MEDIA PLANNING & MANAGEMENT

Assignment# 02

Submitted to:
SIR AZMAT ANSARI

Submitted by:
SALEEM HASSAN
MBA-III

1
Table of Contents
• The Nestle world food festival

 The introduction 03
 The scope 04
•
• Festival Information 05

 Fact sheet 05
 Who will be involved 06
 Available resources 07
 Resources to be acquired 08
 Firms list 09

• Festival Attractions 10

 Cultural cafes 10
 Entertainment 11
 Cooking demonstrations 11
 Marketplace 12

• Advertising 13
• Sponsors 14

 Sponsor listing 14
 Sponsor opportunities 15

• Media 16

 Sales Campaign 16
 Media contact 17

• Contact us 17

2
The Nestle World Food Festival

•
• The Introduction
•

The first time ever a truly unique event, The Nestle World Food Festival is going
to be held in Pakistan opposite Village hotel, sea view, Karachi will mark history and will
initiate new trends for the city. It will substantiate that Pakistan is the right place for any
business activity or event and will remind the world yet again that Karachi is indeed the
gateway of south-east Asia.

The Festival will begin with a live concert including performers from all over
Pakistan making visitors known to the local culture of all the provinces. The event will
include a variety of culinary delights and will serve as a tremendous backdrop for
dignitaries visiting the city.

The Festival, which will take place biennial, will expand to include more food
vendors and more global entertainment. Several splendid features including cooking
demonstrations from participating vendors, strolling entertainment, and taste selections
from each cultural café will also be included.

The Nestle World Food Festival provides the opportunity to taste your way
around the world. The Nestle World Food Festival now features cafes, artisans, a variety
of entertainers and a marketplace.

3
 The Scope

The Nestle World Food Festival is already endorsed by the government of

Pakistan and reverent organizations like Nestle, Unilever, Coca-cola, Mobilink GSM, and
Engro Foods. In order to maintain diversity, we have participants around the globe who
will be placing their stalls and will market their business with us.

The festival will help Pakistan to portray a better and a sophisticated image to
world that we are indeed not one of those who are spreading terror and will give local
people an opportunity to mingle with people of various backgrounds, cultures, races,
religions which will make them understand other cultures.

It will equally benefit private entities to market their businesses with us in a more
diversified and sophisticated atmosphere where people from every part of the world will
be participating giving their business a broader exposure.

4
 Festival Information

Fact Sheet:

What:
Nestle World Food Festival Pakistan

When:
February 16-22, 2009

Where:
Opposite Village hotel, sea view, Karachi

Times:
Daily 04:00 pm to 12:00 am
From Monday February 16 to 22

Opening Ceremony:
February 16, 2008

Closing Ceremony:
February 22, 2009

Why:
A taste event celebrating unique and diverse culinary traditions.

Cost:
Entrance is absolutely free

5
Who will be involved?
• Mr. asif Ali Zardari, the president of Pakistan, for opening ceremony

• Syed Yousuf Raza Gillani, the prime minister of Pakistan, for closing ceremony

• Makhdoom Mahmood Qureshi, foreign minister, will visit in meantime

• Giant Organizations like Nestle, Unileve, Coca-cola, Mobilink GSM etc

• Domestic Established Businesses like Bundo Khan

• Garment Stalls will also be placed

• Entertainers for opening and closing ceremony

• etc

6
Available resources:
So far funds generated from:

• Title sponsor 5,000,000

• Other sponsors (04) 4,000,000

• Stalls (27) 27,000,000

• Backstage advertisement 2,000,000

___________

38,000,000

7
Resources to be acquired:

The response that we received so far from organizations and individual tourists
and food lovers from around the globe is unbelievable which has boosted our morals and
has met our anticipation of the budget. So far whatever funds we generated are the
struggle of only a week. We still have three weeks left to start the festival.

We need Rs. 62,000,000 more which will be generated as soon as more clients
will come in touch and will ask for stalls. The probable funds that will be generated are
more than 100,000,000 rupees which are more than enough to finance the daily
entertainment related expenses, security personnel expenses, expenses for the material
rented for the event, i.e., chairs, tables, etc.

Moreover we have prepared teams for crises management to deal with any kind of
unfavorable circumstances if appeared anytime during the event. We are hopeful and
fully prepared that this event will be a big success for us and for the people of Pakistan as
a whole.

8
 Firms list:
• Nestle • Saloo's Cooking (Indian)

• unilever • T.J. Philly Steaks and More

(American)
• Coca cola
• Tracy’s Concessions (American)
• EFU life insurance
• Woody's Smoke Shack (BBQ)
• Mobilink GSM
• Yanni's Grill (Greek/Italian)
• Engro foods
• Zaini’s Bags
• PTV
• Ideal Cottage
• Asian Express (Chinese)
• Darby Creek Gourmet Soups and
• Banh Mi Sandwiches Dips
(Vietnamese)
• Fair World Gallery
• Ethiopian Association of Iowa
(Ethiopian) • Haki Beauty Supply & Crafts

• Indian Delights (Indian) • Hicham Elhani

• JoJo's Oriental Store (Filipino) • Iris Crafts & Antiks

• La Hacienda • Maja Crafts

(Mexican/Venezuelan)
• Mi Casa
• Mi Ecuador (Ecuadorian)
• The Pampered Chef
• Number One Egg Rolls (Thai
and Lao) • Tastefully Simple

• Old Castle (Bosnian) • Terranova Fine Arts

9
Festival Attractions
Cultural Cafés

Taste your way around the world at 15 local and foreign owned and operated
Cultural Cafés presented by nationwide. Each vendor offers an affordable variety of
foods from across the globe. Guests who want to try a bit of international flavor can do so
with $1.00 tastes offered at each vendor’s booth.

