Beruflich Dokumente
Kultur Dokumente
April 2013
Project LLP nr. 10-EIP-RO BUCURES 09
Susan Searing UK
Source: tourismontheedge.com
Project LLP nr. 10-EIP-RO BUCURES 09
Content
Motivation
Problem Definition
Methodology
The a priori perception and reinventing a brand
Current situation
SWOT analysis Sustainable Action Plan - To be Conclusions
Project LLP nr. 10-EIP-RO BUCURES 09
Source: panoramio.com
Motivation
Is it because Mageroya has...
Great weather?
Project LLP nr. 10-EIP-RO BUCURES 09
Motivation
OR maybe because it is..
Problem Definition
Why are tourist dissatisfied?
aKristian
Disciplinary Diversity
Social and Cultural Sciences Susan (Geography) Aline (Geography) Environment and Earth Sciences Razvan (Geology) Jorg (Ecology & Wastes) Claudio (Environmental Studies) Marion (Biology)
Sustainable Tourism
ST as part of SD = (nature + community + economy) * legislation
Marion
Susan
Razvan
Aline
Sustainable Tourism
Nicolas
Claudio
Jorg
Sustainable Tourism
Methodology
Analysis
Identifying issues
Reaching conclusions
Current situation
Midnight sun & northern lights Special geological & geographycal landscape
Supply
Source: flickr.com
23rd June Midsummers Eve Celebration 14th May 29th of July Midnight Sun
Source: superstock.com
Source: cruise-europe.org
Source: tripadvisor.com
Source: nordnorge.com
Source: birdwatchireland.ie
Current situation
Infrastructure need improvements
New accommodations
Demand
S(strengths)WOT
Location: a priori perception as the end of the world, must see Education: most inhabitants speaks english, good communication Transportation Infrastructure: harbour, airport and roads Sami culture: the existence of local indigenous people Biodiversity and natural environment: low human impact High prices: tourist selection Businesses: potential of adaption, creativity and flexibility
SW(weaknesses)OT
Tourist expectations: discontented expectations (expensive, far, crowded in summer vs remoteness, unspoiled scenery) Seasonal tourism: flexibility required (tourist + tourist industry).
SWO(opportunities)T
Fish industry: sensibilisation (local people + tourists) Cruise tourism: increase of taxes only for cruise, to reduce environmental impact Roads: decrease taxes on roads and acces tunnel Marketing strategy: way to promote and catalyse sustainable tourism New businesses and activities: designed and promoted by local government Summer and winter sports
SWOT(threats)
Infrastructure improvement: necessary for further development Global Economical destinations crisis: competition from cheaper holiday
Competition: loss of market share to other regions Exploitation of the Sami culture: loss of authenticity.
Increasing Cruise Tourism: increase of pollution (oil, bildge water, garbage, aerosols)
Pressure on environment: increased pressure due to tourism
Starting Point Unique experience & location, nature, Sami culture, northern lights, environmental awareness