Radio, Tele Vision, Internet, billboards, brochures, pamphlets are common examples of media.

Media focus a target group, or in general provides information on a number of subjects and topics, to please the masses. In this modern era, the media have become easily available to the masses, cell phone, I phones, touch pads, laptops, palmtops, have a significantly influenced peoples daily lives, and it is observed that individuals are confidant of consulting the media. Today media is available 24/7/365, the important New is circulating constantly on the various T.V, channels, Internet blogs, websites, Radio channels. The media has been defined in numerous ways, and expressions, (Reid, 1994, p. 51), media, is the specific form of conveying the message, as in print vs. video to the industry that provides news and amusement, media is now the way of communication, whatsoever is its set-up. With an esteem towards, schooling, instruction, and learning media is the representation structure widely adopted by the instructors as well as the students for representation of information; technology is the kit which permits them to exchange their knowledge, skills, and abilities (KSA) illustration with others. Regrettably, the technology is widely spread for practitioners as well as the expert similar to the confusing connotation of media and technology in education, and the terms are frequently adopted as synonyms. A quote from the Fifth Edition of the Encyclopedia of Educational Research (Mitzel, 1982) illustrates the dilemma: At the foremost, many of the illustrators are comfortable in using the term media and even expect others to understand the phrase easily, although it is not the widely accepted definition. Instead it only covers up the visual technology, although the Books, and the other printed material are media too, yet most commonly it is accepted in the present context. (Seibert & Ullmer, 1982, pp. 1190-1191) The synonym of media (a representation of the organization) with technology (a delivery system for media) is improbable to go into an accepted discussion about education any time, still the peculiarity stuck between media and technology must be illuminated. A quote from the Encyclopedia of Educational Research Sixth Edition (Alkin, 1992) makes this comprehend clear as, the Computer-based technologies may not be termed as media, for the reason that the because the assortment of curriculum, agenda, instrument, apparatus as well as strategy that is used with computers is neither restricted to a specific symbol, nor to a specific class of performances, this may crux that computer is in fact a multifaceted invention of countless applications, a representative instrument for creation, investigation, in addition to philosophy in a wide sphere of influences. It is widely applied in the representing and controlling the symbol systems language, mathematics, and music and to create symbolic products poems, mathematical proofs, compositions. (Salomon, 1992, p. 892) The Importance of Media and Technology in Education . . .

Why is so much attention paid to media and technology in education in USA? When a major portion of demeanor is investigated in the manufacturing or the business structure, a large group of population investigation is available at the colleges, schools and universities. There are several differences between research in the academic and the private sectors, including, but not limited to: Academic research has a propensity to be further theoretical in temperament; private-sector investigations are ...