Volume - 5

Issue - 2

July - 2011

ISSN 0973-8312

Consulting Ahead
Vol. 5 Issue 2 Editor in-Chief Dr. K. Jayakumar Editor Rajesh Parpyani Executive Editor J. Suriyanarayanan Published by Consultancy Development Centre (CDC) Core IV B, 2nd Floor, India Habitat Centre, Lodhi Road, New Delhi-110003, INDIA Annual Subscription for each Volume of Two Issues is as follows:
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July 2011 Articles submitted for publication are screened by the editor and the executive editor for relevance. Once the article is passed in preliminary screening, it is sent for blind peer review. Authors are requested to consult the Author Guidelines before submitting their articles. Views expressed in the articles in this journal are those of the respective authors. Neither Consultancy Development Centre can accept any responsibility, nor does it necessarily agree with the views expressed in the articles. All copyrights are respected. Unless authorised no part of the material published in Consulting Ahead may be reproduced, or stored in retrieval systems, or used for commercial or other purposes. All rights reserved.

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Consulting Ahead is a bi-annual in-house journal of Consultancy Development Centre, New Delhi. All editorial correspondence and articles for publication should be addressed to the Editor Consulting Ahead, Consultancy Development Centre, Core IV B, 2nd Floor, India Habitat Centre, Lodhi Road, New Delhi - 110003, India.

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CONTENTS
Emerging Opportunities in Public Private Partnerships (PPP) Manoj Aggarwal & Dr Vijita Aggarwal Practices & Issues in Performance Management Systems for Knowledge Workers - Survey findings from companies in Knowledge Economy Ajay Oberoi Primary Titanium Metal: Indian Potential belied, but shine ahead Dr G S Upadhyaya Sports Dietitian Consultation: Need of hour in Indian Scenario Dr Shubhangi Gupta Enhancing Operational Excellence in a Healthcare Setting Dr Suhanya Aravamuthan The Essential 4 - how leading, selling, branding, and innovating drive sustainable, profitable growth Dan Coughlin The Decade of Policy Evolution in Wind Power Mahesh Vipradas Character Rules the Edge in Knowledge for Know-All Learning Prof. Priyavrat Thareja, Varun Goyal & Amandeep Book Reviews Author Profile

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44 50 56 62

72 78 85 88

Editorial Advisory Board

Chairman Prof. Dilip K. Bandyopadhyay Vice Chancellor Guru Gobind Singh Indraprastha University, Delhi Members

Prof. B. Bhattacharya Vice Chairman & Distinguished Professor Institute for Integrated Learning in Management New Delhi Mr S. S. Chakraborty Managing Director Consulting Engineering Services (India) Pvt. Ltd. New Delhi Mr Rajiv Khurana Founder & Principal Consultant The Personnel Lab, Management Consultant New Delhi Dr Aneeta Madhok Chairperson The International Council of Management Consulting Institutes (ICMCI) Mumbai Mr Navyug Mohnot Managing Director QAI (India) Limited New Delhi Mr N. S. Rajan Partner (Human Capital) Ernst & Young Pvt. Ltd. Gurgaon Mr G. Shankar President, Madras Consultancy Group Formerly Vice Chair, ICMCI & Formerly President, IMCI Chennai

Mr Tanmoy Chakrabarty Vice President & Head Global Govt. Industry Group Tata Consultancy Services, New Delhi Mr Brian Ing Formerly Chairman The International Council of Management Consulting Institutes (ICMCI) Cambridge (U.K.) Dr Bhimaraya A. Metri Professor (Operations Management) Management Development Institute Gurgaon Dr Kiran Kumar Momaya Professor, Strategic / Technology Management and Competitiveness S. J. Mehta School of Management Indian Institute of Technology Bombay Mumbai Mr S. R. Rao President, Global Procurement Consultants Ltd. & Formerly Executive Director, EXIM Bank Mumbai Prof. P. B. Sharma Vice-Chancellor Delhi Technological University Delhi

CONSULTING AHEAD - VOL. 5 - ISSUE 2

Emerging Opportunities in Public Private Partnerships (PPP)

