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'Product placement' is a marketing tactic in which real commercial products are used in films, soap operas and music videos. The release of the latest James Bond film is good business for firms outside the film industry. After 40 years of Bond films, winning a place for products within a scene has become big business.
'Product placement' is a marketing tactic in which real commercial products are used in films, soap operas and music videos. The release of the latest James Bond film is good business for fi…