Bergamini Zack Bergamini April 15, 2013 ENC 1102 Professor Wolcott Project Proposal: The Walt Disney

World is the largest single-site employer in the world with over 66,000 employees and they spend around 1.2 billion dollars for labor plus 500 million dollars in benefits at about $7.55 an hour. They have over 3,700 different job offerings and host the largest college internship program in the country, the Disney College Program where students from all over different colleges have the power to work as front line employees anywhere on the resort. Roughly about 60% of all front line employees are from the college program. Also, the Disney International Program is gives the same opportunity jobs as the college program, but to internationals looking to work in America. With all this said, there are a ton of employees working for Disney World. I believe they are not getting the fair pay they deserve. My project will hopefully give a better pay plan and benefits to the employees that they will feel more comfortable working. This is for the all Disney executives to look at. They are very intelligent men and woman with most having their PhD in business and marketing, so these people are no slouches. All the executives are in their mid 40s to mid 60s, with the main focus hopefully reaching to Thomas Staggs, Chairman of Disney Parks and Resorts, Meg Crofton President of Walt Disney Parks and Resorts, and Robert Iger CEO of Walt Disney Company. I will begin to use a money marketing analysis, which then will compare their old pay plan to the one I create. Also I will contrast this plany with other

Bergamini pay plans as well, such as the large competitors like Universal, Sea World, and Six Flags. When coming up with a fair hourly wage that I think is suitable for these frontline employees I will do some research by actually going into the theme parks themselves and ask employees how they feel they should be paid and what benefits would they most likely want if they were to receive such benefits. Another method I will use is have a friend apply and start working for the company so I have an inside track by seeing his weekly statements and from there I will do my own fixed pay. That way I have a real life example on my hands when creating the plan. The goal is to create a pay plan that will entice the Disney management, if that does not go as planned, hopefully I will come up with plenty of great benefit options that Disney has not already thought of that will be enticing and better for the employees. Hence they will really want to be in top service form always and the ratings hopefully will get even higher than ever.