Acknowledgement 12

SUMMER TRAINING PROJECT REPORT ON
A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA
Submitted in partial fulfillment of the requirement for the award of the degree of
Master of Business Administration

UNDER THE GUIDANCE OF Mr. Faculty Guide
SUBMITTED BY MBA III Sem.
INTEGRAL UNIVERSITY
LUCKNOW
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----------------------------------------------------------------------------------------------------------Name of the Candidate 1 Roll No.00000
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ACKNOWLEDGEMENT This work bears the inputs of many persons whose valuable assistance and insight suggestions have made this Report worthy. With sincere thoughts and a deep sense of gratitude firstly I would like to take the opportunity to express my sincere thanks to my faculty guide Mr. . (Faculty Guide) whom able guidance helped me to give present shape of the Report. At last I would like to express my adoration and regards to my parents and all family members for their patience, courageous and consistent motivation and affection for me to surpass the hurdles during this time
Name .. Roll. No.
----------------------------------------------------------------------------------------------------------EXECUTIVE SUMMARY As an integral part of my academic studies of Master Of Business
Administration , I have done a survey on the topic of .. among different categories of people . My project is based on the customer`s preferences towards two wheelers .I have done a survey with the help of questionnaire prepared by me in the following report .I have tried to find out what are the customer preferences in two wheelers. I have tried to find out the future prospect of HMSI in Lucknow. I have tried my best to collect useful information , analyze and present an unbiased and impeccable report. This project is a study of market potential of Honda. The rational behind this particular study is to find out the present market scenario of various brands & to find out the corporate need and perception. It was a pleasurable experience to conduct a research on behalf of Honda pertaining to the study of the Automobile Sector. To carry out this research a sample study was pursued where the target was made to the people of Lucknow. Various statistical and analytical tools and techniques are applied to ascertain and depict the present scenario. Conclusion and there by recommendation has been arrived at by proper and justified interpretation of the result derived from the above said analytical tools and techniques. ----------------------------------------------------------------------------------------------------------Name of the Candidate 3 Roll No.00000
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TABLE OF CONTENT
Objectives of Study Brief Profile of the company Brief history of the company Vision /Mission of the Company Organization Chart Details of Product/services Corporate Strategy Future Planning Conceptual Description (Consumer Buying Behaviour) Definition of Buyer Behaviour Consumer Buying Decision Process Characteristics of Buyer Behaviour Research Methodology Data Analysis and Interpretation Findings Limitations of Study Conclusion Recommendations References Annexure ----------------------------------------------------------------------------------------------------------Name of the Candidate 4 Roll No.00000
----------------------------------------------------------------------------------------------------------Questionnaire
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Objective of the Study
----------------------------------------------------------------------------------------------------------OBJECTIVES OF THE STUDY
To know the brand preference/company preference of the consumers. To know who is the decision maker in the family for purchasing bike. To know the mode of payment to purchase bike. To know the factors which influence the consumers to purchase bike. To know the schemes which are liked most by the consumers. To know the features which are liked most by the consumers.
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Brief Profile of the Company
----------------------------------------------------------------------------------------------------------INTRODUCTION OF INDUSTERY Throughout the centuries man has striven to expand his capabilities through the use of machine. His ever inventive mind has constantly devised ways to use tool to increase his abilities to explore the world around him. To go faster, deeper, higher and further than before. Coupled with his need to find new thrills, new adventures and new modes of transportation, the invention refinement of the motorcycle seems an inevitable out come. It would seem that Michelangelo conceived of the bicycle as early 14 th century. And his drawing shows a remarkable resemblance to he modern day bike. It had wheels of similar size and even pedals and chain. Albeit without any apparent means of steering.
Through never built, it was a remarkably clever design, and early bicycle makers would have done well to study his concepts, there have, in fact been 4 machines built based on his drawing, attesting to the viability of his design.
It wasnt until 1869 that the first serious attempts were made to produce motor driven bicycles. These very first were powered by steam, and driven by leather belts or as in the case of the roper steam velocipede of 1869 by a system of levers attached to a crank on the driven wheel.
In 1885 the Daimler, Europe this is consider by many as the first true motorcycle or motor bicycle, as it was the first to employ an internal combustion engine and was ----------------------------------------------------------------------------------------------------------Name of the Candidate 9 Roll No.00000
----------------------------------------------------------------------------------------------------------designed from the ground up to be motor powered. Designed by gottlibe Daimler it was powered by an Otto cycle engine producing about horse powers. Note this design again employed wooden wheels and Daimler dropped the twist grip controls from his 1877 design in favor of leavers on the frame.
In 1894 Hildebrand and Wolfmuller, France Worlds first production motorcycle. It came with a 1428 cc water cooled four-stroke motor producing 2.5 bhp. And speed of 25 mph. In 1898 orient-Aster, USA the American made production motorcycle was this entry built by the Metz Company, in Waltham, mass, it used an aster engine that was a French copy of the Metz Company, in Waltham, mass.
----------------------------------------------------------------------------------------------------------Brief History The history of the Honda brand is nothing more than the history of our challenges and achievements in creating values, invariably ahead of our time. It is also the history of the dreams of each of our associates that have come true and have been shared by people around the world.
