Summer Internship Project Report ORGANISATIONAL STRUCTURE OF OCL INDIA LIMITED RAJGANGPUR

(Submitted For the Partial Fulfillment of the Requirement for the Degree of Master in Business Administration) MBA (HR)

SUBMITTED BY
PRAGYAN PANDA

(reg no. 11SLCMA095) Under guidance of

ACKNOWLEDGEMENT
Any work is not complete and perfect without the sincere help and guidance from various people who affect our life directly as well as indirectly. This report is the result of cooperation of the officials of the various departments in the organization, without which this project wouldnt have been completed. So I would like to extend my sincere gratitude to all those people who have helped me in completion of this report. My sincere thanks to the Management of OCL INDIA LIMITED for providing me the opportunity to complete my Summer Internship Project in their esteemed organization. I wholeheartedly acknowledge the intellectual stimulation of my esteem guide Shri.P.K Rout, for his continuous help and guidance throughout the training duration in spite of his busy schedule. I will also give my regards to Shri.Satyajeet Rath, Asst.Manager, for his support. I would also like to thank my faculty guide , preparing this report. Lastly I would like to thank THE OXFORD COLLEGE OF BUSINESS THE OXFORD

COLLEGE OF BUSINESS MANAGEMENT for his immense help in guiding me and

MANAGEMENT for providing me with a wonderful opportunity to expose myself to the corporate world and learn the intricacies of running a business and letting the manager within me to grow substantially.

PRAGYAN PANDA

DECLARATION
I PRAGYAN PANDA bearing Registration Number 11SLCMA095, a student of MBA of THE OXFORD COLLEGE OF BUSINESS MANAGEMENT, under Bngalore University of Technology, Bangalore, (201113) do hereby declare that the Summer Project Report is the outcome of my own work and the same has not been submitted to any University/Institute for the award of any Degree/Diploma.

Date:Place: - Bangalore

CHAPTER NUMBER
SL.NO
1 2 3 4

CONTENTS

PAGE NO.

industry profile company profile ( profile, product profile, vision, mission, goals and objectives of the company, Organizational structure (hierarchy functional areas SWOT analysis

suggestions, conclusion and recommendations Bibliography and annexure

CHAPTER-1

INDUSTRY PROFILE

INDUSTRY PROFILE INTRODUCTION

India is today the second largest producer of cement in world with an installedcapacity of close to 155 million tonnes per year. 95 % is consumed domestically andonly 5% is exported. Demand is growing at more than 10 % per annum. More than90 % of production comes from large cement plants. There are a total of 130 large andmore than 350 small cement manufacturing units in the country. More than 80% of the cement-manufacturing units use modern environment friendly dry proces

Features of cement:
A large amount of blended cement, special cement, and shaft kiln manufactured cement is produced in China. These cements form the basis for China's cement standards. These standards have many special features and constitute a unique cement standard system. The standard cements are divided into three groups: common cement, special performance cement, and special purpose cement. As common cements, which include ordinary portland cement, portland blast-furnace cement, portland pozzolana cement, and portland composite slag cement, etc., the required and allowable blended materials incorporated in their specifications are somewhat like those in the European cement standard EN V 197, but some kinds of metallurgical slags are allowed into composite portland cement to make good use of industrial wastes, and a series of strength grades (including type R, which have higher early strength criteria) are stipulated for satisfying the various technical level of cement production and the different construction requirements. As to the special performance cement group, there are several series of cements such as portland cement, aluminatc cement, sulfo-aluminate cement, and ferro-aluminate cement, etc. The specifications for these cements are characteristic of their performance requirements: moderate-heat portland cement stipulates the criteria for heat of hydration; rapid-hardening aluminate cement defines criteria for strength within three days; expansive sulfo-aluminate cement requires criteria for rate of expansion; and self-stressing ferro-aluminate cements need criteria for self-stressing values, etc. In addition, oil well cement and masonry cement, etc., belong in the special purpose cement group. A graphical standards system is presented which includes fundamental standards, product standards, and test method standards.

Owing to the different strength of the test methods, the cement strength value cannot be compared between different countries. The author suggests an international cooperative test program be organized for establishing the interrelation of mortar strength between different testing methods and the ISO method to facilitate international trade and to exchange information.

