You are on page 1of 20

Sandy_933482_Text 4/9/07 1:11 PM Page C1

Sandy_933482_Text 4/9/07 1:12 PM Page C2

A
fter 16 years in a wheelchair, Mark Winchell knows
exactly what he needs in a new car: a sliding rear door,
hand controls, and enough space behind the driver’s
seat for his full-size wheelchair. In September, when he began
looking to replace his full-size van, he found exactly what he
needed in the MAZDA5—thanks to the helpful team at Ira
Mazda in Danvers, MA.
“The whole dealership was very professional,” said
Winchell. “They gave me all the time I needed to practice get-
ting in and getting out of the car, and they put no pressure on
me to buy. This car is just great; it gives me much better gas
mileage than my van, and is much lower to the ground—
Photos by Michelle Carr

which makes it easier for loading and unloading my wheel-


chair. The dealership even kicked in $500 toward the hand
controls I needed. It definitely gives me everything I need.”
Here, Ira Mazda Sales Consultant Bill Ianelli shares his recol-
lections of what turned out to be a unique and very rewarding
sales experience for both the customer and dealership. ■
Ira Mazda’s Sales Consultant Bill Ianelli (left) and Senior Technician Earl Dodge (right)
worked closely with Mark Winchell (center) to make sure the MAZDA5 was a perfect fit.

da show-
el l as he en te red the Ira Maz e build-
ark Winch enter th
re of greeting M exit his van and
I had the pleasu week afternoon. I watched him idence. I was impressed with
mid conf
MAZDA5 room on a quiet, sets of doors with ease and ed myself, welcomed him to th
ing, handlin g bo th
ith him. I in tr od uc
e of his inte re st
e
in
I even talked w . He informed m
and Ira Mazda this man before ook a very large, powerful hand on the Mazda Web site.
sh k e
dealership, and that he had done his homewor ce getting in and out of th
prove the the MAZD A 5 an d
e to take mea
surements , pr ac ti
tired of his old
van and w an t-
perfect fit for Mark had com a test drive. He told me he was handling without giving up the
MAZDA5, and
take ileage and h, by the
ided better gas m storage, and his dog, Puck. O
a very special ed somethi ng th at pr ov
ssengers ,
he needed for pa would accommodate his wheel and exiting the
chair.
power or space
customer. ed a vehicle th at
way, he also need the measurements, while Mark
ng
practiced enteri d as a team to
other and worke d a very pro-
I got to work on y door. We got to know each e ha
ever a daily basis. W
MAZDA5 from issues he would encounter on d how it would satisfy Mark’s
solve some of th exploration of the MAZDA5 the car’s handling characteri
e an s-
re e- ho ur st ra te d wer , as
ductive th and demon ling, and po
ok him for a ride sed with the ride, visibility, hand . The last issue
needs. I also to es ts
thoroughly impr rsatility of seating arrangemen be able to lift it
tics. Mark was
rior space and
ve and would Mark
well as the inte was the wheelchair. Would it fit
lve ide track
we had to reso the driver’s seat? co nd -row seat and sl himself
w as in ed th e se
in while he , remov euvered
Senior Technician ark quickly man
Earl Dodge, our asked Mark to do his thing. M e sliding door. He then repo-
then de th d
in 10 minutes. I at and set his wheelchair besi d through the sliding door an
dr iv er ’s se the se at an si ti oned
into the h behind curely po
so he could reac heelchair was se door latch with
sitioned himself r. A few seconds later, the w the
ai or by hooking d,
grab his wheelch d been and Mark closed the do ick. Mark looked at me, smile
e se at ha a broo m st
where th ade from
handle he had m k would be
a custom-made e we have a winner!” ls installed, and Mar was very
, “L oo ks lik nd co nt ro
and said the ha r and
d was to have
All that remaine ok delivery of his new MAZDA
5 a few days lateied. I was proud
tisf
k to s had been sa d
ready to go. Mar was treated and how his need idently challenges adversity an
w it h ho w he w ho co nf
pleased someone
k and work with
to have met Mar lar basis.
gu
triumphs on a re
With the help of a great sales and service
team at Ira Mazda, Mark Winchell found just
what he needed in the MAZDA5. Bill Ianelli
nt
Sales Consulta
vers, MA
Ira Mazda, Dan
Sandy_933482_Text 4/9/07 1:12 PM Page 1

2
2 First Lap
Mazda Nagare Concept; FUEL Feedback

3 Spotlight
MAZDASPEED3 for a Marine

4-5 Pit Row


New Full Circle Service Process Step-by-Step Guide;
Top 25 Dealers; Best Practices—Technician Recruiting;
Mazda North American Master Technician Competition
Regional Finalists

6 Front Line
Save the Date: 2007 Mazda North American Dealer

7-9 6
Meeting; Top 25 Dealers—Sales

On the Move
Mazda Opens Port National City

CONTENTS 7-9
10-11
Grille to Grille
2007 Mazda CX-9 vs. Honda Pilot and Toyota Highlander

Fast Track
SpeedSource RX-8s Target Grand-Am GT Title; Mazda
Raceway Laguna Seca 2007 Race Schedule; NHRA Driver
Dee Karagiannis Builds a MAZDASPEED3 Drag Racer

11-12 Gear Glitz


Mazda at 2007 SEMA Show; CX-9 Genuine Mazda
Accessories

13 Safety
Safety Snapshot—2007 Mazda Models vs. 2007 Competitors’
Models

14 On Your Mark
SevenStock9; “Revved” Graphic Novel Hits Newsstands

15 Feature
Mazda Powers Up in Puerto Rico

16 Final Stretch
Be Tire Pressure Smart; Mazda Motorsports Day; MX-5

11 and MAZDASPEED3 Named to “10Best” List for 2007

Mazda FUEL® magazine is published by Mazda North American Operations and is an internal
publication intended for employees of Mazda dealerships and Mazda North American Operations.
Please address all correspondence to mazdafuel@mazdausa.com or fax to (949) 727-6813.
The content of Mazda FUEL magazine is prepared in accordance with the highest
standards of journalistic accuracy and was deemed accurate when written.
© 2007 Mazda North American Operations
Sandy_933482_Text 4/9/07 1:12 PM Page 2

FIRSTLAP

Mazda Nagare
Concept
Mazda design flows
in a new direction.

T
he 2007 auto show season got off to an early start, and
Mazda was ready with an exciting new concept vehicle that
provides a glimpse into the company’s future design direction.
Introduced at the Greater Los Angeles International Auto Show in
early December 2006, the Mazda Nagare (pronounced na-gah-reh)
is what MNAO’s Director of Design Franz von Holzhausen calls a
“concept of a concept”—an intentional celebration of proportions
and surface language that will evolve in subsequent designs. tioned at the far corners of the envelope for quick steering
For now, though, Mazda is focusing strictly on surface language, response and agile maneuverability.
and in the case of Nagare, that language is all about “flow.” The vehicle’s interior seats four and is accessed by two double-
“The motion of the vehicle is defined by, and evident in, the tex- length doors that hinge forward and up like the wings of a but-
ture of its interior and exterior surfaces,” explained von Holzhausen, terfly. The driver’s seat is centrally located for optimum control and
who led the U.S.-based Nagare design team. As such, Nagare’s ex- visibility, while the rear compartment serves as a wrap-around
terior and interior surfaces combine light and shadow to convey a lounge that offers relaxed accommodations for three passengers.
feeling of motion even when the car is still. The same surface lan- Nagare is the first of a series of design concepts—some closer
guage plays throughout the vehicle’s exterior and interior lines. to actual production vehicles than others—that Mazda will show-
Like all Mazda products, Nagare embodies the soul of a sports car. case this global auto show season, which includes Detroit, Gene-
Its shape is sleek and aerodynamically efficient. Wheels are posi- va, and Tokyo. ■

FUELFEEDBACK

A
h, these are the times that Mazda Great issue (September/October 2006). I love
enthusiasts live for—a new year, an how FUEL is showing sales teams that Mazda is
all-new crossover SUV in the lineup the soul of a sports car at every level…the video
(the 2007 CX-9), and all the thrills that go game, the miles and miles of style, showing us
along with a new model launch. This how our customers are customizing their cars
issue, we head straight to where the and how much they love the Mazda lineup!
excitement is…the CX-9—and bring you Josh Bell
an in-depth comparison of Mazda’s new Sales Consultant
crossover SUV to two of its top Horizon Mazda, Roseburg, OR
competitors and a look at the CX-9
accessories lineup. There are plenty of I find Mazda FUEL very helpful when it
non–CX-9 topics on the table, too, such comes to selling to the next generation of
as a heartwarming tale about a team of Mazda “Zoom-Zoomers.” The performance ar-
Mazda professionals who went the extra ticles are the best source of information about
mile to make sure a young U.S. Marine on how Mazda is out-performing the competition.
temporary leave received one of the first Keep up the good work, and thank you for
MAZDASPEED3s off the production line. helping me be successful in the industry.
Between that story and our inside front Jon Johnson
cover feature—courtesy of $100 Sales Consultant
American Express Gift Cheque winner Bill Jay Mazda, Columbus, GA
Ianelli—it’s easy to see just how deep the
passion to please runs through this We want to hear from you, too. Send us
company. Enjoy! your comments and suggestions on the en-
closed reply card. ■

