Media Kit Apr 2013

phone.
+62 21 8378 5949

PT Flink Indonesia brighten up lives M en a r a Im pe r iu m L G 1 6 J l . HR . Ra s u n a Sa i d, K a v. 1 Kuningan, Jakarta 12980
email. marketing@inkmag.com
Media Kit
*Q2 2013
Prepared by : Kartika Lin, Flink Magazine
Proposal number 03.04.1456/FLK-BUS/XXIV/2013
phone. +62 21 8378 5949

phone. +62 21 8378 5949

Company Prole
PT Flink Indonesia We start with love so everyone will enjoy our works with a grateful heart.
PT Flink Indonesia is a press media company, established in 2011. The word Flink originally comes from Norwegian word which means bright. It has always been our passion to wholeheartedly BRIGHTEN UP LIVES through our works. Our desire is to be a leading company which creates inspiring media products and gives positive impact to our stakeholders. By that spirit, we created an inspiring media, Flink Magazine. Flink Magazine, Jakartas rst free to grab premium lifestyle magazine, is a monthly guide that made for a bright and modern living life who always needs fresh inspirations.
phone. +62 21 8378 5949

Table of Contents
Executive Summary
Objective Solution Theme Sponsorship Special Promotion for Advertising Placement Marketing Analysis & Strategy
1
1 1 1 1 1
Targeted Readers Premium Free to Grab

Luxurious Committed Easy & Close Convenient
2 3
3 3 3 3
Grab Points Circulation Statistics Flink Content Theme Options Flinks Theme & Cover Sponsorship (in million Rupiah)
Package Additional Advantages Condition
4 5 6 8 9
9 9 9
Advertising Space Price List (in million Rupiah) Additional Advantages

Package Deal Additional Advantages Calculation Samples
10 10
10 10 11
Standard Full Page
11
Contact Information
13
phone. +62 21 8378 5949

Executive Summary
Objective
Our objective is to take this opportunity to present before you a way by which you can contribute towards a brighter life and also see a return on investment. We would like to offer you some optional commercial sponsorship and advertising spaces.
Solution
We have several kinds of sponsorship options and advertising spaces, each of them has its own benet and value. So, you can choose which one is suitable for your companys marketing strategy.
Theme Sponsorship
Will be explained more in page 9
Special Promotion for Advertising Placement

Will be explained more in page 10
Marketing Analysis & Strategy

Our readers are they who live in Jakarta, both male and female adults, in social economy status A and B. Modern and stylish adults who live in dynamic environment. Who always need some fresh inspirations. Bright, bold, positive, passionate, classy, yet very social. We have distributed 36,000 copies for each edition to our readers favorite venues. Every month! With a unique concept of a premium free to grab magazine, we deliver a new experience in reading a printed lifestyle media.
Page 1
phone. +62 21 8378 5949

Targeted Readers
Location
Our vision is to become the leading free to grab premium lifestyle magazine in Indonesia, in every main business city. So far, for the printed magazine, we are available in Jakarta, Bandung, Bali, Surabaya, Makassar, Medan, Jogjakarta, Batam, Semarang and Balikpapan. The e-magazine version can be downloaded worldwide through our website and several digital newsstand system.
Gender
Flink Magazine is made for both male and female readers.
Age
Adult readers, 25 to 40 years old (main), 21-24 and 41-50 years old (minor).
Social Economy
As a premium lifestyle magazine, Flink readers are they who live in social economy status A and B.
Characteristic
Modern and stylish adults who live in dynamic environment. Who always need some fresh inspirations, everyday. Bright, bold, positive, passionate, classy, yet very social.
Bilingual in Bahasa Indonesia and English

Flink will be available in Bahasa Indonesia / English bilinguals in August 2013.
ASIAN CIRCULATION PLAN

We are happy to announce that we are going international, expanding our magazines circulation to Singapore, Malaysia, and Hong Kong.
Timeline
August 2013 (66,000 total copy) December 2013 (76,000 total copy)
Circulation Expansion
expand to Singapore and Malaysia expand to Hong Kong
Page 2
phone. +62 21 8378 5949

Premium Free to Grab

Luxurious
With the luxurious concept and design, we deliver a new experience of enjoying magazine.
Committed
Flink Magazine is not just an ordinary free magazine, since it has been our desire to brighten up lives through our works. Yes, it is our commitment to always bring a remarkable value in every content, material, design, and writing.
Easy & Close

Because it is free, our readers can easily get Flink Magazine at their favorite venues. We have chosen several places, named Flink Grab Points, that make Flink Magazine close to their everyday lifestyle. Readers can subscribe to get Flink Magazine by send their request to subscribe@inkmag.com, or download the digital magazine from www.inkmag.com. Readers can also grab Flink Magazine directly on their iPad, iPhone, laptop, BlackBerry Playbook and Android devices.1
Convenient
Flink Magazine has a very convenient size2, which is 17,5 x 23 cm, that makes it very handy and easy to be brought everywhere.
1via
2will
be explained more in page 7
Page 3
phone. +62 21 8378 5949