__________________________________________________________

CHAPTER -2 COMPANY PROFILE

COMPANY PROFILE:
OCL India Limited is the flag ship company of 'Dalmia Group' of companies, set up and operating from eastern India. Sjt. Jaidayalji Dalmia, an industrialist of farsighted vision set up a cement plant at Rajgangpur during 1950-51 at the request of Government of Odisha to manufacture super grade cement for use in the construction of the prestigious Hirakud Dam. Orissa cement Ltd was incorporated on 11.10.1949 and its cement plant went on steam during 1952. The company changed its name from Orissa Cement Ltd to OCL India Limited on 15.01.1996 to reflect its multifarious activities. Presently the equity shares of the Company having face value of Rs.2/-each are listed on National Stock Exchange Limited and Bombay Stock Exchange Limited. Established in 1932 with a sugar factory, the Dalmia groups gradually diversified into a broad spectrum of activities and were involved in many pioneering ventures.

DIVISIONS OF OCL INDIA LIMITED: (a) Cement Division (b) Refractory Division & Common Departments However the following divisions are operated significantly at OCL INDIA LIMITED which are as follows-: (a) Cement Division-:

OCL's Cement Plant is one of the most modern dry process cement plants in India. Konark brand cement manufactured by OCL is the market leader in the State of Odisha and has emerged as a brand synonym of premium quality cement. Presently its installed capacity for the factories located at Rajgangpur Cement Works & Kapilas Cement Works is 5.35 Million Tonne per annum. Keeping a steady progress with time and technology, OCL has produced the first clinker through modernized and fully automated dry process plant in 1988 and further enhanced its installed capacity by adding its 2nd clinkerization unit in 2009. In the early fifties OCL has installed four numbers of Ball mills of FL Smidth for cement grinding purpose. Later on, to keep pace with the technological advancement and facilitating manufacture of blended cement, three giant Vertical Roller Mills with combined and separate grinding systems were installed during the period of 1997 to 2005. To ensure easy availability and timely supply of cement to the customers in the coastal area of Odisha, a split level cement grinding unit Kapilas Cement Works was set up near Cuttack in 2008.

(b)Refractory Division-:
OCL INDIA LIMITED, formerly "Orissa Cement Limited" and better known as "OCL" started producing Refractories in 1954. Over the years, it has become one of the largest and well-equipped state of the art Refractory plants in India covering a wide range of products for use in the Ferrous & the non-ferrous Industries. Its customer base spreads from iron and steel to cement, aluminum, glass, copper, chemicals and hydrocarbon industries.

Different refractory products made by OCL are-:

*Silica Refractories for Coke Ovens, High Temperature Blast Furnace Stoves and Glass Industries. *High Alumina Refractories for Blast Furnace Stoves. *Basic Refractories. *Magnesia Carbon bricks. *Continuous Casting Refractories. *New generation high performance Castable and Precast Blocks for various applications. *Purging Refractories. *Slide gate Refractories. OCL happens to be the first Refractory Company in India to be certified under ISO 9001, by RWTUV of Germany in 1994 version for all range of its products. And now it is updated to an Integrated management system comprising of ISO9001: 2008, ISO 14001:2004 & OHSAS 18001: 2007 certification from RWTUV, West Germany. OCL today boasts of a full-fledged in-house R&D Wing with state-of-the-art equipment and facilities. Besides, it has also promoted an independent R&D centre - DALMIA INSTITUTE OF SCIENTIFIC & INDUSTRIAL RESEARCH.

Technical Collaboration-:
*Starting with initial technical fragmentation from Dr. C. Otto and CO, Germany OCL subsequently entered into collaboration with General Refractories of USA for expansion of its factory and enlarging of the products range.The main objective of this collaboration integrating its operations with the global market. *Secondly OCL have continued its involvement with the world leaders of refractory technology and entered into collaboration with T.Y.K. CORPORATION of Japan for manufacture of magnesia carbon bricks, new generation castables, precast blocks, continuous casting Refractories, alumina silicon carbide carbon and alumina magnesia carbon Refractorys.

Vision
*Grow profitably with commitment to customer satisfaction. *Strive for excellence. *Be # 1 in chosen areas. *Continuously develop a committed team of people. *Build good corporate image & high customer esteem. *Endeavour to serve society.

Mission
*OCL is in the business of Cement and Refractorys. These will continue to be our prime business focus areas. *OCL India Limited has always been given emphasis to improve our image in the eyes of all stakeholders - present and potential. *OCL India Limited will Endeavour to build a vibrant and responsive organization with a team of motivated people driving for excellence, achievement and high performance

In the cement business we shall:*Stay ahead of competition in quality of products and services. * Maintain our market leadership in Orissa and strengthen our presents in other markets. * Promote PPC and develop value added products for markets. *Treat dealers as partners. *Continue cost reduction efforts. *Pay attention to transport logistics to improve product availability at market place.