Public Private Partnerships (PPPs) have become extensively accepted course of action for creation and operation of infrastructure projects as well as operating service delivery mechanisms. The momentum behind PPPs has stemmed from a number of reasons, such as a perceived need for accelerated creation and delivery of infrastructure and public services, search for more effective managerial techniques and processes, building consensus in public policy options etc. While these developments have in general given a fillip to Public Private Partnerships all over the world, their manifestations have been different in different areas. This paper attempts to put these developments in perspective and identify some common features that are consistent with the concept of PPP, examine its relevance in the context of our country and briefly explore the challenges it offers in terms of rapid capacity building through training and consultancy for creating and managing efficient and effective PPP arrangements.

Manoj Aggarwal

Vijita Aggarwal

CONSULTING AHEAD - VOL. 5 - ISSUE 2 l 1

Practices & Issues in Performance Management Systems for Knowledge Workers Survey findings from companies in Knowledge Economy
At organizational level, performance management is useful for aligning corporate, team and individual objectives, underpin the core values, support cultural change, retain and develop talent, and develop learning organization through continuously identifying improvement opportunities. Shortcomings of performance management practices emanate from the process design to implementation to acceptance by assesse; and factors affecting performance management can be categorized as system design, implementation, knowledge & training, and effort - output correlation. One of the key steps in performance management is performance appraisal. Appraisal systems have been around since the industrial revolution when they were used to measure the production of a workforce. There were clear definable objectives, produce and widgets by Friday, they were by default SMART (Specific, Measurable, Agreed, Realistic and Time bound goals) and very much tied to reward as the worker's salary was based upon weekly production. Knowledge workers have now become the integral part of the economic growth and hence need to be given due importance in arriving at management practices. More so when it comes to HR practices especially performance management of individuals / groups. The conventional procedures and techniques adopted in the Appraisal system may not bring out desired outcome. Thus, it is desired to examine practices and issues in performance management system amongst knowledge workers. Through a specially designed survey, the issues facing knowledge workers and their perception about prevalent performance management systems especially parameters such as Current practices; Feedback and Development Need Identification; Difficult Situations, Psychological Barriers, Causes of Failure; Employee Perception about performance management; Satisfaction Level with current Performance Appraisal and acceptance level of forced normalization practice are explored. Differential information given by the knowledge workers within the same organization indicates inadequate level of understanding / awareness about performance management practices within the organization. Also from knowledge workers responses it appears that within the same organization different practices are followed perhaps depending upon assessor. By and large knowledge workers have expressed need to improve the key result areas and target setting process and building transparency while assessing. Some of the knowledge workers have suggested introduction of 360 degree and
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Ajay Oberoi

Practices & Issues in Performance Management Systems for Knowledge Workers.....

Balanced Scorecard practices. Also involvement of independent agency to build fairness and transparency has been recommended. On the whole results reveal the concerns over method of giving overall rating to knowledge workers and the prevalence of forced normalization practice to fit the bell curve. Knowledge workers find difficult to face forced normalizations, dislike it and consider it as one of the key reasons for failure of current performance management systems. They feel that current practices are not effective in improving overall performance of the organization. Knowledge worker feel that entire performance management system can be carried out objectively and participative methods will be beneficial. Most of them feel that key to success of performance management is aligning individual goals to organizational goals and are looking forward to changes in the current performance management practices. Above findings indicate that current practices of performance appraisal of knowledge workers fall short in meeting its objectives and need improvement on three counts 1) Objectivity and being holistic; 2) Differentiating knowledge workers without forced distribution; 3) Giving relevant feedback with details on areas of strength and opportunities to improve.

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Primary Titanium Metal: Indian Potential belied, but Shine Ahead

Although Indian reserve of titanium mineral ilmenite (FeTiO3) is 45% of the total world reserve (3053 million tonnes), the progress in India regarding industrial production is far from satisfactory. For low cost production one needs novel cost effective extraction methods as well as cost affordable usage. In this respect automobiles appears to be a sector full of promise. Technical problems which are cited with titanium in automobiles include wear resistance, lower modulus than steel, and machining difficulties. Powder metallurgy processing appears to be very much suited, particularly when one does not require fabricating very heavy structural members, which are processed through conventional casting and working route. The paper also describes what major things must be done on the part of the Government, including constituting urgently a Titanium Development Board.

