Potrero Dogpatch Merchants Association General Membership Meeting Minutes Tuesday, April 9, 2013 Businesses in attendance:

Allpointe Insurance Services, Recology, Jerry Meyer, Alter Images, Liberty Credit Card Solutions, RAMS Hire-Ability, Pet Camp, Pats Garage, Goat Hill Pizza, Paul Terry & Associates, Photography by Emily Payne, The Good Life Grocery, San Francisco Natural Medicine, The Potrero View, Everest Waterproofing, Vault Wholesale, JCarpinelli Design, St. Theresas Church, Mackenzie Warehouse, Metronome Dance Collective, ProLocal, Walden Development, Zephyr, Skona, Potrero Boosters, Oliviers Butchery, UCSF, Potrero Chiropractors & Acupuncture, Christophers Books, Joe Boss, The Ramp, Caf Cocomo, Potrero Hill Archives Project, ACTCM, Bottom of The Hill, Slate Janitorial, Sculpt Gardens, VIA MEDIA, Walden Development, and Chats Coffee.

Guest businesses in attendance:

SFPD, Andrea Brass from Supervisor Malia Cohens Office, Coddington Design, Paragon, Dewey Land Company, First Capital Group, Style Rehab, and JustOneTree.

Police Update - SFPD

Lt. Dangerfield came in place of Captain Sullivan. Beginning in a couple weeks there will be a beat officer patrolling on bicycle through the neighborhood from 8am-6pm. There are a lot of burglaries at AT&T Park on game nights. To address this, SFPD has dispatched plain clothed officers to patrol the area on game nights. UP2CODE is the citys new app and is an easy way for San Francisco residents to report and track nonemergency code enforcement issues to the Office of the City Attorney. Residents can be proactive by using the app to collaborate with the City Attorneys Office in improving their neighborhoods. Visit http://www.up2code.org/ for more information. Please communicate with the police department whenever you need to, have the opportunity to, or see anything suspicious. There are over 155 officers in the district. Three newsletters are emailed per week to over 4500 recipients, please contact Sergeant Hart to get on the mailing list; you can reach him at jack.hart@sfgov.org. Please contact Officer Sue Mann who is in charge of homeless / garbage / illegal camper issues. You can reach Sue at 415-850-9740 and if she does not answer leave a message. Sue is also a community liaison and she encouraged us to contact her if we need any assistance.

Recology Stefanie Medious

While San Francisco is doing a great job of recycling, we still send 1,200 to 1,400 tons of waste everyday to landfill, most of which could be recycled or composted. Theres still more we need to do to get from 80% diversion to Zero Waste. Heres a few reasons why its the right thing to do: Zero Waste Creates Jobs. Recycling creates valuable green jobs. Waste disposal at landfills creates 0.1 jobs per 1,000 tons of municipal solid waste disposed, while the processing of recyclables is 2 jobs per 1,000 tons of materials. Zero Waste Helps Grow Healthy Plants. Organic material diverted from landfill gets converted into nutrient-rich compost, which helps local farms and vineyards grow healthy and nutritious fruits and vegetables.

Zero Waste Reduces Greenhouse Gases. Materials dumped in landfills produce methane gas, a harmful and potent greenhouse gas. The more we eliminate from landfill, the less harmful gases can affect our environment and ecosystem. Back in March Recology submitted their revised zero waste rate application to the City of San

Francisco that seeks to modify the rate structure in support of the Citys efforts to achieve Zero Waste by 2020a goal established by the Board of Supervisors. The application was revised from the original submission based on public input and City review and comment. Visit http://www.sfzerowasterates.com/ for more information. JustOneTree Booka Alan Grow lemons! Thats the idea behind JustOneTree (JOT), a program of the San Francisco-based nonprofit Urban Resource Systems. With a goal of fostering community resilience through fruit tree production, JOT is partnering with neighborhood associations, nonprofits and City agencies to achieve sustainability in lemon production. Myer lemons, especially in dwarf or semi-dwarf size, are an ideal crop to illustrate the possibility of greater fruit production in dense cities such as San Francisco. Citrus trees are evergreen, comprise a key ingredient in the diet of many cultures, and can produce up to 200 pounds of fruit per year. They can also be grown indoors in a sunny window, allowing everyone to participate in the sustainability effort for San Francisco. JOT is presently gathering data on San Franciscos existing lemon trees. With a self-sufficiency need estimated at about 12,000 trees, establishing a baseline of the number and location of lemon trees is crucial for targeting specific neighborhoods to plant more trees and to assist those who want to share extra lemons. JOT relies on Lemon Ambassadors and neighborhood associations to catalog lemon trees in the JOT registry. This tool tracks the number and location of lemon trees in the city so that JOT can target specific neighborhoods for future tree planting efforts. Please help JustOneTree by registering your lemon tree, planting a new tree, and encouraging neighbors and friends to be a part of the movement. Visit www.justonetree.org for registration and more information. 2013 Taste of Potrero
Taste of Potrero is a stellar evening of tastes & talent from San Franciscos star chefs & startenders to benefit Daniel Webster Elementary School. Since 2005 Daniel Webster has been the focus of an enormous community effort to revitalize this vulnerable public school and make it a nexus for all families and a source of neighborhood pride. In spite of these uplifting community efforts, the school continues to have serious unmet needs. Deep budget cuts to education continue in the district and the state, so we need your help to ensure that all of our schools children (including more than 50% of serious economic need) have the instruction, basic tools, services and materials necessary to receive the high-quality education they deserve. Fortunately, Potrero Hill and surrounding neighborhoods are home to a wealth of generous, dedicated residents, small businesses and corporations. The Taste of Potrero 2013 Online Auction is now accepting donations! Visit the Taste of Potrero Bidding for Good auction site to make a donation or to browse our growing catalog. The auction starts on Wednesday, May 1st, so mark your calendar today! Visit https://www.biddingforgood.com/auction/AuctionHome.action?auctionId=186003099 Motion for $500 contribution to Taste of Potrero brought by Christine, seconded by Frank, and approved by all present.