*Provide clean and healthy environment.

In the Refractory business we shall:*Stay competitive. *Strive for customer satisfaction through technological improvement for better enduce performance. *Focus on specific products/customer segments. *Develop new products for selected applications

QUALITY POLICY:OCL INDIA LIMITED believe and aim at total quality in its products and service to satisfy its potential customers and are committed to :1:- Adhere strictly to quality parameters at all stages to provide products services conforming to customers requirement. 2:- Meet requirements of quality management system and strive to continually improve its effectiveness. 3:- Develop competent human resource through planned training. 4:- Establish quality objectives and review periodically to achieve continual improvement.

SAFETY POLICY:OCL INDIA LIMITED considers all its employees as primary asset and attaches utmost importance to their safety and health. To promote safety in all its factories and mines,the company makes all possible efforts and will continue to do so bywhich safety and health of all its employees will be ensured.With this objective in view the following guidelines are set forth:1:- To give safety and hazard-free operation foremost consideration in planning,designing and adopting any process or system in all its units with a view to eliminate/minimize safety and health hazard. 2:- To select and deploy plant and machinery which are safe and offer minimum hazard an all areas of its operation including factories and mines. 3:- To regularly maintain and upgrade its facilities and operations so as to ensure safety on continuous basis. 4:- To review safety practices and introduces improvement thereon.

5:- To introduce safety awareness amongst all its employees including workers,staff and executives through education,training and other means. 6:- To upgarde the skills of staffs and executives by training with an objective of improvement in safety standards. 7:- To make adequate funds available for promotion of safety. 8:- To give an important place to satisfy in the annual operation planning in all units of the company.

ENVIRONMENTAL,OCCUPATIONAL & HEALTH POLICY:OCL INDIA LIMITED (Cement Division), Rajgangpur ,Orissa engaged in Captive Mining of Limestone and manufacturing of cement are continually improve performance of OCLs environment and Occupational Health and Safety Management system for sustainable development. The OCL INDIA LIMITED will achieve this by:1:- Integrating EHS criteria in all our planning & operational activities. 2:- Prevention,minimization and control of workplace injury,ill health and pollution. 3:- Complying with Legislation and other requirement applicable to us and which we subscribe. 4:- Communication of EHS policy to all our employees and otherinterested party. 5:- Strengthening competence & EHS awareness of employees & business associated through continuous training. 6:- Optimization of resources, particularly raw materials,water,fual & power. 7:- Reclamation & Rehabilitation of mined out areas by utilization of solid waste & develop green belt in the area. 8:- Promote safe behavior and practices to nurture and sustain safe and healty work environment. 9:- Establish the EHS objectives and review periodically to achieve continual improvement.

CEMENT PRODUCTS OF OCL INDIA LIMITED USED IN CONSTRUCTING DIFFERENT PROJECTS:OCL Cement has been widely used in construction of following landmarks: Hirakud Dam Second hoogly bridge Mahatma Gandhi Setu Renovation of Jagannath temple

 Modernization of Rourkela steel plant/NTPC Talcher Science City, Kolkata

PRODUCT PROFILE
Definition of Cement:

In General is a generic name for powered material which initially have plastic flow when mixed with water but from solid structure on several hours with varying degree of strength & bonding properties which continue to improve with age.

Cement is a binding material. Earlier the cement was used as a binding material. Cement is one of the strongest binding materials with long life. The weathering effect on cement is very low. For manufacturing of cement the basic raw materials is limestone (calcium carbonate). The limestone used in manufacturing of cement should have at least 80% purity.

Types of Cement

1. BIS covers 14 types of cement. 2. 9s are the commercially produced in India. 3. Major Cements are OPC, PPS, & PSC. Different types of cement that are produced in India are Ordinary Portland cement (OPC): OPC, popularly known as grey cement, has 95 per cent clinker and 5 percent gypsum and other materials. It accounts for 70 per cent of the total consumption. Portland Pozzolana Cement (PPC): PPC has 80 per cent clinker, 15 per cent pozzolana and 5 per cent gypsum and accounts for 18 per cent of the total cement consumption. It is manufactured because it uses fly ash/burnt clay/coal waste as the main ingredient. White Cement:

 White cement is basically OPC - clinker using fuel oil (instead of coal) with iron oxide content below 0.4 per cent to ensure whiteness. A special cooling technique is used in its production. It is used to enhance aesthetic value in tiles and flooring. White cement is much more expensive than grey cement. Portland Blast Furnace Slag Cement (PBFSC): PBFSC consists of 45 per cent clinker, 50 per cent blast furnace slag and 5 per cent gypsum and accounts for 10 per cent of the total cement consumed. It has a heat of hydration even lower than PPC and is generally used in the construction of dams and similar massive constructions. Specialized Cement: Oil Well Cement is made from clinker with special additives to prevent any porosity. Rapid Hardening Portland cement: Rapid Hardening Portland Cement is similar to OPC, except that it is ground much finer, so that on casting, the compressible strength increases rapidly. Water Proof Cement: Water Proof Cement is similar to OPC, with a small portion of calcium stearate or non- saponifibale oil to impart waterproofing properties.

Raw material required for Cement Various raw materials required for manufacturing cement are : Limestone - extracted from own mines Laterite Gypsum
Pet Coke

- readily available from nearby mines - purchased from Bikanar & Nagore - imported from foreign countries - brought from Kota Thermal Power Plant

Fly Ash

GROWTH:-

Cement manufacturing in the year 1951. Diversified to Refractory manufacturing in the year 1954. Changed the process of cement manufacturing from wet to dry in 1989.
First in India to install Vertical Roller Mill for cement grinding (CVRM) and enhancing the cement manufacturing Capacity to 10 Lakh TPA in 1997. Installed 2nd CVRM and enhanced cement manufacturing capacity to 12.75 Lakh TPA in 2001. 3rd CVRM installed and cement manufacturing capacity enhanced to 18 Lakh TPA in 2005. Cement Manufacturing Capacity enhanced to 20 Lakh TPA through de-bottlenecking in 2006.

Started Kapilas Cement Works with million tonne capacity grinding unit at Tangi, Choudwar on 29th March 2008. Started Clinkerization project with 1.3 million tone capacity at Rajgangpur on the eastern side of the existing works likely to complete by fy 08-09. Started another Refractory plant named OCL China with a capacity of 10,000 tpa. Work of Captive Thermal Power Plant projected of 2*27 MW capacity is in progress at Rajgangpur. Proposed to have 3 more cement grinding units in 3 years.

ACHIVEMENTS:The first indian Refractory manufacturer to achieve ISO 9001 Certificate for all its refractory products. Obtained ISO 9002 Certification in 1998. Obtained ISO 9001-2000 Certification in 2004 for cements products. Bagged National Award for Energy efficiency in Cement Industry from NCCBM in 2009 Obtained ISO 9001-2008 Certification in 2010. Obtained Certification for Environment Management System as per IS/ISO 14001:2004 and Occupational Health and safety Management System as per IS/ISO 18001:2007 from BIS. ISO 14001 Environment System & OHSAS 18001 System are under implementation. The first cement manufacturer in eastern India granted the right to use American Petroleum Institutes (API) monogram for its oil well grade cement. Awarded with special Export award by Capaxil consecutively for seven years including current year. TPM implementation is in progress.

LIMESTONE AND DOLOMITE MINES:Langiberna is 8 km away from Rajgangpur: Date of operation Total lease area of mines Total surface of mines Total Working area of mines 12.05.1951 8.933 sq.km 3.3342 sq.km 1.27sq.km

GLOBAL PRESENCE:1:-OCL was of the first to initiate exporting Cement from Eastern Region to countries like Bangladesh & Nepal. 2:- As per refractory is concerned they are exporting their products to around 32 countries in the world. i.e Canada, USA, Brazil, UK, Sweden, Netherlands, Hungary, Spain, Italy, Turkey, Japan, South Korea, China, Thailand, Malaysia, Indonesia, Australia, Egypt, Kenya, South Africa, Saudi Arabia, Jordan, Qatar, Iran, UAE, Kuwait, Pakistan, Bangladesh, Sri Lanka & many more. 3:- OCL Refractories has been used in the largest steel plants & other non-ferrous plants in all the above countries.