G.S. Upadhyaya

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Sports Dietician Consultation: Need of Hour in Indian Scenario

Sport is one of the biggest entertaining industries in India. With the appearance of CWG 2010, a sport is now seen with awe. Nutrition forms the foundation for physical performance; it provides the fuel for biologic work and chemicals for extracting and using food's potential energy. Several sports and related activities, including dance, contribute to less than satisfactory nutritional status. The suboptimal nutritional status not only affects performance but probably increases the likelihood of injuries related to these activities. Athletes face a unique set of circumstances that make them particularly vulnerable to disordered eating behaviours. Severe lack or even modest under consumption of macro- and micro-nutrients have also been linked directly or indirectly to limit work outputs and exert adverse effects on physical functions. Regular nutritional supervision under a specialized sports dietitian will provide the athletes sound information about eating balanced foods and obtaining the necessary nutrients and energy to allow optimal physical performance in training and events both. He/she is skilled to guide the sportsperson about maintaining an adequate hydration and the appropriate selection of the foods during pre- and post-competition meals. A sports dietitian can also educate the athletes regarding wise selection of foods and beverages that can alleviate some of the common problems faced by them and elevate their health status. Dietitian must ideally be a part of the team, which is working on improving the performance ability of the athlete. The right kind of diet helps an athlete to achieve improved power to weight ratio, elevated endurance levels and increase muscle mass and strength. Keywords: Sports, Exercise, Nutrition, Hydration, Injuries, Competitions, Endurance levels, Peak Performance, Disordered Eating, Female Athlete Triad

Shubhangi Gupta

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Enhancing Operational Excellence in a Healthcare Setting

One business that customers regularly have to wait for significant periods of time and therefore believe is operated in an inefficient manner is a doctor's office. It is often recommended when a patient makes an appointment that they block off a couple hours of time for the visit and should expect to wait up to an hour after the appointment time before they see the physician. Consultations in general hospitals are often without prior appointment and associated with significant waiting time. Such delays in industrial hospitals can lead to man-hour loss and interfere with production. The largest factor is unchangeable, which is patients are booked in fifteen-minute slots throughout the entire day while the actual time of visit can vary from ten minutes to an hour. However, by carefully analyzing a practice, it is possible to reduce the time a patient spends in the waiting room, and more importantly, be creating events of value to the patient even when have not seen the doctor yet.

Dr A. Suhanya

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The Essential 4 - how leading, selling, branding, and innovating drive sustainable, profitable growth
In every business there are two basic activities: thinking and doing. This is true for every employee. Forget the fallacy that you have to have "doers" and "thinkers". What every organization needs is for all employees to think first and then move into action. To gain clarity regarding the amount of time you spend doing versus thinking take out your weekly calendar for the past three weeks. Highlight with a red marker anytime you were sitting in a meeting of any kind or anytime you were dealing with a crisis or something that popped up without warning including customer and employee complaints and personal situations. Now highlight with a green marker anytime you had uninterrupted time to focus on thinking about a single area of your business. What percentage is green and what percentage is red? This paper will primarily focus on the process of thinking first and then moving into action as a means for improving business results in a sustainable way.

