CHARLES M.

BRUSH

Downingtown, Pennsylvania 19335 610.518.1043 484.883.4034 cmbrush@yahoo.com

SENIOR MANAGER
Hospitality Industry General Management Venue Management Operations
Hospitality Executive motivated by challenge with vast experience in executing successful hotel turnarounds. Participative, results-focused, and dynamic leader reflecting 18+ years of progressive leadership experiences in surpassing financial and service objectives via combination of world-class service delivery, lean operating methods, renewed marketing directions. Acknowledged for capacity to obeserve, calculate, and react swiftly to avert conflict and restore workplace harmony. Derive genuine pleasure from transforming high potential staff into outstanding leaders that demonstrate creativity critical to financial and operational success. Flourish in turnaround situations, restoring profits and instituting essential infrastructure crucial to sustaining prosperity. Expert in market analysis and hotel positioning, identifying opportunities, implementing strategies and tactics for accelerated market growth. Acquired adeptness in coordinating with accounting, operations, marketing and sales. Tireless, enthusiastic individual. Professional strengths include: Infrastructure Organization and Management Policy, Control, and Procedure Implementation Revenue Generation / Profit Maximization Profit and Loss Statement Analysis Personnel Selection and Hiring Staff Training and Development Market Analysis and Positioning Food and Beverage Developer Food and Beverage Expert Sales and Marketing Management / Strategy Development Excellent People Skills PROFESSIONAL EXPERIENCE
INDEPENDENT CONSULTANT , HOMEOWNERS ASSOCIATION

Wilmington , NC

2012-2013

Contracted to direct the conversion of hotel management from a Professional Management Company to a Self Managed Entity. Developed all operatonal and financial checklists to ensure a smooth transition.

Coordinated with new payroll company to rehire all staff and complete all necessary paperwork. Worked with Property Management System to create a new accounting and reporting system Developed all policy and procedures for daily, weekly and monthly operations and reporting. Trained staff on new operational guidelines and standards., systems and controls.

GENERAL MANAGER, ATLANTIC SANDS HOTEL Rehoboth Beach, DE

2010 -2012

Direct overall operations of this 180 room, beachfront hotel with additional 2- 3 bedroom condos, beach house, 3 food and beverage outlets and conference center.

Developed management systems in place for all departments. Prior infrastructure had not existed. Created and implemented P&L, budget and data reports. Introduced The Uniform System of Accounts for all financial reporting, to reflect industry standards. Created and implemented revenue and yield management systems and procedures. Interfaced with the Internet opening over 60 new channels of distribution. A.D.R. improvements; increased 2012 over 2011 by $19.55, surpassed budgeted A.D.R. by $12.96 Year to Date. Increased G.O.P. by $315,000 or 12%, for 2011, over 2010. G.O.P. exceeded budget YTD 2012 by $140,000. Created and enacted Food and Beverage controls. Costed, priced and implemented new menus for F&B Outlets and Banquets. Enacted inventory controls. Designed and built new poolside kitchen and bar. Remodeled all three F&B Outlets. Added a Day Spa. Remodeled Boardwalk Storefronts; increased rents by 100%. Created new training plans for new and existing staff. Streamlined staff and implemented staffing guides.

GENERAL MANAGER, THE INN AT POCONO MANOR Pocono Manor, PA

2006-2010

Directed overall operations of this 238 room, all season Conference Resort and Spa on the National Historic Register. The 5.5 square mile resort features 35,000 sq.ft. of flexible meeting space, two 18 hole golf courses and a variety of outdoor activities. Initiated management structure reorganization, which led to $350K reduction in annual payroll; thus saving significant operation costs.

Instrumental in improving occupancy by 55% as well as Y-T-D occupancy by 16% while decreasing competitive set by 8.7% (based from Star Report). Impressively identified and invested on new revenue streams that produced $150K annual revenue, including Rod & Gun Club, Hunting and Fishing Membership Association, and a golf membership program.

Developed F&B quality and sales through promoting lavish holiday buffets and hosting all the major Pocono social events, which brought 45% increase in banquet business and increased wedding bookings from 4 weddings in 2007 to 45 in 2009. business opportunities for Country Club service and private functions bookings and requests, yielding $100K annual revenue.

Cultivated excellent rapport with private cottagers that are part of The Manor Club, which resulted to acquisition of
GENERAL MANAGER, CROWNE PLAZA PITTSFIELD-BERKSHIRES Pittsfield, MA 2005-2006

Revitalized department goals and action strategies for the management team in order to increase guest scores. Mentored a potential director as well as hired new sales staff and developed their skills.

Mentored Director of Sales, primarily held responsible for leading a turnaround project designed to revitalize a
failing hotel management infrastructure; effort resulted to $125K annual payroll saving.

Designed and opened an English Pub/Comedy Club in the office complex, increasing liquor revenues by 20%. Held accountable for the 20% increase of G.O.P. through the implementation of cost control systems and the
creation of revenue-generating programs.

Surpassingly grew sales by $750,000 in room revenue and $350K in food and beverage sales by coordinating

daily revenue meetings with the executive committee to brainstorm ideas that improved product quality and intensified sales effort.
Primary liable for the enhancement of the parking garage revenues by $150K through upgrading product, sales packaging, and the control systems. multiplied revenue and occupancy of the office complex through extensive remodeling and implementation of focused direct sales efforts.

Significantly

GENERAL MANAGER, WYNDHAM READING HOTEL Reading, PA

2001-2005

Dynamically administered the conversion of the hallmark, downtown Reading Historic Hotel into Wyndham Brand.

Renewed and reconstructed the hotel restaurant to attract more customers, increasing revenues by 14%. Productively boosted banquet business by 60% through focused proactive sales, and dramatically improved food
and service quality.

Developed room sales and enhanced G.O.P. by 25% through application of comprehensive expense control systems
and hard-hitting sales.

GENERAL MANAGER, POTOMAC HOSPITALITY SERVICES Washington, D.C. THE HOTEL WINDSOR PHILADELPHIA, PA

1999-2001

Handled and directed operations of a 310-room all suite hotel. In addition operated an Execustay by Marriott Franchise hotel, with 110 apartments.

Extended market share by 12% through intense focused sales.

EARLIER CAREER
Regional Food & Beverage Director, GF Management Philadelphia, PA Professor/Chairman, Sales&Marketing Department Les Roches Hotel Management School and Bluche/VS, Switzerland Food Beverage Director Hilton Hotel Lexington, KY Restaurant General Manager Tippecanoe Place South Bend, IN Executive Chef Inn of the Four Winds Smithville, IN

EDUCATION
BACHELOR DEGREE IN HISTORY, INDIANA UNIVERSITY, Bloomington, IN DIPLOMA IN HOTEL MANAGEMENT, ECOLE LES ROCHES, Bluche, Valais, Switzerland

CITATION
Best Large Business Award, Pocono Chamber of Commerce, 2009

SKILLS
Proficient in Word Processing and Spreadsheets and with working knowledge in Spanish