2 | MAZDA FUEL | JANUARY/FEBRUARY 2007


Sandy_933482_Text 4/9/07 1:12 PM Page 3

SPOTLIGHT

Welcome
Home!
A team of Mazda
professionals goes to
great lengths to deliver
one of the first
2007 MAZDASPEED3
vehicles to a Marine
on temporary leave. Photos by Mike Brice

With just a few days before being redeployed, U.S. Marine Jason Dean couldn't wait to
get behind the wheel of his new MAZDASPEED3

W
hen a U.S. Marine returns from overseas duty, it’s toon buddies in the Middle East, and they were all very jealous.”
always a happy homecoming. To be welcomed by your Despite the odds, Kevin Dean dropped off Jason’s deposit at
family—as well as your dream car—makes it all the Brown Mazda in Toledo, OH, for a MAZDASPEED3 in Black
more memorable. That was certainly the case last November for Mica. After hearing about the situation, Scott Fisher, Brown
20-year-old Jason Dean. Mazda’s Internet Sales Manager and an ex-Marine, said there
Over the course of serving 18 months in the Middle East with was a chance the dealership could get Jason’s car before he got
the U.S. Marines, Jason home. With the help of
made plans to buy a new Sales Manager Dan Bussell,
car during his visit home to the two set out to make it
Perrysburg, OH, in Novem- happen.
ber. Even though he would “Our dealership had a
be leaving again almost MAZDASPEED3 on order,
right away, Jason wanted but it wasn’t due to be built
to enjoy his car during his until early November, which
short visit—as well as every meant another three or
time he was able to come four months before delivery
home during his next four to our showroom,” ex-
years of service thereafter. plained Bussell. “That obvi-
While still overseas, Ja- ously wouldn’t work for this
son spent hours research- customer, who wanted the
ing various models online car in his driveway when his
to select just the right car. son got home the second
He then enlisted the help week of November. We
of his dad, Kevin Dean, to promised to do whatever
narrow down his search. we could to get this vehicle
“Basically, I was Jason’s in time.”
eyes and went to the vari- Bussell immediately en-
ous dealerships to check On hand for the big delivery are (front, from left) Jason Dean, Brown Mazda listed the help of Mazda
out the ones he liked,” Sales Manager Dan Bussell, and Scott Fisher, Internet Sales Manager. Behind District Operations Manager
said Kevin. “I e-mailed him them is Dean's family. Mark Moore to find a
pictures of all the cars—ex- MAZDASPEED3 with Ja-
cept for the 2007 MAZDASPEED3, because it wasn’t out yet. Of son’s exact specifications and trade it for another vehicle from
course, that’s the one he wanted—even though it would be the Brown Mazda’s on-order inventory. Then, Mazda Sales Planning
most difficult one to get.” Manager Mark Micheltree reprioritized the existing distribution
Since the MAZDASPEED3 had just launched in North Ameri- plans and finalized the logistics that would get this car to Brown
ca, the chances of getting Jason the model he wanted in time Mazda in time for Jason’s homecoming.
for his homecoming were pretty slim. Nevertheless, he decided Thanks to the hard work of the entire Mazda team, the
that’s the car he wanted. MAZDASPEED3 was delivered at Brown Mazda with two weeks
“Jason was so excited about this car—he was going to get it no to spare—and this U.S. Marine received a homecoming he’ll
matter what,” said Kevin. “He even showed photos to all his pla- not soon forget. ■

JANUARY/FEBRUARY 2007 | MAZDA FUEL | 3


Sandy_933482_Text 4/9/07 1:12 PM Page 4

PITROW TOP 25
RANKING DEALERS
PARTS SALES (YTD THROUGH NOVEMBER 2006)
RANK DEALER NAME CITY STATE

1 JIM ELLIS MAZDA OF MARIETTA MARIETTA GA


2 ROGER BEASLEY MAZDA CENTRAL AUSTIN TX
3 ROSENTHAL MAZDA - ARLINGTON ARLINGTON VA
4 CORY FAIRBANKS MAZDA LONGWOOD FL
5 FREEMAN MAZDA IRVING TX
6 TRUSSVILLE MAZDA TRUSSVILLE AL
7 GUNTHER MAZDA FT. LAUDERDALE FL
8 OCEAN MAZDA MIAMI FL
9 NUCAR MAZDA NEW CASTLE DE

Mazda 10
11
12
BERGE MAZDA
FAULKNER MAZDA
GALPIN MAZDA
GILBERT
PHILADELPHIA
VAN NUYS
AZ
PA
CA

Introduces 13
14
15
MORRIES MAZDA
RON TONKIN MAZDA
JIM ELLIS MAZDA OF CHAMBLEE
MINNETONKA
PORTLAND
ATLANTA
MN
OR
GA
a New Full 16
17
WHITTEN BROS. MAZDA
OAK TREE MAZDA
RICHMOND
SAN JOSE
VA
CA
18 WAYNE MAZDA WAYNE NJ
Circle Service 19
20
JOHN HINE MAZDA
WANTAGH MAZDA
SAN DIEGO
WANTAGH
CA
NY

Process Step- 21
22
23
MARTY SUSSMAN MAZDA
LEHMAN MAZDA
NELSON MAZDA
WILLOW GROVE
MIAMI GARDENS
TULSA
PA
FL
OK

by-Step Guide 24
25
MONTGOMERY MAZDA
PEOPLE'S MAZDA
CHARLOTTE
LAS VEGAS
NC
NV

LABOR SALES (YTD THROUGH NOVEMBER 2006)