Grab Points
Available in: Jakarta, Bali, Bandung, Surabaya, Makassar, Medan, Jogjakarta, Batam, Semarang and Balikpapan.
Categories
Restaurant Caf Lounge Bar Club
Venues
Potato Head, Starbucks, Luna Negra, Kopi Luwak, Bakerzin, Decanter, Social House, Pepenero, PESTO Autentico, TIN PAN ALLEY, LAMOda, KEMPI DELI, The Goods Dept., The Premiere Lounge, Kitchenette, Pasta de Waraku, March, The Apartment, Black Cat, Bogor Cafe, Black Steer, Tartine, Cream n Fudge, Ninety-Nine, Healthy Choice, Vin+, MOF, Kiyadon Sushi, Gelatissimo, Kamikaze, Mochilla, Benihana, Jun Njan, Sushi Groove, Shabu-Shabu House, Ya Kun Kaya Toast, Marutama Ra-Men, Fish & Co., Cosi, Gyu-Kaku, La Porchetta, Segafredo Zanetti, St. Louis Lounge, Katsusei, The Marmalade Pantry, Pattiserie Francois, Gelare, Bloeming, Din Tai Fung, Takemori, miitem, Vineth Cafe, Sushi Sei, Katsura, Avorio, Tairyo, Roemah Rempah, Oyster, Es-
ina, THE GRILL, ARO AROY, Arroser Wine & Steak, Ippeke Komachi, The Duck King, Takigawa, Imae, Ootoya, Rakuzen, Red Tomatoes, Munchies, Roppan, Amadeus, KADO, SAKANA, honZEN, HACIENDA, Shasbu Bistro, Zhuma, Spageddies, South Beauty, Heavenly Blush, Kopitiam, Tator, White Hunter, Beerdy!, Nannini, Magnum Wines, Hanei, I-ta Suki, Liberica Coffee Le Meridien Hotel, Ritz Carlton Hotel Jakarta, Hotel Indonesia Kempinski, Hotel Mulia, Hotel Mall Shangri-La Hotel, Park Lane Hotel, Pakubuwono Residence, Sudirman Mansion, SCBD Residence Suites, Aston Rasuna, Pacic Place, Plaza Indonesia, eX, Grand Indonesia, Plaza SeHangout Places Central Park, Epicentrum Kuningan, Mal Taman Anggrek, Mal Kelapa Gading, La Pi-
nayan, Senayan City, fX, Gandaria City, Pondok Indah Mall, Cilandak Town Square,
azza, Mall of Indonesia, Emporium Pluit, Pluit Village, Sudirman Citywalk, Pasaraya Grande, Setiabudi One, Oakwood, Kemang Square, Kemang Sky, Kemang Village, Kamome
Ofce Building
BNI 46, Gedung BRI II, Thamrin Nine (UOB Plaza), Graha Niaga Sudirman, Energy Building, Plaza Bapindo, Indonesia Stock Exchange Building, Mid Plaza, Wisma GKBI, Tempo Scan Tower, Gedung Bank Permata, Menara BCA, Graha Mandiri, Cyber 2 Tower, Sampoerna Strategic Square, K-Link Tower
Other Lifestyle Center
Level One Project Grand Indonesia, JPC Kemang, Fitness First, TONI&GUY, GMCM, LuVaze, Bianco, Domicile, De Salon by Marc, Irwan Team, Nujaniv, Tea Spa, HARNN & THANN
Now you can also nd us at foreign embassy ofces in Jakarta.

Page 4
phone. +62 21 8378 5949

Circulation Statistics
We are currently in the number of 36,000 copies for the printed magazine and 30,000 (average) downloads for the digital magazine. Every month. The circulation statistics: Monthly Circulation
Printed
DIgital
9000
18000
27000
36000
Regional Statistic (Printed Magazine)
Jakarta Bali Bandung Surabaya Makassar Medan Jogjakarta Batam Semarang Balikpapan
47% 17% 8% 8% 5% 3% 3% 3% 3% 3%
4000
8000
12000
16000
20000
Page 5
phone. +62 21 8378 5949

Flink Content
Todays Flink
happening news
Editors Pick
editors recommendation
He/She/It Flink
a prole of chosen person(s) or organization
The Spotlight
our main article
Flink in Style
fashion pages
Foda
food & beverage pages
WWongso Culinary Inside

a special culinary article by famous Indonesian culinary master, Mr. William W. Wongso
Empower
a special business article to empower us
Travelers
inspiring travel pages
Fun Stuff
featured stuffs
Laid-Back
featured books, movies, and music albums
Oase
health and beauty pages
Its Your Space

special pages for our readers ideas, thoughts, requests, suggestions, and questions
Index & Recommended Venues

contents information/source and our venues recommendation
Page 6
phone. +62 21 8378 5949