OPERATIONAL PERFORMANCE

CEMENT:Year 2008 2009 Production(000 tones) 1999 2752 Sales(000 tones) 2021 2763

DISTRIBUTION CHANNEL
Company has a very simple distribution channel for delivering the goods to the consumer. It is combination of:

Company

Stockiest

Direct Selling To

Retailer

Various Govt. Contracts

Organizational Structure of different divisions of OCL INDIA LIMITED-: Organizational Structure, Refractory Works:
Board of directors

President & CEO

Whole time director

SRI D D ATAL

ED Refractory
SRI J N TIWARI

AED (Services)
SRI M MISHRA

AED (Engg.)
SRI O P AGRAWAL

Sr. GM (Tech)
DR. J K SAHU

DGM (Prodn) Concast & Precast

SRI B PRASAD

Sr. Manager (Prodn) Basic

SRI D K DIXIT

Sr. Genl Manager (Production) Silica & Fire Bricks

SRI R K JHA

AGM (Marketing)
DR. N K MISHRA

Chief Manager (Marketing)

SRI J P AGRAWAL

Sr. Manager (Export)

SRI SUNIL KUMAR

Sr. Manager (Export)

SRI P BASAK

Manager (Uradana Mines)

S MAHAPATRA

Manager (Mugdara Mines)

SRI B K DUBEY

Asst. manager (Chiraipani Mines)

SRI B B NATH

BOARD OF DIRECTORS OF OCL INDIA LIMITED-: . CHAIRMAN Shri Pradip kumar khaitan MANAGING DIRECTOR Shri Gaurav Dalmia WHOLE TIME DIRECTOR Shri Damodar Das Atal INDEPENDENT DIRECTOR Dr. Sheo Raj Jain INDEPENDENT DIRECTOR Shri Dharmendra Nath Davar INDEPENDENT DIRECTOR Dr. Ramesh Chandra Vaish

Organizational Structure, Cement Works:

Board of directors President & CEO Whole time director
SRI D D ATAL

DED (KCW)
SRI R PANDEY

AED (P&C)
SRI A C DAS

DED (Manu)
SRI S KUMAR

DED (Marketing)
SRI S G KEDIA

Sr. GM (CPP)
SRI S N PANDA

Sr. GM (Civil)
SRI S K SARAF

Sr. GM (Acts)
SRI S D AGRAWAL

Sr. GM (Commercial)
SRI AK DALMIA

DGM (MATERIALS)
SRI R K RATHI

DGM (Mines)
SRI P K DAS

Sr. Manager (Despatch)

SRI B B PATTNAIK

Sr. Manager (Despatch)

SRI S S SHARMA

Ch. Manager (Raw Material)

SRI B K AGRAWAL

Asst ED (KCW)

Organization Structure, Common Departments:

Board of directors

President & CEO Whole time director

SRI D D ATAL

DED (Marketing)/C
SRI S G KEDIA

AED (Serv & PR)/Kol

SRI R KEDIA

Sr GM (Coml)
SRI A K DALMIA

Sr. GM (Personnel)
SRI H P ACHARYA

DGM (C&IT)
SRI P K PATNAIK

DGM (HRD)
SRI N N SASMAL

Dy. Manager (Audit)

SRI RATAN KU DAS

Ch Manager (PR)
SRI N C NAYAK

Chief Manager (PR)/BBSR

SRI N M RATH

Welfare Schemes & Guide lines : For the benefit of employees a number of schemes have been introduced as per list mentioned below. Sl No. Name of the Schemes & Guidelines 01 Employees Recognition Scheme 02 OCL Medical Welfare Fund Scheme 03 Vehicle / Transport facility scheme 04 Medical Facility from Company Dispensary 05 Group Mediclaim Insurance & Group Personal Accident Insurance for Executives 06 Medical Benefit Scheme 07 Loan Recovery from Salary 08 Loan to Executives for purchase of Refrigerator 09 Transporting facilities during changing of flats 10 Allotment of flats to Executives 11 Out Station Accommodation for employees 12 Accommodation at Kolkata and Bhubaneswar while on companys business 13 Personal Stay in Konark House , Kolkata and Rest House at BBSR 14 Farewell Gift Scheme 15 Packing facilities of house hold articles scheme 16 Orissa Cement Gratuity fund scheme 17 Orissa Cement Provident fund scheme 18 Orissa Cement Pension fund scheme 19 Superannuation Scheme 20 OCL Fixed Deposit Scheme 21 Financial Assistance to employees for doing correspondence course 22 Out fit allowance to employees for Overseas visit 23 Leave Travel Assistance 24 Guide Lines for Before Time Allowance 25 Guide Lines for supply of Personal Domestic use 26 Kalyan Mandap 27 Swimming Club 28 Phoolwari Scheme 29 Pic-nic 30 Information regarding use of Re-cycle effluent water for process and clour coding of pipes carrying water for drinking and other personal use. 31 Guide Lines related to circular 32 Guide lines for recovery of service charges 33 SBI Home Finance Scheme

