Wirtschaftswissenschaftliche Fakultt Lehrstuhl fr Betriebswirtschaftslehre Unternehmensgrndung u.

Unternehmenswachstum

UNIVERSITT WRZBURG UNTERNEHMENSGRNDUNG UND UNTERNEHMENSWACHSTUM D 97070 WRZBURG

PROF. DR. MARCUS WAGNER

STEPHANSTR. 1 D 97070 WRZBURG MARCUS.WAGNER@UNI-WUERZBURG.DE TELEFON 0931 31-89046

Syllabus: Entrepreneurship

Purpose of the Course The basics of entrepreneurship and economic growth are introduced. Additionally, students get an overview of psychological, economic and business related topics. Learning objectives This module provides students with the knowledge and skills to write a business plan and to successfully found an enterprise. Target audience Students of the bachelor program Economics or Business Informatics may sign up for this subject as a compulsory module (4 SWS, 5 ECTS points). Diploma students can credit this subject as a General Business"-class. Lecturer/Lecture Prof. Dr. Marcus Wagner Lecture: 2 hours on a weekly basis Lecturers Bios Marcus Wagner studied engineering, business administration and economics. He holds Master degrees in economics and business administration. In 2003 he was awarded his PhD from the University of Lneburg and subsequently obtained his habilitation at the Technical University (TU) Munich. Since 2009 he holds the Chair in Entrepreneurship and Corporate Growth at the Department of Economics and Business Administration which he had already deputized since October 2008. Tutor/Tutorials Wilfried Zidorn, M.Sc. Tutorials: 2 hours on a biweekly basis

Class by Class Syllabus - Lectures

Week 1 Module* Module 1: Introduction Contents 2 Module 2: Theories and facts of entrepreneurship 3 Module 3: Entrepreneurial intentions and individual characteristics Module 4: Opportunity recognition 5 Module 5: Opportunity analysis Module 6: Business Planning, part1 7 Module 7: Business Planning, part 2 History of entrepreneurship research Schumpeters contribution Definition of entrepreneurs The entrepreneurial process Special forms and aspects of entrepreneurship The state of entrepreneurship theory Theories of firm development Factors influencing start-up activity; regional clusters Relevance of entrepreneurial activity for the economy Characteristics of entrepreneurs Are you an entrepreneur? The Entrepreneurial mind-set Entrepreneurial intentions Idea and vision Importance of the business idea for start-up success Where to find business opportunities Methods for opportunity recognition Types of innovation Analysis of opportunities e-Entrepreneurship Definition and purpose of a business plan Steps in creating the business plan Structure of the business plan sections Updating, experiences & summary Venture description Production & operational plans Marketing & organizational plans Risk assessment & financial plans Management team & appendix Challenges of entrepreneurial marketing Segmentation and positioning Marketing plan Marketing mix Growing an organization Organizational development Corporate venturing and Corporate VC Corporate Entrepreneurship Sources of financing Going Public Typical mistakes in financing Readings Tutorials

Chapter 1 & 2, Hisrich et al. (2009)

Tutorial 1: Introduction of case studies Case: Method

Chapter 2 & 3, Hisrich et al. (2009)

Tutorial 2: Econometric review Entrepreneurial Management Case: AMLSS

Chapter 5, Hisrich et al. (2009)

Tutorial 3: Survey Entrepreneurhip Education Video Case: beverage industry

Chapter 7, Hisrich et al. (2009)

Tutorial 4: Analysis of Business Plans Chapter 8, Hisrich et al. (2009)

Module 8: Entrepreneurial Marketing

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Module 9: Organizational Aspects and Entrepreneurship within Corporations Module 10: Entrepreneurial Finance

Chapter 3 & 9, Hisrich et al. (2009)

Tutorial 5: Case: ihavemoved.com

Chapter 10 & 11, Hisrich et al. (2009)

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Module 11: Informal Risk Capital, esp. Venture Capital Module 12: Selected advanced topics in entrepreneurship Module 13: Lecture revision and exam preparation

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Informal Risk Capital Venture Capital (VC) The VC investment process The new venture team Wrap-up venture capital Strategic entrepreneurship Classical management vs. entrepreneurship Entrepreneurship and growth International entrepreneurship Exam recap

Chapter 12, Hisrich et al. (2009) Chapter 2, Hisrich et al. (2009)

Tutorial 6: Venture Capital Case: SuperSeed Investments

Tutorial 7: Analysis of Entrepreneurial opportunity in BioEnergy Video Case: BioEnergy

*Additional module consists out of one guest lecture during the semester.

Grading Examination will be based upon a written examination (60 minutes). Textbook Hardback Hisrich/Peters/Shepherd, 2009, Entrepreneurship, 8th ed., ISBN 978-007-3530321, McGraw-Hill. Paperback Hisrich/Peters/Sheperd, 2007, Entrepreneurship - International Edition, 7th ed., ISBN 978007-125952-1, McGraw-Hill.