I
RANK DEALER NAME CITY STATE
f your dealership is using the Full Circle Service process consistently, it’s turning
every service visit into an opportunity to build trusting relationships with 1 ROSENTHAL MAZDA - ARLINGTON ARLINGTON VA
2 ROGER BEASLEY MAZDA CENTRAL AUSTIN TX
customers. Over time, this leads to increased parts and service sales, as well as
3 MORRIES MAZDA MINNETONKA MN
improved customer satisfaction and loyalty. 4 JIM ELLIS MAZDA OF MARIETTA MARIETTA GA
However, if your process isn’t consistent—or you have staff members who are 5 ROSENTHAL MAZDA FPO VIENNA VA
inexperienced with effectively using the Full Circle Service process—your dealer- 6 JOHN HINE MAZDA SAN DIEGO CA
ship may be missing out on the full benefits of this initiative. 7 JEFF HAAS MAZDA HOUSTON TX
8 BROWN'S FAIRFAX MAZDAPhoto by Warren
FAIRFAXSalowe VA
Thanks to the new Full Circle Service Walkaround Step-by-Step Guide, Mazda 9 GUNTHER MAZDA FT. LAUDERDALE FL
dealerships now have extra support to refocus their efforts on performing com- 10 WALSER BURNSVILLE MAZDA BURNSVILLE MN
plete Full Circle Service inspections on every vehicle, every time. This guide offers 11 UNIVERSITY MAZDA SEATTLE WA
a variety of components, including: 12 OAK TREE MAZDA SAN JOSE CA
13 GALPIN MAZDA VAN NUYS CA
14 128 MAZDA WAKEFIELD MA
• Walkaround Step-by-Step Flow Chart, which identifies the vital points of a 15 MAZDA GALLERY NORWOOD MA
thorough Full Circle inspection 16 ALMADEN MAZDA SAN JOSE CA
• Follow-Up Scripts for Service Consultants and Service Managers, which 17 JOHN KOONS MAZDA MARLOW HEIGHTS MD
provide effective dialogue to be used when following up with customers on in- 18 CORY FAIRBANKS MAZDA LONGWOOD FL
19 BROWN'S ALEXANDRIA MAZDA ALEXANDRIA VA
spection items 20 JIM ELLIS MAZDA OF CHAMBLEE ATLANTA GA
• Full Circle Process Flow Chart, a simple chart that helps Service Advisors 21 DELRAY MAZDA DELRAY BEACH FL
“walk” customers through the Full Circle inspection and repair process 22 FAULKNER MAZDA PHILADELPHIA PA
• Full Circle Service Report Card, which helps build a relationship of trust 23 MAZDA SOUTH AUSTIN TX
24 NORTH PENN MAZDA COLMAR PA
between the customer and Service Advisor
25 IRA MAZDA DANVERS MA
• DVD, which highlights each section of the Mazda Professional Selling Skills
Workshop CARE SERVICE INDEX (ROLLING 3 MONTHS THROUGH NOVEMBER 2006)
• Full Circle Service Walkaround Reservation Script, a word track that assists RANK DEALER NAME CITY ST. SCORE
Service Appointment Coordinators in scheduling service appointments and 1T WILHELM MAZDA BISMARCK BISMARCK ND 100.00
capturing necessary information 1T BILL HOOD MAZDA HAMMOND LA 100.00
• Walkaround Coach’s Clipboard, which helps Service Managers review 1T LARRY SIMMONS MAZDA PARKERSBURG WV 100.00
1T EVERHART - O'LEARY MAZDA JANESVILLE WI 100.00
Service Advisors’ performance and identify areas that may need improvement,
1T MERCER MAZDA LUFKIN TX 100.00
training, or coaching 1T GALPIN MAZDA PRESCOTT AZ 100.00
1T REGANIS MAZDA SCOTTSBLUFF NE 100.00
“These tools were developed to help dealers increase their consistency with the 2 BOB SIGHT MAZDA KANSAS CITY MO 99.60
Full Circle process and ensure that every vehicle receives an inspection on every vis- 3 DONALD CRAIG MAZDA MOORESVILLE NC 99.50
4 CRATER LAKE MAZDA MEDFORD OR 99.40
it,” explains Wenslow De La Mora, Western Region Service and Parts Manager. 5T RALPH THAYER MAZDA MONROE MI 98.50
“In some dealerships, the Service Managers or Service Consultants may be rel- 5T COLONIAL MAZDA INDIANA PA 98.50
atively new, and they may not be totally familiar with the Full Circle Service 6 MAZDA OF LAKEWOOD LAKEWOOD CO 98.20
process,” he adds. “These tools give them a quick refresher course on utilizing 7 MURRAY MAZDA WILLIAMSPORT PA 97.90
8T ROBERT WOODALL MAZDA DANVILLE VA 97.80
the program effectively and consistently. So even if someone is just joining the
8T GRAND TRAVERSE MAZDA TRAVERSE CITY MI 97.80
dealership, they should be able to use this guide to get up to speed on the 9 MIKE PILE MAZDA TYLER TX 97.70
process—and know everything they need to perform an effective Full Circle Ser- 10 TULLEY MAZDA NASHUA NH 97.60
vice inspection.” 11T SID DILLON MAZDA FREMONT NE 97.50
Watch for this helpful guide to be delivered soon, then put it to good use in your 11T SUTHERLIN MAZDA BUFORD GA 97.50
12 IRWIN MAZDA FREEHOLD NJ 97.20
dealership’s service department. ■ 13 JEFF SIKES MAZDA HUNTSVILLE AL 97.00
14 HOWARD WILSON MAZDA FLOWOOD MS 96.80
15 PARR MAZDA BREMERTON WA 96.70
4 | MAZDA FUEL | JANUARY/FEBRUARY 2007 16 EICH MAZDA ST. CLOUD MN 96.50

T = Tie
Results based on financial statement data submitted to MNAO as of Dec. 23, 2006.
Sandy_933482_Text 4/9/07 1:12 PM Page 5

PITROW

Best Practices
Overcome the Technician crunch with
creative recruiting.
Technician Referrals
T
alk to Mazda Service Managers about
recruiting new Service Technicians, Many Service Managers offer their Tech-
and you’ll likely hear about the nicians a referral fee—or “finder’s fee”—
national shortage of qualified labor and the for recommending qualified candidates to
intense competition between companies the dealership for consideration.
trying to hire them. Despite these
challenges, Mazda remains committed to its Offer a Signing Bonus
dealers’ success and actively works to Some Service Managers pay experienced
identify effective ways to recruit new Service Technicians a signing bonus (up to $1,000)
Technicians. to help them fill open positions.
During a recent survey of Service Man-
agers from multiple dealerships, MNAO’s Develop Relationships
Technical Training department identified with Local Schools
several methods of successful recruiting, When seeking candidates for entry-level
as follows. Technician positions, many Service Man-
agers rely on their direct relationships with
Word of Mouth nearby community colleges and vocational
Most Service Managers agreed that schools—calling on them personally when
word-of-mouth recruiting is one of the best they have service openings.
ways to find new Technicians—especially if
the candidates know the Service Manager Use Existing Mazda Recruiting
runs a quality service department and treats Materials
Technicians fairly. Smart Service Managers also take advan-
tage of the many resources available
Advertise in the Parts/Wholesale through MNAO’s Technical Training depart-
Department ment. The department team recently com-
Bob Hoffman, Director of Fixed Opera- pleted a new brochure that’s specifically de-
tions at Long Beach Mazda in Long Beach, signed to help Service Managers in their re-
CA, uses another successful tool. He creates cruiting efforts. This tool specifically targets
a simple flyer describing the open service high school students, stating that if they’re
positions and the respective pay ranges, into performance, they could find a wel-
then places the flyers in a prominent place come home at Mazda. The brochure also
on the parts and wholesale counter to at- differentiates Mazda from other brands,
tract the attention of visiting Technicians touting the innovative technology at work
from other service centers and independent in Mazda’s high-performance, 2.3-liter di-
garages. He also creates a small, business rect injection turbocharged engine and the
card–sized flyer that Technicians can pass high-revving RENESIS rotary engine.
out to co-workers interested in making a To order copies of the brochure, visit To help Mazda dealers recruit Service Technicians,
move. Hoffman says this approach has not Mazda’s MStore through the Mazda Dealer MNAO Technical Training offers a number of support
only worked well for hiring Technicians, it Extranet, MXConnect—from Business Ap- materials, such as this new brochure, which details
has helped him bring several Service plications, click MStore—and request part the advantages of a career with Mazda.
Cashiers on board, as well. number 999-95-4621-06. ■

A Race for the Title Western Region Midwest Region


Regional Master Technician Danny Lozano, Carson City Mazda Steve Gillen, Liberty Mazda
Matt Smith, Bob Penkhus Mazda Donald Lowman, Sierra Mazda
finalists move on.

O
n November 4, regional semi-finalists in the Mazda North Gulf Region Southeast Region
American Master Technician of the Year competition put Ryan Cilek, Premier Mazda Mark Wilhelm, Boniface-Hiers Mazda
their technical skills to the test, as they competed to move Nhan Le, Hollingsworth Mazda Peter Mack, Ed Morse Mazda
on to the national competition. In a race against time—and each
other—these service professionals attempted to diagnose and Northeast Region Mazda Motor de Mexico
repair identically bugged MAZDA6 vehicles. Congratulations to David Duff, Malloy Mazda Raúl Jesús May Concha, Mazda Sureste
the following Master Techs who will compete in the North Philip Ruhl, Gaithersburg Mazda Manuel Amaya Santamaría, Mazda Picacho
America Master Technician Competition on April 8, 2007:

JANUARY/FEBRUARY 2007 | MAZDA FUEL | 5


Sandy_933482_Text 4/9/07 1:12 PM Page 6

FRONTLINE ONTHEMOVE

Mazda’s California Port


Heads South

Save the Date


2007 Mazda National
Dealer Meeting
Mark your calendars now
for the 2007 Mazda National
Dealer Meeting
October 17-19, 2007
Denver, CO

With new operations at Port National City, Mazda expects dealers in California, Nevada,
Arizona, and New Mexico will experience improved trucking performance.

Strategic relocation to San Diego area promises


improved vehicle delivery to Mazda dealers in
TOP 25
RANKING DEALERS
the Gulf and Western Regions.

