A Project Report on, Corporate Social Responsibility Of,

for partial fulfillment of the degree of Bachelors of Business Administration (BBA), 2010-2013

Submitted to: Ms. Astha Sharma (Asst. Professors)

Submitted by: Avnika Sethi Enroll. No. 02213401710 BBA- VI

IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY 16x, Karkardooma Instituional Area, Delhi-110092

Executive summary:
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance within the spirit of the law, ethical standards, and international norms. CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. The term "corporate social responsibility" came into common use in the late 1960s and early 1970s after many multinational corporations formed the term stakeholder, meaning those on whom an organization's activities have an impact. CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. The purpose of the survey is to uncover: 1. How far are companies with implementing CSR and which CSR activities companies are working with? 2. What are the main challenges, drivers and barriers for CSR? 3. How is CSR audited? Status on implementing CSR and the activities companies are working with Microsoft was recently named number one in Corporate Social Responsibility by the Reputation Institute for our philanthropy efforts. Microsofts philanthropy campaigns this year included YouthSpark and the 30th Employee Giving Campaign. YouthSpark connects hundreds of millions of youth with opportunities for continued education, employment and entrepreneurship. In October, Microsoft celebrated its 30th Employee Giving Campaign, which reached its milestone achievement of $1 billion in employee contributions since the 1983.

Research Methodology
RESEARCH
Research can be defined as the search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method. In other words, RESEARCH is a way of examining your practice. Four (4) Ps of Research are (1) People - A group of individuals (2) Problems - To ascertain attitude of a group of people towards an issue. (3) Programs - To evaluate the effectiveness of an intervention. (4) Phenomena - To establish the existence of a regularity. Methods of Research Historical method : To reconstruct the past objectively and accurately, often in relation to the tenability of a hypothesis. Descriptive method : To describe systematically a situation or area of interest factually and accurately. Developmental method : To investigate patterns and sequences of growth and/or change as a function of time. Case and field method : To study intensively the background, current status, and environmental interactions of a given social unit.

DATA COLLECTION METHOD

The task of data collection begins after a research problem has been defined and research design plan chalked out. While deciding about the method of collection of data to be used for the study, two types of data should be kept in mind viz, primary and secondary. For the study, primary data was collected.

Primary Data: Survey has been done through NATURALISTIC OBSERVATION to analyze the Need of Personal Relations in Buds n Cubs Public School. Parents and Students i.e. customers of the school were taken into consideration under this survey.

SAMPLE SIZE : 100 costumers using computers at home. SAMPLE AREA : Delhi Anand Vihar Vishwas Nagar Students of IIMT Secondary Data: The Data available on the companys website and various search engines has been used as Secondary Data in this report. TYPE OF RESEARCH : The Case and Field Method which involves the background, current status, and environmental interactions of a given social unit and Developmental Method which involves the investigation of patterns and sequences of growth or change as a function of time.

Questionnaire: Sample
Please answer all questions truthfully, your responses will be treated with confidentiality and will not be shared with third parties. Please state gender: Please state age: Male [ ] 18-23 [ ] Female [ ] 24-29 [ ] 30-35 [ ]

1) Do you prefer to use Microsoft products? Yes [ ] (Tick relevant box) 2) Can you recall any CSR initiatives offered by the manufacturers of Microsoft? Yes [ ] (Tick relevant box) 2) How often would you say you use a Microsoft product? (Tick relevant box) More than 6 times a week [ ] 4 to 6 times a week [ ] 1 to 3 times a week [ ] Less than once a week [ ] No [ ] Cant Say [ ] No [ ] Cant Say [ ]

Please state your level of agreement with the following statements: 3) I pay close attention to CSR initiatives when deciding on whether to purchase a Microsoft product or not Strongly Disagree 1[ ] Disagree 2[ ] Neither Agree nor Disagree 3[ ] Agree 4[ ] Agree 5[ ] Strongly

4) I would avoid purchasing Microsoft products if their manufacture involved negative CSR initiatives. (Tick relevant box) Strongly Disagree 1[ ] Disagree 2[ ] Neither Agree nor Disagree 3[ ] Agree 4[ ] Agree 5[ ] Strongly

5) If you prefer Microsoft would you consider switching to the other if their manufacturer had positive CSR initiatives whilst the other engaged in negative CSR initiatives? Yes [ ] No [ ]

6) Do you feel strongly about any of the following causes? (Tick all that apply) Environmental sustainability (eg Greenpeace) Community investment (eg Football team sponsorship) Health awareness (eg Breast Cancer awareness) Other (please specify) ....................................................... . 7) How likely would you be to switch preference from Microsoft given that they support a cause that you can relate to? (Tick relevant box) Very Likely 1[ ] 2[ ] Likely 3[ ] Very No change 4[ ] Unlikely 5[ ] Unlikely [] [] []

8) How much extra would you be willing to pay for Microsoft given that they contribute to a cause that you feel strongly about? (Tick relevant box) 0% [ ] 1-5% [ ] 6-10% [ ] 11-19% [ ] 20% + [ ]

Thank you for taking part in this survey