34 35 36 37 38 39 40 41 42 43 =

Half Day leave guide line Guide lines for leave encashment Guide lines for availing funeral benefit Guide lines for taking 4 /2 wheelers in side factory premises Guide Lines to deal accident case Guide lines for vacation of companys flat on their final separation from companys services Welfare measure scheme under ESI facilities Guidelines for availing subsidised accommodation at Dalmia Atithi Vihar , Puri Guide lines for entry of 4 / 2 wheelers Scheme for providing cement to employees at concessional rate

OPERATIONAL PERFORMANCE

CEMENT:Year 2008 2009 2010 2011(Till March) Production(000 tones) 1999 2752 3035 3409 Sales(000 tones) 2021 2763 3008 3394

REFRACTORY:-

Year 2008 2009 2010

Production(000 tones) 71 87 72

Sales(000 tones) 72 82 77

2011(Till March)

80

76

ANNUAL TURNOVER:-

Year 2008 2009

Rs in Crores 900 1273

2010 2011

1522 1673

The company represents a good trend in the annual turnover and has been consecutively increasing for last three years.

OVERALL FINANCIAL PERFORMANCE OF OCL INDIA LIMITED:The following chart represents financial results of OCL INDIA LIMITED starting from March 2006 To Jun 2011, which can be best viewed in terms of percentage Change. This chart defining three major competent segment of companies known as:-

a. Market Capital (total Market Share) b. Net Sales C.Net Profit

COMPETITORS OF OCL INDIA LIMITED:-

Graphical Format-

Tabular Format Company Name

Ultratech Cement Ltd Ambuja Cements Lts ACC Ltd Samruddhi Cement Ltd(Marged) Shree Cement Ltd Birla Corporation Ltd Prism Cement Ltd Binani Cement Ltd HeidelBerg Cement India Ltd Jk Cements Ltd

LTP(Rs.)
1085.10 138.60 1033.00 521.00 1635.00 319.00 42.40 90.50 36.10 114.00

M.Cap(Cr.)
30562.05 22476.64 19968.02 13620.44 5713.06 2461.62 2194.64 1706.83 819.23 804.54

Administration functions

Collecting, distributing and dispatching the mail Storing and retrieving paper and electronic records Talk to one of the administrators in your Organising meetings and preparing meetings documents school or college about Responding promptly to enquiries the work carried out in documents using word processing, spreadsheet and their office but presentation packages, such as PowerPoint remember it is not polit Researching information to ask anyone how much Sending and receiving messages by telephone, fax and email they earn! Making arrangements for visitors. Making travel arrangements Purchasing supplies of office stationery and equipment Making arrangements for events, such as interviews .or sales conferences.The customer service function.All businesses must look after customers or clients who have an enquiry,concern or complaint. Today, customer expectations are high. When people contact a business they expect a prompt, polite and knowledgeable response. Unless they get a high level of service they are likely to take their business elsewhere in the future.For this reason, many businesses have customer service staff or a Fact file customer service department where trained staff handle enquiries andcomplaints positively and professionally. This does not mean that other.Technicians, engineers staff can ignore customers and their needs. It simply means that one and consultants often group specialise in assisting customers. undertake customer Organisations that manufacture and sell complex industrial products service functions in usually employ technical specialists or engineers in customer service to industry when specialist give detailed advice and information. An example is BAE Systems, which knowledge is required. sells aeroplanes such as the Eurofighter and Hawk jets. distribution function The distribution function Distribution means ensuring that goods are delivered to the right place deliver direct to the customer, particularly when goods are bought . The term supply chain hold stocks in giant regional warehouses, for delivery to stores around is sometimes used tothe area. Cement businesses have to move more difficult the process from the loads or hazardous substances, finished goods leaving a chemicals.factory to their arrival in astore. management accountants management accountants monitor departmental budgets and Key terms current income from sales, prepare cash ow forecasts and specialize in analysing day-to-day financial information and keeping senior managers informed. Reserves are profits kept . financial accountants financial accountants are concerned with the preparation of the back for later reinvestment in statutory accounts. All companies must provide a Balance Sheet and the business.Profit and Loss Account each year, and most produce a cash Interest. rates are the cost of statement as well. will a credit controller monitors overdue payments and takes action to recover bad debts. You will find out more about credit control in Unit