Background of Honda The history of Honda Motorcycle Corporation Limited (HMCL) dates back to 1946, when Soichiro Honda, a mechanical engineer, established the Honda Technical Research Institute in Hamamatsu, Japan. The idea was to develop and later produce small twocycle motorbike engines. Hondas first product, an A-type 50cc bicycle engine, was produced in 1947. In 1948, HMCL was incorporated with a capital of one million yen. Soon, the company started to design and produce lightweight motorcycles. Hondas first motor cycle, D-type two stroke 98cc, was produced in 1949. In the early fifties, the headquarters of the company was shifted from Hamamatsu to Tokyo and the company got listed on the Tokyo Stock Exchange. In 1959, the American Honda Motor Company Inc. was established in Los Angeles. The American venture started modestly with a staff of six and sales figure barely touching 200 motorcycles. In 1963, American Honda launched the You meet the nicest people on ----------------------------------------------------------------------------------------------------------Name of the Candidate 11 Roll No.00000
----------------------------------------------------------------------------------------------------------a Honda advertising campaign, which revolutionized the US motorcycle industry. A few years later, Honda established motorcycle assembly plants in Germany and Belgium. During the 1960s, HMCL expanded its product line by introducing light trucks, compact cars, out board motors, power generators and several new models of motorcycles and motor scooters. New production units were started in Thailand, UK, Malaysia and cumulative motorcycle production reached 10 million units by 1968. During the 1970s, HMCL entered the Philippines, Indonesia and Brazil. In 1972, HMCL introduced the higher-priced and more powerful car Honda Accord. By the mid 1980s, Honda had emerged as the third largest Japanese automaker behind Toyota and Nissan.
History of Honda in India Kinetic Honda Kinetic, founded by H.K. Firodia in 1972 was primarily in the Moped Market. Its Luna became a huge success with the middle class sector in India. In 1985 Honda and Kinetic tied up to form Kinetic Honda Motors Ltd. The companys primary business was to manufacture scooters. The KH-100, the first gearless, self start and auto choke scooter in India was a huge success.
----------------------------------------------------------------------------------------------------------Honda The other joint venture agreement between HMCL and the Hero Group resulted in formation of Hero Honda Motors Limited (HHML) in 1984. HMCL held a 23 per cent equity stake in the joint venture. The Indian motorcycle market was very sluggish at that time. Many Indian consumers were of the opinion that scooters were much safer than motorcycles. In 1985, HHML launched the Hero Honda CD-100 motorcycles, the first four-stroke bike in India. Its unique features such as a four-stroke engine, fuel efficiency (approximately 80 km/l) and low emission made the model a runaway success with Indian customers. 2.3 Government Policies
Under the regulated regime (1940-1990), foreign companies were not allowed to operate in India and imports were strictly controlled. It was a sellers market with the waiting period for getting a Bajaj scooter being as long as 12 years. The motorcycle segment was no different, with only three manufacturers Enfield, Ideal Jawa and Escorts. The motorcycle segment was initially dominated by the Enfield 350cc motorcycle and Escorts 175cc motorcycle. The scenario began to change in the mid-1980s when the Indian Government started permitting foreign companies to enter the market through minority joint ventures. The then market leaders Escorts and Enfield were caught unawares by the onslaught of 100cc bikes from four Indo-Japanese joint ventures Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. With the availability of fuel efficient low power bikes, ----------------------------------------------------------------------------------------------------------Name of the Candidate 13 Roll No.00000
----------------------------------------------------------------------------------------------------------demand swelled, resulting in Hero Honda then the only producer of four stroke bikes (100cc category) gaining the top slot.
What are Hondas options In 1991, after the economic liberalization Honda did not have any obligation to operate in India through partners. Honda was the proven leader in two wheeler industry. Through joint ventures Hondas brand name was firmly established in India. It did not needed much brand building in India. Besides it had gained sufficient experience and understanding of the Indian market by now. At this point, Honda had three options: Continue with the existing partners This no longer being a regulatory
requirement was not the best option at this point. Honda had enough expertise, experience and brand image to go independently in India. Buy Stakes of the Partner One option was for Honda to buy the stakes in their
partner. Honda did this with their partner Sriram. Honda tried to buy stakes in Kinetic Honda but it did not work out. Sell Stakes and Start on its own Honda could sell its stakes in the existing JVs
and enter the market on its own.
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COMPANY PROFILE Cycles and Honda Motor Company of Japan linked their joint venture in India in April 1984, few could have imagined that the two would go on to create history and become the subject of a case study at business schools, internationally.
But that's the Honda saga. In a little over two decades, the world's largest manufacturer of bicycles and the global leader in motorcycles have created not only the world's single largest motorcycle company but also the most endearing and successful joint venture for Honda Motor Company worldwide. The company has sold over 15 million motorcycles and has consistently grown at double digits since its inception and today, every second motorcycle sold in the country is a Honda.
In two decades, Honda has built two world-class manufacturing facilities at Dharuhera and Gurgaon in Haryana that now churn out over 3 million bikes per year. In this period, Honda has set up over 2400 customer touch points, comprising a mix of dealers, service centres and stockists across rural and urban India. Today, Honda is an amalgam of
winning networks and relationships with internal and external stakeholders, including ----------------------------------------------------------------------------------------------------------Name of the Candidate 15 Roll No.00000
----------------------------------------------------------------------------------------------------------Investors, Dealers, Vendors and Employees. These relationships have helped the company hold on to the mantle of World No.1 for years in succession. Honda has relied on 3 R's-- Reach, Research and Reliability as its basic building blocks. Using feedback from the market, a fully-equipped R&D center has consistently created best practices in designing, testing and harmonization, besides placing strong emphasis on road safety and ride quality. This emphasis has helped products that are ahead of their time. Honda build
