Those who never doubt the importance of advertising are those who want to sell their goods and

services. And they are countless. Each product in a supermarket is well defended on TV and in the press. No airline can fly without the conviction that it is on ads that its future relies . So they invest a lot of money on commercials. Even whole countries present themselves in so many ways as the best places for holiday-makers. Advertising has helped mass markets to attract more clients, changed shopping habits, and created many jobs. Advertising absorbs millions of dollars each day. So, many people see that if companies stopped advertising, prices would be lower. After all, its the consumer who pays They say. The idea is not as simple as that. Advertising can be offensive by using pictures or slogans that harm our culture. Everybody knows that most of what is said, written, or shown are lies.With their magic technique and products, advertisers try to convince us that our life can be better if we follow what they present. Nonsense, of course ! But we must not forget that advertising can make a positive contribution to our pockets. Without it, many friendly newspapers, magazines, radio and TV stations could nor survive. The fact that we pay very little for our daily newspapers and for our TV programmes is because of the money they get from advertisers. Just think how much a newspaper or a TV series would cost if we had to pay their full prices. COMPREHENSION A- What do the underlined words in the text refer to ? B- Which words in the text mean the same as

Depends Insulting Advertisements Products

C- Are these statements True or False? Justify 1. Tourism doesnt depend on advertising. 2. Advertising helps the media to survive. Answer and justify these questions: 1How does advertising contribute to the job market? 2Are people aware of the fallacy of advertising? 3How much money is spent daily on advertising?

 4What makes newspapers cheap?and how ?

COMPREHENSION
A- What do the underlined words in the text refer to? They Those who never doubt the importance of advertising They advertisers

B- Which words in the text mean the same as

Depends Insulting Advertisement s Products

Relies Offensive Commercials goods

C- Are these statements True or False? Justify

1. Tourism doesnt depend on advertising. False (No airline can fly without the conviction that it is on ads that its future relies.)

2. Advertising helps the media to survive. True (Without it, many friendly newspapers, magazines, radio and TV stations neither could nor survive.)

Answer and justify these questions: 1- How does advertising contribute to the job market? It has helped mass markets to attract more clients, changed shopping habits, and created many jobs.

2- Are people aware of the fallacy of advertising? Yes they are (Everybody knows that most of what is said, written, or shown are lies.)

3- How much money is spent daily on advertising? Millions of dollars each day

4- What makes newspapers cheap? And how? Advertising (The fact that we pay very little for our daily newspapers and for our TV programmes is because of the money they get from advertisers .