Human resources functions Advertising job vacancies .Notifying staff of promotion opportunities .Receiving and recording all job applications, arranging interviews and notifying candidates of the result Sending a contract of employment and other essential information to new staff Arranging staff training and encouraging continuous professional development. Monitoring the working conditions of staff Checking health and safety and keeping accident records Activity Recording sick leave and reasons for absence Carrying out company welfare policies, e.g. long-service awards and company loans What would motivate you Advising managers on the legal rights and responsibilities of the company to do a good job? List the and its employees top five factors that would Keeping records of grievances and disciplinary actions and their outcome encourage you to work .Monitoring the terms and conditions of employment, including wage rates hard, then compare your Maintaining staff records list with other people in liaising with staff associations or trade unions which represent the workforce. The ICT function Today, even the smallest businesses need someone who understands ICT and what to do if something goes wrong. This is vital, because the number of crucial business tasks now carried out on computer and the importance of the data stored in the system mean that any system failure can be catastrophic. Most organisations have a computer network where staff computers are linked through servers. Maintaining the servers, installing new (communal) software and additional hardware, such as printers and scanners, is all part of the ICT function. ICT staff may also be involved in the purchase or issue of computer supplies, such as cabling and network cards and consumables such as printer cartridges to ensure that they are compatible with the system. marketing function Fact file Marketing is all about identifying and meeting customer needs. Many businesses consider this so important that they are said to be marketing. In this case, everyone in the organisation is trained to put the Marketing was famously customer first from the production worker, who has to produce high described as looking at quality goods, to the accounts clerk, who must respond to a customer the business through the enquiry promptly and accurately. customers eyes. Another way to understand marketing is through the marketing mix which consists of four Ps. Product Price Promotion Place .

The sales function Sales is a crucial function for all businesses. It is pointless having superb products or services if no one buys them. For that reason, most businesses have sales targets as part of their aims and objectives. Meeting these is the responsibility of the sales staff or sales team. The job of the sales staff varies, depending upon the industry. Shops that sell basic products, such as chocolates or magazines do not need to do much selling. The production function Raw materials will be stored near to the production area in a separate speeds up the buying area. If a manufacturer uses a large number of parts such as a car process and means there producer storage can be very expensive, in terms of the space required is less need to keep large and the manpower to oversee the stock. For this reason, many stocks on the premises. manufacturers today operate a just-in-time (JIT) system. This involves having an agreement with specific suppliers to provide small quantities,quickly, when they are needed. This benefits both parties. The suppliers know that they have a regular buyer. The manufacturer no longer needs to store large quantities of goods or worry about having sufficient stocks on the premises all the time. roduction planning involves deciding what will be made, when, and which machines and operators will be used. A realistic timescale must be predicted, bearing in mind other jobs that are in progress production control means constantly checking progress to make sure that production plans are met and taking remedial action if problems occur. This could be because of machinery breakdown, substandard raw materials or labour shortages. machine utilisation control is concerned with minimizing problems by keeping all the equipment and machinery in good working order. This involves checking to ensure none is overloaded or overused, without being routinely checked and maintained. This is important because if a machine malfunctions it may producedamaged goods. If it breaks down altogether then production of that product will cease. Because this aspect is so important, many organisations have a maintenance plan, which shows the dates on which machines will be out of operation for inspection and servicing. These dates are then taken into consideration when production plans are made. staff utilisation control concentrates on making sure all the staff are working effectively and efficiently and concentrating their efforts on key production areas and targets. This is very important in industries which are labourintensive and use more people than machines, such as assembling circuit boards or sewing jeans. final quality checks make certain that the product is of the correct standard. This can be done in several ways. Each item may be examined by hand or passed through a machine which checks that the size and tolerance is correct. Alternatively, items may be selected for inspection on a random sampling basis. This would be the case if a large number of identical items is being produced. Functional area Links Sales- and Sales must know production schedules and agree

Production - delivery dates of orders with Production so customers are not promised dates which cannot be met.Production must tell Sales about production problems which will affect customers. Sales and Finance Finance must know about customer enquiries to check their credit rating before sales are made.Finance will be involved when discounts are agreed or when there are problems with customer payments. Distribution and Financ must know when goods have been Financedespatched so that invoices can be sent out.Distribution and .Sales must be able to inform customers when Saledeliveries are due and be aware of any problems. Sales and Marketing Must liaise over sales promotions and adverts so that sales staff can expect/handle enquiries. Finance and all other Finance monitors departmental spending and the departmentsachievement of financial targets. Human Resources Will liaise over salary increases and bonuses. and Finance Customer Service, Customer Service must pass on customer feedback sales and marketing that could affect future product developments or future sales. R & D and Liaise over new product developments and methods Production of production.Human resources HR handles job vacancies, promotion opportunities, and other functional training courses and CPD for all areas/staff.

