15 April 2013

London

F o r t h e l a t e s t f a i r c o v e r a g e , g o t o w w w. p u b l i s h e r s w e e k l y. c o m / l o n d o n a n d w w w. b o o k b r u n c h . c o . u k

PubMatch, CCC to offer online

rights service

nternational rights portal

PubMatch this week
announced a partnership
with the Copyright
Clearance Center to create
an automated, Web-based
exchange for rights deals,
powered by the CCCs popular
RightsLink transaction engine.
With affiliates in 15 countries,
covering 11 languages,
PubMatch offers members a
range of services, including the
ability to build company,
author, or individual title
profiles showing current rights
status by language and territory;
a look inside the book
functionality through PDF
uploads; and the ability to create
an on-the-fly catalogue before
trade shows. The partnership
with CCC, one of the worlds
most prominent global rights
brokers, adds a sophisticated
transaction engine to the mix,
enabling users to complete direct
deals online, with a focus on
whole book translations and
distribution, including payment
transactions by credit card, and
customer service.
With this new agreement
between PubMatch and the
CCC, rightsholders will now
have a way of facilitating
transactions that might have
otherwise been lost, said
George Slowik, Jr, President of
Publishers Weekly, speaking on
behalf of PubMatch. Utilizing
the muscle of CCCs RightsLink,
parties will have a new resource
to arrange and vet rights sales.
This improved efficiency will
make more works available in
more languages and more
markets internationally than
ever before.
The partnership will benefit a

Day 1 News.indd 3

full spectrum of stakeholders,

adds Miles McNamee, VP,
Licensing and Business Development, CCC. Rightsholders can
list available titles and rights,
and the service will make it easy
for local publishers in any country to find available rights.

PubMatch is a joint
venture between Publishers
Weekly and Combined Book
Exhibit. For more information
or to make an appointment,
visit the USA Pavilion (stand
F430) or Publishers Weekly
(stand G470).

Childrens e-reader

rimm Press, established

20 years ago in Taiwan
by K-T Hao, is to launch
a touch-screen e-reader aimed
at 2 to 6-year-olds. The aim is
to create the next generation
of bookworms.
Booki, a robust device with an
eight-inch screen which comes in a
bear-shaped shell, will be available in the UK from September,
and in Europe and the US in 2014.
New books can be purchased

online, with children using

tokens banked by their parents.
Booki is already working with
Penguin and other publishers to
give early readers a range of
titles, including Peter Rabbit,
The Snowman and Ladybirds
Ready for Phonics apps.
UK MD Ed Franklin will
introduce Booki at an LBF
event tomorrow with Nathan
Hull of Penguin and author
Babette Cole.

Visit us at
Stand G470

Gaiman: Try
everything

n his keynote at the fth

annual Digital Minds
Conference, best-selling
author Neil Gaiman kicked off
the London Book Fair by telling a
packed auditorium that authors
and publishers were on the
frontier, in the digital age.
People ask me what my
predictions are for publishing
and how digital is changing
things and I tell them my only
real prediction is that its all
changing. Amazon, Google and
all of those things probably
arent the enemy.The enemy
right now is simply refusing to
understand that the world is
changing.
Gaimans speech was the
opening keynote of what
conference Chair Sara Lloyd of
Pan Macmillan said was the
events largest ever attendance,
and most diverse, with more
than 32 countries represented.
During his 30-minute talk
Gaiman entertained and
challenged his audience to think
creatively about the future,
conceding that he himself was
perfectly willing to acknowledge the possibility that
novelists may have been a blip
in our cultural history. The
model for tomorrow, and this is
the model Ive been using with
enormous enthusiasm since I
started blogging back in 2001,
Gaiman said, is try everything.
Make mistakes. Surprise
ourselves.Try anything else. Fail.
Fail better. And succeed in ways
we never would have imagined a
year or a week ago.

More on Digital Minds in tomorrow's

Show Daily

14/04/2013 14:16

15 APRIL 2013

LONDON SHOW DAILY

FAIR DEALINGS
Open Road ramps up
translation programme

CS Libri, Grupo
Planeta, Robert
Laffont, Univers
Poche and De
Arebiderspers / A W
Bruna Publishers have signed
with Open Road for marketing
and distribution of Englishlanguage digital editions of their
books in English-speaking
territories. The deals will add a
mix of mostly popular and
literary fiction titles to Open
Roads international publishing
partners programme. Open
Road CEO Jane Friedman said
she expected to start publishing
the titles this autumn, with the
programme continuing to build
into 2014.
In most cases, Open Road has
world English rights, and the
translations are being done by
the companys partners. While

To contact London
Show Daily at the
Fair with your
news, visit us on the
Publishers Weekly
stand G470
Reporting for BookBrunch
Nicholas Clee and Liz Thomson

Reporting for Publishers Weekly

Andrew Albanese, Rachel Deahl,
Calvin Reid and Jim Milliot

Project Management
Joseph Murray

Layout and Production

Heather McIntyre

Editorial Co-ordinator (UK)

Marian Sheil

Subscribe to Publishers Weekly:

call 800-278-2991 or go to
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London Show Daily produced by
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Open Road has published some

ebooks in translation from
Barcelona eBooksand has deals
in place with Mondadori and
Place Des Editeursthe new
agreements give Open Road a

Faber to publish with Guardian

uardian News & Media and Faber are launching a publishing imprint. Guardian Faber will combine brands, expertise
and global reach to create a unique publishing proposition, with a list which will span agenda-setting current affairs, sport,
humour, science and technology, health, cookery and culture.
Guardian Faber will showcase the Guardian and Observers
writers alongside other high-quality authors and will commission up to 20 non-ction books annually, in both physical and
digital formats.
Highlights include Facts Are Sacred(April) by Simon Rogers, an
interactive ebook celebrating the power of data visualisation; The
Vogue Factor (May), an expos of the fashion industry and the
lives of the people who work in it from the former editor of
Australian Vogue, Kirstie Clements; and Undercover(July) by the
Guardians Paul Lewis and Rob Evans, an account of Britains
sordid history of undercover policing.
The publishing team includes Sara Montgomery, Head of
Guardian Books; Katie Roden, Guardian Books Publisher; and
Julian Loose, Publisher for Arts and Non-Fiction at Faber.The team
will appoint a new Commissioning Editor for the list.
The partnership means that Faber takes over sales and
distribution of Guardian Books from Cornerstone with immediate
effect. Faber will also handle foreign rights.

atrick Janson-Smith at Blue

Door has acquired Astonish
Me, the new novel by Maggie Shipstead, winner of the Dylan
Thomas Prize for 2012 for her dbut
Seating Arrangements. Blue Door
has UK/Commonwealth rights
(excluding Canada) from Rebecca
Gradinger and Grinne Fox at
Fletcher & Company. Soa Coppolas production company, Zoetrope,
has optioned the lm rights.
Astonish Me, its title taken from
Diaghilevs challenge to Jean
Cocteau and the other artists
working with the Ballets Russes,
is an intricate and passionate
drama about what happens when
art and life collide. It tells the story
of the 20-year aftermath of an
affair between an aspiring dancer
and the principal dancer in her
ballet company, a brilliant and
magnetic Soviet defector.
Allison Pearson puts it
brilliantly in her description of
Maggie Shipstead as a young
writer blessed with the maturity to
do what only the very greatest can
do: explain us to ourselves, said
Janson-Smith.
Blue Door and Knopf in the US
will publish Astonish Me in
spring 2014.

Liverpool joins Oxford platforms UPSO platform

iverpool University Press

is partnering Oxford
University Press to launch
Liverpool Scholarship Online
on OUPs University Press
Scholarship Online (UPSO)
platform.
The strategic partnership
between Liverpool and Oxford
is great news for our readers, for
librarians and for our authors,
said Anthony Cond, MD of
Liverpool University Press.
Liverpool Scholarship Online
promises outstanding scholarly
content for the digital age.
Responding to increased
demand for online scholarly
content, UPSO streamlines the
research process by making
disparately published
monographs easily accessible
and cross-searchable via one

www.publishersweekly.com

Day 1 News.indd 5

critical mass of titles.

Friedman said Open Road
was in discussions to add more
international publishers. There
are a lot of countries out there,
she said.

Shipstead
renews

online platform. Its mission is to

create an individually branded
home for monographs from

each participating university

press, just as it has done for
Oxford Scholarship Online.

New Ataturk biography

B Tauris, at the forefront of publishing on modern Turkey and

Ottoman history for 30 years, is likely to be a centre of attention at LBF with its new biography of Atatrk, founder of
modern Turkey. Written by Professor George W Gawrych of
Baylor University, Texas, The Young Atatrk: From Ottoman
Soldier to Statesman of Turkey draws on previously unpublished
correspondence and military writings to present a reassessment of
a controversial figure.
As LBF opened, nine publishers were bidding for Turkish rights in a
book that IBT expects to generate considerable international interest.
Another IBT title, Writing Revolution: The Voices from Tunis
to Damascus, was awarded the English PEN Award for writing
in translation. US rights have been acquired by Penguin, and
Turkish by Metis.
www.bookbrunch.co.uk

14/04/2013 11:47

15 APRIL 2013

LONDON SHOW DAILY

FAIR DEALINGS
Rights round-upthe pre-fair deals

ormer Arsenal footballer

Dennis Bergkamp has
signed with Simon & Schuster to publish his memoirs, which
will provide a fascinating portrait
of football at the highest level.
Working with David Winner,
author of Brilliant Orange, and
Dutch writer Jaap Visser, Bergkamp will look back at a golden
era for the Gunners, when he
helped them to a string of trophy
successes, including three Premier
League titles. S&S has UK and
Commonwealth rights in Stillness
and Speed: My Story from Dutch
Media via David Luxton.
Julian Loose at Faber has
signed a world rights deal with
Gerard Lyons, Bloomberg
number one global forecaster
and among the few economists to
predict the global downturn. The
Consolations of Economics:
How We Will All Benefit from
the New World Order (spring
2014) will be a positive
assessment of the world economy
which will surprise many.

Mike Jones at Simon &

Schuster UK has acquired UK/
Commonwealth rights (excluding
Canada) in The Private War of
J D Salinger by David Shields and
Shane Salerno. The biography
has been in the works for eight
years, and includes interviews
with over 150 sources who either
worked directly with Salinger,
had a personal relationship with
him, or were influenced by his
work. World rights are with S&S
US, which bought them from
Salerno.
Hachette Australia and Orion
UK have bought world rights in
MotoGP World Champion Casey
Stoners autobiography. Hachette
Australia Publishing Director
Fiona Hazard said: This is a huge
acquisition for the Hachette
Group and we are delighted to
announce publication in the UK,
Australia and New Zealand in
October this year. This will be the
sporting autobiography of 2013. I
have no doubt sales to other territories will follow.