In the 1980s, for example, Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' CAMPAIGN captured the imagination of commuters across India, and Honda sold millions of bikes purely on the commitment of increased mileage.
Honda was also one of India 's first automotive companies to get close to the customer. As Brijmohan Lall Munjal, the Chairman, Honda Motors succinctly puts it, "We
pioneered India's motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there.''
----------------------------------------------------------------------------------------------------------India has the largest number of two wheelers in the world with 41.6 million vehicles. India has a mix of 30 percent automobiles and 70 percent two wheeler in the country. India was the second largest two wheeler manufacturer in the world starting in the1950s with the birth of Automobile products of India (API) that manufactured scooters. API manufactured the lambrettas but, another company, Baja Auto Ltd. Surpassed API and remained through the turn of the century from its association with piaggio of Italy (manufactured of vespa)
The license raj that existed between the 1940s and 1980s in India. Did not allow foreign companies to enter the market and imports were tightly controlled. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters.
In the mid-1980s, the Indian government regulation changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two wheeler market changed with four indo-Japanese joint ventures: Honda, TVS Suzuki, Bajaj
Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian market dynamics from the supply demand side. With a larger selection of two-wheelers on the Indian market, consumer started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling ----------------------------------------------------------------------------------------------------------Name of the Candidate 17 Roll No.00000
----------------------------------------------------------------------------------------------------------options, price, and different fuel efficiencies. The foreign companies new technologies helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global.
Honda sold millions of bikes purely on the commitment of increased mileage. Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Honda. Every 30 seconds, someone in India buys
Honda's top -selling motorcycle - Splendor. This festive season, the company sold half a million two wheelers in a single month-a feat unparalleled in global automotive history.
Honda values its relationship with customers. Its unique CRM initiative -
Honda
Passport Program, one of the largest programs of this kind in the world, has over 3 million members on its roster. The program has not only helped Honda understand its customers and deliver value at different price points, but has also created a loyal community of brand ambassadors.
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VISION
"We, at the Honda Group are continuously striving for synergy between technology, systems and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keeps the momentum going to take the group to excellence in everything we do."
MISSION
Its our mission to strive for synergy between technology, systems and human resources, to produce products and services."
----------------------------------------------------------------------------------------------------------PRODUCTS AND SERVICES
Pleasure - Scooter with 102 cc air-cooled four-stroke engine. Karizma - Motorbike with 223 cc four-stroke air-cooled engine. Super Splendor - Motorcycle with 125 cc four-stroke air cooled engine Splendor + - Motorbike with 97 cc four stroke air cooled engine. Glamour - Motorbike with 125 cc (9 bhp) "quantum core" engine Passion + - Motorbike with 97 cc four stroke air-cooled engine. CD Deluxe - Motorbike with 97 cc four-stroke air cooled engine. CD 100 SS - Motorbike with 97 cc four-stroke air-cooled engine. CD Dawn - Motorcycle with 97 cc four-stroke air-cooled engine. Achiever - Motorcycle with 149 cc four-stroke air-cooled engine. CBZ Xtreme Motorcycle with 150 cc four-stroke air-cooled engine.
----------------------------------------------------------------------------------------------------------CORPORATE STRATEGY Automobile Industry Superior fuel economy Optimum safety Driving Pleasure World Wide
Motorcycle Industry Build product close to customer 28 plant, 21 countries, R&D 6 Countries
Plant Business First business of Honda Expanded 11 Plant, 9 Countries, Sold 156 countries, used by 5.5m people ASIMA
----------------------------------------------------------------------------------------------------------FUTURE PLANNING
ASIMO
ASIMO is a symbol of Honda's advanced technology, and a member of Honda's fourth line of mobility creations, after motorcycles, automobiles and general power products. ASIMO is an achievement in the evolution of 'Human Walk' technology. This technology, called I-Walk*, enables ASIMO to move back and forth, vary its pace, step right and left and walk along an '8' shape path. ASIMO can also move in more complex ways, such as waving its hands while walking.This humanoid robot has put Honda at the front of cutting edge technology that promises to improve the quality of our lives.
----------------------------------------------------------------------------------------------------------Key Highlights Honda enjoys a significant brand premium. Its aggressive pricing strategy to take on the competition has helped it in volume growth. Variant launches in each of Splendor and Passion has helped in stemming the loss in market share in the face of the competition. Honda now plans to launch two new
models in the 100cc segment in FY05 on a new platform. The company has started logging good volume growth after the launch of Passion Plus and Splendor Plus as well as the CD-Dawn, which has also rejuvenated its product range. Volumes should improve further, due to the base effect and improved rural sentiment on the back of higher farm incomes. Aggressive cost controls and significant economies of scale are expected to aid Honda in retaining margins. Honda will continue to be an attractive dividend yield play as the company continues to generate significant free cash flows as its capital requirements are limited
----------------------------------------------------------------------------------------------------------Key Policies of Honda Environment Policy:
Integrate environmental attributes and cleaner production in all business processes and practices with specific consideration to substitution of hazardous chemicals, where viable and strengthen the greening of supply chain.
Continue product innovations to improve environmental compatibility. Comply with all applicable environmental legislation and also controlling our environmental discharges through the principles of "alara" (as low as reasonably achievable).
Institutionalise resource conservation, in particular, in the areas of oil, water, electrical energy, paints and chemicals
Quality Policy:

Innovation in products processes and services. Continuous improvement in total quality management systems. Teamwork and responsibility
----------------------------------------------------------------------------------------------------------Safety Policy:

Integrating safety and health matters in all activities. Ensuring compliance with all applicable legislative requirements. Empowering employees to ensure safety in their respective work places. Promoting safety and health awareness amongst employees, suppliers and contractors.
Continuous improvements in safety performance through precautions besides participation and training of employees.
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AWARDS
2011
"Indian Motorcycle of the Year 2011 (IMOTY) Jury:BS Motoring , Bike India , BBC Top Gear , Overdrive , AutoBild India ." Bike of the Year CNBC TV18 Overdrive Awards 2011 Bike of the Year - Bloomberg/UTV Autocar Award 2011 Viewers Choice Award: Bike of the Year Bloomberg / UTV Autocar Awards 2011. CB Twister "The Most Awarded Motorcycle of the Year - 2011" Bike of the Year upto 110CC Bike India. Motorcycle upto 110CC - NDTV Car & Bike Awards 2011. Premium 100CC Motorcycle - Zigwheels Awards. Entry Level Motorcycle of the Year - Auto Bild Golden Steering Awards Motorcycle upto 160CC NDTV Car & Bike Awards 2011. Sporty Motorcycle upto 180CC Zigwheels Awards . Bike of the Year - BS Motoring Award 2011.
CB Unicorn Dazzler
----------------------------------------------------------------------------------------------------------Premium Motorcycle of the Year - Auto Bild Golden Steering Awards VFR 1200F Superbike of the Year ? TopGear Automotive Technology of the Year - Zigwheels Awards ( for Dual Clutch Transmission) " - Most Reliable Brand Brand Honda - Advanced Technology Brand By Auto India Best Brand Survey Awards 2011" Motorsport 2010 Brand Honoured for 'Promoting 2Wheeler racing in India' " - Most Reliable Brand - Advance Technology - Quality By Apollo Auto India Best Brand Awards 2010" Trusted Brand Award (Gold) for Two-wheeler: Readers' Digest CB1000R CB1000R CBR1000RR Fireblade 2009 CBF Stunner Aviator Activa 2008 Aviator CBF Stunner Import Two - Wheeler of the Year NDTV Profit Car & Bike Awards 2010 Import Bike of the Year - AutoCar Awards 2010 Performance Bike of the Year - CNBC TV 18 Overdrive Awards 2010 Bike of the Year - NDTV Profit Award 2009 Scooter of the Year - NDTV Profit Award 2009 Scooter of the Year - ET ZigWheels Awards 2009 Scooter of the Year - Zigwheels.com Motorcycle of the Year (125 CC) - Zigwheels.com
----------------------------------------------------------------------------------------------------------Scooter Customers Satisfaction No.1 - CNBC Activa TV18 - Auto Car "Auto Awards 2008 Brand -Well Made Bike 2008 -Advanced Technology 2008 -Overall 2008 -Eco-Friendliness 2008 -Resale Value 2008 By Apollo Tyres - Auto India "Best Brand Survey Awards 2008" Best automobile brand of India 2007 (Planman Media) Best automobile brand of India 2007 (Planman Media) TNS Voice of The customer Award 2006 Year 2005 Autocar) Unicorn TNS Voice of the Customer Award (TNS) Scooter of the Eterno Year 2005 Overdrive) 2004 2003 2002 Eterno Dio Activa Best Scooter of the Year Scooter of the Year 2003 (BBC) Scooter of the Year by Overdrive Magazine (B S. Motoring & ICICI Bank, Overdrive Magazine) (B.S.Motoring & (TNS) (B.S.Motoring& Motorcycle of the 2005 Unicorn
2007
Eterno Activa
2006
Shine
----------------------------------------------------------------------------------------------------------2001 Activa Scooter of the Year 2001 (BS Motoring)
Consumer Buying Behavior
----------------------------------------------------------------------------------------------------------CONSUMER BUYING BEHVIOUR The main aim of marketing is meet and satisfy target customers need and wants buyer behavior refers to the peoples or organization conduct activities and together with the impact of various influence on them towards making decision on purchase of product and service in a market. The field of consumer behavior studies how individuals, groups and organization select, buy, use and dispse of goods, service, ideas, or experience to satisfy their needs and desires understanding consumer behavior and knowing customer are never simple. The wealth of products and service produced in a country make our economy strong. The behavior of human being during the purchase is being termed as Buyer Behavior. Customer says one thing but do another. They may not be in touch with their deeper motivations. They are responding to influences that change their mind at the last minute. A buyer makes take a decision whether save or spend the money.
----------------------------------------------------------------------------------------------------------Definition of Buyer Behavior:Buyer behavior is all psychological, Social and physical behaviors of potential customers as they become aware of evaluate, purchase, consume and tell others about product & service. Consumer Buying Decision Process There are following five stages in consumer buying decision process. 1. Problem identification:The buying process starts when the buyer recognizes a problem or need. The need can be triggered by internal or external stimuli. Marketers need to identify the circumstances that trigger a particular need. By gathering information from a number of consumers, Marketers can identify the most frequent stimuli that spark an interest in a product category. They can then develop marketing strategies that trigger consumer interest. 2. Information Search:The consumer tries to collect information regarding various products/service. Through gathering information, the consumer learns about completing brands and their features. Information may be collected form magazines, catalogues, retailers, friends, family members, business association, commercial, chamber of commerce, telephone directory, tradefair etc. Marketers should find out the source of information and their relative degree of importance to the consumes. Personal Sources: Family, friends, neighbor, as quittances. ----------------------------------------------------------------------------------------------------------Name of the Candidate 32 Roll No.00000
----------------------------------------------------------------------------------------------------------Commercial Source: Advertising, sales persons, dealers, packaging & display. Public sources: Mass media, consumer, rating organizations. Experimental sources: Handling. Examine, using the product.
3.Evaluation of alternative:There is no single process used by all consumers by one consumer in all buying situations. There is several First, the consumer processes, some basic concepts are: First, the consumer is trying to satisfy need. Second, the consumer is looking for certain benefits from the product solutions. The marketer must know which criteria the consumer will use in the purchase decision.
4.Choice of purchasing decision:From among the purchase of alternatives the consumer makes the solution. It may be to buy or not to buy. If the decision is to buy. The other additional decisions are: Which types of bike he must buy? From whom to buy a bike? How the payment to be made? And so on. The marketer up to this stage has tried every means to influence the purchase behavior, but the choice is properly consumers. In the evaluation stage the consumer forms preferences among the brands in the choice set. The consumer may also form an intention to but the most preferred brand. ----------------------------------------------------------------------------------------------------------Name of the Candidate 33 Roll No.00000