Page 7
phone. +62 21 8378 5949

Theme Options
Period
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Theme (exchangeable)
Saga Insting Responsible Best of 2 Years Level Up Jakarta Firmament Indonesia The Core People Obsession Joy
Customize the theme with our Theme Sponsorship Program!
Page 8
phone. +62 21 8378 5949

Flinks Theme & Cover Sponsorship

(in million Rupiah)
Package
Exclusive Sponsorship exclusive privilege custom theme 12 custom pages space priority Premium Sponsorship custom theme 10 custom pages space priority Special Sponsorship custom theme 6 custom pages space priority IDR 80
IDR 68
IDR 60
Additional Advantages
special product review or event coverage additional informative space in special column
Condition
Theme should be neutral and not directly mentioning your brand / positioning / tag line has no specic industrial image Custom Pages can be used for advertorial, fashion spread photo shoot, display ad., prole, or anything you like can be executed with customized design must be relevant with Flink Magazine targeted readers prole (page 2) Space Priority display ad. priority placement Excludes our special article section (WWongso Culinary Inside)
Page 9
phone. +62 21 8378 5949

Advertising Space Price List (in million Rupiah)

Display Ad.
Front Cover Soft Campaign (NEW) Folded Front Cover Spread Back Cover Inside Front Cover Spread Inside Back Cover Premium Page Premium Full Spread (Double Page) Full Page Standard Full Spread (Double Page) Half Page Quarter Page IDR 30 IDR 32 IDR 23 IDR 31 IDR 20 IDR 19 IDR 26 IDR 16 IDR 26 IDR 10 IDR 7
Advertorial
1-Page Advertorial 2-Page Advertorial 3-Page Advertorial 4-Page Advertorial 5-Page Advertorial IDR 30 IDR 34 IDR 42 IDR 49 IDR 55
Package Deal
3-month package deal, get 10% discount from subtotal price 6-month package deal, buy 5 get 1 free 12-month package deal, buy 9 get 3 free Get free full page ad. for Advertorial Package Deal
Product review or event coverage Recommendation page in our website www.inkmag.com Extra promotion on our social networking media (Facebook and Twitter)
Page 10
phone. +62 21 8378 5949

Calculation Samples
Standard Full Page Categories
Single Ad.
Value (per edition)

Rp 16.000.000,-
Total Advantage
Calculation
Rp 16.000.000,-
3-month Package (10% discount)
Rp 14.400.000,-
Save Rp 4.800.000,-
(Rp 16.000.000 x 3) - 10% = Rp 48.000.000 - 10% = Rp 43.200.000,-
6-month Package (Buy 5 get 1 free)
Rp 13.333.333,33,-
Save Rp 16.000.000,-
Rp 16.000.000 x 5 = Rp 80.000.000,-
12-month Package (Buy 9 get 3 free)
Rp 12.000.000,-
Save Rp 48.000.000,-
Rp 16.000.000 x 9 = Rp 144.000.000,-
Page 11
phone. +62 21 8378 5949

Page 12
phone. +62 21 8378 5949

Contact Information
For any further information about this proposal, please email us at marketing@inkmag.com or give us a call at +62 819 324 7777 1 (Kartika Lin)
Sincerely yours,
Kartika Lin Marketing Manager Flink Magazine
Page 13

Media Kit Apr 2013

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phone.

+62 21 8378 5949

phone. +62 21 8378 5949

phone. +62 21 8378 5949

phone. +62 21 8378 5949

Targeted Readers Premium Free to Grab

Advertising Space Price List (in million Rupiah) Additional Advantages

Standard Full Page

phone. +62 21 8378 5949

Special Promotion for Advertising Placement

Marketing Analysis & Strategy

phone. +62 21 8378 5949

Bilingual in Bahasa Indonesia and English

ASIAN CIRCULATION PLAN

phone. +62 21 8378 5949

Premium Free to Grab

Easy & Close

be explained more in page 7

phone. +62 21 8378 5949

Other Lifestyle Center

Now you can also nd us at foreign embassy ofces in Jakarta.

phone. +62 21 8378 5949

Regional Statistic (Printed Magazine)

phone. +62 21 8378 5949

WWongso Culinary Inside

Its Your Space

Index & Recommended Venues

phone. +62 21 8378 5949

phone. +62 21 8378 5949

Customize the theme with our Theme Sponsorship Program!

phone. +62 21 8378 5949

Flinks Theme & Cover Sponsorship

phone. +62 21 8378 5949

Advertising Space Price List (in million Rupiah)

phone. +62 21 8378 5949

Value (per edition)

3-month Package (10% discount)

(Rp 16.000.000 x 3) - 10% = Rp 48.000.000 - 10% = Rp 43.200.000,-

6-month Package (Buy 5 get 1 free)

12-month Package (Buy 9 get 3 free)

phone. +62 21 8378 5949

phone. +62 21 8378 5949

Kartika Lin Marketing Manager Flink Magazine

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