A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRIC RICE COOKER IN MADURAI CITY QUESTIONNAIRE

1. Name 2. Address 3. Age:

: ___________________________________________ : _________________________________________ 25-35years Female Unmarried +2 Professional Degree/diploma Employee PG Degree Business Others 35-50years above 50years

Below 25years 4. Sex: Male 5. Marital status: Married Below SSLC 7. Occupation: Student 8. Monthly income: Below Rs.10000/Rs.15001-20000/-

6. Educational qualification:

Home maker

Rs.10001-15000/Above Rs.20000/Electric Rice cooker

9. What kind of rice cooker you use at home? Ordinary rice cooker Prestige Preethi

10. Which company electric rice cooker do you have? Butterfly any other When gifts are offered When necessity comes Online

11. When will you prefer to buy electric rice cooker? During festival offer During price discount Advertisement

12. How do you know about electric rice cooker?

 News-papers

Word of mouth

13. Which media of advertisement is effective to establish electric rice cooker? Television Print Media Self Radio Internet any other Relatives Advertisement Others Others

14. Who plays a major role to buy electric rice cooker? Friends

15. Why do you purchase electric rice cooker? Time consumption Price Brand image Authorised dealers Online Less than 6 month Twice a day Health and safety Offers Performance

16. Which factor plays the major role while purchasing electric Rice cooker? Model Warranty/guarantee

17. Where do you purchase your electric rice cooker? Shopping malls Others 6-12 months 3-5 times More than 1 year more than 5 times

18. Since how long do you use electric rice cooker?

19. How often do you use electric rice cooker?

20. Do you follow the instructions given in the manual for proper functioning of electric rice cooker regularly? Regularly Costly Occasionally Moderate Never

21. What do you feel about the cost of the induction cooker? Normal Battery failure nothing

22. What are the problems faced by you while using your electric rice cooker? High power consumption Time consumption

23. If there is any malfunction with your electric rice cooker, whom do you like to visit?

Service center

Local repair shop

24. What is your level of opinion about the availability of Service centers for servicing your electric rice cooker? Highly satisfied Dissatisfied Highly satisfied Dissatisfied Satisfied Moderate Highly dissatisfied Satisfied Moderate

25. What is your opinion about the features of your electric rice cooker? Highly dissatisfied

26. How do you rate different features of your electric rice cooker? Features Highly satisfied Design Automatic Systems Voltage Range Safety features 27. How do you feel about warranty/guarantee offered for you electric rice cooker? Highly satisfied Dissatisfied Highly satisfied Dissatisfied Highly Satisfied Dissatisfied Yes I Recommend Satisfied Moderate Highly dissatisfied Satisfied Moderate Satisfied Moderate Dissatisfied Highly dissatisfied

28. How do you feel about power consumption of your electric Rice cooker? Highly dissatisfied Satisfied Moderately

29. Overall, how you satisfied with your product? I am. Highly dissatisfied No I do not recommend

26. Would you recommend the product to your friends or relatives?

27. Any other suggestions and recommendations

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