Social Media Rocket Science

Presented by Luis Gomez

Thursday, April 18, 13

Whos this guy?

Mediabistro.com course advisor for... SM Marketing Bootcamp Social Media101 SM producer for @Newsbreaker

Thursday, April 18, 13

Why, oh, why do companies use Social Media?

Acquire audience/leads (LIKEs, Followers, viewers/readers) Reinforce value (customer service, damage control) Listen to what people are saying about brand Brand building (brand loyalty, build online presence) Web trafc to e-commerce site

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Make It Count
Quantiable Goals: Aim for goals with results that can be measured in numbers.

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How do companies use Social Media?

BUSINESS OBJECTIVES :: SOCIAL STRATEGY Understand Customer Pains Educate Customers Brand Awareness Brand Reputation Innovation, User Experience Revenue Generation
SOURCE: Altimeter Group
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Monitor Conversations Participate in Dialogue Foster Advocacy Incorporate User Feedback Solicit Call To Action

Dialogue, Content, Promotions, Etc.

Understanding the Pain -- Monitor Conversations

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Monitor Conversations

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Educate Customers -- Participate in Dialogue

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Brand Awareness -- Dialogue, Content, Promotions, Etc.

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Brand Reputation -- Foster Advocacy

Warby Parker social media: http://www.inc.com/jen-rubio/warby-parker-social-media-real-world-experiences.html

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Brand Reputation -- Foster Advocacy

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User Experience -- Incorporating User Feedback

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Revenue Generation -- Solicit Call To Action

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Benecial Results
Brand loyalty Captive audience Own soapbox - platform Brand endorsement on Social Media

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Obstacles
Time management Financial investment Lack of technical (or web) knowledge Lack of marketing knowledge Getting overwhelmed - Its all TOO much!
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Facebook
Facebook Pages Post comments, likes, shares Social Graph Facebook Advertising
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Cal State Fullertons Facebook Page

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Twitter
Tweets @TwitterHandle - Page #hashtag ReTweets (RTs) Promoted tweets, #hashtags
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NASCARs Twitter

facebook page

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LinkedIn
LinkedIn Company Prole Post hiring opportunities List employees Connections
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SCEs LinkedIn Company Page

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YouTube
Video platform Comments, likes, subscribers Shareable videos (Facebook, Twitter, Google+) Advertising
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PlayStations YouTube Channel/Page

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Thank you!

Recommended Reading: JeffBullas.com womma.org/blog BrianSolis.com AllFacebook.com Mediabistro.com/AllTwitter SocialTimes.com

Follow me on Twitter: @RunGomez

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