A
fter more than a quarter century in Port Hueneme, CA, Mazda’s California-
SALES VOLUME (YTD THROUGH NOVEMBER 2006) based port operations is relocating 150 miles south to Port National City
RANK DEALER NAME CITY, STATE near San Diego, CA. The move, which took place over a two-month period
at the end of last year, coincided with the end of Mazda’s lease agreement in Port
1 WAYNE MAZDA WAYNE, NJ
Hueneme. Tim Manning, the National Port Operations Manager for Mazda in
2 CORY FAIRBANKS MAZDA LONGWOOD, FL
North America, indicates that his team looked at three other facilities between the
3 GALPIN MAZDA VAN NUYS, CA
San Francisco Bay area and San Diego before selecting Port National City.
4 MAZDA SOUTH AUSTIN, TX
The port contractor in National City will be Pasha Automotive Services, a long-
5 ROGER BEASLEY MAZDA CENTRAL AUSTIN, TX
time operator in National City with existing automotive customers, including
6 GUNTHER MAZDA FT. LAUDERDALE, FL
Honda, Volkswagen, and Audi. The new port location is expected to provide
7 NORCO MAZDA NORCO, CA
increased benefits to both Western Region and Gulf Region Mazda dealers. “We
8 WALSER BURNSVILLE MAZDA BURNSVILLE, MN
are expecting that dealers in the Gulf Region will see a several-day improvement
9 JIM ELLIS MAZDA OF MARIETTA MARIETTA, GA
in rail transit for import units due to increased rail capacity at the new port,”
10 PALM BEACH MAZDA WEST PALM BEACH, FL
Manning explains. “We also expect many Western Region dealers—primarily
11 MAZDA KNOXVILLE KNOXVILLE, TN
those located in California, Nevada, Arizona, and New Mexico—will see improved
12 BROWNING MAZDA CERRITOS, CA
trucking performance out of National City.”
13 MORRIES MAZDA MINNETONKA, MN
The change of ports will affect all Japanese-built Mazda vehicles (but not
14 D DAHLE MAZDA OF MURRAY MURRAY, UT
MAZDA6, Tribute, and B-Series trucks). Counting all imports and the domestically
15 BROWN'S FAIRFAX MAZDA FAIRFAX, VA
produced vehicles heading to Hawaii each month, the new Port National City
16 PUENTE HILLS MAZDA CITY OF INDUSTRY, CA
operation is expected to handle from 85,000 to 100,000 Mazda units per year.
17 SUTHERLIN MAZDA BUFORD, GA
The move to National City means that Pasha will handle all vehicle processing,
18 SUBURBAN MAZDA OF TROY TROY, MI
accessorization, and rail-loading responsibilities. “We were very impressed with
19 KINGS MAZDA CINCINNATI, OH
the Pasha facility and processes, their capacity to handle units that are railed to
20 CRYSTAL MAZDA GREENBROOK, NJ
Texas, and their technical ability and space capacity for port-installed accessories
21 OAK TREE MAZDA SAN JOSE, CA
(PIOs),” Manning says.
22 NELSON MAZDA TULSA, OK
Pasha has extensive resources to draw on to support the increase in Mazda busi-
23T TUSTIN MAZDA TUSTIN, CA
ness. “In our evaluations we realized that the Pasha automotive group was the
23T EL DORADO MAZDA MCKINNEY, TX
best fit for Mazda and will best serve the needs of our dealers,” Manning adds.
24 INGRAM PARK MAZDA SAN ANTONIO, TX
“The Pasha team already handles several hundred thousand vehicles a year with
T = Tie
their existing automotive customers, and their vast experience and operational
Results based on financial statement data submitted to MNAO
as of December 4, 2006. efficiencies will support our goal of delivering Mazda vehicles to our dealers quick-
ly and with great quality.” ■

6 | MAZDA FUEL | SEPTEMBER/OCTOBER


JANUARY/FEBRUARY 2007
2006
Sandy_933482_Text 4/9/07 1:12 PM Page 7

GRILLETOGRILLE

Built to Win Visuals: CX-9 exterior, interior, and cargo room vs. Pilot and
Highlander (2WD models with 3rd row seat)
Section: GRILLE-TO-GRILLE

Built to Win
The new 2007 CX-9 was designed to go
wheel-to-wheel with the competition—
and come out ahead. Here’s how Mazda’s
SUV does it.

W
hen Mazda designers created the CX-9, they committed to building a
new kind of SUV—a vehicle with the capabilities of a traditional SUV
The new and the advanced styling of a crossover. With 2-wheel-drive versions
of the Honda Pilot and Toyota Highlander targeted as the major competitors,
2007 CX-9 was Mazda made sure the CX-9 was equipped to beat them not only in styling and
driving dynamics, but also in creature comforts and ease of use.

designed to go “Most crossover SUVs compromise either styling or sporty driving character-
istics to gain versatility,” says Chris Hill, Vehicle Line Manager for the new
CX-9. “We went after not compromising versatility, and we also remained true
wheel-to-wheel to Mazda’s DNA with a Zoom-Zoom driving experience. The CX-9 proves you
can be emotionally rewarded without compromising best-in-class versatility.”
with the Here are some of the CX-9’s key advantages in exterior, interior, and cargo
room as compared to the Pilot and Highlander.
competition— MAZDA CX-9 vs. HONDA PILOT EX 2WD
and come out Equipped with a V6 engine, a choice of 2- or 4-wheel drive, and cloth or
leather seating, the Pilot is now in its fifth model year. Honda’s largest SUV en-

ahead. Here’s joys a loyal following due to the company’s reputation for quality and value. But
unlike the CX-9, the Pilot never took any chances in achieving expressive curb
appeal.
how Mazda’s EXTERIOR
Mazda CX-9 has a long 113.2-inch wheelbase for improved legroom, third-
crossover SUV row seat ingress and egress, and superior ride quality compared to the Pilot’s
106.3-inch wheelbase.
does it. The CX-9 has a longer rear overhang (44.6 in. vs. 43.9 in. for the Pilot) that
expands cargo room capacity.

JANUARY/FEBRUARY 2007 | MAZDA FUEL | 7


Sandy_933482_Text 4/9/07 1:12 PM Page 8

GRILLETOGRILLE

The finely crafted CX-9 offers


a sophisticated interior
appointed with an available
DVD Navigation System, Hands
Free Bluetooth Link, Backup
Camera, Rear Entertainment
System and Bose® Stereo with
5.1 Surround Sound.

Maximum legroom for the CX-9 third-row seat is 37.0 inches


HONDA PILOT compared to 31.2 inches in the Pilot.
The CX-9 second-row seat slides a full 12 inches to ease ingress
and egress for third-row passengers, compared to just 9.9 inches on
the Pilot. The CX-9’s walk-in lever, which moves the second seat for-
ward to access the back seat, is also easier to use.
CARGO ROOM
CX-9 offers more cargo room than the Pilot—17.2 cu. ft. vs. 16.3
cu. ft. behind the third-row seat. The second-row seat is simple to
fold, whereas in the Pilot the head restraints must first be removed.
Under-floor storage is larger in the CX-9—1.7 cu. ft. vs. 1.34 cu.
ft. in the Pilot.
The CX-9 has a wide covered center armrest box and two cup
Significantly larger 20-inch wheels and 245/50R20 tires vs. small- holders in the second row, compared to only an open storage bin
er 16-inch wheels and 235/70R16 tires on the Pilot add to the and two covered cup holders for the Pilot.
Mazda’s already expressive styling.
INTERIOR
The CX-9 driver’s seat has a greater range of adjustment to fit dri- TOYOTA
vers of different sizes. The slide range is 10.24 in. vs. 9.53 in. for the HIGHLANDER
Pilot, and the lift range is 2.17 in. vs. 1.57 in. for the Pilot.
The tilt range for the CX-9’s steering wheel is 1.77 in. vs. 1.42 in.
for the Pilot. In addition, the CX-9’s steering wheel telescopes 2 full
inches, a feature the Pilot does not offer.
The CX-9 is designed to accommodate a wide range of driver
body types—from under 4 ft. 9 in. to nearly 6 ft. 7 in. tall. In com-
parison, the Pilot accommodates drivers from about 4 ft. 11 in. to 6
ft. 5 in.
Designers gave the CX-9 second-row seat a large amount of
legroom, comfortable ergonomics, and outstanding accessibility. It
offers 39.8 inches of legroom and 4.6 inches of seat knee clearance MAZDA CX-9 vs. TOYOTA HIGHLANDER V6 2WD
compared to 37.4 inches of legroom and just 3.0 inches of seat Available with either 4-cylinder or V6 power, and either 2- or 3-
knee clearance for the Pilot. row seating, the Highlander is Toyota’s midline SUV. Its conservative
Mazda CX-9 offers 4.72 inches of second-row seat slide range— design doesn’t approach the CX-9’s expressive styling, and its small-
a feature the Pilot doesn’t offer. er size likewise compromises versatility. While the Mazda CX-9 is all-
A flat side sill on the CX-9 makes it easy for passengers to slide new, the Highlander is now in its seventh model year.
their feet out of the vehicle, whereas the Pilot has a sill height of EXTERIOR
0.83 inches. The Mazda’s side sills are also 2.5 in. narrower and cov- Compared to the Toyota’s 106.9-inch wheelbase, the Mazda
ered by the door to help keep pant legs clean when entering or ex- CX-9’s longer 113.2-inch wheelbase ensures greater legroom, third-
iting the vehicle. row seating access, and enhanced ride quality.
The CX-9 rear doors open 72 degrees for easy access to the sec- The CX-9’s longer rear overhang—44.6 in. vs. 41.4 in. for the
ond-row seat. The Pilot’s rear doors open only 61 degrees, making Highlander—expands cargo room capacity.
it particularly difficult to install a child-safety seat. Significantly larger 20-inch wheels and 245/50R20 tires make the

8 | MAZDA FUEL | JANUARY/FEBRUARY 2007


Sandy_933482_Text 4/9/07 1:12 PM Page 9

GRILLETOGRILLE

With flexible seating


options, comfortable
ergonomics, and plenty
of room for seven adult
passengers, the CX-9
offers several interior
advantages over the
Honda Pilot and
Toyota Highlander.

