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Contents
Best Practice is a business English series designed for both pre-work and in-work students. Its topic-based modules train students in the skills needed to communicate in the professional and personal sides of modern business life.

MODULE 1

PEOPLE
Business Inputs Language Work Communication

pages 433
Business across Cultures

1 2 3 4

Leadership

Listening: An interview about leadership styles Reading: Top Seven Leadership Mistakes Listening: A conversation about problems within a team Reading: An article about a teambuilding session Listening: Attitudes towards independent working Reading: Would you make a successful freelancer? Listening: An interview about private and public sector services Reading: A report on customer service in the UK

Grammar: Modals

Profiling your own communication style Active listening

International leadership

Dream teams

Expressions: Idioms

Understanding the team

Independence

Grammar: Conditionals

Influencing

Motivation at work

Are you being served?

Grammar: Relative clauses

Getting your message across

Organisational cultures

Business Scenario 1 Mediaco Review and Development 14

MODULE 2

MARKETS
Business Inputs Language Work Communication

pages 3463
Business across Cultures

5 6 7 8

Entering new markets The right look Brand strategy

Listening: Different ways of getting into new markets Reading: Joint ventures in India Reading: Zara: The future of fast fashion Reading: Extending a brand Listening: Consumers compare local and global brands Reading: Product placement in films Listening: An interview about reaching the Hispanic market in the US

Grammar: Determiners and quantifiers Grammar: The passive Grammar: Making comparisons Grammar: Making predictions

Presentations: Engaging your audience 1 Presentations: Engaging your audience 2 Interviewing

India

Dress Branding nations

The hard sell

Feedback

Global marketing

Business Scenario 2 Dua Review and Development 58

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MODULE 3

MONEY
Business Inputs Language Work Communication

pages 6493
Business across Cultures

9 10 11 12

A thriving economy

Reading: An article about the private sector in China Listening: The growth of the Chinese economy Reading: Foreign direct investment Listening: An interview with a country-risk analysis specialist Reading: Tips on how to beat a recession Listening: Talking about budgets Reading: Factors associated with poverty Listening: An interview about microfinance

Grammar: Cause and effect

Leading meetings

China

Foreign investment

Grammar: Referring and sequencing Grammar: Prepositions Grammar: Reported speech

Participating in meetings

Russia

The bottom line Escaping poverty

Negotiations 1: Bargaining Negotiations 2: Handling conflict

Brazil Africa

Business Scenario 3 Katabaro Hotel Review and Development 912

MODULE 4

WRITING RESOURCE
Advertisements, Emails Business reports Press releases

pages 9499

13 14 15

Developing people Local partners Getting away from it!

Student B material Audio script Answer key Communication Business across Cultures Grammar overview Glossary

pages 100111 pages 112125 pages 126147 pages 148150 pages 151153 pages 154165 pages 166170