Swedish publisher Max Strm

has signed an exclusive contract
with Universal Music, and its
Polar Music subsidiary, to
publish the first authorised
photographic biography of the
pop group ABBA. ABBA: The
Photo Album (35) will appear
in April 2014, 40 years after the
band won the Eurovision Song
Contest with Waterloo.
Simon Prosser at Hamish
Hamilton has bought a new
novel by Man Booker-shortlisted
novelist Deborah Levy. HH has
UK/Commonwealth rights in
Hot Milk (early 2015) as well as
in three backlist novels, and will
publish a paperback and ebook
edition of Levys forthcoming
ebook essay Things I Dont
Want To Know (Notting Hill
Editions). Levys agent is Victoria Hobbs at AM Heath.
Random House imprint Rider
has bought Crossing the Border
by Jang Jin-Sung, former North
Korea State Poet Laureate, who
was forced to flee to South Korea

when a censored document in

his possession went missing. The
book (spring 2014) details
meetings with Kim Jong-II and
reveals the extreme poverty of
ordinary North Koreans. Judith
Kendra, in a pre-emptive deal,
bought world rights (exc NA,
Korea and Japan) from Marysia
Juszczakiewicz of the Peony
Literary Agency.
Transworld has bought an
account of the friendship
between Anatolian Shepherd
Dog Haatchi, who had a damaged leg and tail amputated after
being tied to a railway line, and
seven-year-old Owen Howkins
(known to his family as Little B),
who suffers from a rare genetic
condition called Schwartz Jampel Syndrome. The pair travel the
country taking part in fundraising events, and won the Crufts
Friends for Life award. Doug
Young at Transworld bought
world rights in the book (summer 2014) through author
Wendy Holden.

Welcome to the Fair

he London Book Fair 2013 promises to be another busy, exciting

and stimulating event, writes
Jacks Thomas. LBF is an essential
hub for serious players in our
global publishing industrya place to come to
discover whats new in the world of books,
publishing and creative content.
Its also a place to learn; we have more than
220 events as part of the Love Learning Programme and many more events on the show
floor covering all aspects of publishing. Not
to mention the high-level conferences that
take place, from yesterdays thought-provoking Digital Minds Conference with a
great keynote by the inspirational Neil
Gaiman, to the IPA Education Conference on
Wednesday, where policy makers and educational publishers will review learning
resources and technologies, and the part they
play in improving educational outcomes.
We have the usual hustle and bustle of the
Fair, where publishers, agents and businesses
(from 120 countries) make deals and, hopefully, discover the next big thing. The International Rights Centre, the biggest of its kind

www.publishersweekly.com

Day 1 News.indd 6

Jacks Thomas

in the world, is sold out again. On a lighter

note, this year sees the introduction of the
first ever pop-up, The Club at the Ivy. While
watering holes provide a congenial hub, the
nub of the fair must also be encapsulated in
some of its debates around Intellectual Property, and this years Charles Clark Memorial
Lecture welcomes Richard Hooper of the UK
Digital Copyright Exchange. Surely a mustattend diary note for many of us.

We are also delighted to see the culmination of several years of planning to deliver
the 10th Market Focus programme, which
this year celebrates Turkey, and focuses on
both the professional and cultural aspects of
Turkish publishing.
Alongside the wealth of learning and dealmaking that goes on, I believe it is the warm
atmosphere and the unparalleled networking opportunities that make LBF so special.
So my advice to first-timers would be to go
through the on-site guide, attend the relevant
events and take the chance to meet as many
people as possible. But dont forget to enjoy
the Fair; the stories of deals made due to
chance meetings in the cafes are legion!
On a personal note, this years Fair will also
be a new and exciting experience for me. I have
been attending the Fair for the last 20 years, but
this is my first year as its Director, so I am here
to look, to listen and to learn! I am looking
forward to meeting as many exhibitors and
visitors as possible over the next three days.
Welcome to the London Book Fair. Enjoy!
Jacks Thomas is Director of the London Book Fair.

www.bookbrunch.co.uk

14/04/2013 11:49

Stand # i605
Rowman & Littlefield is one of the largest and fastest growing
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Its numerous imprints publish in virtually all fields in the humanities and social sciences,
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July 2013
EBOOK

15 APRIL 2013

LONDON SHOW DAILY

London Briefcase 2013

By Rachel Deahl and Gabe Habash in New York and Nicholas Clee in London

hats at this years London confab? Donna Tartt

returns after another
decade-long pause. Stephen Hawking writes about history his own.
And Alice McDermott gets ordinary.

US
Curtis Brown/Gelfman
Schneider
Margaret Atwoods latest, Maddaddam (Nan Talese) is the final
novel in the speculative trilogy
that began with Oryx and Crake.
From Child 44 author Tom
Rob Smith is The Farm (Grand
Central), a contemporary thriller

set in Sweden and focused on the

kidnapping of a young girl.
The Gernert Company
Alice McDermotts Someone
(FSG) is a novel that follows the
sharp pains
and unexpected joys
lived by an
ordinary
woman.
Another
hot fiction
outing is
Babayaga
(FSG) by
Alice McDermott

40
24,000

EC1
EC2

2013
41515
Wellington Room

:William Boyd
41511301230
English PEN
007
Jonathan Cape007
2013926

info@alicialiu.co.uk
www.publishersweekly.com

Day 1 News.indd 8

Toby Barlow, set in post-war

Paris about star-crossed love,
bloodthirsty witches, and a police
inspector turned into a flea.
Sanford J Greenburger
Associates
As expected, the latest Dan
Brown, Inferno (Doubleday), is on
SJGAs hot list. Harvard symbologist Robert Langdon is in Italy
working on a mystery involving
Dantes eponymous text. Another
big novel is Brad Thors Hidden Order (Atria/Emily Bestler),
the latest in the best-selling Scot
Harvath series.
ICM (via Curtis Brown)
The Goldfinch (Little, Brown) is
Donna Tartts first novel in over
a decade, a haunted odyssey
through present-day America.
Among non-fiction is The
Chaos Imperative by Ori Brafman
(Crown), about how organizations can drive growth and profits
by allowing contained chaos.
Inkwell Management
Courtney Coles If You Stay
(Grand Central), originally a selfpublished e-bestseller, is the first
instalment in the Beautifully Broken series about a bad boy who
begins to mend his ways when he
falls for a sweet girl. Among nonfiction offerings is USC neuroscience professor Antonio Damasios
Once More with Feeling (Pantheon), which aims to explain
the development of cultures and
civilizations from the perspective
of the human brain.
Janklow & Nesbit
Crazy Rich Asians (Doubleday),
Kevin Kwans debut, follows jetsetting, super-rich, pedigreed Chinese families involved in gossip,
backbiting, and scheming. Sister
Mother Husband Dog (Penguin/
Blue Rider) by Delia Ephron is a
collection of pieces anchored by
a remembrance of losing her sister,
Nora Ephron.
William Morris Endeavor
Among the agencys offerings is
Panache Desais series of three
untitled inspirational books that

Spiegel & Grau hopes to launch in

spring 2014. Desai has been featured on Oprahs OWN Network,
and these books will be under
200 pages and published in quick
succession. From David King,
The Trial of Adolf Hitler (under
auction in the US and UK at press
time) chronicles Hitlers trial after
his first attempt to take down the
German government (known as
the Beer Hall Putsch). WME claim
its the first book-length account
of this gripping true story.
Trident Media Group
A book drawing comparisons
to The Accidental Billionaires
is filmmaker Blake Harriss
Console Wars: Sega, Nintendo,
and the Battle that Defined a
Generation (HarperCollins), a
behind-the-scenes business thriller;
rights sold in Brazil. Three-time
Edgar Award-winner T Jefferson
Parkers Full Measure follows
22-year-old Patrick Norriss return
to his hometown after a year of
combat in Afghanistan.
Ed Victor
Among EVs notable books is Lea
Carpenters Eleven Days (Knopf),
which touches on some of the
most profound questions we have
about war in the modern age.
Non-fiction includes Ten Steps to
Smarter Decisions in a Confusing
World (HarperCollins) by economist Noreena Hertz, one of the
most influential and visionary thinkers on the international stage.
Writers House
Stephen Hawkings My Brief
History is a short (20,000 words)
work adapted from the bestselling cosmologists lecture of the
same name, in which he narrated
the story of his life. Things Ive
Learned from Dying (Twelve) by
David Dow expands on journals
the NBCC finalists father-in-law
kept while he was losing his battle
with terminal cancer. Dow, a lawyer at a non-profit legal aid firm
that represents death row inmates,
juxtaposes his familys experience
through this tragedy with death
faced by his clients families. Tim
Continues on page 8

www.bookbrunch.co.uk

11/04/2013 22:21

15 APRIL 2013

LONDON SHOW DAILY

Continued from page 6

Manleys Alice in Tumblr-Land

(Penguin) is an illustrated humor
book for adults in the tradition of
Goodnight iPad.
The Wylie Agency
Pulitzer Prize-winner Mark
Mazzettis The Way of the Knife
(Penguin
Press) is
about the
transformation of the
CIA and
Americas
special
operations
forces into
Mark Mazzetti
man-hunting and killing machines. From
Paris Review editor and New
York Times Magazine contributor
John Jeremiah Sullivan, The Prime
Minister of Paradise (Random) is
about Christian Priber, an obscure
figure from American history who
arrived in South Carolina in the
1730s. Fiction, and NBA-winner
Colum McCanns TransAtlantic
(Random) has already been sold in
a number of countries.

