MYSTERY SHOPPING & TRADE

ANALYSIS

CAMARGO RESEARCH

Via Salaria 212, 00015 Monterotondo, Rome Tel: +39 06 90085036 www.camargoresearch.com info@camargoresearch.com
 COMPANY

Camargo Research is an independent full-service

service market research firm based in Rome whose main
characteristic is to provide one-to-one solutions in a real partnership with our clients.

Camargo Research uses both qualitative and quantitative research methodologies, with the aim of simplifying
and improving the companies’ strategies. We offer a comprehensive range of solutions, from collecting raw
Company
data, through the conduction of surveys, and performing data analysis up to provide the clients with the best
Mystery Client marketing and communication strategies for their organizations.
organizations

Drivers
Our methodological approach is based on strict research projects, high attention to details and quality, very
Quality good ratio quality/price and high flexibility. All Camargo Research professionals are quality-driven with a long
experience in the market research sector.
Contacts

Providing many solutions and always been able to choose the one who fits most our clients is the way we prefer
to communicate and act.

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 MYSTERY CLIENT METHODOLOGY

METHODOLOGY

Mystery Shopping activity can be defined as: “A type of observation study where someone is sent into a
business location to act in the role of a customer to evaluate the performance of a business or an employee.”
(ESOMAR).

Company The Mystery Shopping techniques we make use of are :

Mystery Client

Mystery Visits;
Drivers

Mystery Observation;
Quality

Mystery Telephone Calls;
Contacts

Mystery Mail or Fax;

Mystery E-mail/Website Visits.

Our mystery shoppers/auditors are:

costantly updated on the new reseach methodologies;

covering all the Italian area and able to follow any specific scenario or purchase
simlulation;

formed to memorize all the information needed about the point of sale, the
purchase process, to comunicate and asses the purchase process once completed.

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 MYSTERY CLIENT METHODOLOGY

During the Mystery Shopping actvity the Mistery Shopping Providers Associations – MSPA – professional code of
conduct and guidlenies are followed, applying all the research criteria established by the association:

- Credibility of the research scenario and the mystery shopper (the test scenario should be realistic);
Company
- The distribution, timing and content of the test visits should represent the normal flow of customer interactions ;
Mystery Client
- Simplicity, brevity, and keeping the assignment appropriate helps to ensure that experiences are correctly
Drivers recalled and reported;

Quality - Scenarios used for mystery shopping must be safe in that the mystery shoppers are not asked to do anything
illegal, that puts them under any physical risk,;
Contacts
- The questionnaire should be focused on objective questions, aimed at gathering factual information.

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 DRIVERS

THE EVALUATION AREAS

Condition of the point of sell (internal

internal and external)

Arrangement of products and informative material

Observation and evaluation of PoS staff

Company

“First Impression”
Mystery Client

“Welcome” moment
Drivers

Easiness of access to service and waiting time for clients
Quality

Staff evaluation both in terms of attention to clients and information provided
Contacts

Compliance with company procedures and regulations

Internal climate

Improve loyalty Motivate Reskill

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 QUALITY

Data Privacy
Camargo Research will not reveal, spread or use, directly or by means of third parties, any kind of
information regarding clients´ activities or their know-how, even if it is not expressively secret or
confidential. Camargo Research will never allow personal data collected in a market research project to
be used for any purpose other than market research.
research

Company Deontological Code

Mystery Client Camargo Research´s projects are conducted according to the European Researchers´ (ESOMAR) Code
of Conduct . Camargo Research always conforms to all relevant national and international laws.
Drivers
Inspections
Quality
Camargo Research is at the clients´ disposal for inspections at any time and is also available for
Contacts inspections regarding quality controls according to the ISO norms, series 9001.

AISM (www.aism.org)
AISM (Associazione Italiana Marketing) is the Association who first in Italy has worked for more than
50 years to develop and promote the marketing culture and professionalism. AISM operates to
develop and spread the marketing culture and the many connected techniques through seminars,
events, publications, studies, and the AISM Marketing School.

SIS (www.sis-statistica.it)
SIS (Società Italiana di Statistica) is founded with the aim to promote and develop the Statistical
Science and their applications in the economical, social, demographic sectors.

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 CONTACTS

Head of International Department:

Lisbeth Yepes
lisbeth.yepes@camargoresearch.com
Company

Mystery Client
Head of Marketing & Strategic Analysis:
Drivers
Gaetano Gerbasi
Quality gaetano.gerbasi@camargoresearch.com

Contacts

Camargo Research

Via Salaria 212, 00015 Monterotondo (Rome), Italy

Phone +39 0690085036 Fax +39 1782761395

mail info@camargoresearch.com

www.camargoresearch.com