Dan Coughlin

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The Decade of Policy Evaluation in Wind Power

Mahesh Vipradas Background Wind energy has become one of the key renewable energy sources for power generation in India. The development of renewable energy, in general, and wind power, in particular, was initiated in India in the late 1980s through the efforts of the Department of Non-conventional Energy Sources (DNES). The different programmes were initiated by DNES, which were continued after formation of the special ministry - The Ministry of Non-Conventional Energy Sources (MNES), now renamed as the Ministry for New and Renewable Energy (MNRE). The growth of the wind power sector has created a developmental path, in terms of policy and regulatory interventions, in India which is useful for other renewable energy technologies like solar power. It is also worth mentioning that the contribution of wind power in the power mix of the country is now more than the power generation from nuclear power. The first decade of the century saw a renowned thrust on renewable energy driven by the global climate change mitigation imperatives, and coupled with energy security requirements in India. The technological developments in wind turbine technology and allied areas such as resource assessment and grid integration, along with the increasing cost of conventional power generation as well as scarce availability of fuel for power generation, has put wind power on centre stage. The thrust on renewable energy along with the technical advancement saw the policies and regulations being developed to achieve sustained growth.

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Character Rules the Edge in Knowledge for Know-All Learning

Prof. Priyavrat Thareja, Varun Goyal and Amandeep The objective of the paper was to study the various factors of learning process like character, competence, knowledge, money (salary) & personality. Out of which character & knowledge were considered as two most important factors for learning process. We know that the ability to acquire knowledge was considered as primary to that of good character but sound character would definitely reinforce the effective use of knowledge. So we will analyse both the factor simultaneously.

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Boo
Title Author

Review
: : : : CEO Material D.A. Benton TATA McGraw Hill Dr. (Ms) Vijita Aggarwal, Associate Professor, GGS Indraprastha University, Delhi The author in each chapter goes through areas which are subtle but make a differential impact when it is the race for the top. In the race you don't have to be only hard worker but "craftsmanship, communication, collaboration, and confidence" play an equally important part. Benton points out to "be ready" is not THE thing it is important to make people recognize that you "are ready". The book has interesting anecdotes and quotes which keeps the reader glued. Advice is not verbose but one to one. It seems that you are with you personal coach, "treat it like a game. Find out the rules, and figure out how to play to win". It quotes one CEO to the effect that at the end of the day you can control one thing and that is your performance " When I babysat as a teen my parents taught me also to do the dishes, laundry, and clean the house. I was the most sought after and heavily tipped babysitter in town." This book might not be one of those legendry must reads, but it certainly makes a good reading. One of the most impressive reasons is that it makes a compelling checklist for the reader that in the day to day routine he is not losing track of the traits and behaviour patterns that will help him to reach his goals and develop into an effective future leader.

Publisher Reviewer

This book, by Debra Benton, makes quite a lucid read. The book is based majorly on the interviews of the business leaders and their experiences are summed up and shared in a comprehensive manner. In this book Benton, a renowned coach, outlines how to empower and motivate future leaders. The author gives advice based on proven track records of the leaders. CEO Material lists the competencies to cultivate, networks to be built, and critical actions to be taken in order to be a leader in any organization. This book has 16 chapters and each chapter deals with the dilemma of trying to reach the top. The focus of this book is to identify and improve the range of the person aiming for the top slot. What is it which makes the person more effective and the behavioural traits which have to be cultivated and nurtured to reach the top? It gives the perspective from the other side too about what the organization looks for in the future leaders. The book has a very powerful introduction which instantly transforms reader to think in an official situation. It says "Right now, where you work, there are people behind closed doors desperately trying to find someone to promote or develop for a larger role. When your name comes up, you want one of those authoritative-looking people to stand up and say..." At once the reader is forced to think about his or her pluses and minuses.

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Book Review

Title Author Publisher Reviewer

: : : :

The Big Book of Marketing Anthony G Benett TATA McGraw Hill Manmeet Randhawa, Manager-Marketing, Jones Lang LaSalle are indeed the essentials for any marketing professional. Part 3 - This section of the book focuses of purchase behavior and demands of consumers as well as organizations and the practical case studies of Kimberly-Clark, Frito-lay, Kraft, Boeing and IBM. Part 4 - Marketing communications is an essential tool for any concern as it involves a communication which reaches out to the mass as well as clients and that builds the value within the market and becomes the sales drive for the company. This section describes marketing communications management, B2B and B2C selling initiatives, Advertising and its process, how to manage clientele relationships, i.e public relations, Promotional and Direct marketing (tactics for consumers, trade and media). Part 5 - Often it is mistaken that Supply of goods and services is subjected to logistics itself wherein this text would actually help in understanding through practical applications that product management is also an important aspect of it. It includes product classifications, competition and differentiation, product development process and its packaging, pricing and how the quality of the product has to be maintained throughout to reach customer satisfaction. Part 6 - The last section of the text contains applied practical applications of supply chain management by companies like Procter & Gamble, FedEx, APL logistics, who are pioneers in their fields and explain the essentials of supply chain management, factors influencing supply chain configurations, wholesale activities, warehousing and product storage factors, how to control inventory and transportation marketing. Also retailing is also covered in this

