EXECUTIVE SUMMARY I n f e w ye a r s M u t u a l F u n d h a s e m e r g e d a s a t o o l f o r e n s u r i n g o n e s f i n a n c i a l w e l l being.

. Mutual Funds have not only contributed to the India growth story but have alsohelped families tap into the success of Indian Industry. As information and awareness isrising more and more people are enjoying the benefits of investing in mutual funds.The main reason the number of retail mutual fund investors remains small is that ninein ten people with incomes in India do not know that mutual funds exist. But once people are aware of mutual fund investment opportunities, the number who decide toi n v e s t i n m u t u a l f u n d s i n c r e a s e s t o a s m a n y a s o n e i n f i v e p e o p l e . T h e trick for converting a person with n o knowledge of mutual funds to a new Mutual Fundcustomer is to understand which of the potential investors are m o r e l i k e l y t o b u y mutual funds and to use the right arguments in the sales process that customers willaccept as important and relevant to their decision.T h i s P r o j e c t g a v e m e a g r e a t l e a r n i n g e x p e r i e n c e a n d a t t h e s a m e t i m e i t g a v e m e enough scope to implement my analytical ability. The analysis and advice presented inthis Project Report is based on market research on the saving and investment practicesof the investors and preferences of the investors for investment in Mutual Funds. ThisReport will help to know about the investors Preferences in Mutual Fund means Arethey prefer any particular Asset Management Company (AMC), Which type of Productthey prefer, Which Option (Growth or Dividend) they prefer or Which Investment Strategy they follow (Systematic Investment Plan or One time Plan). This Project as awhole can be divided into two parts.

The first part gives an insight about Mutual Fund and its various aspects, the CompanyP r o f i l e , O b j e c t i v e s o f t h e s t u d y , R e s e a r c h M e t h o d o l o g y . O n e c a n h a v e a b r i e f knowledge about Mutual Fund and its basics through the Project.The second part of the Project consists of data and its analysis collected through surveydone on 200 people. For the collection of Primary data I made a questionnaire and surveyed of 200 people. I also taken interview of many People those who were comingat the SBI Branch where I done my Project. I visited other AMCs in Dehradoon to getsome knowledge related to my topic. I studied about the products and strategies of other AMCs in Dehradoon to know why people prefer to invest in those AMCs. ThisProject covers the topic THE MUTUAL FUND IS BETTER INVESTMENT PLAN.The data collected has been well organized and presented. I hope the research findingsand conclusion will be of use.