----------------------------------------------------------------------------------------------------------5.Post Purchase Behavior:After purchase the product, the consumer will experience the same level of product. The Marketers job not end when the product is buying must monitor post-purchase satisfaction, post-purchase action, post-purchase use and disposal
Post Purchase Satisfaction:-
The buyers satisfaction is a function of closeness between the buyers expectation and the products perceiver performance. The larger the gap between expectation and performance, the greater the consumer dissatisfaction.
Post purchase Action:The Consumers satisfaction or dissatisfaction with the product influence subsequent behavior. If the consumer satisfied, he or she will exhibit a higher probability of purchasing the product again. Dissatisfaction consumer may abandon and return the product.
Post-Purchase Use or Disposal:The marketer should also monitor new buyers use and dispose of the product. If the consumer store the product in a close, the product is probably not very satisfying. If the consumer throws the product away, the marketer needs to know how they dispose of it; especially it can be hurt the environment. ----------------------------------------------------------------------------------------------------------Name of the Candidate 34 Roll No.00000
----------------------------------------------------------------------------------------------------------Characteristic of Buyer Behaviors The chief characteristics of the buyers behaviors are as follow:(1) It consists of mental and physical activities which consumers undertake to get goods and services and obtain satisfaction from them. (2) It includes both observable activities such as walking through the market to examine merchandise and making a purchase and mental activities-such as forming attitudes, perceiving advertising material, and learning to prefer particular brands. (3) Consumer behaviors are very complex and dynamic to constantly changing. And therefore, management need to adjust with the change otherwise market may be lot. (4) The individuals specific behaviors in the market place is affected by internal factor, such as need , motives, perception, and attitudes, as well as by external of enviourmenatal influences such as the family social groups, culture, economics and business influences.
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SOME IMPORTANT TERMINOLOGIES Market The term market may be considered as a convenient meeting place where buyers and sellers gather together for the exchange of goods and services. Market means a group of people having unmet wants, purchasing power to make their demand effective and the will to spend their income to fulfill those wants. Today a market is equated with the total demand. The American marketing association defines a market, as the aggregate demand of potential buyers for a product or service. Under keen competition, a marketer wants to create or capture and retain the market i.e. customer demand through an appropriate marketing mix offered to a target market. The market offering i.e. supply must meet customer demand, which are unmet needs and desires. Marketing Marketing is a comprehensive term and it includes all resources and set of activities necessary to direct and facilitate the flow of goods and services form the producer to the consumer through the process of distribution. Businessmen regards marketing as a management function to plan promote and deliver products to the clients or customers. Human efforts, finance and management constitute the primary resources in marketing. We have twin activities, which are most significant in marketing: ----------------------------------------------------------------------------------------------------------Name of the Candidate 36 Roll No.00000
----------------------------------------------------------------------------------------------------------1. Matching the product with demand i.e. customer needs and desires or the target market. 2. The transfer of ownership and possession at every stage in the flow of goods from the primary producer to the ultimate consumer. The American marketing association defines marketing as the process of planning andexecuting the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
Marketing Management Marketing management represents an important functional area of business management efforts for the flow of goods and services from the producer to the consumers. It looks after the marketing system of the enterprise. It has to plan and develop the product on the basis of known customer demand. Marketing management may be defined as, a process of management of marketing programs for accomplishing organizational goals and objectives. Marketing management has to build up appropriate marketing plan or marketing mix to fulfill the set goals of the business. It has to formulate sound marketing policies and programs. It looks after their implementation and control. It has to implement marketing strategies, programs and campaigns. It must evaluate the effectiveness of each part of marketing mix and introduce necessary modifications to remove discrepancies in the actual execution of plans, policies, strategies, procedures and programs. ----------------------------------------------------------------------------------------------------------Name of the Candidate 37 Roll No.00000
----------------------------------------------------------------------------------------------------------Marketing Mix Marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market. There are four elements or variables that make a marketing mix, they are: 1. Decisions on Product or service. 2. Decisions on Promotion. 3. Decisions on Price. 4. Decisions on Distribution. The four ingredients are closely interrelated. Under the systems approach the decision in on area affects action in the other. Marketing mix decisions constitute a large part of marketing management. According to Philip Kotler the term marketing mix is, the set of controllable variables that the firm can use to influence the buyers response. In then simplest manner, the basic marketing mix is the blending of four inputs or sub mixes, which form the core of the marketing system. Product mix decision refers to decisions on product variety, quality, design, features, brand image, packaging, sizes, services, warranties and returns. Price mix decision refers to decisions on the product list price, discounts, allowances, and payment period and credit terms available.
----------------------------------------------------------------------------------------------------------Place mix decision refers to decisions on the channels, coverage, assortments, locations ,inventory and transport of the market offering. Promotion mix decisions refer to decisions on the products advertising, sales promotion, sales force, public relations and direct marketing. Together they form the four Ps of marketing.
Marketing Planning A marketing plan lies down in writing the marketing objectives, programs and policies to be adopted to achieve the set marketing objectives. Even before an integrated marketing plan is prepared the company shall prepare functional plan for each component of marketing mix. To have a sound marketing plan, every operation is to be examined and the problems are to be identified. The overall marketing plan should be linked to the distribution channel of the company to have effective marketing operations. The marketing planning covers the preparation of functional plans, integration of this plan and the preparation of master marketing plan to serve the objective of the organization. Marketing planning is bound to get a better hold of environmental factor.
