Design, Form and Chaos

Form and Content // Paul Rand

To understand the meaning of design is to sense the common thread that weaves its way through the arts of painting, architecture, and industrial and graphic design. It is also to understand the part form and context play in the intricate process of design, and to realize as well that design is also commentary, a point of view and a social responsibility.

To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade and perhaps even to amuse. To design is to transform prose into poetry.

Design broadens perception, magni es experience and enhances vision. Design is the product of feeling and awareness, of ideas that originate in the mind of the spectator. Design, as we shall see, is also an instrument of disorder and confusion. Design for deception is often more persuasive than design for good; seduction is one of its many masks.

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PAUL RAND

amus e.

To design is to transform prose into poetr y.

ion.

PAUL PAU L

To understand the meaning of design is to sense the common thread that weaves its way through the arts of painting, architecture, and industrial and graphic design. It is also to understand the part form and context play in the intricate process of design, and to realize as well that design is also commentary, a point of view and a social responsibility.

DESIGN, FORM AND CHAOS

form and content

To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade and perhaps even to amuse. To design is to transform prose into poetry. Design broadens perception, magni es experience and enhances vision. Design is the product of feeling and awareness, of ideas that originate in the mind of the spectator. Design, as we shall see, is also an instrument of disorder and confusion. Design for deception is often more persuasive than design for good; seduction is one of its many masks.

RAN RA D N D

DESIGN, FORM AND CHAOS

Form and Content Paul Rand
To understand the meaning of design is to sense the common thread that weaves its way through the arts of painting, architecture, and industrial and graphic design. It is also to understand the part form and context play in the intricate process of design, and to realize as well that design is also commentary, a point of view and a social responsibility. To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade and perhaps even to amuse. To design is to transform prose into poetry. Design broadens perception, magnifies experience and enhances vision. Design is the product of feeling and awareness, of ideas that originate in the mind of the spectator. Design, as we shall see, is also an instrument of disorder and confusion. Design for deception is often more persuasive than design for good; seduction is one of its many masks.

design form chaos

form and content by paul rand

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To understand the meaning of design is to sense the common thread that weaves its way through the arts of painting, architecture, and industrial and graphic design. It is also to understand the part form and context play in the intricate process of design, and to realize as well that design is also commentary, a point of view and a social responsibility. To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade and perhaps even to amuse. To design is to transform prose into poetry. Design broadens perception, magni es experience and enhances vision. Design is the product of feeling and awareness, of ideas that originate in the mind of the spectator. Design, as we shall see, is also an instrument of disorder and confusion. Design for deception is often more persuasive than design for good; seduction is one of its many masks.

To understand the meaning of design is to sense the common thread that weaves its way through the arts of painting, architecture, and industrial and graphic design. It is also to understand the part form and context play in the intricate process of design, and to realize as well that design is also commentary, a point of view and a social responsibility. To design is To much more than simply to unassemble, to order, or even to deredit; it is to add value and s t and ND meaning, to illuminate, to A t h e R L implify, to clarify, to modify, m e a n i n g U PA o dignify, to dramatize, to of design is by ersuade and perhaps even to sense the o amuse. To design is to common thread nt e ransform prose into that weaves its nt oetry. Design broadco way through the d ns perception, arts of painting, an m magnifies experiarchitecture, and r fo nce and enhances industrial and graphic \ \ ision. Design is design. It is also to S he product of understand the part form AO H eling and and context play in the C D wareness, N intricate process of design, A M ideas and to realize as well that R FO h a t design is also commentary, a N, iginate G point of view and a social SI the responsibility.To design is much DE ind more than simply to assemble, to f order, or even to edit; it is to add value e and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade and perhaps even to amuse. To design is to transform prose into poetry. Design broadens perception, magnifies experience and enhances vision. Design is the product of feeling and awareness, of ideas that originate in the mind of the spectator. Design, as we shall see, is also an instrument of disorder and confusion. Design for deception is often more persuasive

DESIGN FORM
C HAOS

To understand the meaning of design is to sense the common thread that weaves its way through the arts of painting, architecture, and industrial and graphic design. It is also to understand the part form and context play in the intricate process of design, and to realize as well that design is also commentary, a point of view and a social responsiTo design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to bility. illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade and perhaps even to amuse. To design is to transform prose into poetry. Design broadens perception, magni es experience and enhances vision. Design is the product of feeling and awareness, of ideas that originate in the mind of the spectator. Design, as we shall see, is also an instrument of disorder and confusion. Design for deception is often more persuasive than design for good; seduction is one of its many masks.

Form and Content, Paul Rand

DESI G N, FO R M AN D C HA O S f o r m a n d c o n t e n t . p a u l r a n d

To understand the meaning of design is to sense the common thread that weaves its way through the arts of painting, architecture, and industrial and graphic design. It is also to understand the part form and context play in the intricate process of design, and to realize as well that design is also commentary, a point of view and a social responsibility.

To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade and perhaps even to amuse. To design is to transform prose into poetry. Design broadens perception, magni es experience and enhances vision. Design is the product of feeling and awareness, of ideas that originate in the mind of the spectator. Design, as we shall see, is also an instrument of disorder and confusion. Design for deception is often more persuasive than design for good; seduction is one of its many masks.

design form chaos