Beruflich Dokumente
Kultur Dokumente
Module Outline
Building a Strategy-Supportive Corporate Culture
What is Corporate Culture? Creating Fit Between Strategy and Culture Establishing Ethical Standards and Values
Culture at Nordstroms
Company motto
Respond to Unreasonable Customer Requests
Motto strongly ingrained in employee behavior Out-of-the-ordinary customer requests viewed as opportunities for heroic acts Promotions based on outstanding service Salaries based entirely on commission Culture weeds out those not meeting standards and rewards those who do
Hostility to change
Experimentation discouraged Managers discouraged from exercising initiative to alter status quo Avoiding risks and not screwing up more important than innovativeness Entrenched, multi layered bureaucracies
Strong culture
Promote good performance when fit exists, and Hurt performance when little fit exists
Step 2:
Talk openly and candidly about aspects of culture needing change
Step 3:
Follow talk with swift, visible action Substantive or Symbolic
Desired outcome
Produce extraordinary results with ordinary people