Chapter 4

Swot analysis

SWOT ANALYSIS OF OCL Strengths:1. The industry is likely to maintain its growth momentum and continue growing at about the foreseeable future.

9 10% in

2.Government initiative in the infrastructure sector such as the commencement of the second phase of the National Highway Development project, freight carriers, rural roads and development of the housing sector, are likely to be the main drivers of growth. 3.Measures initiated by the Government towards public-private partnership for removing bottleneck in the development of infrastructure in the country, augurs well for the industry. 4. In the coming few years the demand for the cement will increase which will be booming news for cement manufactures. 5.For the purpose of the packing of essential item, jute products which are environment friendly and biodegradable characteristic are considered as best option. Weaknesses 1.High capital cost and investment cost for each and every project. 2. The complex Excise Duty structure based on the category of buyer and end use of the cement has caused at lot of confusion in the industry. 3.The recent ban on export of cement clinker would increase the availability of cement in the domestic market, which in turn would put pressure on cement prices. 4.The major concern for the industry are :

Continuous increase in labour cost. Shortage of skilled labourers. Appreciation of rupees against foreign currencies. Procuring of limestone mines at economical price an entry barrier. 1.Adequate support from the Government is very essential to promote business activities. 2.Increase in the production and sell of cement at different plants have increased the turnover of the company. 3. It would be in the interest of both the government and the industry to work together with aim to streamline the indirect tax regime and keep the prices of the inputs such as coal under control so that the cement price can be maintained at reasonable levels. 4.Despite slightly lower economic growth, the construction and infrastructure sector is expected to record healthy growth, which augurs well for cement industry. 5.The modernization, productivity improvement and cost control measures will improve the performance of the division in times to come. Threats The recent moves by the Central Government in making the import of the cement total duty free, is a cause of for the Indian cement industry. Further recent changes in the Central Excise Duty structure by way of introduction of multiple slabs of Excise Duty is also a cause of worry for the industry. Almost all the major players in the industry have announced substantial increase in the capacity and the possibility of over supply situation cannot be ruled out. Increased railway freight, coal prices and dispatch bottlenecks on account of truck Loading restrictions imposed by various State Governments Scarcities of good quality Coal are some other factors which are cause of concern for the industry.

CHAPTER-4

FINDINGS & CONCLUSIONS

FINDINGS & CONCLUSIONS It can be concluded from the study through model Birla Cement has a good brand image in the dealers mind in Orissa. It is not easily available on demand which places the company at the disadvantage which compared with lack vendors. This problem which can be improved by the strength and the distribution network of OrissacCement Works & Supply. Dealers are of the opinion that among all the media television is the most powerful media followed by the hoarding and wall painting which every common man can see. So company should have to utilize then as much as possible. I found company is poor in providing services such as timely small deliveries regular visits and gift items etc. The company should focus more on sales promotion, advertisement and public relation.

 If check out the satisfaction level of dealers with respect to quality of Birla Cement then we find that 85% dealers are told that it has excellent quality. So company can also see this as its strength compare to other brand in market. Dealers opinion regarding price is Favoring Birla Samrat & Its Get 1st rank in all six-brand. Its price is reasonable according to quality its also satisfy the dealer. It was found company has very good Brand Image in dealers mind. Dealers are satisfy with the price. It was found that company is lacking in Supply. As far as Brand-Name is concern , Company is on 1st Rank despite of Very popular brand like Ambuja Cement, Ultratech Cement SUGGESTIONS At the end, I would humbly suggest the company that if company has good quality, more advertisement, regular contact, marketing experts dealing with dealers in all rural and urban areas. Then company can improve their market shares, brand loyalty and promote their sales easily. Company should develop its R & D department as per the market requirement. Company should increase availability by which it can increase the sale and brand image. For customer care Services Company should starts its concrete mobile van facilities.

As we all know infrastructure sector is growing rapidly so company improve supply to capture maximum market share. Company should start its internal call centre for its valuable customers by which they can directly interact with company experts. Company conducts society welfare programs in rural area. So that company creates good brand image among people. By giving some gifts and best wishes cards to the customer that your buying decision is very good. Company can improve sales and brand loyalty. Company should organize seminars, conferences, Manson meetings and dealers meet to promote sales quarterly.

BIBLIOGRAPHY 1. Quality system manual of OCL

2. ISO9000 manual 1998 3. OCL brochures and manuals 4. Website- www.oclindia.com 5. News papers industrial manual, Business line, Financial daily 6. Search magazines 7. Industrial development.

Bangalore Institute of Management Studies, Bangalore

Page 61