Marketing Research Marketing research is the systematic gathering, recording and analyzing of the data about problems connected to the marketing of goods and services i.e. problems relating to
----------------------------------------------------------------------------------------------------------product ,price, promotion and distribution of the 4ps of the marketing mix. Marketing research is concerned with all those factors, which have a direct impact upon the marketing of products and services. Marketing research has grown along with the expanded role of marketing as the focus for the business decision-making. Consumer A person who purchase or has the capacity to purchase the goods of service often for sale by the marketing firm in order to satisfy personal need and desires.
Perception Perception is the sensing of stimuli external to the individual organism the act or process of comprehending the world in which the individual exists. Perception has been defined by social psychologists as the Complex process by which people select organize and interpret sensory stimulation in to a meaningful and coherent Picture of the work.
Attitude Social psychologist defined attitude as an emotionalized predisposition to respond positively or negatively to an object. Predisposition can be thought of as categories of meaning stored in the memory of a person and are based on previous experience. Predisposing the person to have in specific manner towards a certain objects in the environment. ----------------------------------------------------------------------------------------------------------Name of the Candidate 40 Roll No.00000
----------------------------------------------------------------------------------------------------------Brand A brand is a name, term, symbol, design or a combination of them which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
PROBLEM DEFINATION To know the consumer buying behavior when they go to purchase bike of honda in
Lucknow city because always consumer say something and does something. There are many companies manufacturing motorcycles into the market, idea about thinking of customer on whether, what, how, and for whom to purchase the motorcycle. Therefore, research is required to measure present consumer buying behavior at the purchase of two wheeler bike of honda. So the researcher problem is to identify what are the criteria that prospective customer takes into consideration before buying the motorcycles of honda.
SCOPE OF STUDY The project report will help the business organizations in auto mobile sector to understand the consumer behavior regarding purchasing of honda bikes. The project report is very useful to get success and formulate the proper stategy in competitive market. Company can find the consumer preferable towards various features of bikes. ----------------------------------------------------------------------------------------------------------Name of the Candidate 41 Roll No.00000
---------------------------------------------------------------------------------------------------------- Company can find out and understand the factors which influence the consumers. Also find out the expected demand of a particular bikes. This research is helpful to know the satisfaction level of consumers.
This research work can be utilized to serve academic purpose.
Research Methodology
----------------------------------------------------------------------------------------------------------RESEARCH METHDOLOGY
Introduction: Marketing research is the function which links the consumer, customer and public to the marketers through information used to identify and define marketing, opportunities and problems, generates refine marketing action; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues; designs the method for collection information manages and implements the data collection process; analysis the results and communication the findings and their implication.
Research definition: Research is careful inquiry or examination to discover new information and relationship and to expand and to verify exiting knowledge, Research always starts with questions or a problem. Its purpose is to find answer to questions through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studies. Research design is the plan, structure and strategy of investigation conceived so as to obtain answer to research question and to control variance.
----------------------------------------------------------------------------------------------------------Sources of Data The sources of data collection methods are as follows. a) Primary data:-The primary data is that which details we collect first time from the market and also used first time in the research. We also say that the information is first time in the research decision. To collect the primary data questionnaire is prepared structure non-disguise questionnaire is prepared.
b) Secondary data:-Secondary data are those data which are already collected by someone for some purpose and are available for the present study; secondary data are already collected by the companys records and other librarys books. When the secondary data are sufficient, the researcher has to be satisfied with the primary sources of data. Secondary data can be used as bases for comparison with primary data have been collected by questionnaire.
Statistical techniques 1. Bar Diagrams 2. Pie-Chart
Statistical tools 1. Statistical software like Microsoft Excel, Ms Word.
----------------------------------------------------------------------------------------------------------RESERCH METHODOLOGY
RESEARCH DESIGN
: Descriptive
SAMPLING
: Convenience Sampling
SAMPLE SIZE
: 100 respondents
SAMPLE AREA
: Lucknow
DATA COLLECTION METHOD
: Primary data and Secondary data
DATA COLLECTION INSTRUMENT
: Structured Questionnaire
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Data Analysis and Interpretation
----------------------------------------------------------------------------------------------------------DATA ANALYSIS AND INTERPRETATION 1. AGE WISE CLASSIFICTION
Age (in year) 18-20 21-25 26-30 31-35 36-40 41& above Total
No. of respondents 30 37 15 06 07 05 100
Percentage (%) 30 37 15 06 07 05 100
Age wise Classification
7, 7% 6, 6%
5, 5% 30, 30% 18-20 21-25 26-30 31-35 36-40 41& above 37, 37%
15, 15%
(Sources: Questionnaire-personal Detail)
INTERPRETATION;----------------------------------------------------------------------------------------------------------Name of the Candidate 47 Roll No.00000
----------------------------------------------------------------------------------------------------------Occupation Servicemen Student Business Profession Others Total No. of respondents 47 30 12 08 03 100 Percentage (%) 47 30 12 08 03 100
Above Graph shows are 30% of respondent in age group of 18-20, 37%of respondent in age group of 21-25, 15% of respondent in age group of 26-30,6% of respondent in age group of 31-35, 7% and 5% respondent are come in 36-40 and 41&above.
2. OCCUPATION WISE CLASSIFICATION
-----------------------------------------------------------------------------------------------------------
Occupation Wise Classification

