Part B

Compare & contracts your product & competitor product 1. Competitors product Brand name 1. Choice Condoms 2. Durex Redefining the number 1 condom brands 3. Super Delux Condoms 4. Kong-Dom 5. Cabbage & Condoms (our food is guaranteed not to cause pregnancy) 6. Sen Sex (dotted Condoms) 7. Platinum Kama sutra (Multiply her pleasure) 8. J & Ds Bacon Condoms 9. Supermax Condoms

Features 1. Choice Condoms. is a condom which gives more pleasure while sex it shows the long pleasure of sex. 2. Durex Redefining the number 1 condom brands. This is one of the known and very good advertised brand in Thailand tey use very good way of advertiseing by print and TV adds. This is long lasting available in different sizes. 3. Super Delux Condoms. This Condom specially shows how much best they are in the market so that consumer purchases there product in very fast way. 4. Kong-Dom. This brand indirectly shows the name of CONDOM so that people get attracted towards it. 5. Cabbage & Condoms (our food is guaranteed not to cause pregnancy). This Condom promises that if you will use our product then its there guarantee that lady will not get pragnent. 6. Sen Sex (dotted Condoms). They basically focuses on dotted condoms and they known for the dotted condom in Thailand. 7. Platinum Kama sutra (Multiply her pleasure). This condom is having good market in Thailand because of their advertisement strategy and they make and promise to give multiple satisfaction. 8. J & Ds Bacon Condoms. This makes the people wild as there addvertisembt is also so wild impact oin people who watches there advertisement.

9. Supermax Condoms. This condom plays a vital role in Thailand as its price is less in comparison with other condoms and generally sex-workers in the sin city of Thailand uses Superman Condoms. Packages 1. Packaging of Choice Condoms is attractive as want to penetrate deep into the market.packageing is given below:ackaging is given below

2. Packaging of is attractive as Durex Redefining the number 1 condom brands want to penetrate deep into the market.packageing is given below:-

3. Packaging of is attractive as Super Delux Condoms brands want to penetrate deep into the market. packageing is given below:-

4. Packaging of is attractive as Kong-Dom Condoms brands want to penetrate deep into the market. packageing is given below:-

5. Packaging of is attractive as Cabbage & Condoms brands want to penetrate deep into the market. packageing is given below:-

6. Packaging of is attractive as Sen Sex Dotted Condoms brands want to penetrate deep into the market. packageing is given below:-

7. Packaging of is attractive as KAMA SUTRA Condoms brands want to penetrate deep into the market. packageing is given below:-

8. Packaging of is attractive as J & D Bacon Condoms penetrate deep into the market. packageing is given below:-

9. Packaging of is attractive as Supermax Condoms penetrate deep into the market. packageing is given below:-

2. Competitors Promotion & Advertising Methods All the competitors basically follows the same advertisement and and promotion tools for the Condoms. Social marketing promoted condom as more aspirable, affordable and accessible. Communication strategy promoted condom as health-related product. 350 Condom-Vending Machines (CVMs) installed in various high-risk areas of Thailand. 8,460 condoms were sold to end-users through kiosk-based, bar intervention, cinema theatre-based activities and push-cart activities. Market size of condoms increased from 23.5 million pieces to 27.1 million pieces from 2004 to 2006 in Sin City Thailand. Commercial market share of condoms increased from 14 million pieces to 17 million pieces in Sin City. The harsh fact is that AIDS may well reverse Indias gains in health and development. People did not know wh en to use a condom. As AIDS is a communicable disease, many think that only HIV+ people have to be held responsible for the transmission. This negative attitude towards HIV+ individuals can potentially imply that a person purchasing condoms is not confident about the sexual health of self/partner. So they also make people aware about AIDS and sell their products in the market

Advertising a mass media approach to promotion is carried out by these comapanys are approximately the same.

Outdoor Business directories Magazines / newspapers TV / cinema Radio Newsagent windows

3. Competitors Distribution Channel

Contraception is only rarely a therapy for disease. Usually, contraceptives help adults implement informed choices. Therefore, wider channels of distribution and promotion are possible and necessary than in the case of curative therapies. The more channels of distribution that are available for the same method of contraception, the higher the prevalence of use. Establishing new channels of distribution can be as important as developing new methods of contraception. Family planning is an important element in public health, and active promotion enhances the health of individuals and physicians. Other health professionals need to understand the role of non-medical skills and channels of contraceptive distribution. Preventive services, such as family planning, require wider channels of distribution and promotion than curative therapies. The more channels of distribution that are available for a contraceptive method, the higher the prevalence of use. The feedback that retail and social marketing can provide allow systems to be put into place that respond to consumer needs without offending societal traditions. Major innovations in condom promotion has revolved around packaging. It is useful to develop channels of distribution that supply contraceptives both to the user and the partner. To make an old method available through a new channel can be as useful as inventing a new contraceptive method. Often, the community-based distribution of contraceptives is the 1st element in the provision of primary health care. Continuous attention should be given to maximizing channels of contraceptive distribution and seeking numerous alternate ways of approaching the same fundamental goal. At all times, however, the user should be informed of the risks and benefits of a given method

Basically they folloys different types of distribution channels:1. Manufacturer 2. Manufacturer

Super stockist

Hospitals

Stockiest

Consumer

Distributors

Retailor

Consumer