UK
Aitken Alexander
Bridget Jones is back, after
more than a decade, in the new
novel by Helen Fielding (Cape).
Jo Baker tells the story of Pride
and Prejudice from below stairs
in Longbourn (Doubleday), the
subject of heated international
auctions and of a film deal sealed
within 48 hours.
Darley Anderson
Nine-year-old Ade lives with his
agoraphobic mother at the top
of a south London tower block;
one day, the giant plants attack,
in Boy in the Tower by debut
author Polly Ho-Yen (RHCP UK).
Dominion by John Connolly and
Jennie Ridyard is book one of the
Chronicles of the Invaders YA SF
trilogy (Headline).
Blake Friedmann
Thirst by Kerry Hudson, author
of Tony Hogan Bought Me an Ice
Cream Float Before He Stole My
Ma, is a sensual love story set in
contemporary East London and
rural Russia.
Luigi Bonomi Associates
Killing Season is the first novel in

a new American-set thriller series

by debut author Mason Cross,
and features bounty hunter Carter
Blake, hired to track down a serial
killer with links to his own past
(Orion).
Felicity Bryan
Set over the course of five days
in 1920, Wake by Anna Hope
(Doubleday) tells the story of three
women and the mystery that binds
them . Kirsty Warks first novel is
The Legacy of Elizabeth Pringle
(Two Roads), about a journalist
who inherits a house on the Isle
of Arran.
Capel & Land
Simon Sebag Montefiores new
novel is One Night in Winter
(Century), based on real events
and set in Moscow following
the Second World War. Andrew
Roberts biography Napoleon
(Allen Lane) arrives in time for the
bicentennial commemorations of
the battle of Waterloo.
Conville & Walsh
The Amber Fury (Corvus) is
broadcaster and writer Natalie
Haynes first novel, about a
teacher who discovers that one of
her teenage pupils is learning more
about Greek tragedy than she had
ever intended to impart.
Curtis Brown
Lisa Jewells new novel is The
House We Grew Up In (Century),
the story of a family torn apart by
one tragedy and brought together
over another. In The Ring of
Truth (Simon & Schuster), Donald
McRae tells the stories of two
gay boxers, Emile Griffith and
Orlando Cruz, 50 years apart.
Janklow & Nesbit
The Year of the Runaways by
Sunjeev Sahota (Picador) is an epic
novel sweeping between India and
northern England over several
years, and telling the intricately
woven stories of a large cast of
characters. Tim Butcher will tell
the story of the teenage assassin
who fired not just the opening
rounds of the First World War but
the starting gun for modern history
in The Trigger: The Journey That
Led to War in 1914 (Chatto).
Lutyens & Rubinstein
From Rebecca Hunt, author of the
acclaimed Mr Chartwell, comes

www.publishersweekly.com

Day 1 News.indd 10

Everland
(Fig Tree),
set in
Antarctica.
Glow (Sceptre) is the
new novel
by Ned
Beauman,
author
Rebecca Hunt
of Boxer,
Beetle, and is a corporate thriller
set in London.
The Marsh Agency
Smith Hendersons literary debut
Fourth of July Creek (Wm Heinemann) is set in the small towns
and mountains of Montana in the
1980s. Novelicious.com founder
Kirsty Greenwood has written
Yours Truly (Pan Macmillan), a
rom-com about girl-about-town
Nathalie Butterworth, whose most
private thoughts begin to bubble
up and pop out of her mouth
thanks to a pub hypnotist.
Laura Morris
The new novel from Hilary Boyd,
whose Thursdays in the Park
was a gran-lit phenomenon, is
Straight to
the Heart
(Quercus),
about a
woman
who
wonders
whether she
can trust a
man who
Hilary Boyd
reappears
after breaking off an eight-year
relationship.
Peake Associates
Jonathan Coes new novel is Expo
58 (Viking), a Cold War spy caper
set primarily in Brussels at the
time of the Brussels Worlds Fair.
PFD
Vanessa Mankos first novel The
Un-American is, in the words of
Salman Rushdie, the story of
a man stranded by history in a
strange land, torn away by politics and paranoia from the people
he loves, exiled and trapped
behind an invisible frontier he
dares not cross. Philip Norman,
biographer of John Lennon and
Mick Jagger, turns his attention
to Paul McCartney in Paul McCartney: An Authorised Biography (Orion).

United Agents and A P Watt

at United Agents
Costa winner Sebastian Barrys
new novel The Temporary
Gentleman (Faber) is about Jack
McNulty, washed up in Accra in
the late 1950s and recalling his
life and his service in the Second
World War. Justin Cartwrights
new novel is Lion Heart (Bloomsbury), about Richard Cathar, a
32-year-old Hackney resident who
embarks on a quest that takes him
to Jordan, Austria, and eventually
back to England.
Ed Victor
The Kill List, the new thriller from
Frederick Forsyth (Bantam Press),
stars an ex-Marine manhunter
given the task of tracking a terrorist called The Preacher . Breakfast
with Lucian by Geordie Greig
(Cape) is an intimate portrait of the
artist as a young and old man.

LBF staff picks

Today's highlights
Choosing
favourite
events is like
asking a
parent which
is their
favourite child,
writes LBF
Conference
Manager Orna
OBrien. But despite my inner
turmoil, Ive picked three events
that are must-sees for all
attendees.
The Great Debate: Amazon Friend
or Foe? (11.30am, Conference
Centre 1&2)will surely be a full
session. While run as a formal
debate, with strict timing and
audience voting, there is always
an air of mischief and fun with this
hugely popular LBF event.
New Adults, Steamies, Crossed
Genres: ReinventingTeen Fiction
(4pm, Old Press Ofce, EC1) is
one of the many great childrens
publishing stream seminars, and
Brenda Gardner, Managing
Director of Piccadilly Press and
one of the panellists, will be
delving into this growth area of
publishing, where new market
descriptions are being coined.
Open Access is arguably the
hottest topic there is at the
moment for all involved in
academic publishing and the
discussion at Academic
Publishers: Open for Business
(11.30am, Cromwell Room, EC1) is
bound to get heated. I cant wait!

www.bookbrunch.co.uk

11/04/2013 22:21

Action
is his life.

Writing
is her
mission.

The Popes
Men

Serious secrets hide within the walls of the Church: priests no longer loyal to the cloth,
lobby groups vying for position, underworld connections. The Popes Men paints a very
real portrait of Pope John Paul IIs secret war with the KGB. With tales of conspiracy,
recruitment and crimes dating back through the years, the mysterious past of priests
employed by Moscow is at last out in the open. This thriller presents a detailed and true
depiction of Eastern Europe as the Iron Curtain crumbles, the KGBs unique method
of pulling informers into its web, and the workings of the secret services as they plan
a series of strikes that personally involve bishops positioned frighteningly close to the
Pope. The recent Vatileaks scandal and the ensuing cover-up only represent a fraction
of what actually goes on behind closed doors in Rome. By the end of the book, readers
will also know what could possibly lead to a pope resigning his throne.

pope-s men.indd 1

Foreign rights represented by the

Srkzy & Co. Literary Agency
www.sarkozyandco.com
Contact:
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2013.04.03. 11:13:07

15 APRIL 2013

10 LONDON SHOW DAILY

An injection of international voices

Turkey is this years Market Focus. Susie Nicklin reflects on the successes of the Market Focus
programme and introduces some of the Turkish authors who will be attending

hile programming the

bicentennial celebrations
of the birth of Charles
Dickens in 2012, the
British Council
commissioned some research into how
overseas readers viewed the UK. Top hats,
they said, fog, the river Thames and urchins
swiping handkerchiefs from toffs pockets;
and poverty, injustice and sclerotic
administration. It was extraordinary how
the writings of one man, in the 19th century,
had influenced peoples image of Britain in
the 21st. Dickens novels are on the
curriculum worldwide, proving that
understanding a country through its
literature can create images that are
simultaneously accurate and misleading
unless they are regularly updated.
Part of the purpose of the Market Focus
Cultural Programme is to paint a contemporary picture of developing economies
through their literature, one which reflects
current realities for British readers. The Arab
World, India, South Africa, Russia, China,
Turkeyall are the subject of myths, which
we have attempted to explode through
bringing their top wordsmiths to represent
them in the UK. This mirrors our work in
choosing British writers to take part in our
projects overseas. In Erbil in northern Iraq,
in Karachi, in Dhaka, in a favela in Rio or at
the Jaipur Literature Festival, we programme events that surprise and challenge
received ideas about the UK.
The three partners in the London Book
Fair Market Focus programme constitute a
typical British mixed economy: the London
Book Fair is owned by Reed Exhibitions; the
Publishers Association is owned by its members; and the British Council earns 75% of its
annual turnover with a Government grant
providing the remaining 25%. Together we
can create a welcoming, and artistically and
commercially-appropriate environment to
host overseas authors and publishers.

Real successes
With no guarantee of reciprocity, and with
the UK publishing industry traditionally
viewed as hostile to translations, it is sometimes hard to persuade countries that a Market Focus programme will truly yield results,
especially in an age of austerity. However,
we have real successes to point to. After the
Arab World in 2008, entries to the Independent Foreign Fiction Prize for books originally published in Arabic increased five-fold.
Penguin set up an office in Cairo and
Bloomsbury in Qatar. (Bloomsbury has also
www.publishersweekly.com

Susie Nicklin - BC Turkey.indd 2

Susie Nicklin

set up a joint venture in China and an office

in India, the subjects of Market Focus in,
respectively, 2012 and 2009.) We have
organised tours for editors of literary fiction
to Russia, China and Turkey, which has led
to the UK acquisitions of authors including
Mikhail Shishkin and Bi Feiyu among others. There are also less tangible successes,
resulting in the development of a more
accommodating climate for writers who
dont use the English language.
The British Councils Market Focus
Cultural Programme is the single biggest
sustained initiative bringing authors from
overseas to the UK that this country has seen:
more than 300 authors have visited the UK
in six years; countless UK authors and literary professionals go back to the Market
Focus countries; and literally hundreds of
smaller projects make up a landscape
increasingly populated with diverse voices.
Non-English speaking writers are more frequent visitors at literary festivals including
Hay, Edinburgh, Manchester, Cheltenham
and Charleston. The programme I founded
at English PEN with funds from Bloomberg,
Writers in Translation, is now even more
generously funded by Arts Council England
than I could have hoped for.
We choose the writers carefully, consulting across all areas of a countrys literary firmament. Academics, critics, booksellers,
publishers, agents, civil society groups such
as PEN, bloggers, tweetersall are included.
We usually end up with a longlist of around
300 writers, which we gradually whittle
down to around 20. Criteria for the final cut
are tough. Authors need to be able to engage
UK audiences; to appeal to UK literature programmers; to be substantial figures in their
own country; and, as a group, to encompass
a range of genres, languages, ethnicities, religions, opinions, gender and sexuality.

We need to be able to programme UK

writers and chairs into sessions, which will
be entertaining and credible for UK audiences accustomed to paying for excellentlycurated events. We need to programme sessions by theme, as it is unusual for the
authors names to prove a big enough draw
here. This means that there will be numerous
disappointed writers and, as with all lists,
controversy is generated (though never
sought). We need them to have rights available for sale in the UK and clearly delineated
access to those rights. (Cue major backstage
shenanigans as authors change agents
before, during and after the Fair in the hope
of making optimum sales.)
Turkey boasts 8% economic growth and
a population of 50% under the age of 25.
Turkeys rapidly expanding middle class,
with more than 14m people currently learning English, and its huge diversity of religions, ethnicities and classes, make it a
hugely fertile country for this approach. The
written word, as in the Arab World, Russia,
India and China, is exceptionally important
in Turkeys artistic and cultural landscape;
poetry and short stories are particularly well
represented. The third biggest user of Twitter, and the fourth biggest user of Facebook:
this country is permanently online, and using
reading and writing to communicate. The
National Book Committeedrawn from
writers, publishers, freedom of expression
activists and the Ministry of Cultureis a
partner in this years Market Focus.