No. of Respondents
100 80 60 40 20 0
er vi ce m en si on tu d ne ss ro fe s O th er s en t
No. of respondents Percentage (%)
us i
Occupation
INTERPRETATION;Above Chart Shows that 47 respondent are Servicemen out of 100 and 30 are the students. 12 respondents are businessman, 8 respondents are professionals and rest 3 respondents are others.
----------------------------------------------------------------------------------------------------------3. INCOME WISE CLASSIFICATION Income Level <= 5000 5000-10,000 10,000-15,000 15,000-20,000 20,000 Above Total No. of respondents 54 25 11 07 03 100 Percentage (%) 54 25 11 07 03 100
Income Wise Classification
7, 7% 11, 11%
3, 3% 5000 5000-10,000 10,000-15,000 54, 54% 15,000-20,000 20,000 Above
25, 25%
INTERPRETATION;:-
----------------------------------------------------------------------------------------------------------Above graph shows that 54% of respondents are income in <=5000 income level, Second 25% of respondents are of 5000-10,000 income level. 11% of respondents are of 10,000-15,000, 7% of respondents are of 15,000-20,000 and remain 3% of respondents above 20,000 of income level.
----------------------------------------------------------------------------------------------------------Ques.- Which company bike do you have at present. ?
Ans.-
(a) Honda 44% (b) Bajaj 33% (c) TVS 6% (d) Honda 3% (e) Yamaha 3% (f) LML 4% (g) any other 7%
3 4
7 44
HONDA BAJAJ TVS HONDA YAMAHA LML ANY OTHER
33
INTERPRETATION;Among all respondents Honda has maximum market share ,44% respondents have Honda bike and 33% respondents have bajaj bikes, 6%
----------------------------------------------------------------------------------------------------------respondents have TVS bike, 3% respondents have HONDA bike, 3% respondents have YAMAHA, 4% respondents have LML and 7% respondents have others bikes. Ques.-Who is the decision maker for purchasing bike in your family?
Ans.- (a) Father 32% (c) Self 45%
(b) Mother 5% (d) Other 18%
INTERPRETATION;-
Above Graph shows that 45 % respondents take decision by own self for purchasing bike. And 32 % respondents are take decision by father for purchasing bike, 5% respondents ----------------------------------------------------------------------------------------------------------Name of the Candidate 53 Roll No.00000
----------------------------------------------------------------------------------------------------------are take decision by mother for purchasing bike and 18% respondents are take decision by others for purchasing bike.
Ques.-3 How you purchase bike ?
Ans.-
(a) By cash 65%
(b) By loan 35%
INTERPRETATION;Above Graph shows that 65 people purchase Bike by cash and 45 people purchase Bike from loan.
----------------------------------------------------------------------------------------------------------Ques.- Which one of the following factor is most important for purchasing Honda bike?
(a) Brand reputation 32% (c) Mileage 20% (e) Easy riding 4%
(b) Price 23% (d) Less maintenance 12% (F) Color 9%
INTERPRETATION;Brand name 32% and price 23% are the major factors while purchasing the honda bike. But 20% mileage and 12% less maintenance are the
minor factor while purchasing the Honda bike. And the 4% easy riding and 9% color less valuable factor while purchasing the Honda bike.
----------------------------------------------------------------------------------------------------------Ques.- Which one of the following attributes is most important at the Honda show rooms.?
(a) Availability of bikes 33% (c) Services 32%
(b) After sales Service 25% (d) Infrastructure 10%
INTERPRETATION;Consumers are more focused on availability of bikes 33% and services 32% at the show room.
And less focused on After sales services with 25% & Infrastructure with 10% only.
----------------------------------------------------------------------------------------------------------Ques.- which one of the following Honda scheme attract you most ?
Ans.- (a) special offer 26% (c) special gift 22%
(b) exchange offer 6% (d) cash discount 46%
INTERPRETATION;-
Cash discount 46% and special offers 26% are more influence to the consumers while they purchasing bike. While 6% exchange offer and special gift 22% are less attractive in comparison to above one.
----------------------------------------------------------------------------------------------------------Ques- Which one of the following feature of Honda bike attract you most?
(a) self start 42%
(b) disk break 23%
(c)digital speed meter 15% (d) alloy wheel 12% (e) tubeless tyre 8%
INTERPRETATION;-
Self start 42% and disk break 23% features are liked most by the consumers. Digital speed meter 15% and alloy wheel 12% are features which liked less by the consumers. Last but the least Tubeless tyre with 8% attract very less. ----------------------------------------------------------------------------------------------------------Name of the Candidate 58 Roll No.00000
-----------------------------------------------------------------------------------------------------------
SWOT ANALYSIS Strengths Ability to understand customers needs and wants Recognized and established brand name Effective advertising capability
Weaknesses R&D is not close to the manufacturing plant is vulnerable in the joint venture because Honda Motor Company has so much power
Opportunities Global expansion into the Caribbean and Central America Expansion of target market (include women) Become Indias leader in the scooter market
Threats
---------------------------------------------------------------------------------------------------------- Honda Motorcycles and Scooters India can take away market share and cause joint venture to go sour Bajaj Motors is a strong competitor.
Limitation
-----------------------------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------------------------------
LIMITATIONS OF STUDY
When the buyers are busy we cant get accurate data from them.
According to the time limit of our project we can cover only the some area.
During survey some respondents may not give answer in a proper manner.
-----------------------------------------------------------------------------------------------------------
Findings
----------------------------------------------------------------------------------------------------------FINDINGS
Among all respondents the 33% market share.
Honda has maximum market share 42% and bajaj has
The study shows that maximum consumers prefer to purchase cash.
Honda bikes by
Brand name and price are more attracting factors for consumers to purchase Honda bikes. Consumers are more focused on availability of bikes and services at the show room of Honda. Cash discount and special offers given by Honda company are influence more to the consumers. Self start and disk break features are liked most by the consumers of Honda.
-----------------------------------------------------------------------------------------------------------
Conclusion
----------------------------------------------------------------------------------------------------------CONCLUSIONS
The research concludes that there are many factors which influence customers before purchasing a Honda bike. The brand and price is kept in mind before purchasing it. The low price of bike compels a consumer to purchase a bike. Customer looks for almost all the feature in which self start and disk break are preferred the most with mileage.
-----------------------------------------------------------------------------------------------------------
Recommendati on
----------------------------------------------------------------------------------------------------------RECOMMENDATIONS
Honda should introduce a low price moped
For the promotion, company show make road-show that will Increase the sales. The company should give more concentrate on the advertisement. All two wheelar Company should implement a new strategy to reduce the competition and lead into the bike market. As people expect more mileage per kilometer, company should increase the mileage of their bikes. Honda should make a sports bike like to Kawasaki Suzuki Hyabusa bikes which can run with maximum speeds. Company should focus on quick availability of bikes. Company should try to more focus on decision maker behavior.
-----------------------------------------------------------------------------------------------------------
References
----------------------------------------------------------------------------------------------------------References
Marketing research, G.C.Beri, Third Edition, Tata McGraw Hill Publishing Company Limited, New Delhi, 2000
Marketing management, Philip Kotler, Twelth (Millennium) edition, Prentice-Hall of India Private Limited, New Delhi, 2003
WEB ADDRESS: www.Google.com www.ask.com www.yahoo.com www. honda.com www.bajaj.com www.tvs.com www.yamaha.com
-----------------------------------------------------------------------------------------------------------
Annexure
----------------------------------------------------------------------------------------------------------QUESTIONNAIRE CUSTOMER PERSONAL INFORMATION:A. Name: - ___________________________________________ B. Address:-___________________________________________ ___________________________________________ ___________________________________________ C. phone no:-__________________________________________ D. Age (in year):-
18 to 20 26 to 30 36 to 40
[ ] [ ] [ ]
21 to 25 31 to 35 41 & above
[ ] [ ] [ ]
E. Occupation:-
Services [ ] Students [ ] Others [ ]
Businessman [ ] Professional [ ]
F. monthly income:5000 10,000-15,000 20,000 Above [ ] [ ] [ ] 5000-10,000 15,000-20,000 [ ] [ ]
----------------------------------------------------------------------------------------------------------GENERAL INFORMATION:-
Do you have own bike?
(a) Yes
].
(b) No [ ]
If yes than,
Which company bike do you have at present?
Company ____________________
Who is decision maker for purchasing bike in your family?
(A) Father (B) Self
[ ] [ ]
(B) Mother (D) other
[ ] [ ]
How you purchase Honda bike?
(A) By cash
[ ]
(B) By Loan
[ ]
-----------------------------------------------------------------------------------------------------------
5 Which one of the following factor is most important for purchasing Honda bike?
(a) Brand reputation (c) Mileage (e) Easy riding
(b) Price (d) Less maintenance (F) Color
6. Which one of the following attribute is most important at
Honda show room?
(a) Availability of bikes (c) Services
(b) After sales Service (d) Infrastructure
7. Which one of the following Honda schemes that attract you most?
(a) special offer (c) special gift
(b) exchange offer (d) cash discount
8. Which one of the following feature of Honda bike attract you most?
----------------------------------------------------------------------------------------------------------(a) self start (c)digital speed meter (e) tubeless tyre (b) disk break (d) alloy wheel