CX-9 look more substantial and stylish than the Highlander with its Grille to Grille at a Glance
smaller 17-inch wheels and 225/65R17 tires. 2007 Mazda 2007 Honda 2007 Toyota
INTERIOR CX-9 Pilot EX 2WD Highlander
The CX-9 driver’s seat has a greater range of adjustment to fit dri- V6 2WD
vers of different sizes. Its slide range is 10.24 in. vs. 9.45 in. for the
Highlander, while its lift range is 2.17 in. vs. 1.69 in. Engine 3.5L DOHC 24V V6 3.5L SOHC 24V V6 3.3L DOHC 24V V6
Horsepower 263 @ 6250 244 @ 5750 215 @ 5600
Tilt range for the CX-9 steering wheel is 1.77 in. vs. only 1.1 in.
(SAE net @ rpm)
for the Highlander. The Mazda’s steering wheel adjusts 2 inches
telescopically, but the Toyota doesn’t offer this feature. Torque 249 @ 4500 240 @ 4500 222 @ 3600
Mazda designed the CX-9 to accommodate a wide range of dri- (SAE net lb-ft @ rpm)
ver body types—from under 4 ft. 9 in. to nearly 6 ft. 7 in. tall. In Standard 6-Speed Dual- 5-Speed Dual- 5-Speed
comparison the Highlander fits drivers from about 4 ft. 10 in. to 6 Transmission Mode Automatic Mode Automatic Automatic
ft. 4 in. Overdrive Overdrive Overdrive
The CX-9 has an inch-higher driver’s “eye point” than the High- Wheelbase (in.) 113.2 106.3 106.9
lander (54.4 in. vs. 53.3 in.) for improved visibility and confidence.
Designers gave the CX-9 second-row seat a large amount of Rear Overhang (in.) 44.6 43.9 41.4
legroom, comfortable ergonomics, and outstanding accessibility. It Standard Wheels (in.) 18 16 17
offers 39.8 inches of legroom and 4.6 inches of seat knee clearance Tires 245/60R18 235/70R16 225/65R17
vs. the Highlander’s 36.4 inches of legroom and 4.3 inches of seat
knee clearance. Driver’s Seat 10.24 9.53 9.45
A flat side sill makes it easy for second-row passengers to slide Slide Range (in.)
their feet out of the CX-9. In contrast, Highlander has a sill height Driver’s Seat 2.17 1.57 1.69
of 1.3 inches. The Mazda side sills are also 1.6 in. narrower and cov- Lift Range (in.)
ered by the door to help keep pant legs clean. Steering Wheel 1.77 1.42 1.1
The Mazda rear doors open 72 degrees for easy access to the sec- Tilt Range (in.)
ond-row seat, whereas the Highlander’s rear doors open only 65
Steering Wheel 2 NO NO
degrees.
Telescopes (in.)
Maximum legroom for the CX-9 third-row seat is 37.0 inches
compared to 33.3 inches in the Highlander. Second-Row 39.8 37.4 36.4
The CX-9 second-row seat slides a full 12 inches to ease ingress and Legroom (in.)
egress for third-row passengers, compared to just 10 inches on the Second-Row Seat 4.6 3.0 4.3
Highlander. Third-row passengers may also enter either side of the Knee Clearance (in.)
CX-9, whereas only the Highlander’s right-side second-row seat slides. Sliding Second-Row 12 9.9 10
CARGO ROOM Seat Adjustability (in.)
CX-9 offers much more cargo room than the Highlander—17.2
cu. ft. vs. 10.5 cu. ft. behind the third-row seat and 48.4 cu. ft. vs. Third-Row 37.0 31.2 33.3
Legroom (in.)
39.7 cu. ft. behind the second-row seat.
Under-floor storage is much larger in the CX-9 (1.7 cu. ft. vs. 0.29 Cargo Room Behind 17.2 16.3 10.5
cu. ft. in the Highlander). Third-Row Seat (cu. ft.)
The CX-9 has a wide covered center armrest box and two Rear Doors Access 72 61 65
cup holders, compared to only two covered cup holders for Opening (degrees)
the Highlander. ■
NO = Not Offered

JANUARY/FEBRUARY 2007 | MAZDA FUEL | 9


Sandy_933482_Text 4/9/07 1:12 PM Page 10

FASTTRACK

Photo by Juha Leivonen


SpeedSource RX-8s
Target Grand-Am GT Title
After a year of development, the
popular white Mazda racers are set The #70 Grand-Am GT RX-8 is one of three SpeedSource RX-8s
to compete at Daytona and a dozen that are scheduled to race in the 2007 Rolex 24 in late January.
other races in 2007.

S
peedSource Race Engineering, the Florida purveyor of Mazda Daytona. Tremblay and Haskell were a serious threat in other races
rotary racing speed, is moving fully into the prestigious and nearly won the Homestead, FL, round.
Grand-Am GT class for 2007. Owner Sylvain Tremblay and Tremblay says the RX-8’s basic DNA is a huge help in developing
crew chief David Haskell will campaign a pair of tube-frame RX-8s a successful racer. For instance, aerodynamics play a critical role in
against a competitive field that includes BMW, Infiniti, Pontiac, all racing classes. “The RX-8 has a smaller frontal area, and the
and Porsche. windshield rake helps straight-line speed tremendously,” he reports.
With two Grand-Am Cup ST championships already to its credit “Its four-door configuration means a longer wheelbase, which also
in production RX-8s, SpeedSource spent much of the 2006 season makes it a better racecar.”
developing the new racecar, which features a potent three-rotor Three SpeedSource GT RX-8s will compete at the 2007 Rolex 24 on
20B engine, a lightweight steel frame, carbon-fiber aerodynamic January 27-28, and two will contest all 13 Grand-Am events through
body components, and other technologies. Developing 420 horse- September. Tremblay loves the support he receives from Mazda fans.
power and weighing just 2,280 pounds, the car enjoyed a fantastic “We get hundreds of e-mails,” he says. “We are keepers of the flame
debut last year by leading its class for 10 hours in the Rolex 24 at for rotary engineering, and we’re glad to be part of it.” ■

Photo by Juha Leivonen

Mazda Raceway Laguna


Seca 2007 Race Schedule
Mazda’s home track is quickly filling its calendar with an array
of world-class road races that are sure to enhance its rich history.
Here’s what’s on tap for 2007 at Mazda Raceway Laguna Seca:
May 18-20

Mazda U.S. Sports Car Invitational


Featuring the Grand American Rolex Sports Car Series
July 20-22
Wisdom… Red Bull U.S. Grand Prix
Featuring the MotoGP World Championship
August 17-19
When racers Rolex Monterey Historic Automobile Races presented by Toyota
Featuring the Indy Roadsters
make the cars, September 15-16
the cars make AMA Superbike Series
October 19-21
better racers. Monterey Sports Car Championships
Featuring the American Le Mans Series
For tickets, updates, and additional information, visit www.laguna-seca.com. ■

10 | MAZDA FUEL | JANUARY/FEBRUARY 2007


Sandy_933482_Text 4/9/07 1:12 PM Page 11

FASTTRACK
One Fast MAZDASPEED3
NHRA driver Dee Karagiannis gets ready to launch
the world’s first MAZDASPEED3 drag racer.
After racing a Mazda RX-7 in 2006, drag racer Dee Karagiannis