The Big book of marketing is an attempt by the author to provide with the best source of marketing strategies available to help young marketing professionals and entrepreneurs to craft a successful marketing plan and strategies, launch plans for products and corporate brands, and also help them in building successful business. The text provides a real-world prospective that explains HOW and WHY essentials in order to understand, today's fastpaced and ever-growing marketing environment. It covers case studies and strategies in practice from Fortune 100 companies all across the globe including an exciting range of goods and services. Each chapter covers fundamental aspect of marketing process, broken down and analyzed in detailed, where in each of these concerns reveal their step-by-step marketing strategies, proven marketing tools and tricks of the trade. The Big Book of Marketing has its content divided in six parts - Introduction, Planning, Demand, and Marketing Communication, Supply of goods and services and Supply Chain. Part 1 - Introduction, explains the general marketing definitions, goals, changing perspectives of marketing, how to provide value to consumers, marketing mix and its applicability and more gives a basic understanding of place of marketing in the organizational structure of any concern. Part 2 - Moving on to this section, the text describes the real time applications/case studies of organizations like Xerox for Organizational Planning, Strategic Planning by GE, Branding strategies of companies like Paramount pictures, Fleishman-Hillard, and Marketing Research roll out plans from Colgate-Pamolive, AC Nielsen, which
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Book Review

section, considering store retailing where merchandising and buying plays a significant role along with presentation of products, in store promotions, after-sale services, and as for digital retailing, tools for developing of website, its promotion and analytics have also been explored.

In nutshell, this text is a hand on grab for any marketing professional irrespective of retail and manufacturing to service and non-profit industry in all respects and it is one the most comprehensive marketing text available in today's fast-paced environment.

Title Author Publisher Reviewer

: : : :

Winning in the Global Economy Raj Seksaria & Sanjiva Shankar Duvey TATA McGraw Hill Komal Bajaj, Senior Officer-Corporate Finance, Sandhar Technologies Limited, Gurgaon fundamental. In the global market organization need to respond in different way from those in the past. No company can stay complacent if it has to survive and excel in emerging global order. To achieve high performance in the era of globalization, organization needs to access a full scale global network of technologies, talent and take new approaches to manage them through innovative models. Connecting with partners and supplier across the world and providing excess to their product & services in diverse market place has now became important an organization must take new approaches to manage them through innovative models. This book illustrates the parameters to measure global success, to win the global economy having good product and services is not enough. Author has depicted to evaluate the performance of the company in the global market "Leadership, Processes, Localization, Innovation, Metrics, Human Capital, Customer, Objective" are the parameters Author assist reader to learn "How to expand" strategically in the global market.

Competition in the new economy is being shaped by four macro-economic factors which, while not new, are now increasingly important for today's executives to address. Massive market variation, enhanced market volatility, sustained cost pressure and stakeholder concerns are key parts of the new reality, for all businesses. Explaining fundamental shifts, this book reveals what lies in store for, how they can survive and excel, outgrowing the confines of domestic markets, technologies and resources. This book spells out a unique recipe for dynamic business overhaul, sustained business growth, competitive edge and industry leadership - a recipe distilled into two key ingredients, Global Value Webs to configure a superior value proposition for consumers across the world and a Global Index to measure business performance. To fully exploit opportunities offered by globalization, organization must successfully create a strategy, business process and technology skills in the right location & cost bracket. Managing globalization requires organizations to evolve traditional talent model and management approaches and adopt innovative ideas. Cross cultural understanding and training became

