Entrepreneurship Management Major Assignment

Encap Pharmaceuticals

Presented By :Vishal Shah Vaibhav Shrivastav Bhavish Vora Gaurav Shah

Index Introduction Vision and Mission Statement Goals and Objective Overview Marketing Plan

Introduction Capsules were invented by Mothes & DuBlanc in 1834.The two part hard gelatin empty capsules were invented by J. Clehuby. Capsules are solid-dosage forms that are most commonly composed of gelatine and are designed to contain a drug-containing formulation. Two types of capsule are available Hard Gelatine and Soft gelatine capsules. These differ in both their mechanical properties and in capsule design. Hard gelatine capsules are less flexible and are composed of two pieces, termed the cap and the body.Soft gelatine capsules are more flexible and are composed of a one piece capsule shell. Raw Materials for Capsules Gelatin Certified dyes Opaquing agents. Plasticizers. Flavours. Preservative.

Methods of Mfg. of Gelatin

From above mentioned the gelatine preparation can be done.

Steps in manufacturing of Empty gelatin shells Dipping Spinning Drying Stripping Trimming and Joining the capsules.

Encap pharmaceuticals divisions and authority Administration Gaurav Shah Marketing and Sales Vishal Shah Operations Vaibhav Shrivastav Finance and Accounts Bhavish Vora

Vision Be the Global Leader for supply of superior quality two-piece hard Gelatin Capsules. Encap aims to be the global leader in the market of hard gelatin capsules with best quality. Encap has set the goal but first want to cover the local market in Maharashtra.

Mission We take an immense pride in our worldwide reputation for quality and reliability in our area of expertise by specializing in only one field pharmaceutical hard gelatin capsule production . The company aims to improvise on its products quality and expertise about the product. We can channel all of our resources and energies towards one goal of producing empty gelatin shells.

Goals Increase health care coverage in the country by giving emphasis in the manufacturing of essential drug in capsule dosage forms. By increasing the health care coverage and use of capsule in dosage form will lead to increased consumption of gelatin capsules. Create and provide employment for experts, technologists, skilled, semi-skilled and unskilled manpower. More consumption of gelatine capsules will lead to the lager scale of manufacturing of gelatine capsule , which will require more skilled employees. Substitute import of gelatin capsule shell. Providing better quality product in affordable price will be the difference from other competitors, this will help to reduce the import of hard gelatin capsules. Bridge the gap between the demand and supply. With more consumption and increased manufacturing capacity and the reduction in import the gap between upply and demand will reduced. Objectives To increase the resource utilization to 100% in 3 years.

To recover the initial investment in 5 years.

Overview
Encap Encap is the cost efficient manufacturer of the hard gelatine capsules. We intend to be the third party manufacturer of the hard gelatine capsules of different size. Encap will be manufacturing various range of products forms and gelatine capsules of various sizes viz.000, 00, 0, 1, 2, 3, 4,5 Our customers will be the pharmaceuticals company in India and across the world and the business type will be B2B. Indian Market Market Trends Order size as per the customers requirements are not offered. Minimum Batch of 10 Lakhs Need to be ordered. Market Growth Pharmaceutical Industry is expected to have CAGR as 15% . Industry Analysis Industry is being growing hand in hand with the pharmaceutical sector. Main Competitors Akhil Healthcare. Ltd. Sunil Helthcare. Ltd. Erawat Pharma Ltd.

Marketing Plan
STP Segmentation Creation of small groups (segments) within a large market to bring together consumers who have similar requirements, needs and interests. Encap will be segmenting customers with less orders of capsules. Targeting Marketing strategies and promotional schemes catered by the company to serve the needs. The target of Encap will be the local customers and the Positioning An Effort to create an image of our product in the minds of the customers.

SWOT Analysis

 Strength Large Market Size. Consistency. Less Cost Per Unit. Cheap Labor Weakness Price Control Long Lead Time No Compensation. Risk Of Quality during supply Opportunity Outsourcing Hub. Export King. New Dosage Regime. Huge Off-Patented Drugs. Threats Increased Competition. New Regulations. MNCs contracting with other companys.

Advertisements

Advertising in TVs, Radios, and Newspapers: not effective as it is a B2B type business. Hence The major advertising media are: Door to door. Pharmaceutical journals e.g. IJPS. Internet. Programs like promotional events, seminars etc. Frequency of advertisements Pharmaceutical journals: published every month Internet: regular basis Seminars: 3 months Door to door: regular basis.