T
now has his sights set on NHRA and NOPI championships he 2007 MAZDASPEED3 is one heck of a performance car, but drag racer
behind the wheel of his MAZDASPEED3. Dee Karagiannis is creating a special racing version with acceleration that is
truly outrageous. Set to debut this April in the NHRA Sport Compact class,
the Reactive Racing MAZDASPEED3 is a rear-wheel-drive racer that makes over
1,300 horsepower, gulps 2 1/2 gallons of methanol per run, and is targeted to rip the quarter mile in the six-second bracket at 200 mph.
Starting with a new 2007 MAZDASPEED3 5-door unibody, Tito Chassis removed the floor pan and constructed a new tubular space
frame to go inside. The powertrain was turned 90 degrees to drive the rear wheels instead of the front wheels, and with the help of
Bergenholtz Racing, the turbocharged 2.3-liter DISI engine was tuned to deliver its tremendous horsepower. Enormous racing slicks,
wheelie bars, and a rear wing will help the MAZDASPEED3 get down the strip.
Karagiannis, 30, raced an RX-7 in the NHRA All Motor class in 2006, but he first experienced the thrill of drag racing as a passenger
in a Barracuda racecar at age 12. “Ever since then I have loved the feeling of acceleration,” says the Maryland resident. “The RX-7 mo-
mentarily pulls 2.9 gs on takeoff. The 0-60 time is practically immeasurable, and in 4.7 seconds, you go almost 150 mph. It’s like jump-
ing out of a plane.” And the MAZDASPEED3 should be quicker still.
Karagiannis anticipates testing his MAZDASPEED3 in February and hopes to win both NHRA and NOPI championships this year.
Good luck Dee! ■

GEARGLITZ
Mazda Goes Wild and a 6-speed manual transmission. Exterior attributes include new
styling front and rear, a clamshell front clip, wraparound rear spoil-

at 2007 SEMA Show er, and an innovative rear glass design, plus new fenders and doors
for a wider overall stance. Inside, Adrenaline boasts fresh new col-
ors and materials, including all-new audio and interior functions.
Tricked-out cars and accessories Troy Lee Designs Phobia CX-7 – Consider this CX-7 a piece of
headline Mazda's exhibit. art that just happens to also
be a vehicle. The exterior

T
here’s something about Las Vegas that brings out the glitz. features custom paint by
For example, last November at the 2006 Specialty Equipment Troy Lee Designs, enhanced
Market Association (SEMA) Show in Las Vegas, Mazda by body modification, 20-
showcased three modified versions of its all-new CX-7 crossover inch wheels, and special
SUV… “Adrenaline,” “Phobia,” and “Wickedly Red.” window tinting. A modified
Between these three showstoppers, more than 70 unique suspension, cross-drilled big
MAZDASPEED Performance Accessories, and the release of the all- brake kit, and custom brake
new 2007 MAZDASPEED Performance Accessories catalog, Mazda fabrication builds upon the
lived up to its reputation as one of the most innovative brands on CX-7’s already superior han-
the SEMA block. dling performance. Inside,
“Each year, Mazda brings some of the best and most exciting custom leather seats and
products to the aftermarket segment,” said Jack Stavana, Director floor mats take the CX-7 to
of Accessory Operations for MNAO. “To add to our already impres- new levels of creativity.
sive product lineup, for 2007, we are also offering a cold air intake Wickedly Red CX-7 – The award-winning styling expertise of
system and coil-over suspension system for the MAZDASPEED3, as Dave Green (DG Motor-
well as forged aluminum wheels for the MAZDASPEED6.” sports) meets the tailpipe-
While Mazda’s extensive array of accessories—including perfor- kicking CX-7 in this latest
mance exhaust systems, springs, struts, shock absorbers, stabilizer addition to Mazda’s lineup
bars, brake parts, and interior and exterior styling parts—wowed of hot vehicles. The immedi-
SEMA spectators, it was the three modified CX-7s that ensured they ate impact of the blistering
noticed the Mazda display in the first place. Here’s an overview: paint job is equally matched
CX-7 Adrenaline – De- by bold body styling. Large
signed and built by Mazda tires with black rims round
Design North America in out the exterior design,
Irvine, CA, the Adrenaline while a stunning red suede
showcases Mazda’s commit- interior continues the excite-
ment to performance, with ment inside. ■
more than 300 horsepower

JANUARY/FEBRUARY 2007 | MAZDA FUEL | 11


Sandy_933482_Text 4/9/07 1:12 PM Page 12

GEARGLITZ

CX-9 accessories lineup


amps up style and function
of Mazda's all-new
crossover SUV.
Genuine
Mazda Accessories
C
ustomization is a big draw for many Mazda owners, and Mazda continues to
wage an all-out effort to make sure its customers have plenty of Genuine
Mazda Accessories to choose from—no matter what vehicle they drive. The
same holds true for the 2007 CX-9, Mazda’s all-new seven-passenger crossover SUV.
Just in time for the launch of this much-anticipated new model, Mazda’s Acces-
sory Operations and its Accessory Design Engineers have worked hand-in-hand
with leading aftermarket manufacturers to develop a full line of performance,
styling, and functional parts that meet Mazda’s high standards of fit and quality.
Taking a cue from recent successful An integrated roof rack with crossbars accommodates
model launches, Mazda’s Accessory other specialized accessories for bikes, skis, snowboards,
Operations group began the acces- and luggage.
sories design process for the CX-9
while the model itself was still in de-
sign and development. The process Genuine Mazda Accessories
spanned a two-year period, with most
of the work taking place in a com-
for the 2007 CX-9
pressed timeframe just before vehicle Audio/Visual/Electronic Items
launch. In fact, last October, Mazda • iPod® Adapter
engineers from Flat Rock, MI, traveled • In-Dash 6-Disc CD/MP3 Changer
to MNAO headquarters in Irvine, CA, • SIRIUS Satellite Radio Receiver Kit
for an exhaustive four-day session • Remote Engine Start
with accessories manufacturers and a • Rear View Mirror with Display for Backup
CX-9 prototype. Checking form, fit, Camera System
From water bottles to soccer balls, the CX-9's custom and function on nearly half a dozen • Compass Auto-Dimming Mirror with HomeLink®
cargo net keep items secure in the rear cargo area. parts, these dedicated professionals fi- • Compass Auto-Dimming Mirror
nalized the specifications on custom • Door Mirror with Turn Indicator
floor mats, a roof rack, trailer hitch, remote engine start, auto-dimming mirrors, • Burglar Alarm
and a SIRIUS satellite radio.
“This intensive collaboration between Mazda engineers and the suppliers re- Interior Items
sults in high-performing and high-quality parts,” explains Jeff Ferrell, Program • Tonneau Retractable Interior Cargo Cover
Manager, Mazda Accessory Operations. • Cargo Net
The early planning and • Cargo Mat, Carpeted
last-minute attention to de- • Carpet Floor Mats
tails paid off. Mazda will • All-Weather Floor Mats
offer more than 35 dealer- • Ash Tray
installed accessories for the • Cigarette Lighter (Front)
CX-9 when it goes on sale • Windshield Sunscreen
in January.
While many of the Gen- Exterior Items
uine Mazda Accessories de- • Fog Lights
veloped for the CX-9 are • Lift Gate Garnish
standard fare—all-weather • Car Cover
floor mats, car cover, splash • Front Mask (Black Vinyl)
guards, etc.—there are a • Hood Bug Deflector
couple that are breaking • Moonroof Wind Deflector
Form and function come together beautifully in a fully
accessorized Mazda CX-9. new ground. One such item • Splash Guards, Black
is a rear view mirror that dis- • Roof Rack
plays images captured by a backup camera system—a Mazda first. Traditionally, • Roof Rack Cross Bars
such images are displayed on a car’s navigation system screen. • Trailer Hitch Receiver
Check out the full list of CX-9 accessories, and then see your dealership’s Parts • Trailer Hitch Receiver Cover
Manager for more information. ■ • Wheel Locks

12 | MAZDA FUEL | JANUARY/FEBRUARY 2007


Sandy_933482_Text 4/9/07 1:12 PM Page 13

Safety Snapshot
2007 Mazda Vehicles vs. 2007 Competitive Vehicles

A
s much as Mazda buyers love their Zoom-Zoom, they also ratings for the 2007 Mazda lineup and their main competitors.
pay close attention to safety. Naturally, a discussion about Check it out, and then share the good news with your customers!
current government crash test ratings can be an important And, don’t forget to highlight the standard and available features
part of the sales presentation, yet Mazda knows how difficult it that help Mazda drivers avoid accidents in the first place, such as
can be keeping up with the constantly changing data. So, Mazda Dynamic Stability Control, Traction Control, Tire-Pressure Monitor-
FUEL has compiled this comprehensive chart of current safety ing Systems, and Mazda’s precise steering and powerful brakes.