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Author Profile
Mr Manoj Aggarwal is currently the Chief Executive Officer - Highways (O&M) Department with DelhiGurgaon Super Connectivity Limited. He has more than 25 years professional experience broadly on public policy, government liasion/interaction, Key relationships management, Advertising and marketing, operations management, Public Private Partnership, Public Transport, BRT, Bus Operations, Automatic Fare Collection, Local area governance, Highway Management, HTMS, ITS, Toll roads management, Project Planning and Execution, Infrastructure creation and management, Public Service Delivery, International exposure in both academic and professional areas, multi linguistic capability. Dr. Vijita S. Aggarwal is an Associate Professor at University School of Management Studies, Guru Gobind Singh Indraprastha University, Delhi. She has extensive background in multi-national business and her research interests are in the areas of brand management and management for enhancing systemic efficiency and effectiveness. She has published papers in various journals and spoken at various national and international conferences. Her industry experience of about 8 years facilitates integration of concepts with applications. She is also the President of the Erasmus Mundus Alumni Association, India. Mr Ajay Oberoi is currently working as the Executive Vice President - Aptech Ltd and is also the Managing Trustee- AICAR Business School. He has about 30 years of experience in Automobile, Construction Equipment; ITES; Training and Education. Proven experience in Leading Human Resource Function; M&A; and Building startup operations / Businesses. Mr Oberoi won "Outstanding Research Paper Award" at "International Conference on Management Strategies - 2009" organized by Mumbai University. His specialties are HRM & General Management; Designing Environment / Business Specific HR Solutions; Mentoring & Coaching - Leadership Development; Role & Position Evaluation - Compensation & Benefits Management; Talent Acquisition; Operations; and Negotiations. Dr G. S. Upadhyaya has served as Professor with IIT Kanpur for more than 25 years and presently provides consultancy with emphasis on materials, plant trouble-shooting, research lab planning/management and HRD for metallurgical industries. Prof. padhyaya has published more than 300 original papers and authored 13 books on a wide range of PM materials. He has also been on the editorial board of numerous International Journals related to materials. Apart from being a member of various national and international institutes, Prof. Upadhyaya is a full member of the International Institute for the Science of Sintering, the only living Indian to achieve this honour. Dr Shubhangi Gupta is presently Heading the Food & Nutrition Department at GDM (PG)Girls College, Modinagar, U.P. She is also the research supervisor for few of the researches being done in the department. Her own research works revolve around important aspects of child nutrition. She has presented various papers in national seminars and participated in some international seminars on the aspects of nutrition and dietetics. She is awaiting publication of some of her research articles in journals of national and international repute. She is also the Editor-in-chief of scientific nutrition journal soon to be published. She is a Registered Dietitian and member of British Dietetic Association, UK, Indian Dietetic Association (Delhi Chapter), and Nutrition Society of India, Hyderabad. She is the author of a blog named FOODSENSE, where she spreads awareness about various subtleties regarding food, nutrition and health.
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Author Profile

Dr Suhanya Aravamudhan is currently working as Lecturer in the School of Business at Lincoln Memorial University, USA. She has authored various articles for international journals of repute. Dr Dan Coughlin is a student and teacher of practical processes that improve business performance. His purpose is to work with executives and managers so they achieve great performances. He defines a great management performance as significantly improving an organisation's most important desired outcomes in a sustainable way. For more than a decade, he has invested over 3,000 hours on-site observing and advising executives and managers in a wide variety of business functions and in more than thirty industries. As a business thought leader, Dan Coughlin is the author of three books on generating great management performances and articles that have been published in more than 100 publications. Mr Mahesh Vipradas is Head, Regulatory Affairs, at Suzlon Energy India Pvt. Ltd. He is intensively involved in regulatory issues related to wind power like power purchase tariff, power evacuation arrangements, and the renewable portfolio obligation across all States in India. Prof. Priyavrat Thareja is at present heading the Metallurgical Department at PEC University of Technology, Chandigarh. His interests include management training, new technology, Lean Six sigma Black Belt and Innovation. Mr Thareja has published papers in various international journals and spoken at various national and international conferences.