Established and new voices

Alongside established giants of contemporary literature in Turkey Elif Shafak, Perihan
Maden, Murathan Mungan, Aye Kulin,
Mario Levi and Ahmet mit, were introducing some newer voices to UK audiences.
Murat Mente writing is critically acclaimed
and his latest novel is currently dominating
the bestseller charts in Turkey. Bejan Matur
will be back in the UK after a successful residency at the Writers Centre Norwich in
2012 to share her evocative poetry. And we
welcome Asli E Perker to London in time to
coincide with the publication of her first
novel to be translated into English.
Britain has brilliant home-grown writers
with whom I work every day, but we need
this injection of voices and ideas from
around the world. It is a cost-effective way of
ensuring our continued inter-connectedness
on the world stage.
Susie Nicklin is Director of Literature, British
Council.
www.bookbrunch.co.uk

10/04/2013 16:45

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15 APRIL 2013

12 LONDON SHOW DAILY

Soul trader
Ultimate Library puts books in hotels and homes around the world. Liz Thomson meets Philip
Blackwell, who dreamed up the idea

eve all been

there: youre
in a hotel and
you follow
signs to the
library only to discover the
kind of books youd find at a
school fte: an out-of-date guidebook; a dog-eared Jeffrey Archer
or Dan Brown; Tony Blairs
memoirs, bookmarked at page
31; a pristine Brief History of
Time; or worse, serried ranks of
fake hardbacks.
Oh God, groans Philip
Blackwell, booklover, scion of the
Blackwell dynasty and founder of
Ultimate Library. The genesis of
the business was travelling,
staying in nice hotels, which
supposedly catered for
sophisticated clients, but where
the library was a repository of
books left behind by previous

Philip Blackwell in one of the

themed guestrooms at Londons
Ampersand Hotel

guests. He remembers a trip to

the Maldives, a luxury hotel
whose owner was Oxfordeducated. It had just opened and
it had a library, but there was

iamond Book Distributors UK is home

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Top-notch creators? Weve got them, too.

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nothing in it except a few awful

books. So I spoke to the owner,
who got it and asked me to build
him a library. We came up with a
whole concept.
The Soneva Gili Hotel was one
of the Six Senses group, so
Blackwell and his colleagues
came up with sense of place, sense
of purpose, sense of adventure
and so on, which was a way of
theming the books by category.
On the back of that we made a
selection, putting in three- or
four-hundred books, a
reasonable range in a select hotel
with around 50 villas. That was
2007, and since then Blackwell
and his team have created getting
on for 50 libraries in hotels,
resorts and hideaways in 15
countries, from the Ananti
Kumgang Mountain in North
Korea to the Library in
Manhattan, an entire hotel
themed around the Dewey
system. UK projects include the
Ampersand in South Kensington
where, in addition to a bespoke
library, guestrooms are themed
by museum.
When people design properties, they say theyll design a
library, but what they really mean
is a snug, warm room where
guests can feel cosy and at home,
Blackwell muses. When they
come to execute on the book
selection, its wallpaper. But you
spend 150m on the hotel so why
not spend a few thousand putting
in an intelligent selection of
books? As Cicero said, a room
without books is like a body without a soul. There are a number of
soulless properties around the
world, or properties that have a
rather plastic soul. Which is why
wealthy businessman also buy
into Ultimate Library for their
multifarious homes.
Get the selection right and you
have what Blackwell terms intelligent luxury If you follow the
debate about where luxury is
going, theres a lot of talk about
experience, grey matter being
the new black. Books and literature help underpin that. It is, he
continues, a shocking comment

on how much disposable income

there is around, but these days
guests at the worlds plus luxe
hotels include increasing numbers
of children, so theres a lot of
interest in kids libraries and
books for welcome packs. Its a
great way to keep children quiet.
Libraries are mostly Englishlanguage, though a shelf of
French, Spanish or Russian literature may be required. The books
vary but the aims dont. We try
to cover several bases, so we talk
about educating, inspiring and
entertaining, Blackwell continues. So in an African game
reserve thered be books about
Africa, the Masai, novels set in
Africa, travel and so on, all
designed to give a sense of place.
Detective stories and mysteries
are the new travel guides: if you
really want to know about Laos,
read Colin Cotterill, and theres
Ian Rankin for Edinburgh of
course, Donna Leon for Venice.
Shelves everywhere feature the
sort of zeitgeist titles that cashrich, time-poor travellers read
about in the FT or The Economist. Censorship can be a problem in the Arab world, while two
upcoming projects in China
require the creation of a window
on the Western world.
Books are bought from British
and American publishers, even
remainder dealersBlackwell
laments the fact that titles go out
of print so quickly, so he often has
to hunt aroundsometimes in
quite large quantities, 3,000 copies perhaps if a hotel wants to give
a turndown gift. Were open to
good ideas. Libraries are
refreshed once or twice a year,
sometimes alternate years,
depending on budget.
And theres a local benefit:
Our pledge is that if we sell
you a library, we will donate
a library to a local institution
in the community from which
you probably draw a lot of
your staff. All we ask is that the
client to whom we sell takes an
active hand in curating it and
educating someone to look after
the books.
www.bookbrunch.co.uk

12/04/2013 14:45

15 APRIL 2013

16 LONDON SHOW DAILY

An Indian education
Colin Hughes explains how Collins Learning is venturing deeper into the Indian learning market,
by launching directly into Indian curriculum school textbooks

he idea of books for indulgent

escape or cultural pleasure is not
a deep-set notion in India. Film
and music, yeseven poetry, to a
point. Certainly story-telling.
Of course theres a meniscus class of
culturally acute and literary Indians, which
has itself spawned a welter of starry, often
hugely innovative writers, who are revered
by their Indian peers. But it is a defining
feature of India, as it hurtles ever more
rapidly towards a globalised future, that
more than half of all the books sold there
are educational.
And theyre not just educational in a niceto-have, soft-core, self-improving kind of
way (though that variety of learning also
abounds in a nation drawn preternaturally
to guru-dom). The educational books most
avidly consumed in India are published with
firm intent: to improve the readers value in a
competitively vibrant labour market.

Exam prep
Look at any book stall on the street, and
youll see fat manuals for learning C++ code
piled high in plastic wrappersnot your light
Sunday afternoon reading, those. Youll see
shelf after precariously bending shelf of test
prep volumes, especially for any exam that is
needed to enter the next phase of education
college, Institute of Technology,
or foreign university. (Sadly, fewer
and fewer of those aiming for the
UK, since our benighted Home
Secretary decided to hobble one of
our countrys prime exports,
higher education, by succumbing
to a bizarre reading of the
immigration countbut thats
another tale!)
So when we at Collins Learning in the UK
started to think about how wed grow our
educational publishing organically, it didnt
take long to conclude that it was high time
we ventured deeper into the Indian learning
market, by launching ourselves directly into
Indian curriculum school textbooks, and
building our own institutional sales team.
Numbers make the case almost too
easily. About 90,000 schools in India teach
in Englishmostly moderately or very wellfunded private schools, for which parents
scramble fiercely for places. I know of one
school in Karnataka (Bangalores state)
where the School Promoter and the Head
Teacher quite literally have to go into hiding
during the school entrance time of year in
order to avoid parents attempting to
persuade them to take their

www.publishersweekly.com

Colin Hughes - Collins Learning India.indd 2

Colin Hughes

child. Competition is so intense that

launching a school with a proven brand, or
model, and reasonably decent school
leadership, is a guaranteed way to spin
money: any respectable school opening
turns profitable in less than 18 months, a
business success thats wholly inconceivable
in the UK. In consequence, that English
medium private market is growing steeply,
at roughly 15% a year. Scary.

Larger schools
Moreover, schools overwhelmingly teach
much larger groups of students than were

high population cities that are driving Indian

growth and the nations unnervingly rapid
social change. Business practices are very
different. It can be hard to understand why
things happen the way they do. Federal and
state government policies alter alarmingly,
at times, or grind on, incomprehensibly
unchanging. The nation is also hugely
diverse, often barely seeming like a single
entity at all, more a disparate jumble of
vastly unpredictable variety. Ive come to
believe that anyone who says India is
definitively like this, is walking around
with his eyes closed, because something
happening around the next corner will flatly
contradict the asserted assumption,
whatever it was.

Trusted brand
But we have, as Collins, significant
opportunity. First, and most potent, we have
a well-known brand, thats already out
there: its the brand that Indians associate
with our dictionaries and atlases, which have
long sold successfully in India, and are
greatly respected. So, even though
were going to be up against solidly
dug-in opposition, in the form of OUP
(market leaders), Pearson and Macmillan,
the hill we have to climb is slightly
less steep than it might be, simply because
schools and teachers already
know who we are, and what our
nearly two-centuries-old brand
represents. That counts for
something in India.
Moreover, we have the core
content ready to re-version: a
strong legacy in elementary level
literacy (crucial in India), and
science and mathematics schemes
for both primary and secondary that occupy
first or second slots in the UK market. And
we have the connections in India to ensure
that, as schools start to become more
confident in their take up of digital content,
and learning platform technologies, well be
ready to supply what theyre after.
Well be launching literacy, mathematics
and science over the next two years into all
grades, as the Americans like to put it, K
thru 10. Its an ambitious programme, but
wholly do-able. Well be setting up our own
sales and marketing network across India.
And in five years time we hope to have
established a business that will more than
double HarperCollins Indias total turnover.

