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Consumer marketing campaign Classified ads, Website, Online Banners, Newspaper & Magazine ads, OOH advertising Floor Plan Sheets Sales Office Model Apartment
construction phase
Brochure Construction signage Pre-construction signage Retail leasing brochure Preliminary Planning Brochure Logo development
leasing brochure
display ad
banner ad
classified ad
website
outdoor signage
a new chapter
2 Gold Street is located downtown in NYCs Financial District, a timeless area steeped in history, full of narrow streets, saltwater breezes and old-world architecture. 2 Gold will be a brand new 51-story glass tower loaded with luxurious amenities and vintage design. Rockrose needed 2Gold to blend seamlessly into the neighborhood, positioned as the premier residential building in lower Manhattan.
results:
Opening in January in the midst of a tough economy was a daunting task, but our mix of informative content with entertaining features resulted in a 30% lease up in 2 months and 100% occupancy by June!
leasing brochure
website
LIVE LARGE
OUTRAGEOUS VIEWS SPACIOUS APTS EXCITING NEIGHBORHOOD CONVENIENT LOCATION INEXPENSIVE RENTS
classified ad
200waterst.com
banner ads
Outdoor Signage
defining a lifestyle
silvers branding for 455W37 was inspired by the edgy, urban vibe of the neighborhood and the Baryshnikov Dance Theater across the street. Using bold, bright colors against a rich blue background, the project exudes youthful excitement, yet still feels premium. For the website intro and banner campaign, silver employed typography animation. In each of the marketing elementsthe brochure, website, online banners and window signagethe design makes a huge impact and certainly gets noticed. In fact, leasing ofce trafc has exceeded expectations in this slow market and the banner ads currently running on NYTimes.com are generating a dramatic 8% CTR.
leasing brochure
website
ITE PS GRATN ER TO
COUN
A T N E R races
ter
Immediate Occupancy
Y R U X LU LS
455 WEST 37TH ST
C E D F ROO
M DOOR
NDRY
A
banner ad
877.455.3710 www.455W37.com
Take the A,C,E trains to 42nd or 34th,enter at the corner of 37th and 10th.
display ad
classified ad
leasing brochure
website
leasing brochure
outdoor signage
building a legacy
How do we create a brand? It all starts by listening to your vision and insight. Then, we add our own ideas and inspiration. Together, we discuss how colors, mood and tone can help to communicate the right message to your target. We delve furtherreviewing the audience,market and competition. It is a collaborative process ensuring your vision is realized and our creativity ourishes.
leasing brochure
a winning website
Winner of the Website of the Year for a Builder award, presented by the National Association of Home Builders, the TF Cornerstone website combines a clean professional image with a sales-driven approach. silvers goal was to create a website that would be self managed by the client as well as provide all the information a person would need when researching apartments in New York City. The site is intended to entice email inquiries, bringing visitors one step closer to becoming tenants.
website
brochure
flyer
leasing office
what can silver do for you? Pave the way to success. We will create a unique brand for your property that is relevant to your target and leverages the buildings architecture and the neighborhoods inherent personality. We will promote the property in a variety of communication vehicles and sales materials to generate awareness and separate you from your competition. We will create an immersive 360 marketing program to drive traffic and convert leads into tenants using our industry proven, cost-effective approach. creative thinking with smart design Start building your brand today.
silvercreativegroup.com // 203.855.7705
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