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Author Guidelines
Perspective Consulting Ahead is devoted to the publication of articles advancing knowledge through research and cases in all sectors and disciplines of consulting. The objective of Consulting Ahead is to become a source of innovative thoughts, knowledge and information of concern for consultants and their clients and other stake holders namely policy makers, academicians and professionals from various disciplines. Our endeavor is to position this journal as a world-class journal on consulting. Paper Submission Articles l Authors should submit the typescript of minimum 1500 words and maximum 5000 words (preferably) electronically in MS Word (in British English), formatted with double-line space with 1- inch margin on all sides on A-4 size paper using Times new Roman font of size 12. Email address for submissions is consultingahead@cdc.org.in. l For the purpose of blind review, name(s) along with complete contact details of all authors should be mentioned on separate page and the author(s) should not be identified anywhere in the script. l An abstract of not more than 200 words and a brief resume along with a passport size photograph of the author(s) should also be forwarded along with the article. Keywords (if any) should not exceed 10 words or phrases. l Tables/charts/graphs with self-explanatory titles should be prepared on separate sheets and numbered consecutively. Book Reviews l Reviews not exceeding 1200 words about recently published books across the sectors of consulting may be forwarded for inclusion in the section, along with one copy of the book. l Reviewer should mention the name of title/ sub-title of the book, name(s) of author(s), name of publisher, place & year of publication, in addition to the name and contact details of the reviewer(s). References l From an Academic Journal paper: Author of article, month & year of journal, title of article in inverted commas, title of journal underlined or in italics, Volume of journal, Issue number, Page number of the journal that the article begins on, or pages it starts and finishes on. For example : Fage, J.D. 1989 "African Societies and the Atlantic Slave Trade" Past and Present no. 125, November 1989 pp 97-115. l From a newspaper article or non-academic Journal paper : Author of article, month & year of newspaper or journal, title of article in inverted commas, title of newspaper or journal underlined or in italics, page number, column number. For example: Swanton, O. 14.4.1998 "Trouble in Paradise? As a top US university develops a cyber campus Oliver Swanton explores its aims." The Guardian Higher Education Supplement p.vi cols 1-5. l From a paper in Edited Volume: Author of article, month & year of publication, title of paper in inverted commas, name(s) of editors in italics, title of publication, place of publication, name of publishers and page number. For example, Karp RM., 2002, Reducibility among combinatorial problems, In: Miller RE, Thatcher JW, Complexity of computer computations. New York, Plenum Press, pp. 85-103. l From a book : Author of the book, year of publication, title of the book, name of publisher and place of publication. For example, Chase R.B., Aquilano N.J., and Jacobs F.R., 2002, Operations Management for competitive advantage, Tata McGraw-Hill Publishing Company Ltd, New Delhi, India. l From unpublished thesis, working paper etc. Author of the paper, month & year, title of paper, description of paper and place. For example, Magazine M. 2002, Optimal policies for queueing systems with periodic review. Unpublished Ph.D thesis, University of Florida, USA. l From a website : Author name, Year, 'Article title', Journal Title, volume, issue, viewed Day Month Year, <URL>. For example: Griffith, AI 1995, 'Coordinating family and school: mothering for schooling', Education Policy Analysis Archives, vol. 3, no. 1, viewed 12 February 1997, <http://olam.ed.asu.edu/epaa/>. Review Process a) Firstly, on receipt of the articles/ book reviews, authors should receive an acknowledgement, normally within 10 days. b) The Editor/ Executive Editor will then scrutinize the articles/ book reviews for their appropriateness to the scope of the journal. c) Articles/ book reviews found appropriate for the Journal would then be sent out for blind review. The blind review normally assesses the quality of the paper according to the criteria that includes the relevance, clarity and originality, extent of knowledge advancement, understanding and their likely contribution towards the development of consulting profession. d) Based on the recommendations of reviewers, the Editorial Team then decides whether the paper should be accepted as it stands, accepted subject to minor revisions, resubmitted for review after major revisions, or rejected. The authors will receive feedback on the decision.
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Author Guidelines

