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IN THIS PRESENTATION WE ARE ...................

Zahid Hasan Hossain Zerin Tasnim 102 009 025 102 119 025

Izzat Tanzil
Md. Tanvir Reza

102 020 025


103 025 025

prepared by Zahid Hasan 01685414196

ANALYZING THE CORPORATE SOCIAL RESPONSIBILITY (CSR) OF BRITISH AMERICAN TOBACCO BANGLADESH (BATB)

BASED ON THE STUDY OF COMPANYS CSR ACTIVITIES IN 2009-2010


prepared by Zahid Hasan 01685414196

PURPOSE OF THE STUDY


HOW AN ORGANISATION PERFORMS ITS CORPORATE SOCIAL RESPONSIBILITY HOW BUSINESS COMMUNITY IS RESPONDING TO ITS SOCIAL RESPONSIBILITIES IN DIFFERENT STAGES

prepared by Zahid Hasan 01685414196

Our Presentation Structure


CSR at a Glance BATBs CSR Governance Structure How BATB is becoming a Responsible Corporation Social and Economic Contribution of BATB Achievements of this Company by their CSR Recommendation & Conclusion

CORPORATE SOCIAL RESPONSIBILITY (CSR)

Triple Bottom Line

THE CSR STRUCTURE


Corporate Social Responsibility is all about setting Policies, Objectives and targets for Excellence in three key areas: Social & Community
Actively engaging with employees, Neighbors, Legislators, Regulators & NGOs

Health & Safety


Improving Employee & Contractor Safety through Training, Best Practice and team Leadership

Environment
Addressing Emissions, Energy Efficiency, Climate Change, Biodiversity, Product Life Cycle & Innovation Then Monitoring & Verifying Performance and setting Targets for Continuous Improvement

Finally, CSR Reporting to all Stakeholders

BATBs CSR GOVERNANCE STRUCTURE

CSR Committee & The Social Reporting Process


prepared by Zahid Hasan 01685414196

CSR Committee

The Company has a Corporate Social Responsibility (CSR) Committee, the main objective of which is to monitor and review alignment with their CSR goals
BATBs CSR GOVERNANCE STRUCTURE

THE SOCIAL REPORTING PROCESS


Prepare Social Report Complies With The Global Assurance (AA 1000) Standards and The United Nations Foundation Sponsored Global Reporting Initiative Guidelines.

prepared by Zahid Hasan 01685414196

BATBs CSR GOVERNANCE STRUCTURE

THE SOCIAL REPORTING PROCESS

The Essence of This Standard of Reporting


Putting stakeholder dialogue at the centre of our approach Embedding the approach, while engaging in dialogue and producing regular reports Following both the AA1000 and the Global Reporting Initiative (GRI) framework;
BATBs CSR GOVERNANCE STRUCTURE

Being measured against the AA1000 Standard through a highly rigorous external verification.
prepared by Zahid Hasan 01685414196

Stakeholder Mapping

Social Reporting Process Overview British American Tobacco Bangladesh

Internal Scoping & Preparation

Identify Stakeholders for Dialogue


LISTEN DELIVER DECIDE

Dialogue 1 (Understand Expectations)

VERIFY

Identify Gaps & Make Commitments Dialogue 2 (Discuss Commitments & Indicators) Implement & Measure against Indicators

Report & Communicate

Social Report

BATBs CSR GOVERNANCE STRUCTURE

How BATB is Becoming a Responsible Corporation

Feel and Perform the Responsibilities of Society Becoming Responsible to the Employees Creating an Impressive Image of Reliable Partner to the Stakeholders Continuously Meeting the Shareholders Exaction of Better Financial Performance Formulated the Expectations of Stakeholders

BATB position and response to Stakeholder Expectation


Consumer Information Public Smoking Lower Risk Products Youth Smoking Prevention Responsible Marketing Tobacco Regulation Tobacco Taxation and Cigarette pricing Environmental Management Corporate Citizenship Corporate Governance

Consumer information
Introduce cautionary warnings for all sorts of tobacco products

Public Smoking
Prohibit smoking in public places. Smoking in open public gathering and public transports like bus, train, launch and steamer should be banned

Lower Risk Products


Invest in Research & Development to reduce the hazardous effect of cigarette

Youth smoking prevention


Make advertisements showing harmful effects of cigarettes on children

Responsible marketing
Restrict cigarette advertisements by tobacco companies; Form a policy for tobacco product marketing

Tobacco regulation
Support enforcement of laws to restrict tobacco related products

Tobacco Taxation and Cigarette pricing


Increase tax on tobacco products to a prohibitive level

Environmental management

Afforestation Alternatives to wood fuel Fertilisers Soil conservation Product waste and factory emissions

Corporate citizenship
Promote indigenous culture, Introduce rehabilitation programme for all current women workers

Corporate Governance
Rewrite the Company's vision statement emphasising on social responsibility

Social and Economic Contribution of BATB


British American Tobacco Bangladesh mostly classifies all of its CSR initiatives over years in the following four sectors. Environment & Biodiversity Community Services Education Others

Afforestation
Contributed around 71.5 million (7 crore 15 lac) saplings throughout Bangladesh

Environment & Biodiversity

PROBAHO Water filtration plants for safe drinking water


24 water filtration plants, approximately 125,000 liters of pure drinking water for 62,500 people every day

Social and Economic Contribution of BATB

Support for sustainable agriculture


The Company have 46,000 registered farmers around the country, This year they are distributing 150,000 kgs dhaincha seeds free of cost among their registered farmers and distribution is about to complete

Social and Economic Contribution of BATB

Support for Relief and Rehabilitation


In 2008, BATB offered support to Majher Char village transformation project as a part of British Business Group (BBG) in southern Pirojpur district, which was devastated by cyclone SIDR. In 2009, BATB provided support to the district relief committee for the victims of cyclone Aila in Satkhira district. In 2010, they contributed to Prime Ministers Relief & Welfare Fund to support the distressed families of Dhakas tragic Nimtoli fire victims

Social and Economic Contribution of BATB

Educational Assistance
A number of meritorious children from BATB farmer base are selected each year to receive 500 taka per month for a period of 2 years to enable them to complete their higher secondary education.

Social and Economic Contribution of BATB

Educational Assistance
is a free basic IT education centre. In support of the government's emphasis on IT and in response to stakeholders' expectation. Until 2010, nearly 700 students have been trained in their 4 Dishari centers based in Kushtia, Moulvibazar, Manikganj and Chakaria

Social and Economic Contribution of BATB

Shandhani:Eye donation
BATBs registered farmers are provided health care support from company depots every month. A doctor sits in the depot in a particular day each month so that the registered farmers can come and receive free prescriptions for their health problems.

Social and Economic Contribution of BATB

Achievements of this Company by their CSR


British American Tobacco Bangladesh has won many awards during the last 30 years

AWARDS
6 times National Award winner for afforestation programme 1st prize of in 1999 and 2002. Food and Agricultural organization award in 2006 The National Export Trophy Award in 2000 The FAO Award in 1999 The Presidents Award in Agriculture in 1976

RECOMMENDATION
Already have 5 brands of cigarettes, They have to decrease their cigarettes Brands BATB should continue their increasing number of contribution in social activities for upcoming years should make rally, long march, debate etc campaign for antismoking to direct contribute in Government health and education fund.

CONCLUSION
After analysis its is seen that BATB is a responsive company, not responsible therefore they try to use more innovative methods and activities to better their Responsiveness to the environment

THANK YOU

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