Australian views on Julian Assange

Mid April 2013

UMR Contact Details: Level 1, Suite 105, 332-342 Oxford Street, Bondi Junction NSW 2022 Australia Phone: (02) 9386 1622 www.umr.com.au

Methodology
1,000 interviews Nationally representative sample interviewed online

Age: 18+
Fieldwork: 15-18 April 2013 Data is weighted and matched with ABS census data to ensure a nationally representative sample Online panel members are primarily recruited offline and by invitation only ruling out self-selection issues associated with online methodologies Maximum margin of error at 95% confidence level: 3.1% (n=1000)

Key findings

Positive opinion of Wikileaks founder Julian Assange

Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Trend
+34% +13% +16% +19% +14%

NET Positive: +14%

Positive Negative 26% Positive 40% I don't know who that is 7% Unsure 27% 24% 51% 40% 27% 43% 27%

Negative

44%

40% 26%

25%

Dec-10

Mar-12

Apr-12

Sep-12

Apr-13

Base: All

Opinion in detail age and gender

Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Positive

Negative

48% 42% 37% 32% 27% 25% 26% 40% 40% 27% 30%

24%

Male
Base: All

Female

Under 30

30-49

50-69

70+
5

Opinion in detail vote

Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Positive

Negative

59%

42% 29%

40% 27% 12%

Labor
Base: All

Coalition

Greens
6

Opinion in detail geography

Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Positive

Negative

44% 35% 31%

42% 27% 33% 27%

44% 39% 30% 23%

41%

21%

22%

NSW

VIC

QLD

WA*

Other

Metropolitan Regional

Base: All; *caution: small base

Potential Senate support

Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

NET Likely: -37%

TOTAL Likely 26%

TOTAL Unlikely 63%

Unsure 10%

Base: All

Support trend
Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party? NET Likely

-36%

-30%
TOTAL Likely TOTAL Not likely

-37%

61%

57%

63%

25%

28%

26%

Apr-12*

Sep-12*

Apr-13

*Asked: Recently, Wikileaks has announced that Julian Assange is planning to run for a seat in the Australian Senate. How likely would you be to vote for him?
Base: All 9

Support in detail age and gender

Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

TOTAL Likely 65%

TOTAL Not likely 68% 60% 47%

79%

61%

40% 31% 22% 28% 21%

19%

Male
Base: All

Female

Under 30

30-49

50-69

70+
10

Support in detail vote

Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

TOTAL Likely

TOTAL Not likely 71%

61% 47% 42% 27% 22%

Labor
Base: All

Coalition

Greens
11

Support in detail geography

Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

TOTAL Likely

TOTAL Not likely

66%
57%

66%

67%

66%
60%

67%

36%
23% 22% 24% 18% 27%

26%

NSW

VIC

QLD

WA*

Other

Metropolitan Regional

Base: All; *caution: small base

12

Wikileaks Party an unlikely prospect

If a Wikileaks candidate was to run, but the candidate wasnt Julian Assange, how likely would you be to vote for the Wikileaks Party?

NET Likely: -47%

TOTAL Likely 20%

TOTAL Unlikely 67%

Unsure 14%

Base: All

13

By age and sex

If a Wikileaks candidate was to run, but the candidate wasnt Julian Assange, how likely would you be to vote for the Wikileaks Party?

TOTAL Likely

TOTAL Unlikely 85%

66%

67%

71%

55%

60%

23%

29% 17% 22% 15% 13%

Male

Female

Under 30

30-49

50-69

70+

Base: All

14

Support in detail vote

If a Wikileaks candidate was to run, but the candidate wasnt Julian Assange, how likely would you be to vote for the Wikileaks Party?

TOTAL Likely 65%

TOTAL Not likely 77%

41%

44%

19%

15%

Labor
Base: All

Coalition

Greens
15

By state and region

If a Wikileaks candidate was to run, but the candidate wasnt Julian Assange, how likely would you be to vote for the Wikileaks Party?

TOTAL Likely 71% 65% 63% 65%

TOTAL Unlikely 69% 63% 70%

23% 17%

23%

20%

20%

19%

9%

NSW

VIC

QLD

WA*

Other

Metropolitan Regional

Base: All. *Caution: small base

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About UMR
Australia's Leading Research and Issues Management Company UMR is the company of choice for leaders and decision-makers, because we turn high quality information into useful hard-headed strategic advice. UMR has provided significant insights, advice and campaign management to decision-makers who have brought about major change in Australia and New Zealand for Governments and business. UMR is a full-service opinion, issues management and campaign company, based in Australia and New Zealand, working across the Asia Pacific region. We specialise in political research and campaigns, corporate reputation, issues management and social marketing. We have over 20 years experience developing a deep understanding of the views and opinions of Australians and New Zealanders. Our team of expert researchers are seasoned professionals who combine extensive experience with a deep understanding of the public mindset.

Contact: Level 1, Suite 105 332-342 Oxford Street Sydney NSW 2022 AUSTRALIA Tel: +61 2 9386 1622 Fax: +61 2 9386 1633 Email: reception@umr.com.au

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THANK YOU

UMR Contact Details: Level 1, Suite 105, 332-342 Oxford Street, Bondi Junction NSW 2022 Australia Phone: (02) 9386 1622 www.umr.com.au