About 90,000 schools in

India teach in English... that
English medium private
market is growing steeply.
used to: several thousand is not
uncommon. So the K-12 market in English
medium textbooks is indubitably large
enough to merit investment: this year its
probably in excess of 150m (in spite of the
fact that textbooks sell for roughly a sixth
the price in India), which means that just that
narrow English medium segment is already
as large in monetary terms (bigger in volume)
as the schools textbook market in the
UK. And were hardly likely to see steady,
sustainable 15% growth a year here,
certainly not in my childrens lifetime.
I said numbers make the case almost too
easily. In truth, doing business is never easy
in India. Ive been working there since 2001,
mostly in learning software development,
visiting every two or three months, and
flying around the metrosthose dozen-odd

Colin Hughes is Managing Director of Collins

Learning.
www.bookbrunch.co.uk

10/04/2013 16:43

15 APRIL 2013

LONDON SHOW DAILY 17

US public access proposals advancing

fter two major governmental

actions in February, observers
say that a decade-long effort in
the US to offer free online
public access to all federally
funded research is inching closer to fruition,
writes Andrew Richard Albanese. But with
simmering publisher opposition, public
access remains far from a done deal.
The action began with the introduction in
Congress of the Fair Access to Science and
Technology Research Act (FASTR) on 14
February. The bill would require federal
agencies with annual extra-mural research
budgets of $100 million to provide the public
with online access to research, no later than
six months after its publication in a peerreviewed journal. But unlike previousand,
ultimately, stalledlegislative attempts,
FASTR adds a crucial new element: it would
seek to enable data-mining across
government agencies by requiring articles be
provided in formats, and under terms, that
ensure researchers have the ability to freely
apply cutting-edge analysis tools.
This is a crucial step, explains Heather
Joseph, Executive Director for the Scholarly

Publishing and Academic Resources

Coalition. As the volume of research
information increases, with a mind-boggling
1.5 million research articles published each
year, we must enable computers as a new
category of reader to help power through this
volume, thousands of articles at a time, and
to highlight patterns, links and associations
that would otherwise go undiscovered.
Just days after FASTR was introduced,
President Obama used his executive power
on 22 February to direct federal agencies to
submit plans for the development and
implementation of public access policies. In
all, the directive covers 19 federal agencies,
and asks that their plans be submitted by
August 2013. Notably, the public access
goals articulated in the memo are virtually
identical to those in FASTR, although
without a specific data-mining proposal.
But while publishers have consistently
opposed previous federal public access
mandatesand opposed the passage of
FASTRthe Association of American
Publishers (AAP) voiced support for the
Obama administrations initiative, calling it
a reasonable, balanced resolution of issues


 
 

around public access to research funded by

federal agencies.
Specifically, the Obama proposal recognises that publishers provide valuable
services, and encouraged public-private
partnerships, comments Tom Allen, President and CEO of AAP, in stark contrast to
angry rhetoric and unreasonable legislation
offered by some. He adds, however, that
the key to the success of the policy, is how
the agencies use their flexibility to avoid
negative impacts to the successful system of
scholarly communication that advances
science, technology and innovation.
Public access advocates say the AAP
position is most likely a political manoeuvre
by supporting the Obama directive it allows
publishers to claim support for public access,
and to argue to Congress that FASTR is
unnecessary, while also being able to work
with each federal agency individually, rather
than under a blanket mandate.
Joseph, however, says FASTR is
progressing, noting that the Obama directive
has further added a sense of urgency to the
issue. The chances that the bill will advance
in some shape or form are fairly good.

  



  

 

     




 







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Andrew - Data Mining.indd 3



www.bookbrunch.co.uk

12/04/2013 14:54

15 APRIL 2013

18 LONDON SHOW DAILY

Whose job is it anyway?

Richard Mollet looks at whether it is business or the Government who should be tackling
copyright infringement

opyright infringement,
whether it be the online
uploading and distribution
of massive amounts of
content, or a photocopier and
warehouse operation in the physical world,
imposes a significant cost on publishing
businesses. Resources have to be diverted to
tackling it, either through enforcement
efforts or through building safeguards and
security into products and supply chains.
And, of course, most importantly, it leads to
revenues being foregone as people acquire
the infringing copy and not the real thing.
Some might say this is simply an inevitable
cost of doing business in the modern world
and that creative companies should work
harder to mitigate the lossesor even, given
the seeming intractability of the problem
consider giving up fighting it altogether.
Others might even try and claim that the
problem is being over-stated; that the
foregone revenues are not that great and, in
any event, piracy stimulates demand.
To those of us, like the Publishers
Association (PA), who sit on or close to the
frontline on tackling infringement, none of
these cop-outs seem to hold water. Yes, this
activity may be part and parcel of life in the
21st century, but then so is online fraud. And
its hard to imagine a serious argument for
tolerating that activity. As for the false belief
that infringement is really free advertising in
disguise, while there may be a scintilla of
truth in that for undiscovered talent, there
are far too many, bigger, counter-examples
in the other direction, where it is clearly
demonstrable that sales have taken a dive in
the face of high levels of infringement.
Exhibit A: the Spanish music market.
So, something must be done. But by
whom? At bottom, this is industrys problem
and industry has to have some hand in
arriving at the solution. Nanny-statism
does not yet pervade our society so much
that creative businesses feel incapable of
acting to defend or fend for themselves. Even
if the state did wish to take total control, few
companies would trust its organs to do the
job competently, or even not to somehow
exacerbate the problem.
Furthermore, with its marketing and
communications budgets, assistance of
creative talent and general great flexibility,
industry has at its disposal a good set of
tools to do a lot of the heavy-lifting.
The single most effective approach to
dealing with infringement is the provision of
legal servicesand our sector has those in
spades. We are also getting better at

www.publishersweekly.com

Richard Mollet - Copyright.indd 2

such as the Digital Economy Act, is not

always the answer. But when it is the only
remaining viable solution, the missing bit of
the jigsaw, then the State, and only the State,
can be of assistance.

Balance

Richard Mollet

communicating the value of copyright and

in educating people about the importance
of respecting creativity. We do not need
indeed perhaps do not wantGovernment
heavily involved in this.
There is no case for the commercial sector
to back out of this fight. That said, there is a
case for expecting the public sector to be in
the trenches alongside it. This case is based
on five factors.

Upholding the law

Simply put, it is the primary duty of the state
to uphold and enforce the law. That
principle applies whether it is copyright law,
traffic law or employment law that is being
broken. When intellectual property rights
are breached and an act of Parliament
disregarded, it is incumbent on the state to
lead on remedial action.

Tax revenues
Aside from this rather esoteric role of the
state argument, governments should be
concerned and moved to act when significant
levels of revenue are leeching out of the
bottom of GDP figures, especially in the
current economic climate. Every time that an
illegal download replaces a lost sale (and
that is roughly around 30% of cases), the
Exchequer loses tax income. Not only that,
but the ability of companies to succeed and
prosper, and thereby to pay wages and taxes,
diminishes too.

New legislation
There are some things that companies can
do, like promote legal services; and some
that they cannot, like pass legislation.
Parliament has the monopoly on creating
laws (probably rightly so) and the
Government of the day has the lions
share of this power. Recourse to new laws,

Latterly it has become fashionable for civil

servants and elected politicians to describe
their role as one of maintaining balance,
between competing stakeholders or rival
interests. This might sound fair enoughwho
could be against balance? Its up there with
motherhood and apple pie. But, it is not
entirely clear why this should be the role of
government, especially if the entities in the
weighing scales are creative artists versus
infringers, or law-abiding consumers versus
illegal enterprises.
Too often lately we have seen policy
statements, from various bits of Government,
seeming to duck the challenge of coming out
in support of rightsholders, because of this
perceived need to be acting equitably. But
sometimes this is a massive body-swerve,
even a dereliction of duty. The ability of an
author or publisher to earn rewards for their
talents and investment should not be seen as
an equipoise to the activities of those who
seek to erode copyright.

Range of powers
Finally, it is the role of the state to tackle
copyright infringement because it has the
best range of powers for the job. Taken
together, these abilities to generate new
laws, enforce existing ones and, through the
courts, to sit in judgement of offenders, is a
unique set of competences. What is the point
of trading standards officers if not, in part, to
ensure counterfeit goods arent sold in
markets? And surely the role of the police
must be, to some degree, to pursue criminal
levels of intellectual property (IP)
infringement. Furthermore, why have a
Minister for IP if they do not act as champion
for the businesses that depend on IP, and for
those IP laws as well?
So both the private and public sectors
have a role in tackling copyright
infringement. If you have a view, do come
along to the PAs policy seminar at 4pm
today to discuss it.
Richard Mollet is Chief Executive of the
Publishers Association.
Tackling Copyright Infringement: Whose Role
Is It Anyway? will take place today, in the
Thames Room at 4pm.
www.bookbrunch.co.uk

10/04/2013 16:44

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15 APRIL 2013

20 LONDON SHOW DAILY

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Mairi Kidd - Barrington Stoke.indd 2

Brilliant strokes

atience Thomson and

Lucy Juckes founded
Barrington Stoke in
1997, back when publishing output for struggling readers was virtually nonexistent, and the concept of dyslexia-friendly literature seemed
almost a bad joke, writes Mairi
Kidd. The Literacy Trust was four
years old, the National Literacy
Strategy was not yet out of the
box, and there would be no Quick
Reads for another decade.
National testing showed that just
63% of children reached expected
levels of literacy by age 11.
The year 1997 also saw the publication of Harry Potter, cementing a golden era of childrens literature. But Patience and Lucy were
aware of a growing inequality.
While there were more and better
books available for children to
read than ever before, there was
also a growing minority of children and young people who
couldnt access the brilliant (and
increasingly long and involved)
texts their peers enjoyed.
Patience and Lucys idea was,
on the face of it, a simple one.
They planned to publish brilliant
short books by well-known writers with special adaptations to
ensure accessibility for dyslexic
and less experienced readers.
Making that vision a reality
was rather more complex. Before
the first books were published,
they consulted a raft of experts in
ophthalmology, reading theory
and special educational needs,
supplementing Patiences dyslexia expertise and Lucys publishing background. Financial
backing came via a loan from the
Bank of Scotland and a band of
private investors, many of whose
children had been pupils of
Patiences. And crucially, the
authors came on board; Michael
Morpurgo, Vivian French and
Mary Hoffman launched the list.
So, whats the difference
between a standard and a Barrington Stoke Morpurgo?
About 35,000 words. The first
Barrington Stoke word counts
were an achievable 5,00010,000.
We have since taken the count
down to 250 and up to 15,000 for
different reading levels.

Mairi Kidd
The books are typeset in our
highly readable Barrington Stoke
Roman typeface, with special spacing to support dyslexic readers.