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SUMMER TRAINING PROJECT REPORT ON

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

Master of Business Administration

SUBMITTED BY MBA III Sem.

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 1 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

Name .. Roll. No.

----------------------------------------------------------------------------------------------------------Name of the Candidate 2 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------EXECUTIVE SUMMARY As an integral part of my academic studies of Master Of Business

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 5 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

Objective of the Study

----------------------------------------------------------------------------------------------------------Name of the Candidate 6 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------OBJECTIVES OF THE STUDY

----------------------------------------------------------------------------------------------------------Name of the Candidate 7 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

Brief Profile of the Company

----------------------------------------------------------------------------------------------------------Name of the Candidate 8 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 10 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 12 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

and enter the market on its own.

----------------------------------------------------------------------------------------------------------Name of the Candidate 14 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 16 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 18 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 19 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 20 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------PRODUCTS AND SERVICES

----------------------------------------------------------------------------------------------------------Name of the Candidate 21 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 22 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 23 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 24 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Key Policies of Honda Environment Policy:

----------------------------------------------------------------------------------------------------------Name of the Candidate 25 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 26 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 27 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 28 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA

----------------------------------------------------------------------------------------------------------Name of the Candidate 29 Roll No.00000

A STUDY OF CONSUMER BUYING BEHAVIOUR OF BIKES WITH SPECIFIED REFERENCE TO HONDA