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retain oral messages in his memory for a long time. The speaker himself may not recall what he actually said.
form is called written communication. Communication being in written form is permanent, tangible and verifiable. It is useful when communicated matter is lengthy and has to be communicated to large no. of people. But it is time consuming lack personal touch and unfolds the secrecy about written message. The ABC of written communication is accuracy, brevity and clarity.
a) It provides us records, references, etc; on which important decision rest. b) It builds up the legal defenses of the organization through records, letters, instructions, etc;
c) It promotes uniformity of policy and procedure and builds up proper guidelines for the working of the organization. d) It builds up the image of the company. e) It makes for accuracy and dependability. f) It is permanent. g) Responsibility can be easily assigned.
a) It builds up unmanageable clutter of papers and files. It costs a lot to the organization. b) It is time consuming. Immediate feedback is not possible. c) It is costly in terms of money and man hours. d) It becomes in effective in the hands of people who are poor in expression. e) Absence of immediate clarification.