DRAFT PROGRAM

Advertising & Marketing Law

Conference 29th May 2013
Latest precedents and regulatory guidelines impacting corporate marketing practices, from expert lawyers who will give expert guidance and expert answers to your questions
POPI | National Credit Act | Consumer Protection Act | Electronic Fund Transfer Act

Our focus is on highlighting critical aspects of laws and regulations which senior marketing executives and their legal advisers need to fully appreciate and to introduce appropriate measures to pre-empt difficulties.

Some of the big issues well be tackling Social media and the law - very now now and enormously important in terms of brand reputation and it will radically impact Governance practices POPI - probably the most impactful Act on marketing practices which is about to be passed Gauging recent ASA decisions and rule changes - and we have two of the most informed legal advisers in the country Consumer Protection Act and the National Credit Act - consequences on direct marketing practices Broadcast and the law - promoting brands via branded content and managing sponsorships in the world of consumer protection

Meet the most informed team of legal advisers you will ever encounter Paul Jacobson, Director, WebTechLaw (Pty) Ltd Gail Schimmel. Advertising law expert, Clear Copy (former Head of Legal & Regulatory Affairs at the ASA) Alastair Tempest, COO, Direct Marketing Association Dr Stefan Vos, Director, svmra (pty) ltd (former Head of Legal & Regulatory Affairs at the ASA) Michael Judin, Senior Partner, Goldman Judin Inc Ina Meiring, Director, Werksmans Advisory Services (Pty) Ltd. Prof Kobus Van Rooyen, Senior Counsel, earlier Prof of Law, University of Pretoria, Chairperson Broadcasting Complaints Commission of SA

DRAFT PROGRAM

08h15 08h45

Governance risks in social media relating to the legal obligations of the company and the director - Insights into the critical issues relating to King III Code - Governance risks arising from social media communications linked to liabilities and the obligations of the director - Protecting company reputation in the era of social media Michael Judin, Senior Partner, Goldman Judin Inc

08h50 10h20

Social media and the law and the impact of POPI - Copyright and intellectual property - What POPI means for privacy in South Africa - Privacy on the social Web and its impact on direct marketing - Recent critical rulings affecting the major platforms eg Facebook Paul Jacobson, Director, WebTechLaw (Pty) Ltd

10h20 10h50

Coffee and networking

10h50 11h20

How POPI has changed other laws - The ECT Act and the proposed amendments from the Ministry of Communications - The Financial Services Board recommended amendments to the ECT Act Alastair Tempest, CEO, Direct Marketing Association

11h25 12h10

The consumer's right to restrict unwanted direct marketing under Consumer Protection Act and the National Credit Act - How is the consumer's right to restrict unwanted direct marketing protected? - Opt-in vs. opt-out Ina Meiring, Director, Werksmans Advisory Services (Pty) Ltd.

12h10 13h10 Lunch

Terry Murphy, MD, Marketing Mix Conferences www.marketingmixconferences.co.za terry@marketingmixconferences.co.za 021 790 8147 083 326 2450

13h10 14h20

Gauging recent ASA decisions and rule changes - A critical discussion of recent ASA rulings and code changes impacting the marketing and advertising practitioner. Gail Schimmel. Advertising law expert. Clear Copy (former Head of Legal & Regulatory Affairs at the ASA) Dr Stefan Vos, Director, svmra (pty) ltd (former Head of Legal & Regulatory Affairs at the ASA)

14h20 14h30 Coffee and stretch break

14h30 15h10

Broadcast law impacting marketing practices - BCCSA vs ASA roles - ICASA & BCCSA roles - Watershed impact upon advertising timing and association Prof Kobus Van Rooyen, Senior Counsel, earlier Prof of Law, University of Pretoria, Chairperson Broadcasting Complaints Commission of SA

15h30 Workshop closes

Terry Murphy, MD, Marketing Mix Conferences www.marketingmixconferences.co.za terry@marketingmixconferences.co.za 021 790 8147 083 326 2450