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Maureen L.

Dalton | (732) 915-9029 Linked in Profile:

Strategic Marketing Sales Executive with a results-charged career in the startup, turnaround, growth, and profitable leadership of dynamic businesses. Solves complex marketing challenges with clearly defined strategies and detailed execution. Proven ability to manage projects from planning to execution and completion. Adept in analyzing and streamlining processes to increase productivity, quality, efficiency, and positively affect both top- and bottom-lines. Excellent problem-solving skills complimented by a strong orientation in customer service and client satisfaction. Core expertise includes: Relationship Building, SEO, Client Relations, Online Marketing, Website Development, Digital Marketing, B2B/B2C, Sales Training/Business Development, Oral/ Written Communications, Program Management, Vendor Management, Business Planning, Cross-Functional Team Leadership, Strategic Planning, Process Optimization, Revenue & Profit Growth, Media Planning, Proven Ability, Partner, Customer Acquisition, Cable System Operations, SCORE Volunteer, Business Mentor

Strategic Marketing Sales Executive

Professional Experience
Marketing Consultant at Dalton Consulting

2/2012 to Present

Work with companies to create overall business, marketing and sales plans. Provide solutions to existing challenges for marketing, sales, service and production. Utilized digital marketing and technologies like social media to improve web traffic, increase revenue, and elevate position. Supported clients across a diverse range of industries. Researched Social Media Trends, Mobile Apps, segmentation and targeting. Volunteer with SCORE Monmouth County, NJ / Business Counseling/Mentoring for Start ups and small businesses. Provide public speaking/training resource for SCORE for Marketing/Sales/Branding seminars.

Plymouth Rock [Formerly High Point Insurance] Lincroft, NJ Marketing Director

2007 to 2/2012

Brought on board to create 2 new areas of marketing opportunities including the Teachers Insurance Plan of NJ and Affinity Group Marketing Programs. Recruited, hired, and trained an 8member team to coordinate programs. Spearheaded the design and implementation of direct mail, e-mail, banner, SEM, web advertising, social media, and other key customer touch points for B2B and B2C. Collaborated closely with product teams to boost product offerings and achieve continued growth in PIF/VIF and premium. Improved website design, branding, and functionality to enhance lead generation. Created and administered marketing and expense budgets. Developed all marketing activities and contract negotiations for the Affinity Sales and Group Marketing Programs. Worked with Prudential Sales Agents to launch new affinity programs and provide marketing support. Launched 2 divisions and put in place staffing, product roadmaps, sales training and marketing and business development strategies to boost sales by 64% ($12M) in first year. Created Partnerships and Sponsorships to enhance branding and generate growth; with a

cost per sale of under $400 approximately, 50% better cost per sale than other sales channels. Achieved 22% ($18M) business growth through outstanding marketing leadership in 2011. Developed and implemented Affinity Group Marketing Programs creating 300% YOY growth in 2010; sold 110 Affinity Group Programs in participation with partner, projected to be a $30M book of business. Coordinated the launch of customized, co-branded online sales portal and web pages ( 17% of total sales) Tripled YOY growth despite rate increases and competition in the market place in 2010. Segmented marketing to deliver top notch customers the most favorable cost per sale in the company along with the highest persistency of any sales channel (87% persistency achieved).Instrumental in 50% of teams promotions into upper level management.

Maureen L. Dalton | (732) 915-9029

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2005 to 2007

Marketing Solutions Marlton, NJ Marketing Consultant

Utilized advanced marketing expertise to affect operational turnarounds for startups and other troubled businesses. Enabled organizations to become self-sufficient by providing budgeting, strategic planning, marketing, advertising, branding, and strategic financial consulting within many industries; including cable, technology, advertising, and health/fitness, and insurance... Revamped marketing/operations for a leading cable TV and communications provider through strategic business planning; hired, trained, staffed, and supported a variety of office locations. Revitalized and modernized marketing methods for a manufacturing company ($8M increase in revenues); employed an in-house online advertising team that reduced marketing expenses by ~15% and increased sales 27%.

Comcast Cable Voorhees, NJ Senior Director Marketing |Sales [1999 to 2005]

1991 to 2005

Fast-track promotion through a series of increasingly responsible marketing leadership positions. Promoted to senior directorial role to orchestrate all sales, marketing, branding, communications, and operational activities for 10 cable systems across NJ. Provided leadership, motivation, and direction for a 75-member team comprised of recruitment, interviewing, hiring, orientation, training, and evaluation. Oversaw management, development, profitability, financial performance, and a 750K subscriber base. Formulated and coordinated marketing, revenue, and expense budgets. Prepared annual sales forecasts, oversaw door-to door, B2B and residential sales activities, developed targeted sales strategies, offers, and incentives, and led internal/external sales groups to grow Basic and Digital Cable, High Speed, DVR, On Demand. Developed media plans for the Philadelphia Market across all product lines. Achieved annual regional sales of more than $68.8M with consistent subscriber growth (1-3 % annual growth). Increased annual commercial revenue 25% for all cable systems for 11 consecutive years. Maximized customer retention and dish win-backs through innovative incentives and marketing. Nominated as Team Leader for the Comcast Executive Leadership Forum in 2004. Created Telemarketing Center consisting of 50 reps resulting in a 40% increase in upgrades / new sales. Established the #1 Regional and Divisional Sales Team for performance and increased

sales. Surpassed annual corporate expectations by 43% through the successful launch of new digital product. This created additional revenue in excess of $23M. Developed Customer Care and Loyalty programs to track customer satisfaction and identify weaknesses. Accomplished #1 Division in 2002 and 2003 for revenue and subscriber growth.

Area Marketing | Sales Director [1991 to 1999]

Charged with all sales, marketing, and operational activities for 5 systems comprised of 470K subscribers. Developed and launched all area marketing initiatives. Empowered a staff of 15 direct reports to excel and exceed personal objectives to support the achievement of all short- and longterm business goals. Exceeded cash flow goals by 18% through creative marketing and operational enhancements. Achieved more than $37M in annual revenues. Launched Online Services @Home through creative direct selling methods; redesigned marketing model to attain lower cost per sale and increase sales volume.

Bachelor of Management Science Kean University Union, NJ Executive Leadership Forum, Comcast Cable Selected out of more than 65K people.