Patience and Lucy printed on

heavy cream paper to combat
visual stress and eliminate problematic show-through. Nowadays we use a two-colour process
to achieve the same effect.
Weve never commissioned
simplified books; from the off we
asked authors to write the story
they wanted to write. Language
specialists get involved later on.
When the company published
its first titles, the response was
mixed. There was a level of
amusement in the industry at the
notion of selling books to a consumer base that, by definition,
didnt read. Some customers
thought the cream paper looked
cheap, or that it was badly aged
stock. The unique editorial process was also controversial; while
Patience firmly believed that her
holistic approach to readability
would work, many others dismissed the books on first sight as
too difficult.
Today the situation is rather
different, but plenty of challenges
remain. First and foremost, the
list proved itself in the way that
really mattered: parents, teachers
and librarians found that their
children could read the books.
Fifteen years later, and the postbag still brings tears to the eye: I
just wanted to let you know how
much you have changed my sons
life; It has really boosted her
confidence and she is so proud of
herself; To hear my child reading out loud to herself without

www.bookbrunch.co.uk

10/04/2013 16:42

15 APRIL 2013

LONDON SHOW DAILY 21

Climate Change
my assistance was the most wonderful thing ever.
The company has also enjoyed
gobsmacking support from
authors, illustrators, agents,
librarians, teachers, parents,
booksellers and the trade press.
The list is on core stock at Waterstones and Andy Stanton once
told an interviewer he knew hed
made it when we came knocking
at his door. Weve been with
Robert Snuggs since the beginning and with his support, and
that of the incredible independents, chains and suppliers who
have supported us all the way, we
had our best ever year in 2012.
On the negative side, there is
some truth in the idea that
books for people who dont
want books is a challenging
business model. The root of the
problem for many struggling
readers is a lack of a book culture
at home, and parents who dont
read dont buy books. Schools
and libraries offer a route to these
readers, but their budgets are
more and more threatened by
cuts. Emphasis on synthetic
phonics can also see real reading sidelined.
Our list can also fall between
two stools. For every librarian
that promotes the books as fast
fiction for all, another slaps on a
special needs sticker. Every
reviewer who finds a book to be a
gem that just happens to be
shorter than average is matched
by a blogger annoyed that the
same book isnt longer. And
when a charity gets us so thoroughly that were wanted on the
main listnot the accessible selectionof a national project, we

cant always take part because

the books do have accessibility
features, and those cost a lot of
money. (Bookgifting initiatives
generally offer better terms for
titles on the accessible list in
recognition of the higher cost of
producing them.)
Were not alone in having
gripes, of course. Only five years
ago, Michael Rosen founded the
Funny Prize because some of the
best and most popular childrens
writers on the market were being
under-reviewed and undervalued.
Perhaps our gripes are really a similar challenge. The world of childrens books can be very female,
very middle-class and very literary.
While studies show that one in
three children dont own a book,
those children dont crop up often
in our own social circles. The result
is that most of us dont publish for
them, and perhaps we all buy in to
the idea that they could all be
switched on to reading if only
theyd pick up Mr Stink or a Mr
Gum or Harry Potter.
At Barrington Stoke, we know
theres more to it than that. There
are many steps on the road to
reading for book-deprived childrenotherwise Mr Stink or Mr
Gum or Harry Potter can prove
just another dispiriting experience that confirms that reading
really isnt for them. Thats what
our books exist to do, and our
biggest challenge is to continue to
win the hearts and minds of those
who can help us reach all of those
children who are not readers yet,
but, with the right help, could be.
Mairi Kidd is Managing Director of
Barrington Stoke.

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Mairi Kidd - Barrington Stoke.indd 3

M O N E TA RY

FU ND

www.bookbrunch.co.uk

10/04/2013 16:42

15 APRIL 2013

22 LONDON SHOW DAILY

Tom Allen: In search of pragmatism

ertainly, Tom Allen

is well known to the
publishing community. Since 2009, the
former Congressman has served the Association of
American Publishers as its President and Chief Executive Officer.
But in late 2012, Allen added to
his rsum, penning a book on the
current state of the US Congress
for Oxford University PressDangerous Convictions: Whats
Really Wrong with the US Congress. Drawing on his own 12
years in the House of Representatives, Allen pulls no punches in his
analysis of the legislative dysfunction in America. Andrew Richard
Albanese caught up with Allen to
talk about a growing American
political crisisand how that
might affect publishing-related
legislative efforts.

AA: Congratulations on the

book, a timely one, given the

Tom Allen
Photo: J Larson Melhorn

string of self-inflicted political

crises in the US. Do you have
hope that things might change in
the US legislature?
TA: I have hope, because no trend
continues forever. This downward spiral to intense, rigid, partisan gridlock in Congress will
probably be reversed when conservatives finally acknowledge

Visit ECW Press on the Canada Stand F500

Pop
Science

that relentless attacks on popular

government programmes dont
work politically. More modest
goals to make government more
effective and efficient would serve
Republicans and the country better than hostility to government
itself. Steps toward immigration
reform and modest changes in
gun laws are already occurring
after the 2012 election. Redistricting and big money in politics
contribute to gridlock, but the
primary factor is the fierce clash
between incompatible worldviews: one view that holds that
even democratically-elected governments diminish personal freedom and therefore must be much
smaller; and another view that
government can increase opportunity and help resolve pressing
public problems.

AA: What inspired this book?

TA: I was inspired in part by
frustrationat what I considered
too shallow media coverage of
Congress. I wanted to understand why disparate subjects
such as taxes, healthcare and the
environment, when debated in
Congress, seemed always to have
the same underlying dynamic:
what should we do on our own
and what should we do together.
I have concluded that our ideological polarisation is grounded
in deep emotional commitments
either to individualism, a
primary American virtue, or
community, our characteristic
instinct to cooperate. But a more
pragmatic approach to politics
depends on keeping those two in
balance, and writing the book
helped me puzzle that out.

AA: Did your time in Congress

An erudite but extremely accessible

celebration of the unmentionable, fusing
science and culture, public health and ecology.
FRED PEARCE OF NEW SCIENTIST MAGAZINE

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Andrew - Tom Allen.indd 2

prepare you for the challenges

facing the publishing industry?
TA: Life in Congress is a bit like
whitewater rafting: fast-paced,
always changing, new obstacles
around every corner, never
enough information about the
rocks below the surface and limited control of the raft. Sounds to
me like that analogy works for
publishing today. But I do enjoy
coping with new and difficult
challenges for causes in which I
believe. I had them in Congress

and I have them now. The book

and journal publishing industries are embracing digital, but
we are also working hard to convince the public that we need an
internet that is free and open but
not lawless, one that respects the
interests of the creators of content as well as users.

AA: Is the level of political dysfunction in Congress hindering

the work of AAP?
TA: Yes. For example, deadlock
on the federal budget makes education funding uncertain, with
adverse consequences for schools
and colleges that ripple down to
parents and students at every
level. Half of the book and scholarly journal publishing industry
is engaged in educational materials and products. The Elementary
and Secondary Education Act
(ESEA) was scheduled for reauthorisation in 2007, but nothing
has moved in over five years.
Copyright laws, including the
Chafee amendment on accessible
materials, need updating for the
digital age. Digital piracy remains
a significant problem. Our dysfunctional Congress has a negative impact on a wide range of
issues that very much need pragmatic attention.
AA: What would you say to our
international colleagues who
may be watching political events
in the US with great concern?
TA: I would say that the American political partiesparticularly
the Republicansare stuck in an
unproductive, ideological
debate about the size of government rather than how to truly
cope with economic, healthcare,
environmental and energy challenges that are increasingly
global in nature. Those Americans that place such a high value
on independence from others are
having a hard time understanding that 21st-century challenges
demand much broader collaborationclimate change is one
example. But while our capacity
for international leadership is
currently diminished by this
stalemate, I do believe well
eventually recover a more pragmatic brand of politics.
www.bookbrunch.co.uk

12/04/2013 14:46

15 APRIL 2013

24 LONDON SHOW DAILY









 

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The impact of ebooks

books have been an

important part of the
US publishing landscape for the last few
years, reaching a tipping point in 2012, with around
50% of some key fiction genres
now being purchased in e,
writes Jo Henry. How far behind
is the UK market?
In 2012, Bowkers continuous
survey of book buyers, Books &
Consumers, registered consumer
purchasing of a total of 296m
books, on which 2,108m was
spent. Overall, ebooks accounted
for around 6% of this spend,
more than double the figure
recorded in 2011although this
increase was not enough to prevent a 1% decrease in the value of
British consumer book market
year on year.
In volume terms, ebooks
accounted for 11% of consumer
book purchases overall in 2012,
reaching a high of 12% in Q3,
when the Fifty Shades phenomenon was at its peak, but dropping

back to 10% in Q4 as consumers

bought proportionately more
printed books as gifts in the run
up to Christmas (see Chart 1). A
similar pattern can be seen in the
US, although the share taken by
ebooks is much greaterup to
27% by the last quarter in 2012
(see Chart 2).
In adult fiction, however, ebook
share in the UK has continued to
rise throughout the year, accounting for nearly one in five books purchased in this category by Q4
2012, compared to less than one in
eight in the same period in 2011.
And over 2012 as a whole, ebooks
accounted for more than a fifth of
all purchases of romantic, crime
and classic fictiona rise that has
been mainly at the expense of the
paperback format.
Non-fiction generally has been
slower to migrate to the new formats. While some genres such as
true crime, travel writing,
humour and MBS are showing
higher than average share of purchases as ebooks, less than 5% of

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Jo Henry - ebooks.indd 2

2013 The Taunton Press

EAN: 9781600858475

Chart 2
www.bookbrunch.co.uk

12/04/2013 10:39


 


!

LONDON SHOW DAILY 25

15 APRIL 2013

those in the more highly illustrated sectors such as food and

drink, home and garden, art, science and nature genres are being
bought in digital formats.
With adult fiction leading the
digital revolution, its no surprise
that women are buying more
books in this format than men:
nearly one in eight books bought
by women in 2012 was an ebook,
compared to one in 11 bought by
men. And the share of purchases
taken by ebooks was also higher
among older consumers
although those aged 30-44
bought more ebooks than any
other age group last year.
We know from Bowkers
Understanding the Digital Consumer study that around 24% of
the British adult population
downloaded an ebook in March
2013 (this study measures downloading of all types of digital
material, including academic and
professional) and another 10%
claimed to have done so in the
previous six-month period
although downloading for free is
still more prevalent than buying.
But this study shows good potential growth, with over half of
respondents saying they are likely
to download an ebook in the
future, whether they have done so
or not in the past, with more saying they are likely to buy rather
than, or as well, as downloading
for free.
Month on month, Books &
Consumers has been tracking the
percentage of book buyers who
have purchased at least one ebook,
a figure standing at 12% by
December 2012. The pattern is

very similar to that seen in the US

market, but at lower levels; there,
the equivalent figure was 22% by
the end of last year (see Chart 3).
From Bowkers Understanding
the Childrens Book Consumer in
the Digital Age we can look at the
impact of digital on this allimportant sector. In June 2012,
when the last study was
conducted, on average 20% of
children had read an ebook of any
kind, rising to 29% of girls aged
8-13. There appears to be a huge
appetite for digital formats
among children, with around
twice as many keen to e-read as
are currently doing so. As yet, this
isnt being reflected in purchasing:
data from Books & Consumers
shows the ebook share of
childrens books bought for 0-12s
failing to exceed 2% at any stage
of 2012. Last year, however, did
see ebooks significantly
increasing their share in the YA
market, hitting 11% of volume
by Q4 2012. This genre, of
course, is one where many books
are not just bought by adults, but
for adults too.
So, there is still some way to go
before the British ebook market
reaches the dizzy heights of that
now seen in the US. The data indicate that it will not be a pattern of
unmitigated growth, but that there
will be peaks and troughs, dependant on the purchaser, the type of
purchaseand the time of year.

 !