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(iii) The author(s) warrants that the contents of the article is the author's original work, has not been published before, and is not currently under consideration for publication elsewhere; and that the Article contains no libelous or unlawful statements and that it in no way infringes the rights of others, and that the author, as the owner of the copyright, is entitled to make this assignment; (iv) If the article was prepared jointly by more than one author, the author warrants that he/ she has been authorised by all co-authors to sign this declaration on their behalf. I have read the guidelines and agree to the conditions mentioned above.

Signature & Full Name of Author Complete Postal Address (along with phone/fax and email address) To Editor Consulting Ahead Consultancy Development Centre Core IVB, India Habitat Centre Lodhi Road, New Delhi 110003 Tel.: 011 - 24602915, 24601533, 24602601 Fax: 011 24602602 Email: consultingahead@cdc.org.in Website: www.cdc.org.in

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Consulting Ahead
A comprehensive Journal on Consulting To share innovative thoughts, knowledge and information of concern for consultants, clients, policy makers, academicians and professionals from various disciplines.

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Attached is my/ our DD/ local cheque favouring Consultancy Development Centre at New Delhi, (Rupees _________________________________________________) DD/ Local Cheque No. _____________________ dated____________ drawn on _________________ Please send the issues to the following address : Name ___________________________________________________________________________ Designation_______________________________________________________________________ Company_________________________________________________________________________ Address__________________________________________________________________________ City ___________________________________________________ Pincode __________________ Tel.___________________________ Fax_________________________ Mob _________________ Email ___________________________________________________________________________ For Advertisements and other queries, please contact : Editor - Consulting Ahead, CONSULTANCY DEVELOPMENT CENTRE (CDC) Core-4B, 2nd Floor, India Habitat Centre, Lodhi Road, New Delhi 110 003 Tel : 011-24602601; Fax: 011-24602602 Email : consultingahead@cdc.org.in Website : www.cdc.org.in
92 l CONSULTING AHEAD - VOL. 5 - ISSUE 2

Consultancy Development Centre

An Autonomous Institution promoted by DSIR, Ministry of Science & Technology, Govt. of India

DOCUMENTATION OF CASE STUDIES IN CONSULTING

Consultancy Development Centre (CDC), an Autonomous Institution of the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Govt. of India set up for promoting and strengthening of consultancy skills and capabilities including exports and promote cooperation with other countries. Objectives To recognize delivery models including consulting practices, tools and processes used in execution of consulting assignments. To develop a repository of knowledge in the areas of consulting. To serve as reference material for consultants and clients. To supplement students of an educational programmes and participants of short term training programmes in learning specific concept(s) and/or issues involved in practice of consulting profession. Eligibility Criteria Practicing Consultants Consultant working for a consulting firm. Domain experts/Academicians having delivered a consulting assignment. Scientists/Engineers having project experience. Government officials/PSU's Engineers/ Officers having project experience. Evaluation Procedure Proposals received will be evaluated for relevance and short-listed applicants will be required to submit the case study in accordance with the guidelines of the schemes available on CDC website. Case studies submitted will be evaluated by the evaluation committee and on acceptance will be published by CDC and authors will be paid honorarium as per the norms laid in the scheme. Honorarium To recognize the contribution of author(s) an honorarium of Rs. 10,000/- will be paid for the accepted case study. Application Process Proposal covering title/theme, sector/industry, project/assignment, time of submission along with resume of the applicant should be submitted in the prescribed format (can be downloaded from www.cdc.org.in under Announcement section) Proposals may be addressed to:

CONSULTANCY DEVELOPMENT CENTRE

India Habitat Centre, Zone IVB, 2nd Floor, Lodhi Road, New Delhi 110 003 Ph. : 91-11-24602601, 24602915, Fax : 91-11-24602602 Email : casestudy@cdc.org.in, Website : www.cdc.org.in