Beruflich Dokumente
Kultur Dokumente
Executive Summary
commoditized
revenues
Executive Summary
but.
Expensive, Complicated, Local, Not Scalable, Hard to Find
3
Web video is now a must have marketing tool for online businesses:
67% of media execs identified the use of online video as a primary focus of their digital marketing campaigns
52%
30%
30-40% 16-20%
CAGR 2007-2012:
167.8%
6
SoMedia Networks Business Opportunity Google did it.eBay did it.Amazon did it.eTrade did it..
Enable an underutilized and under valued workforce Pro-sumer video producers who have the skills and equipment but no
professional framework
BBN3 Platform is a proprietary eco-system. SoMedia controls who is allowed to participate and how. Platform creates professional trust, reliability & offers a guarantee of
performance Focuses on centralized process control, quality control and job specification creation Controls who is able to create what content through skills assessment and management Operates locally in 24 markets today. Globally starting in 2011
8
Videographer Program
Level 1 Level 2 Level 3 Level 4
Assignment Editors
(News) Level 1 Level 2 Assignment Creation
Production Management
QC / QA
Distribution
10
11
SoMedia Networks Business News First on demand news production service providing low cost news coverage to broadcasters
Multi format, expanded HD, SD, Web and Mobile content approach SoMedia owns all content produced provides broadcasters with limited local license global news syndication (Reuters, AP, CNN model) library stock footage licensing (iStockPhoto, Getty model) Beta launched during Olympics. Broadcasters such as CHEK, CHCH, NBC Universal and affiliates of NBC and CBS accessed content. The President of NBC News told us they would encourage and support the development of an alternative to Reuters and AP. Currently producing content for CHEK News in Victoria and Global BC as phase one of operational rollout to continue across North America during 2011 Global rollout to begin Q4 2011
12
13
Rick Schultz, CGA, Director Finance & Operations Tactical Corporation, Taleo Corporation, Pivotal Corporation
Amir Mirhosseini, VP Technology & Cofounder BCIT, BSc Computer Science UBC, Masters Computer Science (unfinished) Gosia Kamela, VP Production Highly Experienced Director, Editor, Producer, Associate Producer, Production Manager, and Post Production Coordinator Art Reitmayer, CA, Strategic Advisor Founder and CEO of Channel M, Former Vice President of Special Projects for Canwest Global, President and CEO of BCTV, CHEK-TV, CKRD, ITV
14
Related comparable Demand Media recently completed an IPO at a valuation of $1.2 billion. Goldman Sachs was the sponsor.
Demand Media, Inc. is known for being a so called content farm and creates extremely low cost online content (including video) using a large free lance producer workforce. The company has pioneered the use of measured consumer demand and predicted advertising driven ROI to determine what content it produces. It operates websites such as eHow, LIVESTRONG.COM and Cracked.
Related comparable ReachLocal completed an IPO in May raising $54 million with a valuation of $378 million. ReachLocal brings order to the fragmented local Internet by connecting
advertisers, publishers, and creative solutions providers together on one platform.........through a dedicated force of local Internet Marketing Consultants.
15
17