within any age group who uses Internet. Any person who met these criteria would be a potential sample unit for

the survey. Exploratory or Qualitative Research tool would be used, which can help better understand and gain data that, shows how consumers make online shopping. These methods would help to reach an answer and come up with results to prove the findings. Two hundred surveys would be conducted because it is considered to be a large sample size to serve the purpose of the research. A nonprobability sample group would be used and the surveys would be mailed and distributed among the Internet users. Scope: Since online shopping is growing tremendously in the current business scenario it is empirical to study how consumers make purchase decisions on the Internet. With the advent of Internet shopping, consumers are faced with an overwhelming amount of product offerings, and consequently have a greater degree of freedom to choose among many different alternatives. Internet shopping carries a number of different characteristics than traditional shopping methods. In India the Internet has taken root and grown along many fronts in the past decade. The research assumes significance since marketers have endeavored to cater to this growing segment of consumers. This study among the Internet users will help marketers to plan highly focused online campaigns in the future.

Data Analysis and Interpretation: The extent by which data analysis done would depend on the amount and quality of data collected through primary and secondary research. Principle objective in such a process of data analysis would be the use of statistical tools wherever required which could include the use of worksheets in excel. This would involve extensive discussion with industry representatives to get an accurate and valuable opinion. Based on the analysis suitable analysis and recommendations would be fixed. Draft report formulation: The draft report prepared will contain the outcome of the entire research. It would be validated by the guide and thereafter acceptable conclusions would be drawn according to the study.