Government Affairs Update

The Small Business Awards Gala is on Thursday, May 9, 2013 at the Marines Memorial Club of San Francisco. 6:00 p.m. Reception. 7:30 p.m. Dinner. Several of our members are up for awards this year. We ask that all members keep themselves informed by reading the monthly member newsletter that is sent out once a month on the Monday before the general membership meeting. It is a valuable resource for information concerning all out businesses. To get involved with these issues, attend the next Government Affairs Committee Meeting at MacKenzie Warehouse. Contact Keith keith@everestsf.com for more info.

Membership / Marketing Update:

Save the date for this years member celebration at Anchor Brewery, Wednesday April 24th, 5-7pm. Meet and network with fellow merchants, and celebrate the beginning of another successful year, while enjoying tasty bites from some of our finest neighborhood restaurants washed down with Anchor's traditional San Francisco brews. RSVP is required. RSVP to pdma@prolocal-sf.com. We have fourteen restaurants confirmed to provide food. This event will be really special. Membership payments are past due. Renewal payments are now $150. If you are unsure of you membership status please email Emily at emilyjphoto@gmail.com. The things were doing in the marketing committee, all designed to get new customers in your door: New Twitter account PDMA_SF, new postcard, new 2013 decal, renewed our monthly ad in the Potrero View, VIA Media will be working on our 2014 directory, a short video of local member businesses. Locals First is a FREE marketing tool available to all members. Every month we direct our 1000+ mailing list to our new website. So far a whopping 42% of recipients have followed the link and viewed the new deals on our homepage. A monumental number by even the most stringent of marketing standards and expectations. Take advantage of this amazing opportunity and get your business noticed for doing what it does best Our new website is up and running. With just one click all member updates are posted to our homepage, our Facebook page, and to the East Bay Express. Email pdma@prolocal-sf.com for information on how to post events, announcements, and coupons on our new website. We also advertise monthly in the Potrero View. Kieron will be organizing and representing PDMA at the following events: Flavors of San Francisco and the Potrero Hill Festival. Please email him if youd like to get involved pdma@prolocal-sf.com. We currently have almost 900 likes on Facebook and have so far given away 8 gift certificates and have 2 left. Tell all your friends, employees, and customers about how they can spread the love for local, independent businesses in Potrero Hill and Dogpatch and win $50. Take advantage of the increased exposure by using our new website to post all your events, coupons, and announcements. All posts flow through to our Facebook Page. Email any publicity links to Kieron at pdma@prolocal-sf.com. We are always looking for more members to join marketing and membership committees. Contact Emily to get involved. Email: emilyjphoto@gmail.com.

Community Events / Member Announcements:

Save the date for the 9th Annual San Francisco Small Business Week, May 13-18, 2013. Small Business Week is a unique opportunity to celebrate not only the critical role of

small businesses in shaping our neighborhoods and communities, but also the part they play in making San Francisco one of the worlds most vibrant destinations. This year will once again feature the great events you've come to enjoy, including Flavors of San Francisco and the Small Business Conference. There are also several mixers and networking events planned that will give you the opportunity to connect with members of San Franciscos Small Business community and access the support provided by a wide array of city agencies and nonprofit economic development organizations. Dogpatch Foodie Bike Event, Saturday May 4, 10:00am - 12:30pm Please RSVP for meeting location. Join Supervisor Cohen for her second District 10 foodie event, this time with stops at five fabulous Dogpatch food and wine purveyors. Hear the businesses interesting stories while tasting yummy sample bites. Special discount coupons will be distributed at the event's end. Please RSVP to supecohenvolunteer@gmail.com Email pdma@prolocal-sf.com to have your events included in the monthly member newsletters. See website www.pdma-sf.org for additional community announcements and upcoming events.

Next General Membership Meeting: Tuesday, May 14, 9:45-11am at Goat Hill Pizza.