NHTSA IIHS
Frontal Side Frontal Offset Side
Vehicle Driver Passenger Front Rear Rollover Without SAB With SAB

MAZDA3 **** **** *** *** **** G P N/T


Honda Civic ***** ***** **** ***** **** G N/T G
Nissan Sentra ***** ***** ***** **** **** N/T N/T N/T
MAZDA6 ***** ***** **** **** ***** G N/T N/T
Toyota Camry ***** ***** ***** ***** **** G N/T G
Honda Accord ***** ***** **** **** **** G N/T G
Nissan Altima ***** ***** N/T N/T **** N/T N/T N/T
2006 Mazda Tribute **** **** ***** ***** *** A P G
Honda CR-V ***** ***** ***** ***** **** G N/T G
Hyundai Santa Fe **** ***** ***** ***** **** N/T N/T N/T
Mazda B-Series RegCab 4x2 ***** **** ***** N/T *** A N/T N/T
Mazda B-Series ExtCab 4x2 ***** **** **** N/T *** A N/T N/T
Nissan Frontier ExCab 4x2 *** *** ***** N/T *** G N/T N/T
Toyota Tacoma ExCab 4x2 ***** ***** ***** N/T **** G N/T N/T
Mazda CX-7 ***** ***** ***** ***** **** N/T N/T N/T
Nissan Murano ***** ***** ***** ***** **** G N/T N/T
BMW X3 N/T N/T N/T N/T N/T N/T N/T N/T
Toyota RAV4 ***** **** ***** ***** **** G N/T G
Acura RDX ***** ***** ***** ***** **** G N/T G
Mazda MX-5 Miata N/T N/T N/T N/T N/T N/T N/T N/T
Pontiac Solstice **** **** **** N/T ***** N/T N/T N/T
Honda S2000 **** **** ***** N/T ***** N/T N/T N/T
Mazda RX-8 **** ***** **** **** ***** N/T N/T N/T
Nissan 350Z N/T N/T ***** N/T ***** N/T N/T N/T
Infiniti G35 N/T N/T N/T N/T N/T N/T N/T N/T
MAZDA5 N/T N/T N/T N/T N/T N/T N/T N/T
Key: N/T = Not Tested G = Good A = Acceptable M = Marginal P = Poor

EXPLANATION OF RATINGS
NHTSA: National Highway Traffic Safety Administration, United the highest-rated vehicles (5 stars) when involved in a single-vehicle crash.
States Department of Transportation.
***** = Has a risk of rollover of less than 10%
Star Ratings - Frontal Impact Test: Vehicle is crashed into a fixed bar- **** = Has a risk of rollover between 10% and 20%
rier at 35 mph. The stars indicate a belted person’s chances of incurring a *** = Has a risk of rollover between 20% and 30%
serious injury in the event of a crash. A serious injury is defined as one re- ** = Has a risk of rollover between 30% and 40%
quiring immediate hospitalization and may be life threatening. One star = * = Has a risk of rollover greater than 40%
worst; Five stars = best.
IIHS - Insurance Institute for Highway Safety
***** = 10% or less chance of serious injury
**** = 11% - 20% chance of serious injury Frontal Offset Crash Rating: A vehicle moving at 40 mph is crashed
*** = 21% - 35% chance of serious injury into a fixed barrier. Approximately one half of the front of the vehicle im-
** = 36% - 45% chance of serious injury pacts the barrier, hence the term frontal offset. The rating is based on three
* = 46% or greater chance of serious injury things: how well a vehicle’s front end manages the energy of the crash and
limits passenger compartment intrusion; injury risk to an average driver; and
Star Ratings - Side Crash Test: A 3,015-pound barrier moving at 38.5 performance of the vehicle’s seat belts and airbags. G = Good (best rating);
mph is crashed into the side of the passenger compartment of a stationary A = Acceptable; M = Marginal; P = Poor (worst rating).
vehicle. The stars indicate the chance of a life-threatening chest injury for a
belted driver, front seat passenger, and rear seat passenger. Side Crash Rating: A moving deformable barrier with a front end that
simulates a pickup or SUV weighing 3,300 pounds and traveling at 31 mph
***** = 5% or less chance of serious injury impacts perpendicularly into the driver’s side of the vehicle. Crash test dum-
**** = 6%-10% chance of serious injury mies are seated in the driver’s seat and the rear passenger seat behind the
*** = 11%-20% chance of serious injury driver. The rating is based on three things: dummy injury measures, head
** = 21%-25% chance of serious injury protection measures, and the performance of the vehicle’s structure/safety
* = 26% or greater chance of serious injury cage. G = Good (best rating); A = Acceptable; M = Marginal; P = Poor
(worst rating).
Star Ratings - Rollover Resistance: A vehicle’s rollover resistance rating
is an estimate of its risk of rolling over in a single-vehicle crash, not a pre- Sources:
diction of the likelihood of a crash. As the following chart indicates, the low- NHTSA Buying a Safer Car: www.safercar.gov
est-rated vehicles (1 star) are at least four times more likely to roll over than IIHS: www.highwaysafety.org

JANUARY/FEBRUARY 2007 | MAZDA FUEL | 13


Sandy_933482_Text 4/9/07 1:12 PM Page 14

ONYOURMARK

SevenStock
Rocks On
The world’s best “rotor-head”
festival celebrates its ninth year
in fantastic style at Mazda’s
North American headquarters.

Photo by Koji Yamaguchi


I
ts inspiration was the famous 1969 Woodstock
music festival in New York, but the ninth annual
SevenStock festival was pure Zoom-Zoom culture.
Held on October 27-29, 2006, at the Mazda North
American Operations headquarters in Irvine, CA,
SevenStock9 combined all things rotary in a weekend
of spectacular car shows, Mazda racecar and product
demonstrations, bands, and charity fundraising for
the Juvenile Diabetes Research Foundation, which in- Vice President of Product Development and Quality. Held for the first time at
cluded additional funds generated by Michael Garcia Nobuhiro Yamamoto, Deputy Program Manager for MNAO headquarters in
from MNAO’s Technical Services department. RX-8 and MX-5, and Sylvain Tremblay and David Irvine, CA, SevenStock9
Estimated attendance of over 5,000—plus some Haskell of SpeedSource made additional presenta- featured row upon row
500 rotary-powered vehicles—made it the largest tions at an optional evening banquet where, as a of rotary-powered cars,
“rotor-head” event in the world, with participants bonus, many souvenirs, including actual SpeedSource including racers from
and journalists arriving from across the U.S., Japan, body parts, were given away. “No other car company Mazda-sponsored race
and Europe. “In fact, SevenStock9 was the largest does what we do,” reflected Kelvin Hiraishi, Director teams.
and most internationally attended event to date,” or- of R&D Engineering, afterwards. “You just can’t buy
ganizer Berny Herrera said afterwards. this kind of enthusiasm and support—it’s ingrained in
SevenStock was relocated to Mazda’s main campus our culture.”
from Mazda Research & Development to provide On Sunday, the party moved to California Speed-
more workable event space and to connect Mazda way in Fontana, CA, where SevenStock guests and
employees and executives with Mazda customers. The the public got to drive Mazda vehicles in a special
move also allowed Mazda employees to meet ALMS, Zoom-Zoom Live event. If you missed it, start making
Grand-Am, NHRA, and SCCA race teams before the plans for SevenStock10, set to be held around the
SevenStock festival and to attend a special Friday- same time next fall at Mazda’s headquarters in Irvine.
night kart-racing challenge at nearby K1 Speed. With 2007 representing both the tenth year for
Saturday was the big day for the public, with high- SevenStock and the 40th anniversary of the original
lights including a car show, racecar demonstrations, Cosmo rotary, you can bet it’s going to rock. Check
and a presentation by Robert Davis, Mazda’s Senior out www.sevenstock.org for more information. ■

Get “Revved”
Graphic novel featuring Mazda RX-8 hits the newsstands.

