Beruflich Dokumente
Kultur Dokumente
ACD Art
Integrated Marketing Communications Email & Web Direct Mail Print TV
Award-winning Creative Director with longstanding reputation for conceptual thinking and creative problem solving. Expert at developing strategy and tactics that leverage the combined power of online and offline communications. Collegial manager as well as hands-on creative producer. Reinvigorates creative staff and mentors each person to translate creative vision into reality. Successful contributor to new business development. Pitches new clients and drives additional revenue from existing account base. Highly proficient with software applications used for creative design including Adobe Creative Suite, Flash and Omnigraffle. Competent with HTML and digital technologies.
AWARDS
Seven John Caples Finalist Awards (various clients) Two Gold John Caples Awards for British Airways and AT&T B2B Two Silver John Caples Awards for American Express Gold Echo Award for New York Botanical Gardens Judge for John Caples Awards in 2003, 2005, and 2006
CORE COMPETENCIES
Marketing & Branding Product Launch Budget Planning Web Design IA/UX Team Leadership Direct Mail & Email Staff Management Pitching Accounts
PROFESSIONAL EXPERIENCE
Mar. 2012Present
Time warner Cable, New York NY (November 2012-Present) Freelance IA/UX/Visual Designer Saatchi & Saatchi, New York, NY (August 2012) On-site freelance consultant in ACD capacity working on Enfamil.
Beeber Silverstein Group, Miami, FL (July 2012) Off-site freelance consultant in ACD capacity working on AvMed,
supplemental Medicare insurance. Created an 11-touch CRM, incentivebased program for Fall 2012 push. JWT, New York, NY (March-June 2012) On-site freelance consultant ACD working on Remicade, a biologic given by infusion for the treatment of rheumatoid arthritis (RA) and psoriatic arthritis (PsA)). Design-lead that partnered with account and information architecture teams to create the RemiPlus Goal Tracker DTC website from conception through implementation Developed accompanying print materials, such as Welcome Kits and information brochures to support launch Created and produced all web video content for the RemiPlus site Involved in high-level client presentation and PRC reviews
Started as creative consultant, hired to staff after 5 months with hands-on and supervisory responsibilities. Clients include BMW, NetJets, Optimum Business and Capital One Bank. Created a :60 TV spot for Optimum Business (In The Dark) that consistently drew double-digit phone inquiries Developed brand-awareness advertising for NetJets, Capital One Bank, BMW, and TV and print for Optimum Business Created a 17-touch CRM program for the adherence stream of Humira, employing direct mail, email and web.
Launched the Weight Watchers PointsPlus global program with direct mail and email initiatives. New business pitches: BMW dealership advertising, Popcorn Indiana and Mirabegron.
20062009
Began as freelance creative consultant while concurrently working as freelancer for Saatchi Healthcare. Hired to fulltime CD position with dual role as manager and hands-on creative. Led, supported, and motivated creative staff. Helped win new business and manage client relationships. Clients include Pearson Education, Virgin Atlantic Airways, Univision, First National Bank of Omaha, Casio, Sun Trust, and Green Levittown. Created broadcast and digital campaign for FNBODirect that increased deposits to $1B. Launched the Virgin Atlantic American Express Card from Bank of America with an invitation-only event and signage throughout JFK airport. Developed a virtual educational conference website for Pearson (pearsonconference.com). Launched Green Levittown Americas first suburb becomes Americas first green suburb via comprehensive campaign of direct marketing, web, PR, and celebrity spokespersons.
20062007
Contributed as both supervisor and hands-on producer of creative work for an A-list of pharmaceutical clients. Sanofi-aventis: Orchestrated global launch of Acomplia/Zimulti (Rimonabant) a cholesterol-and-diabetes treatment for weight loss. Managed relationship marketing for Nasacort. Led comprehensive program for Acomplia/Zimulti that included direct-to-physician and direct-to-client (DTP & DTC) via print, direct mail, email, web and online testimonial webisodes shot by Albert Maysles. Created print, direct-mail and html-email campaigns for Nasacort. Takeda: Built awareness for Amitiza via DTP & DTC ads (both TV-and-print).
20032006
Brought on board to solidify and grow the Bank of America (BOA) credit-card account. Built market share for BOAs national credit card initiatives. Supervised art directors and copywriters. Won additional BOA business including corporate marketing collateral by proposing projects based on the banks M&A activity. Pitched and won BOA co-branded credit-card initiatives including Choice Hotels. Directed creative work for The Sloan Group a Draft subsidiary in addition to BOA. Clients included CareFirst (BlueCross/BlueShield) and Cablevision.
EDUCATION
UX Design, AGI, Boston, MA; Oct. 2012 Advertising Design, New York City College of Technology; A.A.S. School of Visual Arts, New York, NY; Professional classes and coursework for B.F.A.