 


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CBMDPOZ

10/04/2013 16:09

15 APRIL 2013

26 LONDON SHOW DAILY

The man with the golden pen

iz Thomson caught
up with Author of
the Day William
Boyd, ahead of his
third visit to the Fair.

win one or you are shortlisted,

then it is a very nice thing to happen, but I certainly dont agonise
over it. I dont expect now to be on
any shortlists any more. Ive had
my moment; there are newer and
younger writers coming up.

LT: What was it like being one of

the Granta best of Young British
novelists in 1983? Amis, Barnes,
Rushdie, McEwan, Swift, Ishiguro, Tremain, Barkera great
accolade.
WB: We didnt realise it at the
time, as it was the first of these
promotions finding a generation
of writers. I didnt know many of
them at all, just by reputation. I
was living in Oxford and came up
for the famous photograph, and I
dont think any of us realised particularly that we would still be
around 30 years later.

LT: You have won and been

shortlisted for lots of awards; do
you think they still matter in a
digital age?

LT: Do you think self-publishing

is a democratising trend?

WB: The self-publishing explo-

William Boyd
Photo: Trevor Leighton

WB: I think they do because they

get people talking about books
and they become a topic of conversation, debate and controversy, but I dont think you should
take them too seriously. They are
part of the sideshow of literary
life. I have a very phlegmatic, philosophical attitude to prizes: if you

sion is a sign of peoples hunger

to see their writing in some form
of print. It is like the explosion of
literary festivals; you can go to
one a week, every week of the
year. It shows there is a real curiosity and a need that can be met.
Very few successful self-published novelists seem to continue
on that road. They are nearly
always snapped up by a publisher, who will then do the editing, promotion and marketing in
a way I think you physically cant
as a self-published writer.

LT: You are bringing Bond back


  



 





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Liz - William Boyd Q&A.indd 2

to the 1960s. Did you think twice

when you were asked to write a
Bond novel?
WB: I said yes instantly! It was a
very good time for me as I had
just finished my own last novel,
Waiting for Sunrise, which is a
spy novel. Ive written two spy
novels and I am sort of steeped in
that world. I also knew a lot
about Fleming, as I put him in
one of my own novels, so it was
just one of these wonderful, serendipitous moments.

LT: What is your favourite of the

Bond novels?

WB: I think my favourite Bond is

From Russia with Love, because
it is like a real spy novel and in
many ways Flemings most interesting. It is a honey trap and it is
about agents, Russia and the Cold
War. The Bond novels that get a
bit extravagant and gimmicky are
my least favourite. The ones that
have their feet firmly on the
ground are the ones I like best. I
like the much maligned Man with
a Golden Gun, the last posthumous Fleming novel, as well,
because thats another real mission. My own novel is a straightforward mission for our most
famous spy.

LT: Do you think Bond became

less literary and therefore much
less like the Fleming original?
WB: I think the Bond novels
maintain their integrity, but
everybodys impression of Bond
is diluted by the movies and it is
the movies that have changed the
perception of Bond. When you
go back and look at Flemings
novels you realise most of them
were published in the 1950s
and that is what makes them
so extraordinary. The literary
Bond remains quite true to
himself, and is quite a distinct,
clear-cut creation.
LT: Did you enjoy writing the
new Bond novel?
WB: My book is about a real spy
on a real mission. I had great fun
doing it. I think it is true of all
writers that you cant do it lightly,
complacently or frivolously. You
really have to take it seriously,
which is why I re-read all the
books, with a pen in hand, taking
notes and steeped myself in
Bonds world. I knew a lot anyway about the Bond novels, but it
was an interesting re-education,
and I took all that information
and applied it to my own version.
You enthusiastically say yes,
Ill write a Bond novel, then you
realise shortly thereafter you are
stepping in to this global phenomenon that is James Bond and
his image, and how it truly is
global. People are as fascinated
about it in Japan, Venezuela and
Russia as much as they are in
Aberdeen or St Ives, so it is quite
an experience to suddenly be
part of that for a short while.
LT: Are you looking forward to
visiting the London Book Fair?

WB: Ive been to the Fair twice

before. I like it very much because
even though it is vast and its
always daunting for an author to
go to big trade shows, something
about it is quite author-friendly.
Ive enjoyed my two visits to LBF
in the past, and am looking forward to going again.
William Boyd will be in conversation
with the Times Literary Editor Erica
Wagner, today at 11.30am in the
English PEN Literary Caf.
www.bookbrunch.co.uk

12/04/2013 14:47

15 APRIL 2013

LONDON SHOW DAILY 27

BEA: Embracing interesting times

he Chinese have a phrase that

can be viewed as a curse or a
blessing: May you live in interesting times, writes Steve
Rosato. It was Robert Kennedy
that brought this phrase to peoples attention, when he said: Like it or not we live in
interesting times. They are times of danger
and uncertainty; but they are also more open
to the creative energy of men than any other
time in history.
Kennedys statement aptly describes the
publishing industry in 2013; there has been as
much change in the last five years as there was
in the previous 50. BookExpo America (BEA)
has embraced that change, and while serving
publishers and booksellers today, is also
focusing on the industrys next generation.
The 2013 event is set for 30 May to 1 June
in New York City, and BEA and its partners
will deliver an innovative technology event
new to the book industrybringing prominent
angel investors and partners from the leading
venture capital firms to BEA. This will be in
addition to world class digital education from
BEA, IDPF (International Digital Publishing
Forum) and Publishers Launch.

Steve Rosato

BEA will also stream marquee events live

via the web, as well as making many of the
events available for viewing or listening on
demand. More than 150,000 individuals
viewed or listened to 400,000 videos or podcasts from BEA in more than 20 countries last
year. This will continue to grow with the
launch of www.bookbliss.com, an easy access
portal to BEA content.
Internationally, BEA is the premier access
point for emerging markets to engage with the

US market. The BEA Global Market Forum

programme has become a cultural event that
takes place all over New York City. Russia took
centre stage in 2012, with Mexico up in 2013.
The Author Breakfasts offer a wide crosssection of speakers and the Author Stages provide access to the authors for booksellers and
the media. Civil rights leader John Lewis, Neil
Gaiman, Amy Tan and Jim Gaffigan will
appear on the Author Stage; the Breakfasts
will be moderated by Chelsea Handler, Octavia Spencer and Chris Matthews, and boast a
range of speakers including Helen Fielding,
Doris Kearns Goodwin, Mary Pope Osborne
and Ishmael Beah.
And, an exciting new development is the
limited introduction of consumers. The 2,000
Power Readers anticipated in 2013 wont
be very noticeable among the 8,000 trade
attendees, but it is important for how the consumer press covers BEA, and as a way to
engage consumers in BEAs video effortsultimately impacting on the discovery of new
titles and authors.
Steve Rosato is Event Director for BookExpo
America.

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12/04/2013 14:50

15 APRIL 2013

28 LONDON SHOW DAILY

Finding a foothold in a foreign market

hen is the
best time to
branch into
foreign markets? Its a
tricky question, writes John Styring. There are big costs and risks
attached to setting up abroad;
there may be language barriers.
Certainly, it is something I spent
time thinking about in terms of
my own business, Igloo Books,
when we looked at setting up
offices in America and, more
recently, Germany.
The answer? There is no perfect
time, but there are some processes
that will greatly improve your
chances of succeeding.

Play to your strengths

The idea of setting up shop in
another country can seem too big
to contemplate, with too many
options and too many countries to
choose from. So, before you start,
it is essential to take stock of your

John Styring

business as it stands. Get all the

information you have to hand and
try to create a vision of your company as a business proposition.
Assess the companys strengths
and weaknesses, financials, staffing and all operations. Build a
complete picture of all your assets.
Look at your products and your
distribution channels afresh.
Consider where your current

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John Styring - Igloo Books.indd 2

relationships are strongest, where

you think your, or similar,
products do well.
This exercise is an excellent
means of assessing your business
goals and what you hope to achieve
by setting up in a foreign market. It
should also highlight any obvious
locations where the market looks
ripe to invest in. If you have a lot of
contacts and distributors in Eastern Europe for example, these natural successes should be built upon.
Similarly, if you have another language, try to utilise it. Dont undervalue the skills in your back pocket.

Research, research
The truth is that even once you
have identified a market you
would like to move into, it can be
difficult to make that a reality.
Moving beyond the developmental stages of such an idea is complex, and it is reasonable to be
prudent. It can be really challenging to turn multiple immaterial
ideas into one secure, financially
viable opportunity, and that is
what must be pinpointed in order
to safeguard the significant financial commitment required.
Do as much research as possible:
use the book fairs to meet new contacts, drop in on seminars and look
at other peoples stalls. Attend conferences, talk to fellow publishers,
and ask as much advice as possible
from your contacts within your
country of choice. I value straighttalking, and I think when you
are committing to a scenario like
this, it is important to be as open as
possible about your plans, as your
contacts are far more likely to talk
candidly in return.
When you are looking to set up
a foreign office you should welcome hard facts and not look for
cushioned answers. You will also
build your address book with
really useful contacts, which will
help grow your business no matter
which country you are in. By taking nothing for granted and drilling down into the minutiae of a
publishing market in detail, studying competitors, logistics and
financial forecasts, I was able to
thoroughly inform my vision of
my future office.
But, however much research
you undertake, it is no replace-

ment for native knowledge. While

Igloo Books has much experience
in foreign markets, I knew I had to
find a local, in my case German,
partner to look after our affairs.
The contacts you build through
research will often lead you to the
right person.

Everyones an individual
Having established a presence for
my company in two familiar
Western countries, where you
might expect publishing to be
roughly similar to our own, I can
say with complete certainty that
every country has its own business culture and idiosyncratic
working methods. Im not advocating that you make yourself fluent in every business custom, but
do expect that there may be sticking pointseven if its as simple as
the tone of emails and the frequency of communication. Little
infelicities can be forgiven, but
only if there is awareness and
honesty on both sidesanother
example of why a native business
partner is irreplaceable.

Playing the long game

Setting up in a foreign market has
been an incredibly positive experience and I believe developing a
global presence is important for
the overall success of the business, as it enhances its credibility
and productivity.
Being open to the differences
between cultures, and open to the
way businesses evolve over time, is
a key factor to long-term success.
You must also be open to the likelihood that however well you plan,
some things will come to surprise
you, and being open to change is
essential to success. And, you must
be prepared to commit a serious
amount of time in building the
business, working with your new
employees and ensuring that the
office becomes part of the publishing community. It shouldnt be
merely a satellite to the activities of
your home office.
In short, a successful foreign
expansion requires an eye for
detail, endurance, vision and great
people skills.
John Styring is Managing Director of
Igloo Books.
www.bookbrunch.co.uk

12/04/2013 14:42

15 APRIL 2013

LONDON SHOW DAILY 29

Youve got growth!

