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How businesses can survive and thrive in fast changing markets Gamal Ahmed Arafa
Normal Industries
Business adapt slowly
Globalized Industries
Business changes rapidly
Organizational Agility
Definition The capability of a company to rapidly change or adapt in response to changes in the market.
A high degree of organizational agility can help a company to react successfully to the
emergence of new competitors, the development of new industry-changing
Organizational Agility
Organizational Agility is an on-going capability for real time strategic sensitivity, quick
Organizational Agility
Fast Entrepreneurial companies Strategically Agile companies
Speed of change
Complex / systematic
Resource Fluidity
Collective Commitment
Organizational Drivers: Re-integrating the organization, creating interdependent processes, common rewards, integrated value creation capabilities Activities
Capabilities
Strategic Agility
Cognitive Drivers: Developing and sharing new broader perspectives engaging in higher quality dialogues
Relational Drivers: Re-uniting the top team, fostering an open and honest dialogue around key collective decisions, and sticking with them.
Most companies die not because they do the wrong things, but because they keep doing what used to be
Thank You
Based on study by Doz and Kosonen