T
he next time you pass a comic book store or newsstand, be sure to pick up a copy
of Revved: The Beginning, the first book of a new graphic novel series that features
the Mazda RX-8.
Published by Top Cow Productions, the “Revved” series features four heroic cars that
are infused with magical powers to support main character Jack James on a series of ex-
citing and dangerous missions. In Revved: The Beginning, Jack, a disgraced former race-
car driver, is forced to steal an RX-8 on display in a Las Vegas casino to clear his father’s
debt. However, events take a radical turn once Jack touches the RX-8 and starts having
visions of past and future events. Top Cow bills the book as “the four horsemen meet
the four hundred horsepower.”
To check out the first 10 pages of Revved: The Beginning, visit www.mazdausa.com/revved,
or purchase the complete book online at the Top Cow Web site: www.topcow.com. ■

14 | MAZDA FUEL | JANUARY/FEBRUARY 2007


Sandy_933482_Text 4/9/07 1:12 PM Page 15

Mazda Powers Up in Puerto Rico

MNAO assumes direct support “Two of the key benefits are increased attention and conve-
nience,” explains Jim Sailer, MNAO Manager of Puerto Rico Op-
of thriving island market. erations. “The physical distance between Puerto Rico and Japan
makes it difficult for the Mazda Corporate team to maintain

F
or the past 33 years, independently owned Mazda constant communication with the Puerto Rican market. On the
distributor Plaza Motors has successfully nurtured a huge other hand, we’re only three time zones apart and, therefore,
Mazda market in Puerto Rico and the Virgin Islands. can provide more timely support.”
Those efforts have resulted in several notable results, including But closer geographic proximity is just the start.
an impressive 5.7% market share—a figure larger than When Mazda Corporate in Japan was overseeing this market,
Mazda’s market share in the U.S. or Canada—and the it only had one staff member dedicated to Puerto Rico, and visits
MAZDA3’s proud designation as the number-five-selling to the island were made only twice a year. Now that MNAO is on
vehicle in all of Puerto Rico. board, Plaza Motors can count on a two-person staff that is com-
In fact, Plaza Motors has a lot in common with Mazda re- mitted to visiting Puerto Rico at least once a month.
gions and dealerships in the U.S. As a U.S. Commonwealth, This new support role is equally beneficial for MNAO.
Puerto Rico uses U.S. currency and adheres to all of the same “Our relationship with Puerto Rico will definitely help in-
federal laws that govern the U.S., including emission standards crease MNAO parts and vehicle sales,” says Sailer. “Equally im-
and safety requirements. Therefore, Mazda vehicles on the is- portant, it will also expand the opportunity for MNAO employ-
land are based on U.S. specifications and are virtually identical ees to gain a better understanding of other markets and cul-
to those on American streets. tures. That knowledge and understanding can be used to more
Sustaining a market as large as Puerto Rico’s, however, re- effectively market to the significant Puerto Rican communities
quires a good deal of support from Mazda. in places like New York and Miami. What we learn from direct
Until recently, this support—including vehicle supply, volume involvement with Plaza Motors in Puerto Rico may also result in
forecasting, parts, customer service, marketing materials, recall the sharing of marketing and advertising materials between
assistance, and sales and technical training—came from Mazda the two markets and fresh insight about the Mazda brand it-
Corporate in Hiroshima, Japan. self. We are very optimistic about our new relationship with
On September 1, 2006, however, Mazda transferred this di- Puerto Rico—and what it will mean long-term for Mazda busi-
rect support responsibility to MNAO in Irvine, CA. This change ness in the Americas.” ■
promises to deliver tremendous benefits to Plaza Motors.

JANUARY/FEBRUARY 2007 | MAZDA FUEL | 15


Sandy_933482_Text 4/9/07 1:12 PM Page 16

FINALSTRETCH
Detroit News named
Mazda's 2007 CX-7 its first-ever
"Crossover of the Year."

Vehicles equipped with Tire Pressure Monitoring


System (TPMS) feature this warning light graphic
on the instrument panel.

Be Tire Pressure Smart


New Web site promotes tire safety.

N
ow that colder weather is here, Mazda is joining the
Alliance of Automobile Manufacturers in urging
consumers to make sure they maintain proper tire
pressure on their vehicles. Since many new vehicles are
equipped with Tire-Pressure Monitoring Systems (TPMS),
it’s especially important to understand how these systems
work and their role in helping drivers maintain proper tire
pressure.
To support this effort, the Alliance has launched a new
Web site—www.checkmytires.com—for consumers to
learn about Tire-Pressure Monitoring Systems, check the
All Mazda
weather in their hometown, and take an interactive quiz to
learn about how temperature changes, safety, and fuel effi-
Motorsports, All Day
I
ciency all play a role in maintaining proper tire pressure. t’s tough to make it to the racetrack when you’re busy
Currently, about 45 percent of all new vehicles sold in the developing and marketing great vehicles, so Mazda’s racing
U.S. are equipped with TPMS, a figure that is expected to rise teams and cars came to MNAO headquarters in late October,
to 70 percent by September 2007. By model year 2008, all literally bringing the excitement home. Among those represented
new vehicles will be equipped with the technology. at Mazda’s first-ever Motorsports Day were BK Motorsports (ALMS,
Mazda models that offer TPMS right now, as a standard or P2), Mathiasen (Champ Car Atlantic), Robert Davis Racing (SCCA
available feature, include the MAZDA3, MAZDASPEED3, T3), SpeedSource (Rolex GT), Tindol (SPEED World Challenge), and
MAZDA5, MX-5 Miata, RX-8, CX-7, CX-9, and B-Series Truck. TriPoint (SPEED World Challenge). ■
Check out this valuable Web site—and encourage your
customers to do the same. ■

Mazda MX-5 and


MAZDASPEED3 Named
Car and Driver “10Bests”
T
he 2007 Mazda MX-5 Miata and 2007 MAZDASPEED3
have made Car and Driver magazine’s “10Best” list for
2007.
With the MAZDASPEED3 receiving this recognition in its in-
augural year, it's the eighth year for the MX-5 Miata.
Now in its 25th year, the annual Car and Driver “10Best”
competition is composed of the magazine’s editors nominating
and then testing more than 50 vehicles on a road course con-
sisting of twists and turns on less-than-perfect pavement. Each
Csaba Csere (left), Editor-in-Chief, Car and Driver, and Jay car is judged based on value, how well it performs in its respec-
Amestoy, Vice President, Public and Government Affairs, MNAO tive category, and whether it exhibits standout qualities, such as
at the "10Best" award presentation for the Mazda MX-5 styling or performance. ■
and MAZDASPEED3 at MNAO on December 5, 2006.

16 | MAZDA FUEL | JANUARY/FEBRUARY 2007


Sandy_933482_Text 4/9/07 1:12 PM Page C3

MAZDAMANIA
PSHAW MOTORS

SCENICROUTE
The Time of Your Life
E
ven though long case clocks—or
grandfather clocks—date back the giant landmark—standing nearly 35
several hundred years, their timeless feet tall—isn’t a working grandfather
beauty and flawless timekeeping are still clock, it does tell the right time. Where
appreciated in countless living rooms would one find this tower of time? ■
Photo by roadsideamerica.com

across America today.


Still others aren’t kept indoors at all. A. Kewaunee, WI
One impressive model proudly braves B. Alton, IL
the elements and serves as a welcome C. Allen Park, MI
beacon to visitors of Svoboda Industries’ D. Clarksville, AR
shop for custom wood products, called
Gepetto’s Top of the Hill Shop. Although See below for the answer.

FUEL Cryptogram Challenge

T
hink you did a pretty thorough job of reading this issue of Mazda FUEL? Well, here’s a challenge that will test your memory,
as well as your mental agility. Simply use your decoding skills to decipher this Mazda fact. Having trouble cracking the code
or need to check your work? You’ll find the answer below.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
3 17 10 7

E M A A A A E E S
–– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– ––
1 14 17 10 3 12 18 3 20 3 9 2 21 17 25 21 4 16 22 18 17 7

A M S E M A A ‘S E
–– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– –– ––
3 9 5 22 10 25 7 17 22 20 1 4 10 3 12 18 3 7 15 19 1 19 21 17

E S E .
–– –– –– –– –– –– –– –– –– –– –– –– –– –– ––
18 17 7 22 9 20 18 22 21 17 8 1 22 4 20

INTO MAZDA’S FUTURE DESIGN DIRECTION.


Answer: A. Kewaunee, Wisconsin
Answer: THE MAZDA NAGARE PROVIDES A GLIMPSE
Sandy_933482_Text 4/9/07 1:13 PM Page C4

Makes you re-evaluate the whole SUV thing, doesn’t it?

##### 5-STAR CRASH TEST RATING / FRONT & SIDE — NHTSA*


MAZDA CX-7 STARTING AT $24,345**
*Government star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA) New Car Assessment Program (NCAP). **MAZDA CX-7 Grand Touring FWD with optional Technology
Package as shown $30,900. MSRP excludes tax, title and license fees. Actual dealer price may vary. See dealer for complete details. Properly secure all cargo. ©2007 Mazda Motor of America, Inc.

INTRODUCING THE MAZDA CX-7 CROSSOVER SUV. Your perception of how an SUV should look, act and feel is about to get a
turbocharged jolt. CX-7 merges sports-car-inspired design with 5-passenger room in a shape that makes everything else look obsolete. Think SUVs
can’t be refined? CX-7’s available leather-trimmed seating, one-touch fold-flat seats and smart use of space will change your thinking. There’s even
a lockable storage bin that can hold your laptop. Available voice-activated navigation with rearview camera and Bose® Centerpoint® Surround
System with AudioPilot® are further proof that this is not your typical SUV. Need more evidence? Go to MazdaUSA.com.

57917_MZD_MA6N_088.indd 1 1/10/07 5:03:57 PM