Contrary to popular perceptions, American Booksellers Association CEO Oren Teicher says
Americas independent booksellers are on the upswing

ften, when I talk with

folks about our member
bookstores, their reaction is:
Oh, I just love independent
bookstores. But arent most
of them closing? This is what I call my
Youve Got Mail moment.
In Youve Got Mail, the 1998 Meg Ryan,
Tom Hanks movie, Ryan plays the plucky
owner of an indie bookstore who
unknowingly falls in love online with Hanks,
who runs the behemoth chain store. By the
time the movie ends, love has triumphed, but
the indie bookstore has failed.
Unfortunately, for many, the perception
that indie booksellers cant swim against the
tide of industry change has not changed
in the 15 years since that movie was released.
But indie bookselling in 2013 looks a
lot different than it did in 1998or, even
2008, for that matter. And the good news
is that we are in fact seeing a renaissance
of indie bookselling.

Renaissance
In 2012, sales at American Booksellers
Association (ABA) member bookstores were
up almost 8% compared to 2011, based on
the unit sales of the approximately 500
bookstores reporting to ABAs weekly Indie
Bestseller List. Also contrary to the Youve
Got Mail expectations, new independent
bookstores are opening nationwide. For the
third year in a row, ABAs bookstore
membership numbers have shown modest
growth, with 43 new indie bookstores
opening in 2012 in 25 states.
The news in 2012 was also very good for
indie booksellers sales online. More than
420 bookstores now use ABAs
IndieCommerce platform, and those
participating stores saw a 28% increase in
online sales in 2012.
While the general wisdom holds that
technology is the enemy of the indie
bookstore, the reality is that independent
booksellers are embracing technology, not
fighting it. A broad range of indie bookstores
now apply new technology throughout their
businesses, from POS systems, to inventory
control, and payroll management to store
websites, and social media and email
newsletters.
Independent booksellers today fully
understand that they cant run a viable
21st-century business without an online
presence. Ten years ago, the debate was
whether indie bookshops should be online.
Today, the discussion is about how to make
indie websites better.
www.publishersweekly.com

Oren Teicher - Indie Bookseller.indd 3

Oren Teicher

Indie booksellers also fully understand

that some of our customers want to read
digitally, and are working hard to make sure
that they can sell ebooks to their customers.
After an unsatisfying early ebook experience
with Google, ABA and the Canadian
company Kobo announced a new
partnership last August. Participating
ABA member stores now offer a full line of
Kobo e-readers, apps, accessories and
ebooks from Kobos catalogue of nearly
three million titles.
ABA bookstores in the Kobo programme
retain their customer relationships, and
share the revenue on every sale. And from
ABAs perspective, the Kobo partnership is
made stronger because of Kobos Read
Freely philosophy. Kobo supports an open
platform and the adoption of industry
standards to ensure that people own the
books they buy, and are never locked to one
device or service. We are still in the very early
stages of the Kobo partnership, but the
initial numbers are very encouraging,
significantly outperforming our earlier
efforts in this area. I should be clear: we at
ABA believe that the overwhelming majority
of what our members sell will continue to be
physical books. But we also know that being
able to say yes to our customers when they
want to purchase an ebook is a huge
strategic benefit.

Discovery
Still, I believe that the most important
element of the indie bookstore renaissance is
that physical bookstores continue to offer a
unique, essential browsing and discovery
experience. Other channels may command a
larger overall market share, but the indie
bookselling formula of knowledge,
innovation, passion and business savvy
creates a unique shopping experience

especially suited to a publishing and selfpublishing landscape that continues to see

an extraordinary escalation of new titles.
This is not to say that indie booksellers are
not using a wide range of digital tools.
Whether its website updates about staff
picks and author events, pithy tweets and
Facebook updates, or email newsletters,
indie bookstores are using digital means to
connect customers with great authors, great
writing and with their own community. But
the fact remains: there isnt yet an online
equivalent to the experience of browsing and
discovery in a physical bookstore.
To bolster that critical mission, in 2011,
ABA began urging our friends in
the publishing community to recognise
the essential role played by bricks-andmortar bookstores, and to work with us
on testing new business models. That
outreach, Im happy to say, has led to a
number of new initiatives from publishers,
including new consignment arrangements,
extended dating for invoices, additional
discounts, publisher rebates for sales of
selected titles, and trading co-op in return for
title placement in stores or a broader
representation of inventory.
This work can only strengthen our entire
industry, and I urge publishers who have not
yet begun to rethink their business
operations regarding indie stores to join us in
dialogue. Im not suggesting that the current
renaissance in indie bookselling will garner
quantum leaps forward in our market share.
But I do believe it is in everyones interest to
maintain a diverse and healthy book
retailing ecosystem.
I certainly dont want to sound like a
Pollyanna when it comes to the small
business realities of 2013. But Ive been in
this business long enough to have read the
putative obituary of indie bookselling
several timesthe catalogue of deathblows
includes mall stores, department stores,
corporate superstores, warehouse clubs,
online retailing, ebooks and a whole lot
more. And, in each case, indie booksellers
have innovated and adapted to meet the
changing competition and the changing
times, all with their eyes firmly fixed on the
unchanging goal: connecting readers with
their next great read. And while I have
nothing against Tom Hanks or Meg Ryan,
lets retire the Youve Got Mail perception of
independent bookselling for good.
This is an excerpt of a speech Teicher gave at
OReillys Tools of Change conference held in
February in New York City.
www.bookbrunch.co.uk

12/04/2013 11:50

15 APRIL 2013

30 LONDON SHOW DAILY

Educating ofcials
Ahead of the first IPA Education Conference on Wednesday, Gemma Hersh looks at the challenges
facing educational publishers in the coming year

n Wednesday, the
International Publishers
Association will be
hosting its first Education
conference at London Book
Fair, and we can expect that the policy
landscape will be under discussion. But what
does the terrain look like in the UK and EU?
At a time of massive change to the
National Curriculum, from primary
through to secondary and including A-Level,
publishers await final confirmation of the
programmes of study that schools will
have to follow, alongside the assessment
criteria and accountability frameworks of
which teachers will have to be mindful.
These three ingredients are essential for
publishers to be able to produce high-quality
learning resources to assist teachers in
the delivery of not just the Governments
own Curriculum (which is now slimmed
down), but overarching aims of improving
educational outcomes.
The Department for Education (DfE)
understands the need for publishers to have
early sight of programmes of study,
assessment criteria and accountability
frameworks, but its not clear how much
they appreciate just how tight the schedule
for implementation is. Publishers can help
here: the Publishers Association (PA) has
made it clear to DfE that, despite the tight
deadline (with old programmes of study
being dis-applied from this September, and
the new ones ready to go from September
2014), publishers can and will provide the
learning resources crucial for delivery.
But their role can be broader than this.
Publishers could help by bridging the gap
between change and implementation, and by
informing teachers about the changes to
come and the resources at their disposal. The
DfE also needs to understandand all the
signs suggest that at the moment it doesthat
quality assurance (kite marking) is not the
way to secure this. Publishers are in the
business of providing high-quality learning
resources, and can do this if given adequate
time and information, which includes the
publication of final drafts, and full
accountability and assessment criteria, now.

Copyright and education

The challenge of the Curriculum, however,
pales into insignificance in terms of the
policy challenges publishers are facing
elsewhere. The Governments proposed
changes to copyright exceptions, set out in
Modernising Copyright (published in
December 2012), set the policy direction for
www.publishersweekly.com

Gemma Hersh - Education.indd 2

about user-generated content, the focus of

one of the dialogues, some have suggested
that education should be on the agenda.

User-generated content

Gemma Hersh

the year ahead. While reprography licences

will remain in placewelcome news given
this was by no means certain during the
consultation periodthe threshold of fair
dealing (what you would in theory be
allowed to copy without a licence) will be
raised to 5%; that is the same amount that
the CLA licence provides schools with.
Agreements in place with DfE and with
the Higher Education sector indicate that
licensing income is secure for the next three
years. But we will all need to give serious
thought to what happens after that, not least
because of changes to copyright elsewhere:
there will now be a fair dealing exception for
the purposes of teaching, as yet undefined,
but presumably for illustration and to
legalise the use of white boards for display in
classrooms. The Government is yet to clarify
the legal language to explain this, nor has it
made clear how this proposal is going to
apply to anyone engaged in teaching (not
simply confined to schools or teachers), and
how it will work for distance learners.
The PA will continue its dialogue with
officials, and stay closely engaged in the
review of the technical language put forward
to deliver the policy goals above (anticipated
in the next month). And we are right to be
suspicious about the proposalsand not
just because the Intellectual Property
Offices track record. One only has to look
at the European landscape, where we are
faced with calls to reopen the Copyright
Directive and introduce a host of new
exceptions, to see why.
While we have managed to see off the
worst for now, and a series of stakeholder
dialogues to look at licensing (and licensing
alone, much to the disappointment of the
copyright erosion-ists) is being pursued, we
know that the issue of education exceptions
is never far from mind. So, in discussions

We also know that if the European

Commission is minded to introduce one
exception, user-generated content (as yet
loosely defined) will be top of the list
(alongside text mining). We are working to
keep education out of these discussions and
instead keep them where they belong: in a
separate (but also troubling) dialogue with
the Commission about Open Education
Resources (OERs). The Commission held a
consultation about this towards the end of
2012, and we, along with others, went in to
see (educate) officials about OERs and how
they can be useful, but are certainly no
alternative to published learning resources.
This education will continue through 2013,
and we await the Commissions response to
the consultation.
At international level, with the WIPO
Treaty for Visually Impaired Persons (VIP)
likely to be signed in June, we know that
education is next on the agenda, along with
libraries. That is why we need to make sure
the VIP treaty is as sound as possible, and
does not set any worrying precedents for the
battles ahead.
The overriding theme of all of the above is
the value-added of publishers. This is being
questioned in every sphere, and the PA is
continuing to counter this view at all levels of
Government. Each of the policy items above
can be linked back to this. So if publishers
add no real value, then it doesnt matter
what role they play in Curriculum delivery.
Or, if publishers are not appreciated as
producers of high-quality learning resources,
kite marking might be the way to achieve
quality, or perhaps by letting teachers
produce their ownwhich would be greatly
aided by more favourable language on open
education resources, and perhaps through
copyright exceptions in the education space
and in other areas.
Over the next year, demonstrating the
value of publishers, and of published
learning resources, to the economy and to
society, will be front and centre of the
PAs agenda.
Gemma Hersh is Head of Public Affairs at the
Publishers Association. The conference, What
Works? Policies, Resources and Technologies for
International Education Success, will be held
from 9.30am to 5pm, on 17th April, at the Earls
Court Conference Centre.
www.bookbrunch.co.uk

10/04/2013 15:32

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