Bundo Khan (Pakistani) Number One Egg Rolls (Thai and Lao)
Recipe: Kabab & Rolls Recipe: Grilled Chicken on a Stick

Asian Express (Chinese)

Recipe: Egg Rolls Old Castle (Bosnian)
Recipe: Ajvar

Banh Mi Sandwiches (Vietnamese)

Recipe: Bun Bow Saloo's Cooking (Indian)
Recipe: Lentil Soup

Ethiopian Association of Iowa (Ethiopian)

Recipe: Wot T.J. Philly Steaks and More (American)
Recipe: Philly Steak Sandwich

Indian Delights (Indian)

Recipe: Samosas Tracy’s Concessions (American)
Recipe: Chili Mac

JoJo's Oriental Store (Filipino)

Recipe: Beef Spring Roll Woody's Smoke Shack (BBQ)
Recipe: Sweet Apples

La Hacienda (Mexican/Venezuelan)
Recipe: Non-alcoholic Pina Colada Yanni's Grill (Greek/Italian)
Recipe: Chicken Soulvaki

Mi Ecuador (Ecuadorian)
Recipe: Arroz con Leche

10
Live Music and Entertainment:

Daily from Feb. 16-22

6-7:30 pm Folk and mystic performances

8-10 pm International performers

Cooking Demonstrations:

All the participants will undertake cooking demonstrations in front of general

public daily to make them understand how they blend different things to cook their
recipes. It will interest people to learn how different cultural recipes are baked and
brewed.

11
Marketplace:

Zaini’s Bags
Bags and accessories including watches and wallets

Ideal Cottage
Belly dancing apparel including costumes, dresses, hip scarves, jewelry and shawls

Darby Creek Gourmet Soups and Dips

Ready to make soups and dips in various flavors

Fair World Gallery

Fair-trade items including handbags, jewelry, toys, musical instruments, soap, clothes and
houseware items

Haki Beauty Supply & Crafts

African crafts including soapstone sculptures, jewelry, wooden crafts and woven baskets

Hicham Elhani
Handmade straw bags and baskets

Iris Crafts & Antiks

Turkish handmade goods including bags and purses, jewelry, pillows, rug, lanterns and
lamps

Maja Crafts
Handmade scarves and accessories including bandanas and charms

Mi Casa
Jewelry including coral and beaded necklaces, bracelets and belts

The Pampered Chef

Kitchen tools and accessories

Tastefully Simple
Gourmet food products and gift packages

Terranova Fine Arts

Sweaters, scarves, skirts and baby dresses

12
Advertising

Television: 40% of the budget

Geo, Ary, TenSports, BBC,

Press: 25% of the budget

Dawn and Jung

Radio: 15% of the budget

On all FMs of Pakistan

Banners: 10% of the budget

Hot air balloon: 10% of the budget

13
Sponsors
Sponsors Listing:
Title Sponsor

Official Media Sponsors

Sponsors

14
Sponsor Opportunities:

There really is nothing like the face-to-face opportunity to promote your product
or service to a desirable audience. The World Food Festival provides the opportunity to
place your product, image or service in the hands of thousands of potential customers.
Dependable studies conclude that festivals have a measurable impact on consumer sales
and brand awareness. And depending on your level of investment, your message will be
seen during the festival’s promotional periods as well as on site. We target just about
every demographic through a variety of media.

15
Media
Sales Campaign

Sales Letter

Primary Sales Letter

“We want to help you promote your business”

Dear Sir,

We are pleased to inform you that we are going to organize The World Food
Festival first time ever in Pakistan which is a history in itself. The event will commence
from Monday February 16, 2009 and will last end on Sunday February 22, 2009.

This one-week event will begin with an enchanting opening ceremony in which
performers from inside and outside Pakistan will contribute. The chief guest for opening
ceremony is the President of Pakistan, Mr. Asif Ali Zardari, and the chief guest for
closing ceremony is the Prime Minister of Pakistan, Mr. Syed Yousuf Raza Gillani.

If you have been conceiving to give your business a stronger exposure so here is
the chance created for people like you. It will serve as first come first serve base. Places
are limited. Contact us and get your stall and advertisement reserved.

The Tariff:

Title sponsor Rs. 5,000,000 ($62,500)

Backstage Rs. 2,000,000
Other sponsor Rs. 2,500,000
Stall Rs. 1,000,000
Billboard Rs. 500,000

Be a part & get your business promoted

If you want to experience outstanding results, please call us. We know you will
be very impressed with our professionalism. Contact us today. You can also learn more
about us at www.worldfoodfestival.com.pk

Respectfully,
Saleem Hassan, Event Manager
Mobile: (0092) 333 2776927

16
Saleem@worldfoodfestival.com.pk

Media Contact

Saleem Hassan, Event Manager

Suite# A-412, classic view, block 19,
Gulistan-e-Jouhar, Karachi
Cell: 0333-2776927

Website: www.worldfoodfestival.com.pk

Email: wff@worldfoodfestival.com.pk

Contact Us
Suite# A-412, classic view, block 19,
Gulistan-e-Jouhar, Karachi
phone: 0333-2776927

Saleem Hassan, Event Manager

phone: 0333-2776927

Muheem Jan, Assistant Event Manager

phone: 0345-3880842

Mahnoor Batool, Chief Coordinator

phone: 0313-2696046

17